Cross channel and mobile proximity engagement and activation pitch deck for Diageo featuring omnichannel, TV, digital video, social, retail and mobile commerce integration

1. STORE
CHANNELSVENUE HOME
AUTOPRODUCT
PEDEX
SDKEXCH
API
PRODUCT
S
PaaS
VALU
E
INSIGHTS EDGE
Products for development access, cross
channel integration and system interoperability
bringing back office systems to edge networks
Cross channel media mobile and device
transactions for consumer engagement
activation and commerce automation

2. CONTEXT
STORE CHANNELSVENUE DOOH OOHPRODUCT PBM
SDK
ID MGMNT
API PRODUCTSPaaS
VALUEXCH INSIGHTS
CPG FOOD BEV ENT
RETAIL
APPAREL BEAUTY
TRAVEL CONS ELEC
PHARMA
OFFERS COMMERCE
ADVERTISERS
TELCO INSQSR
VENDING AUTO
ACTIVATION
IN-HOME

3. I use thinaire because I want to…
• know my customer
• know how my advertising content is performing
• measure cross channel performance in a single dashboard
• enable customer access to mobile engagement wherever I advertise
• reward consumers for positive brand actions and earned media
• identify touchpoints between brand awareness and purchase
• increase brand application penetration and engagement
• narrowly segment markets based on behavior and preferences
• deliver variable UX /digital content based on context awareness
• vary the story experience based on device, place, media and modality
• automate experiences based on rules, seasonally, geographically, inventory
• deliver purchase incentive offers directly through media channels
• distribute mobile coupons with seamless mobile redemption
• automate second screen engagement through TV, MVPD & DOOH channels
• recruit brand ambassadors for social marketing
• reward brand ambassadors based on reach and performance
• age-gate and mobile opt-in authorization through mobile /web applications
• help my customer locate my products
• sell products and services directly through ad media
• make it easy for customers to discover, recommend and purchase

6. Wearable media for application activation and personalization
Thinaire has been developing
wearable media technology
since
adidas initial launch of Boost RF.
The in store mobile experience
that offers product information is
re-directed post purchase to
product personalization and
micoach application activation.

7. SMART TV
/STB
/PLAYER
mPOS
SDK
PAAS
ADVERTISE
R
MOBILE
/ OS
APPAd-ID
SUBSCRIBER
MERCHANT
MNO
NETWORK
S
MVPD
MSO
CABLE
SAT
STUDIO
OEM
RF SIGNAL mCOMM
RF SIGNAL
WALLETAPI
PSP
Digital video and the second screen experience

8. Welcome
Screen
Select persona
(Gender)
HELLO
Phone
Home Screen
Broadcast
Video Solution
Store
Introductory Beacon
At-shelf
Beacon
Personalized
message
Personalize
message
Personalized
message
1. START
2. BROADCAST
VIDEO SOLUTION3. STORE
INTRODUCTORY
BEACON
4. AT-SHELF
BEACON
2
4
1
3
Innovation case modeling and lab testing

9. CLIP OFFER
RANDOMIZE
Clip!
Watching NFL Mobile App Game
Thinaire
OTT D2C Story Case
Verizon NFL Mobile App
09.26.14
Sunday Giants vs Houston Fritos Sponsor Ad with Pepsi Offer
Settings: Opt-in for Random
Offers Check Box
Privacy Policy Review and
Acceptance
Clip Fritos Pepsi Offer or
see more Random Offers
Clip Offer Directly to Retailer
Loyalty Card
In-Store Auto Alert: NFL Mobile App
Beacon Recognition
Loyalty Card Redemption by Mag Stripe
Advertising identification of multichannel video programming distribution
over the top and digital place based video for brand discovery, promotion
and offer redemption

11. o 27:08 hours of TV viewing per week
on average
o 271 minutes per day: TV*
o 316 minutes per day: Digital
o Two-thirds of TV viewers talk text
or surf
Advertising Age MFP 2014
Second screen engagement behavior
exhibited by time spent using media

12. To know them is to love them Brand affinity tops up stored value accounts
of brand loyal customers who evangelize brand
products and services through messaging apps,
social channels and digital exchanges.
• opt-in authorization
• application activation
• content creation
• social evangelism
• earned media
• programmatic
• customer attribution
• social purpose
• persistent wallet presence
LINE OF BUSINES VALUE CHAIN

13. Data exchange and intelligence in commerce automation

14. Cognitive computing and machine learning