1. The document outlines an event to help entrepreneurs improve their elevator pitches and strengthen their visions.
2. It provides tips on starting a pitch with why you are solving a problem and for whom, then explaining how your solution works in simple terms, and finally what the solution is.
3. The document also discusses challenges in the startup journey and how V2V Labs helps entrepreneurs quickly test assumptions, build prototypes, and overcome common pitfalls like building things that are not needed.
A presentation about How to pitch an idea? using the NABC method for 2. semester students involved in the Innovation Project with stakeholder Dan Aid Folkekirkens Nødhjælp.
Finding Problem Solution Fit by Interviewing Customers - 5 Minutes for Lean S...Leslie Barry
Finding Problem Solution Fit by Interviewing Customers - 5 Minutes for Lean Startup Melbourne. Presented by Leslie Barry, GetViable Open Innovation Software
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
A presentation about How to pitch an idea? using the NABC method for 2. semester students involved in the Innovation Project with stakeholder Dan Aid Folkekirkens Nødhjælp.
Finding Problem Solution Fit by Interviewing Customers - 5 Minutes for Lean S...Leslie Barry
Finding Problem Solution Fit by Interviewing Customers - 5 Minutes for Lean Startup Melbourne. Presented by Leslie Barry, GetViable Open Innovation Software
What is Product/Market Fit? Why is it the Holy Grail of entrepreneurship?
Let me help you answer and understand the fundamental question for every early stage entrepreneur: Are you building a product/service people really want? Watch the video and learn everything about Product/Market Fit.
Twitter: https://twitter.com/m_vukas
Blog: http://www.milanvukas.com/blog/
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs ...Rod King, Ph.D.
The traditional business plan, which is static, rigid, and voluminous, is increasingly coming under critique as inappropriate for startup businesses. Certainly, no one would ask kid-entrepreneurs to write a traditional business plan to express their business ideas and plans. So, what is the alternative to a traditional business plan?
At the moment, the Business Model Canvas is being positioned as a replacement for the traditional business plan. However, the Business Model Canvas presents a snapshot of a business at a given point in time. In short, a Business Model Canvas is not a dynamic document. Advantages of the Business Model Canvas includes its holistic approach to modeling a business and determination of business model viability as well as flexibility in documenting, updating, and innovating on the business model. Nevertheless, a Business Model Canvas is NOT a business plan, which answers the 4 fundamental questions of planning:
* Where currently are we?
* Where must we go?
* How must we get there?
* How would we know when we get to the destination?
So, what is the alternative to a traditional business plan? What tool encompasses the strength of a business plan and business model?
In this presentation, the Modern Entrepreneur's Blueprint (MEB) is presented as a dynamic and scalable tool for building organizations, particularly businesses. The MEB combines the strength of both the traditional business plan and one-page business modeling tools. The MEB illustrates the 4-Step Cycle of "Understand-Plan-Execute & Sell-Learn", which illustrates how to comprehensively and iteratively build organizations. Also, the MEB provides a visual framework for organizing the many innovation tools that are required for building businesses. Finally, the MEB is applied to a case study on creating and presenting ideas for an enterprise in the Real Estate Industry.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Steve Johnson - Product Management Expert and Author, Under 10 Consulting.
Topic: Is Agile Breaking Product Management?
Website: http://under10consulting.com/
Blog: http://under10consulting.com/blog/
How to Build a Product Roadmap by fmr Microsoft Senior PMProduct School
Main Takeaways:
- Stakeholders as your first customers - how to be effective when other teams know more than you
- Using insight as a tool - combine techniques to shape your own approach
- Using external validation methods - bringing an outsiders view to your roadmap
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
In this presentation I shared my perspective about how to use the best of of Lean Startup and Scrum principles for building new product and for any new enhancement projects. Shared the practices like Lean Canvas, Wireframing, Prototyping, One metric that matters, User Story Mapping etc. in the the overall framework of Problem Validation->Solution Validation--> Scale.
"Life is too short to build something which nobody wants". Let us make successful products, services and companies..
When COVID-19 stopped our face-to-face training we had to innovate or die. In 7 days we created a remote, real-time, engaging and interactive experience which wowed our customers.
Startup Pitch Decks that Work: Creating a Winning Pitch DeckDavid Ehrenberg
This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
How to Ditch your Timeline Roadmap for GoodJanna Bastow
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...Jason Evanish
An outline of the key parts of the first two steps of Steve Blank's Four Steps to the Epiphany as well as how to do customer development interviews.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
The Modern Enterpreneur's Blueprint (MEB) for Success: For Kid-Entrepreneurs ...Rod King, Ph.D.
