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The Search for UXtopia
Mandy Cornwell discusses the concept of 'uxtopia,' an ideal work environment for UX teams that promotes career development, a supportive culture, and effective team structures. She provides practical tips for achieving this ideal, including developing personal career goals, prioritizing collaboration, and defining clear UX strategies aligned with business needs. The document emphasizes the importance of community and involvement in shaping organizational strategies to enhance the overall impact and value of UX design.
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The Search for UXtopia
- 1.
- 2. HELLO! I am MandyCornwell 15 years in UX 5 years in leadership @mandyco
- 3.
- 4. What is UXtopia? Animagined work environment that possesses highly desirable or nearly perfect qualities for UX teams.
- 5. “ Perhaps the greatestutopia would be if we could all realize that no utopia is possible; no place to run, no place to hide, just take care of business here and now. Jack Carroll
- 6. If you can’timagine it, you can’t even get close.
- 7. Team User DesignOrganization CommunityYou Career Development Structure Coverage Insights Journey Strategy & Vision Guidelines & Process Environment Impact & Value Strategy Involvement ContributionCulture
- 8. CAREER DEVELOPMENT ▫ Opportunitiesfor growth and career development ▫ Organization focus on employee growth ▫ Ability to attend training/conferences ▫ Clearly defined career progression You Tips ▫ Take control ▫ Develop your own career plan/goals ▫ Share with your manager & ask for help ▫ Look for free training (i.e. local events, Coursera)
- 9. CULTURE ▫ People youenjoy working with ▫ Your work adds value to the business ▫ Aligns with your values ▫ Leadership you believe in ▫ Alignment with manager ▫ Stability Team Tips ▫ Do your research up front ▫ Ask a lot of questions ▫ If possible, don’t accept an offer you aren’t happy with
- 10. STRUCTURE ▫ Mix ofdisciplines, including core disciplines ▫ Range of skill levels Team Tips ▫ Lack research? Build skills ▫ Lack a content writer? Ask marketing or technical writing to help out. ▫ Pair/balance senior and junior
- 11. COVERAGE ▫ Appropriate sizeteam for products/projects supported ▫ Support customer facing and internal tools ▫ Alignment across business Team Tips ▫ Prioritize work ▫ Communicate limitations clearly ▫ Make a case - get some stats ▫ Create a network with other teams across business
- 12. INSIGHTS ▫ Access tousers and time to do research ▫ Organizational support ▫ Personas User Tips ▫ Test with coworkers/friends ▫ Invite partner teams to research ▫ Search for third party data (i.e. Pew) ▫ Check for company accounts with Forrester, eMarketer, etc.
- 13. JOURNEY ▫ Design endto end experience going beyond digital ▫ Contacts and influence throughout business ▫ Journey maps User Tips ▫ Create a simple journey map and get feedback from colleagues ▫ Talk to customer facing teams ▫ Ask to shadow calls, visit stores, talk to sales people ▫ Create a network of contacts ▫ Provide value back to those teams
- 14. STRATEGY & VISION ▫Clearly defined UX strategy and vision ▫ Aligned with business and leadership ▫ Design roadmap Design Tips ▫ Conduct competitive reviews ▫ Gather metrics/analytics ▫ Understand stakeholder needs ▫ Align with business needs
- 15. GUIDELINES & PROCESS ▫Consistency ▫ Style Guides ▫ Pattern library ▫ Clear UX and delivery process Design Tips ▫ Find out what is right for your environment ▫ Communicate/collaborate with partner teams ▫ Ask what is and isn’t working
- 16. ENVIRONMENT ▫ Physical environmentconducive to design ▫ Design constraints are reasonable ▫ Supports collaboration ▫ What is built/launches matches design Design Tips ▫ Look for a space you can claim as the design area ▫ Set expectations ▫ Promote collaboration - show the benefits ▫ Test the build
- 17. IMPACT & VALUE ▫Clear purpose ▫ Provides value in people’s lives ▫ Inspires passion ▫ Competitive advantage and strong market positionOrganization Tips ▫ What impact can UX make? ▫ Use the user insights, journey maps, competitive research, etc.
- 18. STRATEGY INVOLVEMENT ▫ Involvementand influence in defining business strategies ▫ UX representation in company’s leadership ▫ Leadership understands the value of UXOrganization Tips ▫ Ask to be involved ▫ Don’t be critical ▫ Get some wins, add value
- 19. UX CONTRIBUTION ▫ Attendlocal events ▫ Host events ▫ Contribute to blogs/host a blog ▫ Develop new techniques ▫ Share research findings Community Tips ▫ Share events with team members ▫ Write blog posts on Medium/LinkedIn ▫ Teach/Mentor
- 20. GET STARTED list revisit pick top3 you can impact identify actions
- 21. “ Perfection is notattainable, but if we chase perfection, we can catch excellence. Vince Lombardi
- 22. THANKS! Any questions? You canfind me at mandy.cornwell@gmail.com @mandyco
Editor's Notes
- #6 Cut it?