Different applications of photography
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Photography is used in various industries for advertising purposes. It is used in the music industry to promote bands and their albums, merchandise, and symbolize the band's image. In fashion, photography is used to showcase how attractive models look in certain clothes to motivate purchases. Effective advertising photography grabs potential customers' attention through visual aids used in television, billboards, product placement, and more. The image is a key part of any advertisement to engage viewers through relevant and gripping photos that relate to the product or story.
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Analysis 1
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
How effective is your combination of your main
The document discusses the cohesion between various promotional materials created for a documentary about tanning, including ensuring a consistent title, voiceover, imagery and messages. Key elements like the title "Tantalising" were carried through the print ad, radio trailer and documentary. Colorful images and rhetoric like "how far will you go" linked the different media. The materials were targeted to youth audiences on channels and in areas they would access.
Question 2: How effective is the combination of your main product and ancilla...
Question 2: How effective is the combination of your main product and ancilla...a2mediafelicitywalker
The document discusses how effective the combination of a documentary and its accompanying advertising materials are at linking together. It notes several ways the print ad, radio trailer, and documentary are connected, including through their shared channel logo, title, scheduling information, music, voiceover, images, and target audience. The ad and trailer preview extracts of interviews from the documentary. The document also discusses placement of the print ad and radio trailer on specific magazines, newspapers, and radio stations that would appeal to the young adult target demographic.Research canon campaign
This document discusses codes and conventions used in print media advertising. It provides examples of conventions commonly found in movie posters, such as including the movie title, characters, release date, and credits. Posters typically follow rules to effectively target their audience and convey what the movie is about. The document also examines a Canon camera advertisement, noting it uses a simple, professional photo to appeal to older audiences by portraying the camera as enabling professional-quality photos with little effort.
Question 2 (complete)
The combination of the main advertisements (Advert 1 and Advert 2) and ancillary texts (a radio advertisement and TV sponsorship) are effectively synced together. Consistency is achieved through using the same soundtrack and plain shirt mise-en-scene across all productions. Extensive research of other lipstick advertisements informed the creation of the ancillary texts to ensure they matched the main ads. Codes and conventions from other makeup ads, like large typography, were incorporated into the TV sponsorship to align with the writing in the main ads. Sounds recorded for the radio advertisement, like kissing, were also used in Advert 1 to connect the productions. Themes of color scheme, lip descriptions, and target audience were linked throughout to illustrate syn
Question 2
The document discusses the effectiveness of combining a company's main product with ancillary products. It analyzes a documentary on tattoos produced for a target audience of 16-35 year olds and the ancillary double page spread and radio trail created to promote the documentary. It finds that the combination was effective due to clear links between the products that gave them a consistent brand identity, such as using the same images and music. Both ancillary products promoted the documentary by informing audiences how and when to watch it.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Q2
The document discusses the marketing of a gangster film set in London with a diverse cast. It explains that the poster, magazine, and trailer for the film incorporate consistent iconography, actors, and settings to clearly link them. The film's unique selling points are its London location, which subverts gangster film conventions, and its diverse cast, which is rare for mainstream marketing. For marketing, the poster is in portrait format for various display locations to fully immerse viewers in the narrative. The trailer would hypothetically premiere on YouTube, which is where audiences increasingly find new trailers.
Recommended
Analysis 1
The document discusses a perfume advertisement idea. It will feature a young actress on a beach wearing summer clothing and walking through shopping lanes. The advertisement will be 2-3 minutes long, telling a short narrative story like promotional videos from luxury brands. It aims to portray how the perfume makes one feel through imagery. The target audience is young adults aged 14 to 25 who often wear similar beauty products. The advertisement may be shown on television shows that families watch together, like The X Factor, where the target demographic is likely to view.
How effective is your combination of your main
The document discusses the cohesion between various promotional materials created for a documentary about tanning, including ensuring a consistent title, voiceover, imagery and messages. Key elements like the title "Tantalising" were carried through the print ad, radio trailer and documentary. Colorful images and rhetoric like "how far will you go" linked the different media. The materials were targeted to youth audiences on channels and in areas they would access.
