This document discusses content curation and aggregation. It defines content curation as assembling, categorizing, commenting on, and presenting the highest quality information from external sources to meet an audience's needs on a specific topic. Content aggregation lacks unique commentary. The document outlines rules and objectives for curation, such as demonstrating thought leadership. It argues that curation provides higher ROI than original content alone and helps build engagement. Tools mentioned for curation include IFTTT, DrumUp, and Scoop.it.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
When it comes to content marketing, very few—if any—marketers get it right 100% of the time. We're all only human, no marketing deities here. But that's not to say we can't aspire to be as on top of our game as possible by learning from other people's mistakes as well as our own.
This was discussed at the workshop on "Marketing 101 for Startups" conducted by HelloMeets at Hippo Video's office in Chennai.
Speaker & Presentation by:
Ganesh Mukundan, Content Marketing Specialist - Hiver
-Ganesh manages content creation & content marketing and engages with influencers for guest posts
-He is responsible for improving organic visits, driving inbound leads and helping the outbound team with outreach mailers
Presentation includes:
The three step content process:
-Content Ideation
-Content Creation
-Content Promotion
-Building a content calendar that could aid growth targets
-Experiment done by Hubspot to setttle the Quantity vs Quality blogging debate and its analysis
-Examples of Deep Tactical posts
-Increasing leads, visits & subscribers through great content.
-How to nuture leads via Email?
How do you sustain content standards across an entire institution? How do you bridge the gap between high-level content guidelines and the day-to-day content we all create? How do you prioritize audiences, messaging, voice and tone, and on-page content for your homepage, academic program pages, student life pages, and social media?
Content templates enable content creators to support your content strategy by providing them with prescriptive guidelines for various content types — including new stories, event descriptions, brochures, admissions emails, academic program pages, marketing landing pages, and social media.
This webinar guides attendees through the process of planning for, creating, and using content templates for content creators.
How to Use Twitter to Generate Leads & SalesHubSpot
A presentation to the Albany, NY chapter of the American Marketing Association on using Twitter to generation leads and sales for you business. Presented in Albany on 1/14/10.
Defense contractors who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals.
When it comes to content marketing, very few—if any—marketers get it right 100% of the time. We're all only human, no marketing deities here. But that's not to say we can't aspire to be as on top of our game as possible by learning from other people's mistakes as well as our own.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
Content Strategy: The Key to Effective Web ContentRick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. In this session, learn how to implement and maintain effective content that drives marketing, engages users and increases website conversions. - http://www.epublishmedia.com
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
Social Media Marketing: Strategy and Management (training)Jude Calvillo
This presentation, on social media marketing strategy and management, was for a workshop I held with some of DTLA's (Downtown Los Angeles') startups in early 2015. Unlike most such presentations, the recommendations herein are actually founded upon the principles of marketing, as well as the latest in consumer research. Part 2, which is forthcoming and aimed at larger organizations, will tackle advanced analytics and team management.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Introducing Article Wizard - Discover the Best Article Marketing Methods That Will Build Your Business on Steroids. Inside this e-book, you will discover the topics about introduction to article marketing, basics of article marketing, the resource box, writing powerful article headline, article copywriting tips, SEO article writing, article marketing mistakes to avoid, and the road to passive traffic.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
UnSuck your Blog: How to Plan, Structure, and Promote Your Blog Post for the ...Adam Chronister
In this talk, Adam Chronister outlines three specific and repeatable content strategies he uses to attract massive amounts of blog traffic. You will learn how to siphon other peoples brand equity to boost your blog's traffic and engagement.
In this ultimate guide to content syndication we explore what content syndication is, how it works, the nuances of content syndication, the benefits, best practices and more…
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
Content Strategy: The Key to Effective Web ContentRick Allen
Content is why people visit your website. Period. So why is quality content so easily discounted? Why do we neglect this critical website element that we rely on to attract, inform, engage, and retain site visitors? Answer: content is massive, political and time-consuming. A college website contains thousands of pages with limited content contributors, editors, and managers, all with different perspectives and priorities. In this session, learn how to implement and maintain effective content that drives marketing, engages users and increases website conversions. - http://www.epublishmedia.com
In Content marketing part 6 of 7, there's information about best practices, what to do for content marketing on different mediums, what not to do, advantages and disadvantages.
