Journey or experience mapping is a common UX tool, though it's not always applied as effectively as it could be. This presentation shows a simple template for making these maps useful, describes a few uses for them, and explores the health journey (courtesy of PatientsLikeMe.com) as an example of translating data to insight. However, the slides may not stand on their own very well without the narration.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Richard Ekelman, Founder of the Service Experience Academy will lead this 1-hour talk. He will explore what service design is a discipline and toolkit when building understanding, co-creating innovation, and evolving organizational culture. Service design is uniquely equipped to handle the complexities and pitfalls of innovation, and this talk will cover not only the core thinking and principles but how those principles have practical application in any organization. Additionally, Rich discusses the overlaps and distinctions between service design and other disciplines such as six sigma, user experience, customer experience, and product design. The goal of this webinare was to provide participants with a foundational understanding of service design that will enable them to build confidence in their ability to discuss and experiment with service design in their own work.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Morgenbooster Purpose-Driven Innovation I Morgenbooster #901508 A/S
In this Morgenbooster Jens Bjørn Koustrup Nielsen, CCO at 1508, and Hjørdis Thorborg, Brand Experience Director at 1508, will address some of the fuss and buzz about purpose and innovation and will share their own reflections on how you can drive impactful design- and innovation processes through a strong sense of purpose.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Richard Ekelman, Founder of the Service Experience Academy will lead this 1-hour talk. He will explore what service design is a discipline and toolkit when building understanding, co-creating innovation, and evolving organizational culture. Service design is uniquely equipped to handle the complexities and pitfalls of innovation, and this talk will cover not only the core thinking and principles but how those principles have practical application in any organization. Additionally, Rich discusses the overlaps and distinctions between service design and other disciplines such as six sigma, user experience, customer experience, and product design. The goal of this webinare was to provide participants with a foundational understanding of service design that will enable them to build confidence in their ability to discuss and experiment with service design in their own work.
To hear a recording of Richard's presentation please visit https://attendee.gototraining.com/r/9217597784540753409.
Morgenbooster Purpose-Driven Innovation I Morgenbooster #901508 A/S
In this Morgenbooster Jens Bjørn Koustrup Nielsen, CCO at 1508, and Hjørdis Thorborg, Brand Experience Director at 1508, will address some of the fuss and buzz about purpose and innovation and will share their own reflections on how you can drive impactful design- and innovation processes through a strong sense of purpose.
Storytelling by Design (scenarios talk at Confab 2011)Kim Goodwin
It can be hard to build relationships with users when you think first about the message you want to convey or the transaction you want to enable, because a great relationship isn't about the story you want to tell--it's about the story your users want to experience. Kim Goodwin will show you how storytelling can help your team resist an analytical, me-first mindset by getting inside users' heads.
Establishing a service design practice in large organisations Livework Studio
In this keynote Marzia will share insights into how to build service design capability in large organisations. She will describe a diffusion model that encompasses four maturity stages. Through real client cases Marzia will picture each stage and describe how the organisation looks at each level.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Rapid Techniques for Mapping ExperiencesJim Kalbach
Understanding your customer's experience is the first step in creating solutions that provide value. The use of systematic, visual representations can expose previously unseen opportunities for growth. Called experience maps (among other related terms), these diagrams provides valuable business insight.
However, many people associate mapping experience with heavy upfront research. This need not be the case at all. In fact, diagrams can be co-created by team members in a matter of days.
Once complete, experience maps provide a big picture that you can align subsequent activities to, including user story mapping, design sprints, content planning, and more.
In this webcast you will learn:
The value of experience mapping and how you get results quick.
The key factors of a solid mapping effort, which still apply even in rapid creation situations.
From Products to Services: A Service Design Crash CourseJamin Hegeman
This is a combination presentation and guide for a workshop I gave with Jared Cole at UX Week in August 2010. The content is largely the same as Service Design: An Interaction Design Perspective, except for the addition of the workshop slides.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
Storytelling by Design (scenarios talk at Confab 2011)Kim Goodwin
It can be hard to build relationships with users when you think first about the message you want to convey or the transaction you want to enable, because a great relationship isn't about the story you want to tell--it's about the story your users want to experience. Kim Goodwin will show you how storytelling can help your team resist an analytical, me-first mindset by getting inside users' heads.
Establishing a service design practice in large organisations Livework Studio
In this keynote Marzia will share insights into how to build service design capability in large organisations. She will describe a diffusion model that encompasses four maturity stages. Through real client cases Marzia will picture each stage and describe how the organisation looks at each level.
How to deconstruct your agency's business model to better understand the value you deliver to clients and better position for firm to work for the types of clients you really want.
Epoca presented at Service Design Drinks Milan #3 how to use the customer journey map tool in b2b projects, showcasing a case-study they have been working on in the last years.
Good designing is also an act of communication between the user and designer and the user. Gets here all the important tips and techniques of user experience design by our expert.
60 Minute Brand Strategist: Extended and updated hard cover NOW available.Idris Mootee
This book includes the very latest thinking on branding and brand strategy. It has been published in different many languages and use by top global brands to train their brand managers. New updated hard cover version is not available from Amazon May 2013
Pls view in full screen mode. Published in more than 5 languages.