Question 2: How effective is the combination of your main product and ancilla...
Question 2: How effective is the combination of your main product and ancilla...a2mediafelicitywalker
The document discusses how effective the combination of a documentary and its accompanying advertising materials are at linking together. It notes several ways the print ad, radio trailer, and documentary are connected, including through their shared channel logo, title, scheduling information, music, voiceover, images, and target audience. The ad and trailer preview extracts of interviews from the documentary. The document also discusses placement of the print ad and radio trailer on specific magazines, newspapers, and radio stations that would appeal to the young adult target demographic.Research canon campaign
This document discusses codes and conventions used in print media advertising. It provides examples of conventions commonly found in movie posters, such as including the movie title, characters, release date, and credits. Posters typically follow rules to effectively target their audience and convey what the movie is about. The document also examines a Canon camera advertisement, noting it uses a simple, professional photo to appeal to older audiences by portraying the camera as enabling professional-quality photos with little effort.
Question 2 (complete)
The combination of the main advertisements (Advert 1 and Advert 2) and ancillary texts (a radio advertisement and TV sponsorship) are effectively synced together. Consistency is achieved through using the same soundtrack and plain shirt mise-en-scene across all productions. Extensive research of other lipstick advertisements informed the creation of the ancillary texts to ensure they matched the main ads. Codes and conventions from other makeup ads, like large typography, were incorporated into the TV sponsorship to align with the writing in the main ads. Sounds recorded for the radio advertisement, like kissing, were also used in Advert 1 to connect the productions. Themes of color scheme, lip descriptions, and target audience were linked throughout to illustrate syn
Question 2
The document discusses the effectiveness of combining a company's main product with ancillary products. It analyzes a documentary on tattoos produced for a target audience of 16-35 year olds and the ancillary double page spread and radio trail created to promote the documentary. It finds that the combination was effective due to clear links between the products that gave them a consistent brand identity, such as using the same images and music. Both ancillary products promoted the documentary by informing audiences how and when to watch it.
Canon Rationale
Jasmine McNeil has proposed a print and video campaign for Canon about climate change aimed at 15-20 year olds. The campaign, called "Journey's", would show humanity's impact on Earth over time from forests to buildings to a future with fires. Both the print and video would feature this progression to raise awareness of how climate change threatens the future. Research found most climate change posters are too simple and childish for the target audience, so Jasmine's colorful, realistic campaign using photography aims to inspire young people to take action against climate change.
Q2
The document discusses the marketing of a gangster film set in London with a diverse cast. It explains that the poster, magazine, and trailer for the film incorporate consistent iconography, actors, and settings to clearly link them. The film's unique selling points are its London location, which subverts gangster film conventions, and its diverse cast, which is rare for mainstream marketing. For marketing, the poster is in portrait format for various display locations to fully immerse viewers in the narrative. The trailer would hypothetically premiere on YouTube, which is where audiences increasingly find new trailers.
Media homework endless love presentation - year 12
Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Q1
In our documentary, we used several media techniques to make the interviews look professional. We framed interviews using the Rule of Thirds and had interviewees look to the side rather than directly at the camera. We also paid attention to the background mise-en-scene and varied whether interviewees appeared on the left or right side of the screen. We included name banners with each interviewee's name and occupation. We also used b-roll footage related to what the interviewee was discussing to make the documentary more engaging for viewers. Finally, we designed a promotional advertisement in the style of Channel 4, using a similar font and logo with bright colors to grab attention while promoting our documentary topic.
Laura Ward- Costume and Props
The document discusses costumes and props for a music video. It plans to keep the actors in the same costumes throughout to represent the lasting effects of trauma. During powder explosion scenes meant to symbolize epiphanies, the costumes will change. The chosen costumes are casual black skinny jeans, plain t-shirts, jumpers and shoes to make the characters relatable. Three types of powder paint in different colors will be used in slow motion shots to represent characters' feelings. During these scenes, the actors will wear plain white t-shirts so the powder paint is visible and the shirts can be easily washed if stained.
