The document discusses how effective the combination of a documentary and its accompanying advertising materials are at linking together. It notes several ways the print ad, radio trailer, and documentary are connected, including through their shared channel logo, title, scheduling information, music, voiceover, images, and target audience. The ad and trailer preview extracts of interviews from the documentary. The document also discusses placement of the print ad and radio trailer on specific magazines, newspapers, and radio stations that would appeal to the young adult target demographic.

1. How effective is the combination of your main product and ancillary texts?

2. The first thing that links all three of my texts is the channel. The print advert clearly has the channel 4 logo, and the radio trailer says what channel the documentary will be broadcast on. The first thing to link them together is the title, it appears in all three products. The human canvas appears on the print advert in the larger text, it is mentioned on the radio trailer before the scheduling and is also in the opening title of our documentary wrote on someone's back as if it was a tattoo.

3. Another thing that links them is the scheduling, again the print advert clearly says when it is scheduled for and the radio trailer advertises when the documentary will be on. The music on the products also link them. The music on the radio trailer is the music chosen by our target audience in the initial questionnaire. When the target audience listen to the radio trailer, hopefully this would encourage them to watch the documentary.

4. Extracts of the documentary such as the Voxpop and Demi’s interview were used in the radio trailer. This gives the listener of the trailer an insight of what is in the documentary. The main image on the print advert clearly links itself to the documentary and the radio trailer, through the obvious use of tattoos which is the topic of the documentary and radio trailer.

5. The slogan ‘Is it Art?’ appears in both advertising texts. In large text on the print advert and in the voice over in the radio trailer. The images used in the documentary for montages and cutaways are also used on the print advert. This gives a direct like between the two visuals.

6. The voiceover is used in both the documentary and the radio trailer. Being the same voiceover adds the link between them and even helps the audience associate the programme with the trailer. The voiceover is clear, calm and informal which would suit the young target audience.

7. The print advert can fit into many different spaces because of the convention of the shape. It could be placed on billboards in shopping centres, in newspapers and magazines that our target audience would read. The newspapers I would place them in would be the metro, the daily mail, the times and the daily star. These would reach a variety of people. My radio trailer would be played on radio stations that would also appeal to my target audience of young adults aged 16-24. It wouldn’t be able to be played on any BBC radio stations as it is a channel 4 production. The ratio station I would chose are Juice.fm, Radiocity96.7 and Heart fm. These are aimed at the same target audience as my documentary and would play the music that is in my documentary, as well as on the trailer. They are all local regional radio stations.