This document describes a Wi-Fi marketing and monetization system that allows businesses to provide free Wi-Fi access to customers while delivering targeted advertisements. The system uses hardware devices and software to inject multimedia ads, display detailed product information, push coupons to phones, and more. It aims to engage customers and provide analytics to help merchants better understand shopper behavior.
Webinar deck: Mobile marketing for AutomotiveArcher Inc.
Our webinar on Mobile marketing for Automotive industry was a big hit.
Several hundred of participants with many great questions. Mobile Marketing for Automotive industry is coming and it is time to get on board. iLoop Mobile will help you to get started.
Kia turns website visitors into showroom visitors with a mobile app, user pro...IgnitionOne
Niko Nelisson from Tap Crowd presents how Kia turned website visitors into showroom visitors with a mobile app at IgnitionOne's European Automotive Summit, June 2014
Mobile Marketing is the medium of online technical marketing which focuses on reaching to the targeted audience such as smart phone users using mobile feature and applications. The different techniques that are used for mobile marketing are
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
Solutions & Transformations Plus Inc offers a powerful mobile coupon platform to help businesses engage customers through their smartphones. Their platform allows marketers to create, distribute, and track digital coupons across multiple channels including email, SMS, social media and websites. It provides benefits like generating new revenue, collecting customer data, and offering convenient paperless coupons to consumers. The platform includes features like gamified coupons, payment integration, and real-time statistics on coupon redemption rates and customer locations.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
Webinar deck: Mobile marketing for AutomotiveArcher Inc.
Our webinar on Mobile marketing for Automotive industry was a big hit.
Several hundred of participants with many great questions. Mobile Marketing for Automotive industry is coming and it is time to get on board. iLoop Mobile will help you to get started.
Kia turns website visitors into showroom visitors with a mobile app, user pro...IgnitionOne
Niko Nelisson from Tap Crowd presents how Kia turned website visitors into showroom visitors with a mobile app at IgnitionOne's European Automotive Summit, June 2014
Mobile Marketing is the medium of online technical marketing which focuses on reaching to the targeted audience such as smart phone users using mobile feature and applications. The different techniques that are used for mobile marketing are
We are using ibeacons for showing the content at the mobile application depending on users' locations inside a store or mall
We want to merge an offline-shopping with a smartphone in a common behavioral template.
Our mobile app shows content depending on the user's location and such content should be (we suppose) a supplement of shelves (discounts, markdown, stocks, promo, additional assortment) + emotional content (jokes, pictures). Targeting by location adds the game element in the shopping process, and the content provides customer value and emotions.
For example, if user be near the household chemicals at store he/she will have to see info relevant only to the near placed goods - washing powders, detergents, towels, etc. And content will have to change if user change the location, of course
Also our software allows to make zones based on ibeacons inside the malls/shops, manage the content, collect user info and their tracking inside a mall/shop, has integrated loyalty program (we can easy transform it to the online shop) and callbacks support.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
Solutions & Transformations Plus Inc offers a powerful mobile coupon platform to help businesses engage customers through their smartphones. Their platform allows marketers to create, distribute, and track digital coupons across multiple channels including email, SMS, social media and websites. It provides benefits like generating new revenue, collecting customer data, and offering convenient paperless coupons to consumers. The platform includes features like gamified coupons, payment integration, and real-time statistics on coupon redemption rates and customer locations.
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
1) Retailers can use location-enabled technology like geofences and push notifications to target customers based on their real-time location and drive them to stores. Geofences use GPS, cell towers, and WiFi to detect when a smartphone user is near a specific location.
2) Retailers should set multiple, layered geofences around their store and neighborhood to send timely offers to customers as they enter different proximity zones. They can also target customers near competitors' stores to draw them in.
3) By combining location data with time, past purchases, and on-site behaviors, retailers can send highly personalized push notifications to influence purchases and increase loyalty. This approach is more effective than traditional
The document discusses mobile strategies for retailers. It notes that 51% of UK consumers engage in mobile commerce and 49% of current non-users plan to purchase via mobile in the future. The document outlines key issues retailers should consider like personalization, integration with backend systems, and future trends like mobile payments. It provides examples of successful mobile campaigns and emphasizes that retailers should treat mobile as part of their overall brand experience.