Media question 2
The document discusses how a documentary, radio advertisement, and print advertisement were created to be interlinked and promote each other. Key techniques included using the same title, voiceover, music, and color scheme across all pieces. The print ad featured an image from the documentary and included information like the channel, dates, and times. Both ancillary texts aimed to attract audiences to watch the documentary by providing snippets from it, as well as a consistent slogan and style that would remind viewers of the documentary. Overall, the document argues that closely following codes and conventions across all pieces helped make them highly effective at promotion and attracting audiences.
canon research
This document provides information for a client project for Canon to promote their camera brand and photography. The target audience is 15-25 year olds interested in media. Some key considerations are ensuring the content is age appropriate and understanding how the client wants to present their product. Example adverts for Canon are analyzed applying various communication theories to understand how they convey their message through symbolic codes like imagery, technical codes like camera techniques, and how they may appeal to and be understood by the target audience.
learning aim A unit 15: idustry guide to advertisement
This document provides information on advertising audience categories and analyzing advertisements. It discusses the three ways to categorize audiences: psychographics, social grade, and demographics. It then describes how print and digital advertisements are distributed and consumed. Finally, it analyzes three advertisements - for Halloween (2018), Dior Sauvage perfume, and Nature Box - discussing the audience categories targeted and Gunn's advertisement type used in each.
Question 2
The target audience for the documentary, double page spread, and radio trail was males and females aged 16-35 who have opinions about tattoos. This age group is most interested in tattoos as part of popular culture and would relate to the experiences shared. Both the double page spread and radio trail effectively promoted the documentary by using consistent branding elements like music, images, and audio clips. However, using a different voice for the radio trail's voiceover weakened its connection to the other products. Overall, the ancillary products successfully informed the audience about air times and viewing options to drive interest in the documentary.
Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
Evaluation Question 2
The products are linked through their shared setting of London, iconography of guns and suits, and inclusion of one main actor in each. The film's unique selling points are its London setting, which is rare for gangster films, and its diverse cast, which is rarely seen in mainstream marketed films. The marketing package would include a portrait poster for various indoor displays, and premiering the trailer on YouTube to take advantage of online audiences.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Evaluation how effective is the combination of your main product and ancillar...
The document discusses the effectiveness of combining a documentary with two ancillary texts: a TV listing double page spread and a radio advert.
The 5-minute documentary explores media pressure on teenagers' appearance. It features a presenter, interviews, and experts to argue both positive and negative media impacts.
The double page spread advertises the documentary in a magazine. It uses screenshots and images from the documentary to engage readers and link it to the documentary.
The radio advert summarizes the documentary's topic and argument to promote it, using clips and stats from the documentary. It tells viewers when to watch on TV.
The document argues these products work together synergistically to advertise and promote the documentary to a wide
Q2
The document discusses the effectiveness of combining a 5-minute documentary opening on media pressure on teenagers with ancillary texts like a TV listing and radio trailer. It finds several areas of similarity between the pieces, including the use of voxpops and statistics from the documentary, as well as key details about airing. Maintaining consistency in music, filming locations, and the presenter's style helps create a brand identity across the pieces. Theories of binary opposites and symbolic codes also relate to the documentary's narrative structure and flexible meanings.
Marxism theory2
- Marx saw capitalism as destroying its own markets by paying workers minimum wages to maximize profits, leaving workers unable to afford goods and causing supply to exceed demand.
- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
How effective is the combination of your main product and ancillary texts?
The documentary "TakeOut" effectively combines multiple media texts through consistent elements that link the pieces together. The title is featured in each text to emphasize the theme. Both the documentary and print advertisement use the same opening image of a pizza. The radio advertisement and documentary also use the same voiceover and interview audio to create a sense of relation. Music and captions are styled consistently across formats. Scheduling on Channel 4 at 8pm targets the intended young audience. These cohesive elements reinforce the topic and brand across the documentary and ancillary texts.
