The document discusses research done on album covers for alternative rock music. It finds that alternative rock album covers typically use one bright color and darker colors, and may not always feature the artist looking directly at the camera. The text on these album covers is usually bold and simple with the band's logo. Based on this research, the document describes plans to use a train tracks image at sunset/sunrise for the album cover, along with a bold, simple font. This is intended to convey a "lost" feeling that relates to the theme of the song and band name, called The Lifeline.

2.  As I have decided to create a music video to a song from a rock
genre I have been looking at existing products within the rock
genre. I have found that the colour schemes for album covers
for the alternative rock genre generally have 1 bright colour
and several other dull colours. For example in both of these
album covers for the band ‘The Calling’ who wrote the song I
chose have a blue, black and white theme reiterating the fact
that bands from the rock genre tend to only use 1 bright colour
in their ancillary texts. Another example is that of ‘BUSH’ the
colour scheme is yellow, black and white with yellow being the
1 bright colour.

3.  From researching existing products I have found that in the rock
genre not all album covers feature the artists but the ones that
do, the artists are not always looking directly at the camera
(making eye contact with the audience.) I think this would work
well for my product as my video/song is about someone who is
feeling lost and alone after something bad happening, with no
one to relate to, therefore not having eye contact with the
audience reinforces the ‘lost’ feel to my product.

4.  The text on alternative rock album covers, from research I
have found is quite bold and simple with the band logo. This
type of text will work on well on my product as it is
conventional of the alternative rock genre it will reinforce the
simpleness and lost feel I want for my product.
 I have researched some fonts that I think would be bold and
simple for my product. I used dafont.com to do this as you can
preview the text and they have a lot of different fonts for me to
chose from.

5.  I decided from research that I wanted to use an image of train
tracks as at sunset/sun rise as my album cover. This
symbolises the lost feel to my product, you can just get on a
train and go somewhere far away. I decided to use a font called
LA STREET KID as I found that it was bold and simple
because I want to keep my album cover simple. I made 2
google mock-ups of album covers to show the style of album
cover that I want.
 I also chose train racks for my album cover as it relates to the
name of my band, The Lifeline as the train lines could
represent a lifeline for someone who has had enough and just
wants to get away after a bad experience such as a breakup or
losing someone.