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ORGANIZATIONAL CULTURE VS. ENGAGEMENT
THE WAY WE DO THINGS HERE
(based on strategic emphasis)
HOW OUR PEOPLE FEEL ABOUT IT
(working the way we do here)
VALUES
DRIVING STRATEGY INCREASING JOB SATISFACTION
AND COMMITMENT
CULTURE ENGAGEMENT
ORGANIZATIONAL CULTURE VS. BENEFITS
THE WAY WE DO THINGS HERE
(based on strategic emphasis)
ADDITIONAL GUIDES & BOOSTERS
(based on values and strategy)
VALUES
DRIVING STRATEGY DRIVING GOALS & OBJECTIVES
CULTURE BENEFITS
DEVELOPING 
CULTURE
RECOGNIZE 
YOUR 
DOMINANT 
CULTURE
www.hee.bo/about-ocm/
1
DEVELOP A CLEAR 
UNDERSTANDING
OF YOUR CURRENT
CULTURE AND 
THE DIRECTION
Where are the changes and
are they big?
2
KEEP YOUR MIND IN THE OBJECTIVE
What you are developing
is the organizational behavior:
”how we do things here”
3
MOVE RAPIDLY FROM ANALYSIS TO ACTION
REQUIRE C-LEVEL
COMMITMENT
4
SELECT DEVELOPMENT 
THEMES AND STICK TO 
THOSE
REACH MUTUAL 
AGREEMENT
STOP THE PRESS, 
START THE DIALOGUE
EVALUATE  &
 COMMUNICATE
 DEVELOPMENT ON A 
MONTHLY BASIS
INVOLVE OPINION
LEADERS
TRACE BARRIERS OF 
CHANGE
IN BUSINESS PROCESSES
TAKE ADVANTAGE OF BEHA-
VIORAL PSYCHOLOGY: PUT 
COPY-CORRECT-
ENCOURAGE IN PRACTISE
MAKE YOUR CULTURE TANGIBLE5
PUT MISSION DRIVEN 
VALUES  INTO HIRING CRI-
TERIA
VISUALIZE YOUR CULTURE IN 
PICTURES, CARTOONS
CREATE INSPIRATIONAL V
IDEO CLIPS ”BEHIND 
THE SCENES” - 
ANIMATION WORKS BEST
COMMUNICATE YOUR 
CULTURE IN BRANDED 
GEAR AND GIMMICKS
DEVELOP NETWORKS AND 
INTERACT WITH LIKE MINDED 
PEOPLE TO SHARE ABOUT YOUR 
CULTURE
STORIFY YOUR CULTURE 
AND SHARE IT REGULARLY 
ONLINE
ABOUT HEEBO
Finnish startup (2010)
Developing and marketing an
online solution, the HeeboApp, for
developing organizational culture
and matching minds with missions.
Founded by Susanna Rantanen
www.hee.bo

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