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Dgr curata-webinar-8-30-16-final deck
The document discusses the importance and benefits of content curation in marketing, highlighting how it can improve thought leadership, SEO, and lead generation. It defines content curation as the ongoing process of finding, organizing, and sharing relevant content, emphasizing the need for a discerning and selective approach. Additionally, it outlines best practices for ethical curation and provides examples of successful businesses utilizing these strategies.
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Dgr curata-webinar-8-30-16-final deck
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- 3. #ContentHacks About Demand Gen Report @DG_Report http://linkd.in/DG_Specialists • Tracking strategies and solutions in lead generation and marketing automation technology since 2007 • Daily news and analysis, special reports, original research and live events •E-Newsletter reaches 40,000 readers • Additional resources: DemandGenReport.com
- 4. #ContentHacks Questions, Tweets, & Resources Submit your questions here Download today’s resources Jointhe conversation #ContentHacks
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- 6. The One ContentMarketing Hack Your Competitors Will Hate You For by Pawan Deshpande (@TweetsFromPawan)
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- 12. Most of thatcontent marketers publish is from a vendor perspective… ...and it performs the worst.
- 13. Today we aregoing to talk about a really interesting way to overcome both of these called CONTENT CURATION!
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- 16. Best Computer ScienceMasters Thesis
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- 18. Early Days atCurata
- 20. Curata Content CurationSoftware
- 21. What the heckis Content Curation?
- 22. Content Curation Defined Contentcuration is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
- 23. Content curation isthe process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined a person, not an algorithm “
- 24. Content curation isthe process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Not a one time event or activity “
- 25. Content Curation Defined Addvalue. . . perspective, insight, guidance Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
- 26. Content curation isthe process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ Content Curation Defined Be discerning, discriminative and selective “
- 27. Content Curation Defined Focuson a narrow topic Content curation is the process of someone consistently finding, organizing and sharing the best and most relevant content on a specific topic from around the web. “ “
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- 29. Why should youCurate? Thought Leadership Efficiency SEO Lead Generation
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- 35. A Few BusinessExamples
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- 39. Verne Global Benefits §Quoted in BBC & CNN § Equivalent of $200K of outbound marketing spend § Signed their largest customer BMW § First page SEO for many industry terms § 3 Stevie Awards including Best Website § Attend industry conferences with a press pass #contenthacks
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- 43. How You CanCurate
- 44. Why are youCurating? For Marketing? For Knowledge Management? For Publishing? For Competitive Intelligence?
- 45. Picking A GreatTopic COMPETITOR LANDSCAPE AUDIENCE INTEREST CONTENT LANDSCAPE 1 23Saturated. Too many audience Insufficient content for Curation Not Relevant to Target Audience
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- 47. Surveying the ContentLandscape
- 48. Determine Your AudienceInterest
- 49. Finding Sources Known AndTrusted Sources Additional Sources Your PR TeamScientific Journals Twitter Lists & Users Trade Publications Feed Readers Email Newsletters Industry Blogs
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- 51. Annotation Styles • Storyboarding •Parallelizing • Quoting • Summarizing • Retitling • Abstracting See examples @ http://bit.ly/CurationAnnotation
- 52. Find Relevant Piece ofContent 1 Take a small excerpt 2 3 Retitle It 4 Add a Thumbnail Add Link back to source 6 Add some commentary5 How to Curate
- 53. Sharing your Content ResourceSite Newsletter Social Media Widget Blog
- 54. Curation Sharing Hack#1: Share Bar Share Bar
- 55. Curation Sharing Hack#2: Twitter Handles How to know what to move to the cloud http://bit.ly/8na8hsa by @datadynamics Mention the author to get influencer followers
- 56. Curation Sharing Hack#3: Linking Resource Site Newsletter Social Media Widget Blog
- 57. Curation Sharing Hack#4: New Tab vs. Same Tab New Tab Same Tab
- 58. How much contentshould I curate?
- 59. Content Curation isnot… Content Farming Aggregation Stealing Other’s Content
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- 62. 1: Reproduce onlythose portions of the article that are necessary to make your point or to identify the story. 2: Try not to the majority of articles available from a single source. 3: Prominently identify the source of the article. 4: Whenever possible, link to the original source of the article. 5: Whenever possible, provide context or commentary for the material you use. 6: When sharing images, unless you have explicit permission to share a full-size image, always share a thumbnail image at most. 7: Link back to the original article prominently, not buried all the way down at the end of the post. 8: If you are re-posting an excerpt from the original article, make sure your excerpt only represents a small portion of the original article. 9: If you are reposting an excerpt from an original article, make your commentary longer than the excerpt you are reposting. 10: Retitle any and all content you curate. 11: If you are using a share bar or iFrame, give the reader an option to close the iFrame or Share Bar to view the content without it. 12: Don’t use no-follows on your links to the original publisher’s content. See examples @ http://bit.ly/EthicalCuration The Rules of Ethical Curation
- 63. Why you shouldcurate content How it’s Done Do it properly Big Reward
- 64. http://bit.ly/UltimateCurationGuide Ultimate Guide toContent Curation
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- 66. #ContentHacks Thank you for attending View this webinaron-demand at: http://dg-r.co/ContentHacks