Social Media Marketing: Strategy and Management (training)Jude Calvillo
This presentation, on social media marketing strategy and management, was for a workshop I held with some of DTLA's (Downtown Los Angeles') startups in early 2015. Unlike most such presentations, the recommendations herein are actually founded upon the principles of marketing, as well as the latest in consumer research. Part 2, which is forthcoming and aimed at larger organizations, will tackle advanced analytics and team management.
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Introducing Article Wizard - Discover the Best Article Marketing Methods That Will Build Your Business on Steroids. Inside this e-book, you will discover the topics about introduction to article marketing, basics of article marketing, the resource box, writing powerful article headline, article copywriting tips, SEO article writing, article marketing mistakes to avoid, and the road to passive traffic.
Cómo Causar Una Buena Impresión Utilizando El Marketing de ContenidosClikéalo WSI
El marketing de contenido ha dado a las pequeñas empresas la oportunidad de editar y publicar sus propias noticas y contenidos. Se ha nivelado el terreno de juego entre las empresas pequeñas y las grandes debido a que ahora es asequible para todos publicar y curar contenido. Sin embargo, el desafío que enfrentan muchas empresas, por lo general, es encontrar tiempo y desarrollar la mentalidad necesaria para crear un flujo constante de información nueva y relevante.
En el pasado, hacíamos conjeturas sobre el tipo de contenido necesario para las empresas pero esta estrategia está basada en un enfoque de ensayo y error, conduciendo a la creación de contenido que sólo es leído por unas pocas personas.
Para alcanzar el éxito es necesario agregar valor. ¿Cómo? Elaborando contenido que ayude a su cliente ideal a solucionar sus problemas y desafíos típicos. Como resultado, su empresa se convertirá en un referente, demostrando autoridad sobre el asunto en cuestión.
Si desea posicionarse como un experto y aumentar su esfera de influencia a través de un plan de marketing de contenidos eficaz para su negocio, póngase en contacto hoy mismo con nosotros. Si lo prefiere puede llamarnos al +52 (55) 5668 0442 o escribirnos a info@clikealowsi.com
UnSuck your Blog: How to Plan, Structure, and Promote Your Blog Post for the ...Adam Chronister
In this talk, Adam Chronister outlines three specific and repeatable content strategies he uses to attract massive amounts of blog traffic. You will learn how to siphon other peoples brand equity to boost your blog's traffic and engagement.
In this ultimate guide to content syndication we explore what content syndication is, how it works, the nuances of content syndication, the benefits, best practices and more…
The Art And Science Behind Killer ContentRob Bonham
Whether you are an in-house or agency marketer, strategic content development is crucial to drive qualified web traffic that converts. Learn how to develop strategic content backed by data to drive SEO success and beyond.
Originally presented at WordCamp Riverside 2019 by Michael Tesauro (slides 1-9) & Rob Bonham (slides 10-19)
https://2019.riverside.wordcamp.org/session/the-art-science-behind-killer-content/
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Content marketing has given small businesses in Cyprus the opportunity to become their own publishers of news and content. It has leveled the playing field between small and large businesses due to the fact that it’s now affordable for all of us to publish and curate content. But the challenge that many businesses usually face is finding the time and developing a mindset to create a consistent flow of new, interesting information.
All You Need to Know About Content Marketingsangerarayal
As more and more marketers have begun to realize the power of digital marketing, content marketing has quickly become the name of the game.
While many may be under the mistaken impression that it all comes down to posting content on your business website, it is much more.
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com/blog/
Today, everyone is pushing content. Some feel that it is important to produce content everyday to be on the top of the SERP. While others feel they need something new everyday for social media or email campaign. To some extent, it is true that if you are not producing enough content, your competitors will. Hence, it is important that we have to produce content at a very fast pace.