This document provides an overview of mobile marketing services offered by Mobile Marketing Pro LLC. It discusses how mobile strategies can increase customer awareness, engagement, and purchases. Key services highlighted include premium responsive websites, mobile apps, QR codes, text messaging, geo-location tools, and social media integration. Statistics are presented showing the growth of mobile internet and coupon usage. The benefits of different mobile tactics like websites, apps, and beacons are compared. Sample mobile applications like loyalty programs and mobile commerce are also described.
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
Subscribers can opt-in to receive offers and notifications from brands through their set-top box or mobile applications. When opted-in, the subscriber's actions on their mobile device can be attributed to the original media they engaged with. If a subscriber with the opt-in mobile application comes within range of a beacon, it can trigger a branded experience. The mobile application is able to deliver customized experiences based on business rules, context, and the user's preferences across different apps and devices.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
What Retailers Must Do Today to Meet the Consumer Expectations of TomorrowMozu
This document discusses how consumer shopping habits have changed dramatically with the rise of smartphones and e-commerce. It emphasizes that retailers must adapt to meet omni-connected consumer expectations by pursuing responsive design, single source content, personalized experiences, agility and innovation, and empowering sales associates. The Mozu platform is presented as a solution that can help retailers meet these needs through its flexible commerce management tools and customer experience capabilities.
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
This document provides an overview of Talon Local Marketing Group and their mobile marketing services. Talon specializes in mobile marketing strategies including mobile websites, apps, QR codes, text messaging and more. They discuss trends in mobile usage and how mobile is changing consumer behavior. Talon promotes the use of their premium responsive mobile websites and sample mobile marketing campaigns and tools to help drive brand awareness, conversions and customer loyalty.
- The document proposes a mobile platform called "Ad&Charge" that would reward users with loyalty points for watching advertisements on their phones.
- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
Mobile marketing involves using text messages, mobile web, and mobile commerce to advertise products and promotions to customers using their mobile devices. Some common mobile marketing tactics include text-for-info campaigns to send product information, text-to-vote polls to get customer opinions, and mobile-optimized websites for e-commerce. Mobile payments are also growing rapidly, with total transaction value expected to reach $22 billion by 2011. Mobile websites are increasingly common for companies to reach customers on the go, with 40% of large US companies currently offering them.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
The document discusses the opportunities and challenges of mobile marketing and proposes an integrated mobile marketing channel approach to developing mobile strategies, applications, and campaigns to meet business objectives like increasing revenue through personalized marketing via mobile optimized websites, applications, ads and other channels. It also outlines the benefits, projections, team, and contact information for a mobile marketing service.
Beacons can enable proximity-based services by triggering actions through mobile apps when devices are near beacons. Beacons use Bluetooth signals to allow mobile devices to understand their indoor location and trigger app notifications. This document discusses how beacons could transform banking by enabling personalized greetings and account information when customers enter branches, as well as contactless cash withdrawals and mobile payments.
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Central Ohio Graphics provides inspired COGs (quick response codes) that allow brands to connect print marketing to digital content and analytics. COGs link consumers' mobile devices to additional product information, videos, store maps, and more. This provides an interactive experience for customers and allows brands to learn from consumer behavior data. COGs help create informed buyers and influence purchase decisions by sharing in-depth content. They also allow consumers to interact directly with brands through features like checking product sizes and reviews.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
đề Thi thử thpt quốc gia môn tiếng anh năm 2015Nguyen Van Tai
This document contains a sample test for the Vietnamese national high school graduation exam in English with 52 multiple choice questions. The test covers topics such as vocabulary, grammar, reading comprehension, and pronunciation. It examines students' understanding of words and phrases, ability to infer meaning from context, and knowledge of English grammar and sentence structure.