The traditional business plan, which is static, rigid, and voluminous, is increasingly coming under critique as inappropriate for startup businesses. Certainly, no one would ask kid-entrepreneurs to write a traditional business plan to express their business ideas and plans. So, what is the alternative to a traditional business plan?
At the moment, the Business Model Canvas is being positioned as a replacement for the traditional business plan. However, the Business Model Canvas presents a snapshot of a business at a given point in time. In short, a Business Model Canvas is not a dynamic document. Advantages of the Business Model Canvas includes its holistic approach to modeling a business and determination of business model viability as well as flexibility in documenting, updating, and innovating on the business model. Nevertheless, a Business Model Canvas is NOT a business plan, which answers the 4 fundamental questions of planning:
* Where currently are we?
* Where must we go?
* How must we get there?
* How would we know when we get to the destination?
So, what is the alternative to a traditional business plan? What tool encompasses the strength of a business plan and business model?
In this presentation, the Modern Entrepreneur's Blueprint (MEB) is presented as a dynamic and scalable tool for building organizations, particularly businesses. The MEB combines the strength of both the traditional business plan and one-page business modeling tools. The MEB illustrates the 4-Step Cycle of "Understand-Plan-Execute & Sell-Learn", which illustrates how to comprehensively and iteratively build organizations. Also, the MEB provides a visual framework for organizing the many innovation tools that are required for building businesses. Finally, the MEB is applied to a case study on creating and presenting ideas for an enterprise in the Real Estate Industry.
Getting to Product Market Fit - An Overview of Customer Discovery & ValidationJason Evanish
An overview of the first two stages of Steve Blank's Four Steps to the Epiphany: Customer Discovery and Customer Validation. Includes in depth advice on the customer development interview as well.
I'm writing a book on How to Build Customer Driven Products based on tactics like the ones in this presentation. You can sign up to learn more here: http://eepurl.com/RZoO9
Steve Johnson - Product Management Expert and Author, Under 10 Consulting.
Topic: Is Agile Breaking Product Management?
Website: http://under10consulting.com/
Blog: http://under10consulting.com/blog/
How to Build a Product Roadmap by fmr Microsoft Senior PMProduct School
Main Takeaways:
- Stakeholders as your first customers - how to be effective when other teams know more than you
- Using insight as a tool - combine techniques to shape your own approach
- Using external validation methods - bringing an outsiders view to your roadmap
A regular talk I give across the globe for both corporate innovation and startup ideation. I took a great group of Hubbers through the process of finding product market fit with their ideas, startups and products
In this presentation I shared my perspective about how to use the best of of Lean Startup and Scrum principles for building new product and for any new enhancement projects. Shared the practices like Lean Canvas, Wireframing, Prototyping, One metric that matters, User Story Mapping etc. in the the overall framework of Problem Validation->Solution Validation--> Scale.
"Life is too short to build something which nobody wants". Let us make successful products, services and companies..
When COVID-19 stopped our face-to-face training we had to innovate or die. In 7 days we created a remote, real-time, engaging and interactive experience which wowed our customers.
Startup Pitch Decks that Work: Creating a Winning Pitch DeckDavid Ehrenberg
This presentation walks you through a slide-by-slide approach to developing your pitch deck, drawn from real-life winning pitch decks. Takeaways include: crafting your positioning line, analyzing market size, pulling together your financials, and more. Content from Marc Phillips, Managing Partner of Arafura Ventures, and author of “Inside Silicon Valley: How the deals get done;” sponsored by Jim Fulton, partner in Emerging Companies practice group at Cooley, LLP; and Sirk Roh, COO for Early Growth Financial Services.
How to Ditch your Timeline Roadmap for GoodJanna Bastow
It's clear that timeline roadmaps cause all sorts of tension in product teams, and in this talk, Janna Bastow explains exactly why that is, and shows viable alternatives by looking at lean roadmapping methods and how to get your boss on board with them.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Aubrey Smith, Sparked Advisory
In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action. Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise. Participation in this session is essential: You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences. The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:
Sample cases and live interviews with practitioners highlighting the application of core concepts;
Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Introduction to Lean Startup leading up to a 3-hour workshop. Presented by me at EFYI (European Forum for Young Innovators) 2016, conference organized by Poland Innovative (Polska Innowacyjna).
