This document provides an introduction to content curation. It defines content curation as filtering, selecting, organizing content from around the web and presenting it in a meaningful way around a specific theme. Content curation is useful because it allows brands to provide customized, relevant content to audiences and helps people find content from sources they trust. The benefits of content curation include building traffic, community, showing personality, establishing expertise, and complementing the creative process. The document then provides examples of how organizations leverage content curation and tools to curate and find content.

1. Introduction to
Presentation
Content Curation
Cendrine Marrouat
Google+: Cendrine Marrouat
Twitter: @cendrinemedia
Website: www.socialmediaslant.com

2. What Is Content Curation?
Customized and relevant
content delivered directly to
audiences
Filtering
Selecting
Organizing
"The process of sorting through
the vast amounts of content on the
web and presenting it in a
meaningful and organized way
around a specific theme."
- Beth Kanter*
*http://www.bethkanter.org/content-curation-101

3. Why Content Curation?
We need filters
They relate better to content relayed by those they trust.
People have busy lives
What we read and share says a lot about who we are and what moves us.
Brands don’t always have time to produce content.

4. Powerful branding tool!
Build traffic
6
5
Build your
community
7
Complement
the creative
process
2
Serve your
audience
1
Share your
thoughts in a
different way
4
Show your
personality
3
Establish
your
expertise
Benefits of Content
Curation

5. Some Ideas to Leverage Content Curation

6. Customer Service
Adobe's CMO.com curates and provides digital marketing insights & inspiration
for senior marketing executives around the globe.

7. "Exclusivity" Program
Every two weeks, Suzan St Maur of HowToWriteBetter.net sends her newsletter
subscribers a roundup of her favorite articles on business writing and blogging.

8. Interactions with Audiences, Leaders, & Brands
Showcase other people's content
in your niche to:
- Garner attention / respect for
your work
- Create networking opportunities
- Open the door to cooperative
advertising and branding

9. News & Developments in Your Industry
Remember this: In social
media, your audience is
international.
Curating the latest events in
real-time is a great way to build
up your expertise and
credibility.

10. Team Spirit Building
Curation involves three
processes: research, self-
education, and sharing.
Encouraging staff to curate
content fosters a culture based
on respectful / valuable
exchanges of ideas.
It’s also a great way to
understand the interests and
strengths of each member of a
team.

11. Examples of Content to Curate
Tips from experts Presentations
Events
Articles Stats

12. to Curate ContentTools
More tools: your own blog, Google+, Pinterest, and RebelMouse
Scoop.it List.ly
Storify
Paper.li

13. to Find Content to CurateTools
More tools: Topsy, AllTop, Google+, and valuable blogs in your niche.
Twitter lists Swayy
Google Alerts
LinkedIn Pulse

14. Some Tips to Be a Great Curator
Be creative
Rework titles
Cite sources
Customize intros based on social
networks
Support / encourage other curators
Add context in your own voice
Tag authors

15. Some Curators to Follow
Robin Good
masternewmedia.org
Martin Smith
curagami.com
John Thomas
thenetworkeronline.wordpress.com
Kelly Hungerford
paper.li
Jan Gordon
curatti.com