1) Retailers can use location-enabled technology like geofences and push notifications to target customers based on their real-time location and drive them to stores. Geofences use GPS, cell towers, and WiFi to detect when a smartphone user is near a specific location.
2) Retailers should set multiple, layered geofences around their store and neighborhood to send timely offers to customers as they enter different proximity zones. They can also target customers near competitors' stores to draw them in.
3) By combining location data with time, past purchases, and on-site behaviors, retailers can send highly personalized push notifications to influence purchases and increase loyalty. This approach is more effective than traditional
The document discusses mobile strategies for retailers. It notes that 51% of UK consumers engage in mobile commerce and 49% of current non-users plan to purchase via mobile in the future. The document outlines key issues retailers should consider like personalization, integration with backend systems, and future trends like mobile payments. It provides examples of successful mobile campaigns and emphasizes that retailers should treat mobile as part of their overall brand experience.
This document provides an overview of mobile marketing services offered by Mobile Marketing Pro LLC. It discusses how mobile strategies can increase customer awareness, engagement, and purchases. Key services highlighted include premium responsive websites, mobile apps, QR codes, text messaging, geo-location tools, and social media integration. Statistics are presented showing the growth of mobile internet and coupon usage. The benefits of different mobile tactics like websites, apps, and beacons are compared. Sample mobile applications like loyalty programs and mobile commerce are also described.
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
Subscribers can opt-in to receive offers and notifications from brands through their set-top box or mobile applications. When opted-in, the subscriber's actions on their mobile device can be attributed to the original media they engaged with. If a subscriber with the opt-in mobile application comes within range of a beacon, it can trigger a branded experience. The mobile application is able to deliver customized experiences based on business rules, context, and the user's preferences across different apps and devices.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
WebMobi Mobile Solutions for eCommerce WebMobi_Team
WebMobi provides a cloud-based mobile relationship management platform and tools to help businesses create customized mobile apps to engage customers. It offers rapid app creation, location detection, push notifications and analytics. WebMobi's platform allows businesses to build customer loyalty and drive sales through targeted mobile marketing campaigns and promotions.
What Retailers Must Do Today to Meet the Consumer Expectations of TomorrowMozu
This document discusses how consumer shopping habits have changed dramatically with the rise of smartphones and e-commerce. It emphasizes that retailers must adapt to meet omni-connected consumer expectations by pursuing responsive design, single source content, personalized experiences, agility and innovation, and empowering sales associates. The Mozu platform is presented as a solution that can help retailers meet these needs through its flexible commerce management tools and customer experience capabilities.
Mobile Marketing - Consumer journey use casesAnshu Sharma
I have covered details around Mobile Marketing, and structured my presentation
1) Landscape
2) Dollar Flow in the AD Ecosystem
3) Traditional VAS Marketing Methods for Feature Phones
4) Mobile Marketing
5) Automation of Campaigns based on Data - Machine Learning
6) Investor Interests in the Space
7) Traditional Cookie Data from Traditional Browsers
This document provides an overview of Talon Local Marketing Group and their mobile marketing services. Talon specializes in mobile marketing strategies including mobile websites, apps, QR codes, text messaging and more. They discuss trends in mobile usage and how mobile is changing consumer behavior. Talon promotes the use of their premium responsive mobile websites and sample mobile marketing campaigns and tools to help drive brand awareness, conversions and customer loyalty.
- The document proposes a mobile platform called "Ad&Charge" that would reward users with loyalty points for watching advertisements on their phones.
- Users could redeem these points for services like mobile recharges, food coupons, discounts from partner companies.
- The platform aims to provide a more positive advertising experience where users are willing participants compared to traditional ads, and also offers branding opportunities for companies.
- It would target teenagers and working professionals in India through mobile apps and partnerships with other companies. Revenue would come from advertising fees from partner companies.
