SlideShare a Scribd company logo
I-Geeky
Training Section
Growth Hacking
Concept & Equation
Linkedin
“Networking Hack Session”
About Linkedin:
Historical Background
● Founded in 2002 in California
● Founded by Reid Hoffman
● Reid Hoffman :)
○ Net worth of US$4.7 billion.
○ Ranked as #341 on the list of the world's richest people.
○ Joined Apple Computer in 1994.
○ Worked on eWorld till AOL acquired.
○ Co-founding SocialNet.com in 1997 “Social Network”.
○ COO position and member of board in PayPal in 2000.
○ At the time of PayPal's acquisition by eBay for $1.5B in 2002, he was
executive vice president of PayPal.
○ Linkedin in 2002… :)
● In 2010, LinkedIn opened an International Headquarters in Dublin, Ireland and
received a $20 million investment from Tiger Global Management LLC.
● LinkedIn acquired 17 companies and startups from 2010 till 2016
Like :
● Rapportive in 2012 “Social Contacts”
● SlideShare in 2012 “Social Content”
● Pulse in 2013 “Newsreader”
● Bright.com in 2014 “Job Matching”
● Lynda.com in 2015 “eLearning”
● Microsoft acquired LinkedIn for $26.2 billion in 8th of Dec 2016…:)
“Some Statistics”
2
New member every second
Number of monthly unique visiting LinkedIn
members
106 Million
11th
Most Traffic Website.
“Premium Subscription”
$29.99* / month $47.99* / month $64.99* / month $99.95* / month
Marketing
Solutions
Talent
Solutions
How Linkedin Works?
How Linkedin Works?
Groups & Company Pages
How to build
your identity on
Linkedin?
1. Professional Photo.
2. How can you help them “Title”.
3. Keywords “Current & Past job”.
4. Establish credibility “Education+
Experience”.
5. Build trust “Connection”.
6. Recommendations & Endorsement.
7. Customize URL.
Happy Networking
and remember
“Growth Hacking
is more of a mind-set than a tool kit”
Prepared by: Mahmoud Omar
Growth Supporter | I-Geeky
www.imolotof.com

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