Evaluation 1
The document discusses how the media product uses and develops conventions of real media. In preproduction, the creator evaluated codes and conventions from other trailers and posters to incorporate into their magazine, poster, and trailer. The magazine and poster use conventions like a consistent house style seen in other magazines. The trailer uses conventions of darkness and mise-en-scene seen in real horror films to make the trailer feel realistic. While developing conventions like providing some clues without a full resolution, the trailer aims to intrigue audiences. Overall, the media product meets but also develops typical conventions to seem professional and enticing.
Marketing Plan
Lucy McKenna is marketing a short comedy film called "Monday Morning Madness" targeting 14-19 year olds. The film uses slapstick humor in the style of Charlie Chaplin and focuses on the journey of two contrasting characters to school. McKenna would approach production companies like Fox, DreamWorks and Universal to publish the film. Focus groups found the target audience enjoyed the film and it could be shown before other films to get audiences in the right mood. The film keeps costs low through minimal sets that focus on facial expressions and accidents over props. It will be distributed by showing it before other films to make it easily accessible to the target demographic.
Task 1 different applications of photography
Photography is used extensively in advertising, fashion, music, and sports to promote products, artists, and events. In advertising, photographs aim to catch people's attention, often using unrealistic images, celebrities, or visual effects. In fashion, photographs in magazines showcase new clothing and styles on models to influence purchasing. In music, photographs in magazines provide exposure and recognition for artists, allowing fans to see them perform or learn about their lives. In sports, action photographs highlight athletes' skills and efforts to promote sports as appealing and fun. Across these domains, photography is a primary vehicle for recognition, promotion, and influence.
Market research canon
The document discusses various marketing research terminology and concepts including two-step flow theory, cultivation theory, semiotics, and uses and gratification theory. It then analyzes two Canon advertisement posters - one using bright colors seemingly targeted towards younger audiences, and another using neutral colors for an older, more professional look. The analysis found that Canon is able to target both older and younger demographics through different poster styles and products. The research was helpful for determining which style to use for a campaign targeted at older teenagers, focusing on a dark, neutral color scheme to portray night photography.
Different Applications of Photography
Photography is used in many industries and applications. It is commonly used in advertising to promote products through photos in newspapers, magazines, billboards and other public spaces. Fashion heavily incorporates photography to promote clothes, accessories, and styles. Music uses photography to promote artists, albums, concerts, and build fan bases. Sports photography was important before widespread TV coverage to showcase games and athletes in publications. Photojournalism tells news stories through impactful images that convey emotions and events. Fine art photography aims to portray photos as artistic pieces.
E1 how effective is the combination of your main
The document discusses how the author integrated various marketing products - a poster, digipak, and music video - to promote a band. It explains that the products were designed to complement each other by using consistent visual elements like fonts, clothing, and photo locations. This creates a cohesive marketing campaign that effectively promotes the band's image and upcoming album. The author also discusses steps taken to ensure the products appeal to their target audience, such as choosing an appropriate magazine to advertise in and using online/print promotion strategies suited to younger demographics.
Billboard deconstructions
The document summarizes and analyzes several billboard advertisements across different genres of music, television, and awards shows. Key elements that make billboards effective include using recognizable images like album covers and celebrities to attract specific audiences. Logos and websites are de-emphasized but still included to provide essential contact information. Short taglines aim to intrigue viewers without overwhelming them. Limited color palettes and contrasting text aid readability from a distance. Overall, the analyses demonstrate how billboards employ visuals and text strategically to engage audiences and convey their intended messages.
More Related Content
What's hot
Media homework endless love presentation - year 12
Universal Pictures used innovative marketing strategies to promote Endless Love including leveraging social media platforms and Bluetooth technology. On Facebook, Instagram, and YouTube, the film's pages provided interviews, trailers, photos and extra content to engage fans. Additionally, Universal set up Bluetooth areas in select malls where shoppers could connect to receive exclusive movie content directly on their phones. The film was also released on Valentine's Day and advertised on bus shelters, YouTube, and television to reach broad audiences.