Mobile marketing involves using text messages, mobile web, and mobile commerce to advertise products and promotions to customers using their mobile devices. Some common mobile marketing tactics include text-for-info campaigns to send product information, text-to-vote polls to get customer opinions, and mobile-optimized websites for e-commerce. Mobile payments are also growing rapidly, with total transaction value expected to reach $22 billion by 2011. Mobile websites are increasingly common for companies to reach customers on the go, with 40% of large US companies currently offering them.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
The document discusses the opportunities and challenges of mobile marketing and proposes an integrated mobile marketing channel approach to developing mobile strategies, applications, and campaigns to meet business objectives like increasing revenue through personalized marketing via mobile optimized websites, applications, ads and other channels. It also outlines the benefits, projections, team, and contact information for a mobile marketing service.
Beacons can enable proximity-based services by triggering actions through mobile apps when devices are near beacons. Beacons use Bluetooth signals to allow mobile devices to understand their indoor location and trigger app notifications. This document discusses how beacons could transform banking by enabling personalized greetings and account information when customers enter branches, as well as contactless cash withdrawals and mobile payments.
3rd Mobile Marketing event by Warply: Mobile as a Revenue ChannelWarply
A presentation by John Doxaras, Founder & CEO, Warply
This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices.
Follow the conversation using #warply #mme3 on Facebook and Twitter.
The event was powered by:
Warply
Microsoft Innovation Center Greece
Nespresso
Nestle Ice-Cream Hellas
Central Ohio Graphics provides inspired COGs (quick response codes) that allow brands to connect print marketing to digital content and analytics. COGs link consumers' mobile devices to additional product information, videos, store maps, and more. This provides an interactive experience for customers and allows brands to learn from consumer behavior data. COGs help create informed buyers and influence purchase decisions by sharing in-depth content. They also allow consumers to interact directly with brands through features like checking product sizes and reviews.
Ethan Goodman, VP, Digital Practice at The Mars Agency shares an overview of four emerging digital shopper marketing trends that we should all know about.
đề Thi thử thpt quốc gia môn tiếng anh năm 2015Nguyen Van Tai
This document contains a sample test for the Vietnamese national high school graduation exam in English with 52 multiple choice questions. The test covers topics such as vocabulary, grammar, reading comprehension, and pronunciation. It examines students' understanding of words and phrases, ability to infer meaning from context, and knowledge of English grammar and sentence structure.
This document provides a summary of brochures and promotional materials available from MAF (Mission Aviation Fellowship) to help share information about their ministry. It describes the purpose and contents of various brochures, including the main brochure, quarterly magazine, fact sheet, calendar, doctrinal statement, donor reports, and more. Additional items mentioned include caps, mugs, pens, coins, magnets, and children's books. The document guides the reader on appropriate uses and distribution of the different materials.
Community free-wi-fi.s3.amazonaws.com cfwf-hub-location-presentation-1-12-2015Clay Bailey
Cutting Edge Proximity Marketing Platform. Where WiFi Hub locations can bring in local advertisers. Deliver targeted advertisements and video infomercials.
If you are a business manager who is longing for an end-to-end tech solution specially created for shopping malls' business purposes, this presentation provides answers to all your questions.
The Leantegra Shopping Mall solutions includes everything you could have only thought of:
- Mobile Application
- Proximity Marketing
- Real-time Location System
- Indoor navigation and mapping
- Loyalty software
- MicroStrategy BI Software
- Content Management System
- Customer Relationship Management System
Want to learn more? Just check out the presentation now!
El Toro is a digital advertising company that uses patent-pending IP targeting technology to match IP addresses to physical addresses, allowing them to target digital ads to specific customers. Their technology targets ads without using cookies, census data, or geo-location. They offer banner and display ads across millions of websites as well as video and mobile targeting. El Toro provides analytics on ad exposure, clicks, and match-back analysis to determine which addresses were most productive. Their services include IP targeting, digital new movers targeting, captive audience targeting, and reverse append targeting (in development).
El Toro is a digital advertising company that uses patent-pending IP targeting technology to match IP addresses to physical addresses, allowing them to target digital ads to specific customers. Their technology targets ads without using cookies, census data, or geo-location. They offer banner and display ads across millions of websites as well as video and mobile targeting. El Toro provides analytics on ad exposure, clicks, and match-back analysis to determine campaign effectiveness. Their services include IP targeting of customer lists, targeting new movers, captive audiences at specific venues, and reverse appending of IP addresses to physical addresses for direct mail campaigns.