But, at the same time, it is important that your content stands apart. Else you would soon become a part of the content deluge. If your content is not liked, it certainly won't spread. Lesser page views means low ranking for the targeted keywords or phrases. This brings us to the second conclusion: the content should be high quality.
SalesLab.Outsource. Екатерина Абросимова "Как мы создаем контент и почему он ...GeeksLab Odessa
06.07.2015 Odessa Innovation Week, SalesLab.Outsource
Екатерина Абросимова
(Founder at Baet, Tech Journalist at Yalantis)
"Как мы создаем контент и почему он генерирует продажи?"
Нам не приходится искать клиентов, как это делают большинство аутсорсинговых фирм. Клиенты приходят к нам сами. Развитие контент стратегии позволило нам в несколько раз увеличить продажи и наметить новые перспективы роста. Мой доклад – это рассказ о том, какой контент нужно создавать для того, чтобы он работал, и как именно следует этим заниматься.
Подробнее:
http://geekslab.co,
http://oiw.in.ua
https://www.facebook.com/GeeksLab.co , https://www.facebook.com/OdessaInnovationWeek
https://www.youtube.com/user/GeeksLabVideo
Your Guide to Content Ideation – Never Run Out of Content Ideas Again.pptxWriteMe
Content ideation is the process of finding out new content ideas to establish a content pipeline. It is done to align content with with business objectives. Since it is a core aspect of the content marketing, its primary goal is to source relevant topics for content creation. The future content marketing efforts vastly depend upon an endless stream of content ideas that you are able to generate in present.
read more:https://writeme.ai/blog/guide-to-content-ideation/
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
8 Expert Tips to Generate More Engagement From Your B2B Content in 2016Uberflip
67% of marketers list brand engagement as the number one objective best supported by content marketing. And yet, 72% of B2B content marketers say creating engaging content is one of their most prominent content marketing struggles.
Engagement matters, but more and more B2B marketers are struggling with creating engaging content.
So, we decided to ask the experts — the marketing leaders who are executing some killer content strategies — to share their sage wisdom and help shed some light on how to tackle the engagement issue.
Here’s what they had to say! →
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
TESDA TM1 REVIEWER FOR NATIONAL ASSESSMENT WRITTEN AND ORAL QUESTIONS WITH A...
The true meaning of Content Curation and Aggregation
1. The true meaning of Content Curation
& Aggregation
Tutorial Content Writing Guides> The true meaning of Content Curation & Aggregation>
SEPTEMBER 20, 2017
Chat
2. We at FauxBoard are many a time accused of creating only original content. This might seem like a weird accusation but the
person in charge of putting up the growth numbers has a completely di erent take at this. Hence, this article is aimed at
making you understand Content Curation from Business Perspective. Appropriately titled, the true meaning of
Content Curation & Aggregation.
Overview
Di erence between Content Curation and Aggregation
Rules and Objectives of Content Curation
Why should me and you start Curating Content?
Tools & Tips for Curation & Aggregation
Di erence between
Content Curation and Aggregation
Like every other article by Fauxboard, let us start this with a de nition and clear some misconceptions (if any)!
“Content curation assembles, categorizes, comments on, and presents
the most relevant, highest quality information to meet your audience’s needs
on a speci c subject.”
– Joe Pulizzi from Content Marketing Institute
Please understand that “the most relevant, highest quality information” in the de nition above can be from your Own
Content or Someone Else’s. Most people talk about Curation in the light of syndication of other’s content. And that’s why
this post majorly focuses on the Content owned by others.
How is Curation di erent from Aggregation?
Content Curation is based upon adding editorial value through a personal perspective. These editorials majorly re ect the
views of the brand that’s publishing. On the other hand, Aggeration lacks this unique commentary.
Rate the Article Rate this (4 Votes)
3. In Curation, the aim is to use overlooked content by manually picking the most important parts and garnishing it
with attention-grabbing views and comments.