Q1
In our documentary, we used several media techniques to make the interviews look professional. We framed interviews using the Rule of Thirds and had interviewees look to the side rather than directly at the camera. We also paid attention to the background mise-en-scene and varied whether interviewees appeared on the left or right side of the screen. We included name banners with each interviewee's name and occupation. We also used b-roll footage related to what the interviewee was discussing to make the documentary more engaging for viewers. Finally, we designed a promotional advertisement in the style of Channel 4, using a similar font and logo with bright colors to grab attention while promoting our documentary topic.
Laura Ward- Costume and Props
The document discusses costumes and props for a music video. It plans to keep the actors in the same costumes throughout to represent the lasting effects of trauma. During powder explosion scenes meant to symbolize epiphanies, the costumes will change. The chosen costumes are casual black skinny jeans, plain t-shirts, jumpers and shoes to make the characters relatable. Three types of powder paint in different colors will be used in slow motion shots to represent characters' feelings. During these scenes, the actors will wear plain white t-shirts so the powder paint is visible and the shirts can be easily washed if stained.
Media question 2
The document discusses how a documentary, radio advertisement, and print advertisement were created to be interlinked and promote each other. Key techniques included using the same title, voiceover, music, and color scheme across all pieces. The print ad featured an image from the documentary and included information like the channel, dates, and times. Both ancillary texts aimed to attract audiences to watch the documentary by providing snippets from it, as well as a consistent slogan and style that would remind viewers of the documentary. Overall, the document argues that closely following codes and conventions across all pieces helped make them highly effective at promotion and attracting audiences.
canon research
This document provides information for a client project for Canon to promote their camera brand and photography. The target audience is 15-25 year olds interested in media. Some key considerations are ensuring the content is age appropriate and understanding how the client wants to present their product. Example adverts for Canon are analyzed applying various communication theories to understand how they convey their message through symbolic codes like imagery, technical codes like camera techniques, and how they may appeal to and be understood by the target audience.
learning aim A unit 15: idustry guide to advertisement
This document provides information on advertising audience categories and analyzing advertisements. It discusses the three ways to categorize audiences: psychographics, social grade, and demographics. It then describes how print and digital advertisements are distributed and consumed. Finally, it analyzes three advertisements - for Halloween (2018), Dior Sauvage perfume, and Nature Box - discussing the audience categories targeted and Gunn's advertisement type used in each.
Question 2
The target audience for the documentary, double page spread, and radio trail was males and females aged 16-35 who have opinions about tattoos. This age group is most interested in tattoos as part of popular culture and would relate to the experiences shared. Both the double page spread and radio trail effectively promoted the documentary by using consistent branding elements like music, images, and audio clips. However, using a different voice for the radio trail's voiceover weakened its connection to the other products. Overall, the ancillary products successfully informed the audience about air times and viewing options to drive interest in the documentary.
Evalution
The document discusses the creation of promotional materials for a film as part of a class project, including a teaser trailer, film poster, and film magazine. It emphasizes the importance of ensuring the materials are interconnected and recognizable as being from the same creator. Key elements like title, fonts, colors, imagery, and genre cues were deliberately chosen and applied consistently across all pieces to clearly brand them as promoting the same film and to help the target audience easily identify the related works.
Evaluation Question 2
The products are linked through their shared setting of London, iconography of guns and suits, and inclusion of one main actor in each. The film's unique selling points are its London setting, which is rare for gangster films, and its diverse cast, which is rarely seen in mainstream marketed films. The marketing package would include a portrait poster for various indoor displays, and premiering the trailer on YouTube to take advantage of online audiences.
Evaluation Question 2
1) The document discusses brand identity and how consistency across marketing materials helps create brand recognition.
2) It analyzes the Warm Bodies campaign's use of the main actor, consistent colors/font, and taglines to draw audiences.
3) The creators' campaign for their film Perception establishes brand identity by featuring the mask icon, using a consistent color palette and font, and including a tagline about the film's themes of hallucinations across their poster, trailer, and magazine cover.
Evaluation how effective is the combination of your main product and ancillar...
The document discusses the effectiveness of combining a documentary with two ancillary texts: a TV listing double page spread and a radio advert.
The 5-minute documentary explores media pressure on teenagers' appearance. It features a presenter, interviews, and experts to argue both positive and negative media impacts.