The Leantegra Mall Explorer Solution is a turnkey system using integrated software and hardware to create effective communication between malls and customers, grow foot traffic and customer engagement, and provide analytics to mall management. It combines a mobile app with beacon infrastructure for proximity marketing, indoor navigation, loyalty programs, and analytics on customer behavior and locations. The comprehensive and scalable solution benefits both malls and customers while being competitively priced.
Mobile video solutions are delivering audiences across devices. Mobile ads have more visual real estate than TV. Creative sized for mobile performs better than desktop-sized ads. Mobile grabs a large share of programmatic inventory and spending. Brand ads see uplifts when seen across devices. Audiences spend more time on mobile than TV. Video ads provide higher CPMs for publishers if they communicate audience value. Trends show mobile inventory and spending growing rapidly. Programmatic offers advantages like control, data insights, and more impactful advertising. Formats for mobile include pre-roll, interstitials, and inline ads. Integration requires considering mobile vs desktop vs CTV. Segmentation and targeting are important.
Franchise Operators & Retailers Custom Proximity Ad NetworkCarla Bahadur
This slideshow is about how PublicitiBeacon.com can help attract existing customers of retailers based on their location to an outlet using our iBeacon advertising platform.
BuzzCity's Publisher Mobile Monetization Programme.
A brief introduction to BuzzCity, a leading global advertising network for mobile developers (apps / mobi sites), bloggers, and mobile responsive websites focusing on emerging markets, to market and monetize their traffic via advertising.
CCA offers a proximity marketing strategy called "Community Free Wi-Fi" that allows businesses to become "hub" locations offering free Wi-Fi. As a hub, businesses can advertise to Wi-Fi users and earn cash from other area businesses advertising on their network. CCA's system delivers targeted ads through Wi-Fi and donations are made to local charities in the name of hub businesses. The strategy is presented as a win-win, helping businesses attract customers while earning money to fund charities through low-cost, effective advertising.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
The document provides an overview of digital marketing and various digital marketing strategies. It discusses email marketing, programmatic marketing, influencer marketing, WiFi hotspots marketing, and social media marketing. For each strategy, it describes how to segment audiences, create relevant content, optimize delivery, track performance, and adjust campaigns accordingly. The key advantages highlighted are precision targeting of audiences and cost-efficient delivery of messaging.
This document summarizes an AI and data-driven digital advertising platform that uses 300 million unique mobile users' data to understand user behavior and target ads. It has 11 years of experience in Southeast Asia and recently expanded into IoT hardware and software. The platform uses push notifications to engage users, track metrics, stimulate engagement, and increase brand recall and preference through timely messages. It allows targeting ads based on geography, devices, demographics, carriers, and user interests to optimize user experience and marketing campaigns.
Achieve your objectives with the ONEcount solution.
Explore tactical marketing strategies based on key components of the platform including: Audience
Identification, Dashboard Reporting, Advanced Targeting, and Customer Journey Tracking.
This playbook contains best practices for each component to data into revenue.
This document describes Wi-Fi proximity marketing and advertising technology. It notes that free Wi-Fi is important for accessing the internet on tablets and smartphones. The technology allows businesses to deliver targeted local ads and promotions to customers using their free Wi-Fi. Customers are incentivized with free internet access. Businesses can create and manage their own ads in real-time to engage customers. The system also tracks customer behavior and measures ad performance. It provides benefits to both businesses and customers.
Thinaire provides products and services for cross-channel integration, mobile engagement, and commerce automation including:
1) SDKs and APIs to enable cross-channel transactions, mobile activation, and application adoption across devices and media.
2) Analytics and insights platforms to measure cross-channel performance, customer behavior, and touchpoints between awareness and purchase.
3) Tools for personalization, offers, and incentives distributed through media channels with seamless redemption.