Looking at the industry’s approach, Aggregation is majorly automated and collects info based on keywords whereas Curation
is mostly manual. A simple way to understand the di erence between the 2 would be:
Rules and Objectives
Of Content Curation
One of the biggest problems with Digital Marketing Services is that this industry is so new that there are no set rules for
any particular task. People like you and me have tried, tested and worked around a few things to make their own paths.
Although it is important to keep experimenting with these paths, a set of rules and objectives should be used by readers to
head in the right direction.
Here are the Objectives of Content Curation
1. Demonstrate thought leadership.
2. Establish brand identity.
3. Engage followers and start conversations online.
4. Create a community around a speci c topic.
5. Educate your employees.
6. Increase tra c to your site.
You may choose a speci c or multiple objectives in this list to meet your requirements. Remember: What, How, Where
you curate content depends on the Objectives you choose. Slight variations are normal but the end goal, however,
must always be in the back of your head.
4. Courses Eligibility & How to start a content writing career
Content Curation Rules
1. Never publish content without your own input or insight!
Such content is called Content Syndication. “Content Syndication is the process of republishing a blog post, article, graphics
or anything on third-party sites with the aim of achieving broader reach and thus readership.”
Not like I have anything against Syndication, but the objective of Content Syndication is totally di erent. It is particularly
useful for an upcoming writer or a small publisher who wants a larger audience from a more authoritative website, but, do
not confuse it with Content Curation. Here is a link, If you wish to understand Content Syndication further.
2. 411 Rule by Andrew Davis / Joe Pulizzi.
Though originally coined by Andrew Davis, author of Brandscaping, it was Joe Pulizzi of The Content Marketing Institute that
popularized the 4-1-1 Rule for Social Media Marketing. Here is how Joe puts the 411 rule:
3. Always pick content based on where you wish to share it.
Let me put it straight for you – When creating content, the sharing medium decides the content type. Since curation is all
about “Sourced Content + Attention Grabbing Comments”, it’s your job to decide which content type would work for the
audience. This is your main task while Curating.
5. Will your business bene t from LinkedIn or Facebook?
4. Build a List of Blacklist sources.
As a business, you may want to avoid your competitors’ blog posts or any mention of your competitors, for that matter.
Create a list of sources and words that you would like to avoid while Curating Content.
Why should you and me
Start Curating Content?
Here are some Convincing statistics by Curata, that makes content curation important for both of us:
Over 50% of marketers that curate content indicates that it has increased their brand visibility, thought
leadership, SEO, web tra c, and buyer engagement.
41% of marketers that curate content indicates it has increased the number and/or quality of their sales-
ready leads.
Now we are down to the business side of things. Didn’t I mention earlier that we get criticised for not curating much, well
here is what our team has understood by going through the growth numbers:
Curated Content – Curation attracts the people by keeping them up to date with the latest industry trends.
Original Content – Original Content proves your authority in these trends.
After a few checks and research, we further stumbled on this graphic by Heidi Cohen and built our own version explaining
why Content Curation is important
6.
7. The important thing to understand is that Original and Curated Content compliment each other. And here is why
Content Curation should be a part of the content you publish:
1. Curation provides higher Return on Investment
I have told this time and again that Investment is calculated in not only Money but also Time. And every business calculates
pro t based on the term – ROI (Return On Investment).
The best part about Curation is that it needs less Time and Money Investment. This means double pro t! As meeting
the demand with original content every time is budget heavy and Curation is a much faster process. More upon the speed
later.
But honestly, ROI is this one term that can change the way you think about work!
2. Standing on the shoulders of giants
This is a term I stumbled upon while going through an old seminar. Sorry but I don’t remember the author name and hence
an unable to give him the credit. But let’s make up for it by sharing it with you guys!
Curation is based on the principle of sharing great content published by industry professionals. Such content helps
the community and in turn, helps you out.
8. So to get higher returns, it is better to stand on the shoulders of giants. It’s a great source of knowledge and you would see
even professionals doing so often. And the reason is simple – Nobody knows it all!
