SlideShare a Scribd company logo
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
Designing the conditions
to design everything
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We’ve been doing so many different projects
in the last years that sometimes
it becomes really difficult to explain things
in a easy form
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We worked with the banking industry
in brasil to understand how people relate
to money and banks and helped them design
a new digital platform to support users
in saving money and better manage their
investments
Partner: NoOne
http://www.noone.is/
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We were challenged by some
of the brightest minds in the Portuguese
startup scene to re-name their company
and ended up Landing a great peace
of brand voice
Client: Landing
Extras: http://blog.landing.jobs/lean-startup-branding/
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We worked with one of the most vibrant
startups in the world, operating in the
hearing technology/wearables space
and, together, designed an incredible brand
that reacts to voice, a brand that can actually
listen to audio inputs
Client: Mimi Hearing Technologies
Extras: http://with-company.com/work/the-true-importance-of-hearing-well/
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We can say we are the first Strategic
Design Consultancy venturing a fish shop.
Yap, you heard us well.
We are proud partners a fish shop
Partner: Peixaria Centenária
Extras: https://www.instagram.com/peixariacentenaria/
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We defined a news business model
for an internet cloud platform, validated
and designed a digital concept where
memories can be stored, sealed and relieved
in the future
Partner: The Capsule
Extras: http://with-company.com/work/its-about-time/
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We played a significant role in changing
the way an International Environmental
Consultancy manages innovation
by integrating Design Thinking as a cultural
trigger for change
Partner: Bio Insight
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
We worked with a hospital to understand
what people feel and how they perceive time
in the waiting rooms so that we could create
a better waiting experience
Partner: José de Mello Saúde + Universidade Nova
TEDx Alameda
Lisbon, 2016
with-company.com
all rights reserved ©
One minute pitch was not enough.
Fortunately TEDx gave us 15 minutes
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
https://fishingforideas.wordpress.com/
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
That was more
than 4 years ago
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
We were back
from a Design Thinking
- one year - course
in Berlin
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
and we wanted
to see if it worked
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
so we went
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
fishing
for ideas
Documentation blog
www.fishingforideas.wordpress.com
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Wholesale
company drowning
Fishing Industry
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Their
Needs
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
They needed
help
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Someone
who could
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
listen
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
understand
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
care
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
about all
of the aspects
of their business
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Here’s what
we achieved
in 3 months
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Optimized processes
management & communication
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Optimized processes
management & communication
Identified new channels
sales & distribution
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
Reduced 2/3 of debt
negotiation & business control tools
Optimized processes
management & communication
Identified new channels
sales & distribution
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
and…
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
…steady growth
in the last 4 years
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
From this we’ve learned
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
From this we’ve learned
1. DT works as a good
trigger for change
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
From this we’ve learned
1. DT works as a good
trigger for change
2. It’s more about mindset
than the methodology
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
From this we’ve learned
1. DT works as a good
trigger for change
2. It’s more about mindset
than the methodology
3. Culture is defined
by conditions
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
…while we are solving
our clients problems
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we are actually
designing our own
conditions
for great design
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
and how do we
create these
conditions?
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we do it
in the way
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we choose our
People
Tiago, Rui, Inês, Francisco, Juliana, Matilde, Raquel,
João, Gabi, Quinan, Daniela
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we set our
Teams
Multidisciplinary, senior, juniors,
and with clients
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we define the
Roles
The documenter, the ground to earth, the time keeper
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we go
Together
Project group definition - contrary to the old models - until the end
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we find our
Balance
Daily organisation, space to fail and to explore
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we set our
Timings
Creativity needs time
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we manage
Motivation
People need to rest and variation
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we
Play
Warm ups, bad jokes, taking fun seriously
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we
Share
Like today, flash sessions & friday lunch
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we freely use our
Space
Material for prototyping, space as a reflection of ideas
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we
Nurture
Open communication, daily check-ins, feedback culture
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we provide
Attitude
Doing is bigger than talking
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
we set
Responsibility
Everybody needs a stage to grow
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
With Company
is our stage
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
and these are our conditions for:
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
significantly
and these are our conditions for:
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
and these are our conditions for:
significantly
different
TEDx ISTAlameda
Lisbon, 2016
with-company.com
all rights reserved ©
significantly
different
design
and these are our conditions for:
with-company.com
Also thank you to the 30 people who gave us feedback last
night - http://www.meetup.com/Design-Thinking-Flash-
Sessions-With-Company/ - and helped us improve this
presentation!
Thank you

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