Tyroo is a performance-based mobile advertising network that promises to deliver high returns on ad spend for clients. It offers various products including native ads, app installs, programmatic solutions, and retargeting to drive awareness, engagement, and conversions across the mobile marketing funnel. Key benefits include mobile-first design, algorithms that optimize for revenue over just transactions, ability to target new users, and look-alike modeling to find similar audiences.
The math behind Smadex
The limits of Fixed CPA acquisition
Smadex analyzes hundreds of first and third party data points, defining a Predicted LTV score for each user characteristic, feeding its algorithm to create a acquisition portfolio strategy reaching each cluster of users according to its expected value to the business and the predicted market Customer Acquisition Cost (mCAC).
This way, you pay for the real valueof each user and you maximize scale, while keeping campaigns limited by your targeted CPA goal .
Most advanced App Marketers are looking for two things: a profitable Customer Acquisition Cost and scale. The typical programmatic algorithm is built around bidding for impressions, trying to get as many as possible as long the CPA goal is reached. This usually means advertisers end up paying more for users that generate lower value to their business and not pushing enough for users of higher value (and higher Acquisition Cost).
How Portfolio-based bidding works
Free wifi is a technology that allows devices to connect to wireless networks for free internet access. This benefits business owners by attracting more customers to their establishments. Free Wifi | Media assists businesses and advertisers by providing a platform for advertising via free wifi networks installed in various locations including taxis, malls, and restaurants. Advertisements are displayed full screen on users' devices for a few seconds using View2Surf technology before users can skip them. This allows advertisers to directly target audiences in specific places.
3. MONETIZE FREE Wi-Fi In Your Area
We use a proprietary technology that utilizes hardware
devices and SaaS to deliver highly targeted advertisements
that engage consumers while they enjoy free WiFi access.
Detailed Advertisements Advertisement Injections Advertisement PopOvers Video Commercial Breaks
4. MULTIMEDIA ADVERTISEMENT DELIVERY
Detailed Advertisements
Advertisement Injections Advertisement Pop Overs
Default Injections
Video Commercials & Infomercials
Banner Advertising
5. DETAILED ADVERTISEMENTS
Merchants create detailed advertisements using a simple 1-2-3 step
templated process. Merchants manage their own advertising 24/7
Coupon advertisements contain all the
relevant information including a POS
(Point-Of-Sale) scannable barcode.
Shoppers have the ability to add deals
to their Mobile-wallet a special account
area and redeem them when
convenient using their mobile phone.
6. POP-OVER ADVERTISEMENTS
Take advantage of your competitor’s advertising
budget with Pop-Over advertisements
Wi-Fi Hub devices include a proprietary technology that can identify paid
advertising on the pages shoppers visit. Hub devices can identify the exact
locations and sizes of the advertisements and then pop your ad over the
top of them without altering the original content.
Multiple advertisements, locations and sizes can be displayed
simultaneously in any paid advertising locations. All standard IAB sizes
accommodated – no special creatives required.
7. VIDEO COMMERCIAL BREAK ADVERTISEMENTS
Display your TV Commercials or any other video content.
Video Ads pause the WiFi session with a guaranteed view
Video advertisements can be displayed first login and at
configurable intervals during the Wi-Fi session.
The shoppers session is paused while they watch a short
commercial break and resumes when finished playing.
Includes the ability to display any number of videos and
target based on the consumer’s location and device type,
set frequency capping, and priority play engine.
It’s like television advertising without the viewer
having a remote control to change channels!
8. PUSH TARGETED COUPONS TO SHOPPERS
Push Coupon Engagement pauses the Wi-Fi session while
shoppers select the coupons that interest them.
Coupons are delivered immediately via TCPA compliant Text
message to shopper's pre-verified phone number.
Our System records the consumer’s details, location, coupon
categories that interest them, and time-date information.
Push multiple discount coupons to a shopper’s
phone at configurable intervals based on their
geographic location.