Lean Startup & Corporate Innovation Strategies - April 2015Kevin Shutta
Intro to Lean Startup and insight into the barriers and strategies for corporate innovation. Corporate Innovation inspired by Trevor Owens, CEO of Lean Startup Machine.
2014 Product Camp Melbourne - Using Lean Canvas as a Communication ToolHumphrey Laubscher
2014 Product Camp Melbourne
Talk: Using Lean Canvas as a Communication Tool
Went through the history of Lean Startup Canvas, Business Model Canvas and how it can be used as a communication tool for product managers, stakeholders, designers and developers.
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
Presented at Ford's 2017 Global IT Learning Summit (GLITS)Ron Lazaro
Presentation Details: The best way to think about product discovery is to think about it in relation to product delivery. It's not possible to build a product without doing both discovery and delivery. Discovery encompasses all the activities that we do to decide what to build. It includes all the decisions we make to decide what to build next, whereas delivery is all the activities we do to write code, package releases, ship products. It's how we deliver value to our customers.
Key takeaway for the participants will be to help them understand the difference between Product Discovery and Product Delivery and how to apply techniques in doing both.
Ideas are never a problem. Each team working on a software project knows how easy is to fill the backlog with 100 new things to build. The most challenging part comes when it’s necessary to make decisions about what to include or exclude. How can we connect the work to high-level business results, and at the same time, leave the space for exploring uncertainty? This talk describes an outcome-first approach to strategy and prioritization. With examples coming from the real-life experience, it shows how it’s possible to balance team autonomy and a global product direction. How a value-based prioritization creates an adaptive, learning culture, enabling cross-functional and collaborative decision making.
How can you adopt innovation at your company ? Why should you bother ? How can you do it ? What matters and why ?
Here I share my learning from starting and running a startup and building data science products in thomson reuters and other organizations
VicHealth Physical Activity Innovation Challenge Concept Development Workshop...Doing Something Good
Our slides from the Concept Development Workshop with VicHealth Wed 10 September 2014. Participants, 12 teams, were finalists in the Physical Activity Innovation Challenge. They included representatives from sporting clubs and associations, health and fitness professionals, policy makers, entrepreneurs and change makers. The Concept Development Workshop was the third of a three-part workshop series to build capability in the sector to generate and implement innovative ideas to get Victorians active, and to help applicants for the VicHealth Innovation Challenge to develop their ideas to get the inactive active and reach the hard to reach. Participants were led through the development of a Business Model Canvas for their concept. Learn more about the VicHealth Innovation Challenge here: http://challenge.vichealth.vic.gov.au/
Agile Inception Strategies : Presented by Khaarthigha SubramanianoGuild .
Agile Inception using Innovative and Collaborative techniques & Gamification came for rescue, But now this is also diluted a lot and becoming in-effective. But used well, this is highly effective even to discover more than what we are focusing and help channel the investments for the clients.
We took a real world problem that is meaningful to all attendees and used the following techniques as a real inception
– Describing the objectives of inception and inception outcomes
– Setting the vision
– Identify Competing constraints and decouple them
– Understand nuances of client relationship and being dynamic in modelling the solution
– Stakeholder mapping and communication plan
– Assumption mapping and hypotheses prioritisation
– Traceability of user needs to business goals through impact mapping.
There is a misconception that to be a startup you need to have a team that can build a full product. And only when the product is built can you attract customers and convince them to pay! But this approach takes a lot of time, and an abundance of resources that are unavailable to most entrepreneurs.
In this workshop, Poornima will share strategies for brainstorming, validating your idea, launching it, and even attracting early adopters who are willing to pay, as a scrappy startup.
Scaling Product Thinking with SAFe - The Secret Sauce for Meaningful Product ...Cprime
The Scaled Agile Framework (SAFe) is the agile methodology of choice for many large enterprises. It promises predictable and frequent delivery in complex environments.
Our experience with organizations that adopt SAFe shows that an organization’s willingness to blend product-thinking, technical agility and a culture of learning is the secret sauce for catapulting the organization from “process excellence” into meaningful product impacts.
In this webinar, we’ll share tried and tested ways of introducing product thinking and engineering practices into SAFe organizations, covering organizational, product, and technical ground.
You'll learn:
- How to establish products as value streams and gently reorganize ARTs over time without sacrificing product community or continuity.