3. Curation is a Win-Win for All
By now you know that your audience gets the best of content using curation. These Giants/In uencers, whose content you
share get tra c and nally, you gain knowledge and recognition!
85% of the people use curated content to establish thought leadership in their respective elds.
Having said this, I have just one question to ask – When a resource is available and it bene ts all, why to not use it?
How to Connect & Work with Bloggers and In uencers
4. Save time by maintaining speed of posting
Did you know that 42% of HP’s LinkedIn content is OPC (Other People’s Content)?
Maintaining speed might seem obvious and might be the rst thing that comes to your head when thinking about curating
content. But this doesn’t mean I won’t make this point interesting for you. Here is a tip:
Always think of curation in regards to the publishing platform you intend to use.
You think original content can work on Twitter where Trapit reports that 57% of marketers say people should share 10
or more pieces of content a day? And would the strategy be same when curating an email?
This CoSchedule post shows the lifetime of a common post on your favorite social media channel. Use it to maintain your
speed and decide wisely on where can you make up with Content Curation & Aggregation.
9. 5. Helps building engagement
Ask anyone and they will tell you that two things are important for Marketing – Your in uence and engagement with the
audience. Curation helps to build the latter. Your In uence/Authority is important but it cannot stand on it own. Combine
original and curated content in your marketing strategy as Engagement is a necessity for any business growing
digitally today.
6. Increases Interaction in the Industry
I know! By now you are like.. When is this article gonna end. But just hear me out if you are anyway interested in
In uencer Marketing. In uencers have thousands of followers which you can de nitely leverage by actively commenting,
sharing and curating. Out of the 3, Content Curation has the maximum impact and is the holy grail for In uencer
Marketing.
7. Know what works… What doesn’t!
When curating content, one generally uses the content that’s liked and shared by many. Doing this over a period of time, you
can understand the pattern. And since curation is for speed content posting… you not only learn it but much much
faster!
10. Google New SEO update! How important is Fred?
Tips & Tools for
Curation & Aggregation
This last section is going to be fast swoop. Providing you 3 tips and 3 tools while ignoring the fuss:
Tip 1.
When Thinking about Aggregating or Curating content, Think like a Publisher!
I’d suggest you look up to Hu ngton post for this – They curate existing content aligned to human-interest topics!
Tip 2.
If you are an Email content Aggregator, don’t assign the task to a single employee. Incorporate multiple voices instead. Learn
from Moz Top 10 and the Very Short List. They both have multiple contributors!
Tip 3.
Freshen up things. Use a di erent medium than the source. Share people’s Research by using the Best of Images and videos.
A Presentation is the key when using Other People’s Content.
The Complete Online Writing Process in 1 Post!
Let’s look at the 3 awesome Curation & Aggregation Tools:
IFTTT – Timesfor Automated Aggregation
Amazing Content Automator that directly shares recent Times articles through your social Pro le. A must for user
engagement. The reason I like it so much that it sometimes breaks the monotony of the topics you share and talk about!
11. DrumUpfor keyword-based Aggregation
Where others charge, DrumUp does it for free! Its my second favorite as this tool is straight to the point. It pulls the content
based on keywords and helps you schedule if required. Does exactly what it stands for.
12. Scoop.it for Curation
Highly familiar and visual interface of the tool makes content curation all the way easy and enjoyable. The suggestions are
based on big data which according to me is the backbone of marketing. Moreover, it is a free tool with paid options for more
robust research.
Also, have a look at – Best Content Curation Tools of 2018.
Concluding the article,
here is my view-
Picking content from best sources means you are going through a wealth of knowledge. Just resharing it without going
through it is a missed opportunity. Use aggregation wisely and wherever you can, Curate the best of content!
13.
Content Marketing Essentials for Writers 2019
Related Posts:
1. Which Content type attracts your Target Audience
2. How to Connect & Work with Bloggers and In uencers
3. 4 things before starting GETTING INTO CONTENT WRITING
4. 5 tips to Building Successful Action Content
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