9. PUT YOUR BRAND IN A CONSUMERS HANDS!
Our software can add your brand to a shopper’s
home screen on login. Icon engagement connects
a consumer directly with your discount deals and
coupons even outside of the Wi-Fi marketing area.
It looks like an App … And it acts like an App, but
no download or install is required ever.
Removes the problems associated with consumer
App retention from your marketing strategies.
Brand equity opportunity!
Claim your real estate on a
shopper’s phone home screen
10. Advanced ‘COMPETITOR TARGETING’
Salvage sales you never knew you were losing!
Injects your advertisement over your competitor's content.
List up to five of your top competitors. When a shopper
compares or price shops your offering, Our software
intercepts and displays your advertisement directly over
your competitor’s webpage.
View reports of whom comparison shopped you, their
contact information, when, location, and the competitor's
product page they visited.
11. WINDOW-IN-WINDOW VIDEO STREAMS AND CONTENT
Window-in-Window is a brand new mobile marketing technology that raises the bar in
marketing strategies, content delivery, engagement, and branding opportunity.
Window-in-Window, is a perpetual channelized video content window, that displays in
the top left hand corner of the phone browser window, while a User is connected to
Community Free Wi-Fi. When closed it reduces to an icon. Content can be Live
Streamed, from any online source, or YouTube.
Window-in-Window is a
channelized content
window that reduces to
an icon when closed.
Examples
12. CHILD SAFETY SYSTEM
Over 800,000 children go missing every year from malls
and public places.
Mall Managements have limited resources to assist in
that vital first hour.
Child Alert provides a means to push a priority message
to every connected phone inside a Shopping Centre,
Mall, Trade Show, or other venue locations.
Child Alert makes shopping and family outings safer for
children and parents.
13. Our “Shopper View” is a brand new addition to our
technology that monitors Wi-Fi users in store and in
surrounding areas. Providing merchants with information
about shoppers and the ability to engage with them via
Text message and email. Driving consumers to sales
items and specials without requiring the consumer to
download or run any App on their phone.
Our “Shopper View” is a brand new addition to our
technology that monitors Wi-Fi users in store and in
surrounding areas. Providing merchants with information
about shoppers and the ability to engage with them via
Text message and email. Driving consumers to sales
items and specials without requiring the consumer to
download or run any App on their phone.
UNIQUE ‘SHOPPER VIEW’ TECHNOLOGY
15. Community Free Wi-Fi promotes social media sharing
by including numerous popular social media links, plus
share with a friend by email, and text messaging in
every system advertisement. Also included is an RSS
coupon feed that notifies subscribers of new offers &
deals automatically within their browser window.
Community Free Wi-Fi promotes social media sharing
by including numerous popular social media links, plus
share with a friend by email, and text messaging in
every system advertisement. Also included is an RSS
coupon feed that notifies subscribers of new offers &
deals automatically within their browser window.
SOCIAL MEDIA SHARING
16. Our Technology targets mobile with features never seen before!
Targeted to shopper’s specific location
Shopper’s interests and behaviors at the location
Ad Overlays targeting webpages shopper’s visit
Device manufacturer/brand
Device Operating system
Device Browser type
Coupons, discounts, and offers
System default Ad Injections
Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor
Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC
Global & Individual Hotspot branding
Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location
Affiliate Network Platform with 100% Affiliate fraud free results
Our Technology targets mobile with features never seen before!
Targeted to shopper’s specific location
Shopper’s interests and behaviors at the location
Ad Overlays targeting webpages shopper’s visit
Device manufacturer/brand
Device Operating system
Device Browser type
Coupons, discounts, and offers
System default Ad Injections
Video Infomercials/Commercials – by location, start/end time, day of week, time of day, priority, device & competitor
Banner Advertising – with configurable Zones for image, text & scripted ads. Targeted by location, duration, CPM, & CPC
Global & Individual Hotspot branding
Performance based advertising – CPM, CPC, CPA, and Cost Per Sale with full tracking by campaign, device, and location
Affiliate Network Platform with 100% Affiliate fraud free results
MOBILE TARGETING ON STERIODS
Audience View Technology
17. CONSUMER BEHAVIOR TARGETING
Effective targeting is one of the most important aspects in
mobile advertising. Behavioral targeting allows advertisers to
only display their ads on pages that match a Shopper’s
interest. For example, advertisers can choose to have their
ads served only on pages that match chosen categories
such as “Real Estate::Buying/Selling Homes” or
“Fashion::Accessories“, depending on the subject matter and
campaign category.