- How to use product stories to engage your teams before and during PI planning in a way that invites collaboration on a healthy blend of continuous discovery and delivery.
- How customer, architectural, and operational learning pave the way for scaling to teams of teams from a DevOps perspective, including patterns and anti-patterns.
How to bring products to market with efficiency? How to learn what customer values and buy product for? If you have these questions and this session will help you get started! In this session we will go over different product development methodologies which can be used to bring products to markets in time and on budget. We will look at different agile development methodologies including scrum, which is very popular. And then finally we will look at lean startup framework and methods, which is great way to look beyond just development of product i.e. developing right product or sell-able product which customer would buy.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
2. • Meet and mingle
• Greetings & introductions
• How can you improve your elevator pitch?
• How can you strengthen your vision?
• Brief introduction to V2V Labs
Event schedule
3. Let’s all stand up!
• Who has been thinking about their project for more than 2 weeks?
• Who has done some web research on their problem?
• Who has spoken to potential users?
• Who has already built a demo?
• Who has spoken with any potential investors/funders?
• Who has received payment from customers for their product?
OK, thanks! That gives us an idea of what you’ve done so far.
Let’s hear some more about you
4. THE
ONLY
WAY
TO
WIN
IS
TO
LEARN
FASTER
THAN
ANYONE
ELSE
ERIC
RIES
Author,
The
Lean
StartupGET
BETTER
REALITY
Guy
Kawasaki
Author,
Reality
Check
5. How
can
you
articulate your
vision
better?
V2V Labs: hyper-productivity in bringing ideas to reality
6. 1. Keep your main pitch to 60 seconds
2. Use the Start with Why approach (next slides)
3. Practice, practice, practice
4. Systematically get feedback on your idea
5. Strengthen your idea
5 simple tips
7. Start with why are you doing this when you pitch
Why is not about your motivation or interest
Investors and customers don’t care much about that
What they care about is what problem you are solving and for who
Too many entrepreneurs fall in love with their solution
You need to fall in love with a real customer problem first!
Start with why
8. (Social purpose example)
• There are many elderly people in Singapore
• It can be dangerous for them boarding the bus
• Especially when the driver isn’t aware they need extra time to board
Start with Why you are solving this problem and for who
9. (Social purpose example)
• We plan to develop a device that can alert the driver that a special
needs passenger is boarding or getting off the bus
• The driver will know to allow the passenger extra time
• This will reduce the risk of passengers falling over or missing the bus
Explain How in a way your grandma could understand
10. (Social purpose example)
• The solution we are developing uses NFC or Near Field
Communication
• It fits on the wrist of the passenger like a FitBit and has a simple
button
• A receiver on the bus near the driver alerts him with an alert tone
Explain What the solution is, keeping jargon to a minimum
11. (B2C example)
• Carla is Singaporean women who loves to shop but has little free time
• It can be hard to find that perfect little black dress
• Even online, it’s difficult and time consuming
Start with Why you are solving this problem and for who
12. (B2C example)
• Our platform aggregates content from many e-commerce websites
• It allows the user to do keyword searches for what she wants
• Carla can see little black dresses from more than 20 websites
Explain How in a way your grandma could understand
13. (B2C example)
• We have relationships with many vendors
• They allow us to catalogue their content and list prices
• The content is tagged to allow easy searching
Explain What the solution is, keeping jargon to a minimum
14. (B2B example)
• Joe is Singaporean guy who is very entrepreneurial
• He has spent more than $40,000 developing his MVP
• He hasn’t got funding, and he is running out of money
Start with Why you are solving this problem and for who
15. (B2B example)
• Our program helps people like Joe save time and money
• Joe can build a marketable prototype with us in 4 weeks for $5,500
• If he decides part way to stop, we only charge him pro rata
Explain How in a way your grandma could understand
16. (B2B example)
• We test many of your assumptions before you spend on build
• We then make sure you only build what you absolutely need to build
• We have negotiated deals with quality vendors who build at low prices
Explain What the solution is, keeping jargon to a minimum
17. 1. Why am I doing this
Articulating my vision
(Elevator Pitch Practice)
2. How am I doing this?
Give a brief non-‐technical explanation of
your solution that even your grandma
can easily understand.
3. What am I doing
Explain who you are helping and what
problem your are solving for them.
Finally, give a brief explanation of what
the solution is, but remember to keep any
jargon to a minimum.