The double page spread advertises the documentary in a magazine. It uses screenshots and images from the documentary to engage readers and link it to the documentary.
The radio advert summarizes the documentary's topic and argument to promote it, using clips and stats from the documentary. It tells viewers when to watch on TV.
The document argues these products work together synergistically to advertise and promote the documentary to a wide
Q2
The document discusses the effectiveness of combining a 5-minute documentary opening on media pressure on teenagers with ancillary texts like a TV listing and radio trailer. It finds several areas of similarity between the pieces, including the use of voxpops and statistics from the documentary, as well as key details about airing. Maintaining consistency in music, filming locations, and the presenter's style helps create a brand identity across the pieces. Theories of binary opposites and symbolic codes also relate to the documentary's narrative structure and flexible meanings.
Marxism theory2
- Marx saw capitalism as destroying its own markets by paying workers minimum wages to maximize profits, leaving workers unable to afford goods and causing supply to exceed demand.
- The document discusses how advertising for clothing brands distracts audiences from their daily struggles and oppression by focusing on material goods and fashion. Prices are shown to appeal to low-income audiences and keep the system of low wages ongoing.
- Different ads target different demographics through styles of clothing, models, and inclusion or exclusion of pricing information to either broaden or focus the target audience. The goal is to build brand allegiance and encourage consumption.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
How effective is the combination of your main product and ancillary texts?
The documentary "TakeOut" effectively combines multiple media texts through consistent elements that link the pieces together. The title is featured in each text to emphasize the theme. Both the documentary and print advertisement use the same opening image of a pizza. The radio advertisement and documentary also use the same voiceover and interview audio to create a sense of relation. Music and captions are styled consistently across formats. Scheduling on Channel 4 at 8pm targets the intended young audience. These cohesive elements reinforce the topic and brand across the documentary and ancillary texts.
Evaluation 1
The document discusses how the media product uses and develops conventions of real media. In preproduction, the creator evaluated codes and conventions from other trailers and posters to incorporate into their magazine, poster, and trailer. The magazine and poster use conventions like a consistent house style seen in other magazines. The trailer uses conventions of darkness and mise-en-scene seen in real horror films to make the trailer feel realistic. While developing conventions like providing some clues without a full resolution, the trailer aims to intrigue audiences. Overall, the media product meets but also develops typical conventions to seem professional and enticing.
Marketing Plan
Lucy McKenna is marketing a short comedy film called "Monday Morning Madness" targeting 14-19 year olds. The film uses slapstick humor in the style of Charlie Chaplin and focuses on the journey of two contrasting characters to school. McKenna would approach production companies like Fox, DreamWorks and Universal to publish the film. Focus groups found the target audience enjoyed the film and it could be shown before other films to get audiences in the right mood. The film keeps costs low through minimal sets that focus on facial expressions and accidents over props. It will be distributed by showing it before other films to make it easily accessible to the target demographic.
What's hot (17)
Media homework endless love presentation - year 12
Media homework endless love presentation - year 12
learning aim A unit 15: idustry guide to advertisement
learning aim A unit 15: idustry guide to advertisement
Evaluation how effective is the combination of your main product and ancillar...
Evaluation how effective is the combination of your main product and ancillar...
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
Similar to Different applications of photography
Task 1 different applications of photography
Photography is used extensively in advertising, fashion, music, and sports to promote products, artists, and events. In advertising, photographs aim to catch people's attention, often using unrealistic images, celebrities, or visual effects. In fashion, photographs in magazines showcase new clothing and styles on models to influence purchasing. In music, photographs in magazines provide exposure and recognition for artists, allowing fans to see them perform or learn about their lives. In sports, action photographs highlight athletes' skills and efforts to promote sports as appealing and fun. Across these domains, photography is a primary vehicle for recognition, promotion, and influence.
