The document discusses the marketing campaign for the 2013 blockbuster film Iron Man 3. It instructs the reader to create a podcast covering: how the producer targeted the audience during production; the publicity and marketing strategy; and audience feedback. It provides details about the film's target demographic, genre, year, director, budget, and box office figures. It also explains how the film was marketed through various channels like TV, websites, cinema, billboards, posters, magazines, and word of mouth. The term "anchorage" is defined as using elements in advertisements like Iron Man himself to anchor audience expectations and drive interest in the film.

1. PR3
Producer and Audience: Analyse the Marketing Campaign of Iron Man 3
Here is where you use knowledge from previous units and apply them to film. You need to make a
podcast for a film magazine’s website on the production and marketing of a blockbuster movie. The
following must be covered:
How the producer considered the target audience during production.
The publicity and marketing strategy for the film
Codes & Conventions
Reception and Star Theory
Anchorage
Types of audience feedback
Please provide statistics to support your points and illustrate your article with images of stars from the
films you write about, as well as movie posters.
Introduction: Explain how and why different audiences are targeted by film producers (1 paragraph)
Part 1:
Provide a synopsis of the film Iron man 3 (1 paragraph)
And also give the information below: (1 paragraph)
What is the target audience of Iron Man 3?
Genre
Year of production
Director
Producer
Distributor
Box office takings
Budget
Box office takings
UK release date
Part 2: Give detail about how the filmIron man 3 was MARKETED. Give detail about the
contrasting methods of marketing, for example:
P3 describe the
relationshipbetween
producers andfilm
audiences with
someappropriate use
of subjectterminology
M3 explain the relationship
between producers and film
audiences with reference to
detailed illustrative
examples
and generally correct use of
subject terminology
D3 comprehensively explain
the relationship
betweenproducers and film
audiences
with elucidated examples
and consistently using subject
terminology correctly

2. T.V.
Web 2.0 such as file sharing and social network sites (You Tube/Facebook)
Cinema
Billboards
Posters
Newspapers
Magazines (interviews/reviews)
The Internet (cinema film listings/review pages)
The internet (official web pages)
Word of mouth
Part 3
Write a third and fourth paragraph which answers the following. Refer to the articles included at
the bottom of this brief
How has the audience for Iron Man 3 been targeted by the producer?
Explain the term ‘anchorage’? (Google ‘Media terms anchorage’)
The media term ‘anchorage’ means to fix something to something else, for example the
advertisements for the new Iron Man film such as posters on sides of buses or on billboards uses
Iron Man himself as the main image. The reason why this is called anchorage is because the
audience of Iron Man is ‘anchored’ because of the company that produces the Iron Man films
which is Marvel is very famous therefore expectation of how good the film is going to be makes
its target audience pay to see it. This chain carries on and on by word of mouth and many other
ways.
Look at the Iron Man 3 poster below and identify the text which is used to anchor the Audience.
Explain how it anchors the audience.
The main image which is ‘Iron Man’ captures the audience’s attention and straight away without
even having to read any writing the expectation of a great film begins to be talked about and spread
around the public mainly by word of mouth.

4. What research methods would a producer use to find information about the target
audience, before a film goes into production? Think about your own methods of research
Iron man 3 Articles
http://marvel.com/news/story/20345/iron_man_3_under_the_armor_with_kevin_feige_pt_2
http://www.slashfilm.com/interview-iron-man-3-director-shane-black-and-producer-kevin-feige-
talk-expectations-phase-2-post-credit-sequences-and-more-marvel-movies/
http://www.superherohype.com/news/articles/175507-kevin-feige-talks-pepper-potts-role-in-iron-
man-3
http://www.marketingweek.co.uk/news/audi-pushes-iron-man-3-product-placement-
deal/4006332.article
http://screenrant.com/iron-man-3-trailer/
http://www.current.com.au/2013/04/11/article/TCL-joins-with-Iron-Man-3-for-major-retail-
marketing-drive/TRNPKUBAEF.html