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8 Tips for Marketing Operations Professionals


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Marketing Operations teams play a critical role in building alignment across teams, processes and programs in the marketing organization. They manage everything from improving operational efficiencies to streamlining technologies and reporting on analytics to the CMO. But, what does a Marketing Operations professional do all day?

Here are 8 pieces of advices from Marketing Operations professionals in the grind.

Published in: Marketing, Business, Career
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8 Tips for Marketing Operations Professionals

  1. 1. Marketing Operations Professionals Awesome Tips for8
  2. 2. 1: Be ONE with Sales.
  3. 3. 1: Be ONE with Sales. Sales is offense. Marketing is defense. Think of marketing and sales as a team sharing one goal.
  4. 4. 2: Drive decisions with data.
  5. 5. 2: Drive decisions with data. Have a constant finger on the pulse of your data. Let the numbers, not hunches or intuition, drive your business decisions. Leading with intelligent data will drive you to the top of your profession. — Amanda Ovenden, Marketing Operations, Recombo
  6. 6. 3: Be(come) a creative scientist.
  7. 7. 3: Be(come) a creative scientist. Unleash your inner marketing nerd. Keep the testing and experimenting going.
  8. 8. Our conversations need to mix the art of creating campaigns with the science of measuring results and the complexity of managing systems and technology. — James Thomas, CMO, Allocadia Software
  9. 9. 4: Transform Marketing.
  10. 10. 4: Transform Marketing. Drive new standards in technology, process and people. — Chris Wong, VP Strategy, Strategy & Product Management, IBM
  11. 11. 6: Test & Innovate 5: Think like a CEO.
  12. 12. 6: Test & Innovate 5: Think like a CEO. Think like a CEO to become CMO. Deliver performance metrics that matter to the C-suite.
  13. 13. 6: Test & Innovate 5: Think like a CEO. Marketing Operations is about analyzing and reporting on metrics that matter. Spend time figuring out what metrics are important - and what data to collect. — Mickie Bernard, Marketing Operations, Idera
  14. 14. 6: Keep Innovating.
  15. 15. 6: Test & Innovate Status quo is your enemy. Always think about how you can improve the current marketing to sales processes that are in place. Challenge authority and ask why. — Toyin Adon-Abel Jr., Marketing Operations, The Pedowitz Group
  16. 16. 7: Be Performance Driven.
  17. 17. 5: Be Performance-Driven.3: Be(come) a creative scientist. Start by aligning your strategy, budget and resources to the activities that drive revenue growth. It will give you the foundation to elevate your performance. — Brittany Wong, Marketing Operations, Allocadia
  18. 18. 8. Do it for YOU.
  19. 19. 8. Do it for YOU. The real payoff is going to be your own career growth. How is this possible? It’s because marketing can finally show its contribution to revenue. The value YOU bring to the firm is finally measurable, and therefore, more rewards for your W2. You’re holding the treasure map in you hand. Start the journey. — David Lewis, CEO of DemandGen & Author of Manufacturing Demand, p. 132
  20. 20. Inspired by Allocadia webinar: Driving Marketing Performance: A Day in the Life of A Marketing Operations Professional Amanda Ovenden Marketing Ops Recombo @AmandaFlutterBy @agreexp Mickie Bernard Marketing Ops Idera @mickiemickie @Idera_Software Toyin Adon-Abel Jr. Marketing Ops The Pedowitz Group @MeddlingMinds @revenuemarketer Brittany Wong Marketing Ops Allocadia @brittanywong @allocadia James Thomas CMO Allocadia @jthomas_44 @allocadia Thank you.