Market research canon
The document discusses various marketing research terminology and concepts including two-step flow theory, cultivation theory, semiotics, and uses and gratification theory. It then analyzes two Canon advertisement posters - one using bright colors seemingly targeted towards younger audiences, and another using neutral colors for an older, more professional look. The analysis found that Canon is able to target both older and younger demographics through different poster styles and products. The research was helpful for determining which style to use for a campaign targeted at older teenagers, focusing on a dark, neutral color scheme to portray night photography.
Different Applications of Photography
Photography is used in many industries and applications. It is commonly used in advertising to promote products through photos in newspapers, magazines, billboards and other public spaces. Fashion heavily incorporates photography to promote clothes, accessories, and styles. Music uses photography to promote artists, albums, concerts, and build fan bases. Sports photography was important before widespread TV coverage to showcase games and athletes in publications. Photojournalism tells news stories through impactful images that convey emotions and events. Fine art photography aims to portray photos as artistic pieces.
E1 how effective is the combination of your main
The document discusses how the author integrated various marketing products - a poster, digipak, and music video - to promote a band. It explains that the products were designed to complement each other by using consistent visual elements like fonts, clothing, and photo locations. This creates a cohesive marketing campaign that effectively promotes the band's image and upcoming album. The author also discusses steps taken to ensure the products appeal to their target audience, such as choosing an appropriate magazine to advertise in and using online/print promotion strategies suited to younger demographics.
Billboard deconstructions
The document summarizes and analyzes several billboard advertisements across different genres of music, television, and awards shows. Key elements that make billboards effective include using recognizable images like album covers and celebrities to attract specific audiences. Logos and websites are de-emphasized but still included to provide essential contact information. Short taglines aim to intrigue viewers without overwhelming them. Limited color palettes and contrasting text aid readability from a distance. Overall, the analyses demonstrate how billboards employ visuals and text strategically to engage audiences and convey their intended messages.
A2 media portfolio evaluation 2
The ancillary texts and main media product work together effectively to promote an image of the three artists as powerful, independent women. All of the texts use the same pink font and color scheme to attract a target female audience. They also portray consistent personalities for each artist through similar poses, expressions, and shots of the trio coming together. Links and references to social media in the magazine ad and music video further connect the pieces by creating entry points for the audience. The coordinated presentation across the texts helps make the artists and their message recognizable and relatable to teenage girls.
Advanced Media Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Advanced Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Advanced Media Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Advanced Media Production Evaluation
The three media products, including the main music video and two ancillary products, use, develop, and challenge conventions of real music videos. Repetitive features like similar imagery and themes create synergy between the products and a strong brand identity, making the combination of products effective. Audience feedback helped improve the products and showed that people enjoyed the video and ancillary texts and found them similar to real media. New media technologies were used extensively in research, planning, construction, and evaluation stages.
Advanced Media Production Evaluation
The document analyzes how the student's media products for an album by the artist Pink use, develop, and challenge conventions of real music videos, magazine advertisements, and album covers. The main music video and two ancillary products (advertisement and album cover) effectively work together through repetitive visual elements and themes that create a cohesive brand identity and allow audiences to connect the products.
Evaluation Question 2 Redone
The student created a movie trailer, poster, and magazine cover to promote the same film. To ensure continuity between the materials:
- The same actors were featured in all pieces.
- The same fonts were used throughout.
- A consistent three-color scheme of black, white, and red was applied.
- Logos were identical in the trailer and poster.
The student aimed to professionally market the film and attract their target 16-30 year old audience. They believe the combination of materials would effectively promote the movie.
Presentation2
This document contains 3 summaries of different documents:
1) The first summary discusses a KFC print advert that uses Cristiano Ronaldo to promote their product. It takes up most of the page and directly addresses the audience. The stadium in the background and slogans also appeal to football fans.
2) The second summary explains how target audiences are classified using social grades A-E based on occupation and demographics like age, interests and lifestyle. It notes the importance of selecting the right marketing platform for different audiences.
3) The third summary is of a Dior perfume advert that uses attractive models living lavish lifestyles to appeal to younger audiences and convince them the product can achieve that idealized
Presentation2
The document discusses several topics related to advertising including:
1) How target audiences are classified using social grades from A to E based on occupation and socioeconomic status.
