Mcd's story081215
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McDonald's user story experience pitch deck. Omnichannel opt-in, notification, connected car LBS, remote ordering and speed the line mobile transaction.
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Editor's Notes
- I’m watching late night TV at home. I’ve had a light supper and I’m a little bit hungry. A McDonalds TV ad comes on and I’m getting hungrier just watching. But hoping it will pass.
- I get a mobile notification with a message about McDonalds late night menu specials and remote ordering. I click the notification and launch the app. I can no longer resist the temptation.
- When I get in my car, the McDonald’s app appears on my dashboard so I can place my order hands free while I’m driving. McDonald’s confirms my mobile payment method, a redundant payment confirmation appears on my smartphone.
- When I pull up to the McDonalds pick up window, they just automatically know it’s me and they hand me my order as I lower the car window.
- It took no more time to order and pick up McDonald’s than it did to drive there and get back to watching TV.