18. BEHAVIORAL ENGINE DESCRIPTION
The behavioral engine infographic describes
how advertisements are evaluated and served
to shoppers…
How It Works:
Whenever a User requests a page, the URL of the
page is passed to the behavioural engine. When the
software technology evaluates the content of the URL,
it returns with several categorizations, along with a
number that indicates the relevancy score of each
attributed category. For example, a page containing a
news article that discusses a national election might
have the following categorizations and keyword
weights attributed to it:
Law, Gov’t, & Politics::Politics = 96 (High)
Business::Government = 85 (high)
With the use of a trainable behavioural engine, we can
now know the topics/categories that any URL falls in
and advertisements matching the category and
keywords will displayed to the shopper.
19. Get to know the shoppers in your Network areas with
Big Data!
Our System provides opt-in and verified information unavailable elsewhere.
Opt-in and verified mobile phone number
First name & last name
Address, City, State & Zip
Opt-in email address
Up to 600 consumer interest segments
First use date
Shopping location
Number of subsequent system uses
List of redeemed categories
List of items shoppers search for most by category and keyword
Has this shopper price shopped you with a competitor – when and with whom
Social Media, Email & Text sharing propensities
Mobile device brand and model
Unlike traditional marketing, our software can track and measure the impact of a single activity and by the
consistency of activities provide groundbreaking, comprehensive information that is fully compliant with Can
Spam Act and Do Not Call legislations.
Network owners have the ability to aggregate a valuable Hotline list for their business from the consumers in
your network areas. And generate a backend revenue stream brokering the data or use it yourself for
sponsored and merchant promotions.
No other Wi-Fi system can offer the analytics our software offers marketers!
MARKETING DATA AND LOCAL SHOPPERS
21. AFFILIATE MARKETING PLATFORM
The optional Wi-Fi Affiliate Marketing module offers marketers a revolutionary 100%
affiliate fraud & parasite free platform where the ‘Affiliates’ are now an option!
Affiliate marketing campaigns are delivered from the devices your affiliates purchase from you and
deploy in high footfall locations. Offers are served and tracked by PPV, CPM, CPC, CPA, and Cost Per
Sale.
Affiliates receive
their own account
interface where
they can view
campaign results
for their devices, by
device location,
earnings, payment
history, purchase
more devices, and
print transaction
invoices.
22. THE U.S. UNTAPPED MARKETPLACE
990,000 RESTAURANTS 391,377 SALONS 165,000+ CLUBS 500,000+ WAITING ROOMS 475,000 PUBS
7,800 CHAMBERS 6000+ INFORMATION CENTERS 450,000+ CHURCHES 6,600,000+ VENDING & ATM MACHINES
10,585,177+
UNTAPPED LOCATIONS AVAILABLE TO BUILD YOUR NETWORK
PLUS ANOTHER 26 MILLION OTHER BUSINESS LOCATIONS
25. DESIGNED WITH SECURITY AS A PARAMOUNT FEATURE
VLAN
Free
Wi-Fi User
Free
Wi-Fi User
Free
Wi-Fi User Wi-Fi Hub
Cloud Servers
Maintenance
Wi-Fi
Hardware
Device
Wi-Fi
WAN
LAN
Wi-Fi
Wi-Fi
26. Need more information?
For further information and/or to scheduled a detailed system webinar contact us.
(888) 720-1110
Or e-mail us: info@proximitywifimarketing.com
www.ProximityWiFiMarketing.com
Need more information?
For further information and/or to scheduled a detailed system webinar contact us.
(888) 720-1110
Or e-mail us: info@proximitywifimarketing.com
www.ProximityWiFiMarketing.com