2) The importance of platforms and targeting ads to the appropriate demographic based on factors like age and interests.
3) Common codes and conventions used in different types of ads including TV, radio, and print. Techniques like camera angles, editing, music, graphics, logos and slogans are discussed.
4) Examples are provided of ads that effectively use these techniques including a Coca-Cola radio ad and a KFC print ad.
Tres Chic Advertisement Evaluation
The document discusses how new media technologies were used at different stages of creating a media production. During research and planning, YouTube was used extensively to analyze existing advertisements and understand conventions. During construction, video editing software was used to produce the advertisements. For evaluation, an online survey was created using Google Forms and distributed on social media to collect audience feedback on the advertisements. The feedback provided insights on how to improve future productions.
Magazine Poster analysis
The document analyzes several music posters, noting their use of a single attention-grabbing image, large text identifying the artist, incorporation of social media details, and font choices that appeal to both niche fans and a broader audience. Key conventions highlighted include use of gaze theory to engage viewers, prominently listing the performance date, and including ways to purchase the promoted album both in stores and online. The posters are deemed effective at enticing audiences and creating buzz through following standard industry codes.
Gareth tomlins
1) The document evaluates a music magazine created by the author for a class project.
2) It describes how the magazine uses conventions of real magazines through layout, style, and use of images while also developing conventions through a large featured image and placement of images over text.
3) The target audience is identified as teenagers and young adults interested in rock music, represented through artistic choices in images, colors, and fonts that align with rock aesthetics.
Gareth tomlins
1) The document evaluates a music magazine created by the author for a class project.
2) It describes how the magazine uses conventions of real magazines through layout, style, and use of images while also developing conventions through unique design choices.
3) The target audience is identified as teenagers and young adults interested in rock music, and the magazine aims to represent this group through the content, designs, and topics featured.
Evaluation
This document evaluates a magazine called TranceNation that was created for a college assignment. The magazine is aimed at 18-30 year olds interested in trance music. Bauer Media is identified as the best institution to distribute the magazine because they have experience publishing music magazines and the resources to promote TranceNation. The document reflects on what was learned from creating the magazine, including improved skills with photo editing software, writing for a target audience, and understanding magazine conventions.
Eval question 2
The document discusses creating an effective marketing campaign for a film through synergy across promotional materials. It provides the example of Tron Legacy, which used consistent fonts, colors, sounds, and cameo appearances to tie together its film and marketing. For a horror film project, the author used the same font, color scheme of black, grey, white and red, and red glow effect on the title across their teaser trailer, poster, and magazine cover. They also included a recognizable mask and slogan on all pieces to create a cohesive campaign that will effectively promote the film to audiences.
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Channel 4 uses everyday objects like a vending machine and shelves layered in front of each other seen through a camera to form the number 4 in their ident. They use motion tracking to keep the 4 in one place as the camera moves, making it look realistic. The ident does not use many advanced techniques, keeping it simple but effective. It was likely filmed at 25fps for English television and with an aspect ratio of 1280 by 720 pixels.
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Role page out line 2
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Different applications of photography
- 1. BY MAX ROGAN
- 2. Photography is used in music for so many reason it is used to advertise the band It used to create a eye catching album Also for merchandise like posters and tops Most of the time they will use a image with the band but also they sometimes use a image which symbolises them
- 3. Photography is used in fashion to advertise the clothing It is basically saying look how good his women looks in these cloths if you buy them you will look like this Fashion is a massive industry and millions can be made with the right advertisement
- 4. Photography is key in advertising as it is used as a visual aid to real grab the potential customers attention They have become very inventive in ways of advertising using TV so they can get people at home, billboards which are extremely large and everyone can see also they now advertise actually on products and taxis The image is key in a advertisement as it can really speak to the person say for a new film coming out if it has a gripping acion filled shot on show it will grab your attention and you will want to watch it nasic human instinct
- 5. This is where you use images that have relevance to the story There are three styles to it Narrative /images that are used with others to relate with the audience Timelessness /they relate to each other in chronology Objectivity / means the image is a good representation of what happened