Rapid Techniques for Mapping ExperiencesJim Kalbach
Understanding your customer's experience is the first step in creating solutions that provide value. The use of systematic, visual representations can expose previously unseen opportunities for growth. Called experience maps (among other related terms), these diagrams provides valuable business insight.
However, many people associate mapping experience with heavy upfront research. This need not be the case at all. In fact, diagrams can be co-created by team members in a matter of days.
Once complete, experience maps provide a big picture that you can align subsequent activities to, including user story mapping, design sprints, content planning, and more.
In this webcast you will learn:
The value of experience mapping and how you get results quick.
The key factors of a solid mapping effort, which still apply even in rapid creation situations.
From Products to Services: A Service Design Crash CourseJamin Hegeman
This is a combination presentation and guide for a workshop I gave with Jared Cole at UX Week in August 2010. The content is largely the same as Service Design: An Interaction Design Perspective, except for the addition of the workshop slides.
The question of how Service Design is different from other disciplines is the wrong way to look at the discipline. In this talk I highlight the core flexibilities required to practice Service Design and how service design extends the work of other practices like UX, CX, IxD, Content Strategy, and more.
How to Structure Sales Successfully, Keynote by Robert Lang - MD Central & Eastern Europe at Criteo at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
How to Structure Sales Successfully, Keynote by Robert Lang - MD Central & Eastern Europe at Criteo at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
Getting answers without asking questions (by Saartje Van den Branden)InSites on Stage
Getting answers without asking questions: Welcome to the world of unstructured data (by Saartje Van den Branden, Research Manager at InSites Consulting). Presented at the IBM Performance 2012 on November 13, 2012 in Brussels (BE).
Medical tourism marketing: How to turn the web “window shopper” into a paying...Intuition Communication
A presentation given by Keith Pollard of Treatment Abroad at the Malaysia International Health Travel Exhibition and Conference in Kuala Lumpur in November 2012. In this short presentation, Keith examines two of the key areas for attracting patients to medical tourism web sites, how you can build trust with the web visitor, how it is important to engage the prospective medical tourist in a conversation and the importance of maximising the conversion rate from enquirer to paying patient.
The presentation lasts around 15 minutes and has a voiceover.
About Intuition Communication
Intuition Communication is an online publisher in the healthcare sector that operates market-leading web portals in the UK such as Private Healthcare UK, Surgery Door, and the Harley Street Guide. Within the field of medical tourism, Intuition runs consumer portals such as Treatment Abroad and DoctorInternet (aimed at Arabic speaking medical tourists) and Medical Tourism Ratings and Reviews to encourage patients to provide feedback on their medical tourism experience.
Intuition publishes IMTJ – International Medical Travel Journal - an online business to business resource for the medical travel and medical tourism markets.
The company also operates a “Code of Practice for Medical Tourism” and conducts the Treatment Abroad Medical Tourism Survey, attracting over 1,000 respondents in 2012.
Via our web portals, information guides and directories and through the latest healthcare news, Intuition gives people the knowledge they need to make informed decisions about their health and well-being and the selection of healthcare providers in the UK and internationally
One health insurer chose not to sit idly by and watch the industry change around it. The organization's leadership wanted to stay ahead of the curve. Working with Peppers & Rogers Group, the company created a multi-pronged approach to transform its business to be healthier over the long term, with customer centricity at its core.
Amidst today's hyper-connected business environment, marketers must recognize every interaction as a brand interaction and every piece of communication as potential customer communication. In this presentation I look at how a company-wide commitment to customer empathy is paramount to business performance. With samples and cases the presentations aims to illustrate how today's smartest and most successful brands are translating empathy into advocacy to drive the bottom line. Full presentation on request -
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
Cognition Decision behaviour - Dr Adrian BanksMike Morrison
A webinar led by Dr Adrian Banks of Surrey university, exploring cognition, decision making and behaviours. This session was aimed at learning and development professionals.
To watch the webinar visit http://rapidbi.com/webinars/
Naomi Russell reflects on a formative experience in her own career when she was part of huge changes for a theatre company in London – this transformed its future artistically and financially. She gives pointers of what to consider when thinking about change, how to pace change, characteristics of ‘change makers’ as individuals and give practical examples and insights. She challenges those attending on how to think about what change means for them individually inside their organizations – after all, as they say, the only person you can change is yourself…
Hear Peppers & Rogers Group's Healthcare Practice present proprietary research findings that quantify trust as a critical capability for future success, and offer a plan to help move healthcare insurers to a new place of trust.
Similar to Journey mapping as insight tool - a healthcare case study UXLX 2012 (20)
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
54. HUGE THANKS!
Research team
Synthesis team
Kate Brigham Jamie Heywood Kate Brigham
Maureen Oakes Jeff Cole Maureen Oakes
Jeremy Gilbert Scott Listfield Jeremy Gilbert
Lori Scanlon Doug Marttila Jeff Dwyer
Jeff Dwyer Amy Newell
Steve Hammond James Kebinger
Ben Heywood Winfield Peterson
Proprietary & Confidential!
55. THANKS!
@kimgoodwin
Proprietary & Confidential!
Image: USGS public domain