Feedback I’ve received on my pitch
3 DOT POINTS 3 DOT POINTS 3 DOT POINTS
19. How
can
you
strengthen your
vision?
V2V Labs: hyper-productivity in bringing ideas to reality
20. Eric Ries on startups
Startup success is about doing the boring stuff well
A startup creates something new under extreme uncertainty
In the early days of any idea, it’s impossible to distinguish between brilliant
and crazy
The only way to find out is to test those ideas empirically
Will customers engage in a behaviour - is it valuable for them to do so?
How can I learn whether the vision is true with minimum effort?
Acknowledge what we don’t know & have a plan to find out those things
21. THE
ONLY
WAY
TO
WIN
IS
TO
LEARN
FASTER
THAN
ANYONE
ELSE
ERIC
RIES
Author,
The
Lean
Startup
22. Victor Alexiev: V2V lab founder
• Founder of Vision to Version (www.vision2version.com)
• Serial entrepreneur (Innovator,Newstag, Obecto, TheSocks,
Hacker.works, SoTexy, The Pilot Project…)
• Has run 15+ digital product teams in EU, Asia, and USA
• Extensive background in digital innovationmanagement
• Masters degrees in Decision Sciences (LSE), System
Dynamics Modelling(UiB) and Model-basedPolicyAnalysis (RBU)
• Originallyfrom Bulgaria, based in Singapore since 2013
23. Has run 15+ digital
product teams in the
EU, Asia, and USA
24. At
one
point
in
my
career,
I
nearly
burned
out.
I
founded
V2V
so
that
entrepreneurs
can
succeed
without
burning
too
much
energy,
time
and
money.
V2V Labs: hyper-productivity in bringing ideas to reality
25. Let’s
do
a
simple
testing
framework
that
can
help
you
test
&
strengthen
your
idea,
(even
before
you
spend
any
money!)
V2V Labs: hyper-productivity in bringing ideas to reality
26. 1. Technological complexity:
Assumptions about technical difficulty of offering the value prop
2. Behaviour:
Assumptions about how users will engage with the value proposition
3. Value proposition/framing :
Assumptions about the perceived importance of the value prop
4. Scalability : do all the other assumptions hold at scale
What do you need to test to strengthen your idea?
27. Creating your personal checklist of what you need to test
You will use the A3 printout version of the table below to document your next actions
1. Technical
complexity
2. Behaviour 1. Value prop/framing 4. Scalability
28. Let’s
look
at
a
simple
example
V2V Labs: hyper-productivity in bringing ideas to reality
29. What you need to test:
You will use the A3 printout version of the table below to document your next actions
1. Technical
complexity
2. Behaviour 1. Value prop/framing 4. Scalability
Assumptions about the
technical difficulty for
offering that value
proposition
It’s technically possible for
me to offer a back rub to
my colleague.
Consider also other
constraints, e.g. legal, policy
It’s appropriate under HR
policy to offer my colleague
a back rub.
Assumptions about how the
users will engage with the
defined value proposition
My colleague will accept a
back rub.
Assuumptions about the
perceived importance/value
of the value prop given its
framing
My colleague is feeling
cranky. A back rub would
improve his mood.
Which of all those
assumptions hold true at
scale?
It would be practical for me
to give all of my colleagues a
back rub.
30. Customers will
pay $200/month
LOW
impact
if your
assumption
is wrong
Prioritizing assumptions for testing
HIGH
impact
if your
assumption
is wrong
LOW cost to test
HIGH cost to test
31. Let
me
share
some
of
the
challenges
of
the
startup
journey
(and
how
V2V
Labs
helps
entrepreneurs
quickly
overcome
them)
V2V Labs: hyper-productivity in bringing ideas to reality
32. VS.
The plan The reality
Building digital innovation: the tough reality
33. • Entrepreneurs are optimists
• We have a loose understanding of how things work
• Consumer research findings ≠ real customer behavior
Things rarely work out as planned. Why?
34. • Never built (never go beyond concept)
• Never launched (run out of steam before the big day)
• Over-engineered (bigger than necessary)
• Mis-targeted (miss the market)
Many great products fail because they are:
35. Three distinct entrepreneurial journeys I have seen
Bootstrapping
entrepreneurs
Resourced
entrepreneurs
Large
organizations
36. Typical pitfalls
Mistime their move
and run out of ‘juice’
Burn bridges & limit their
learning opportunities
‘Boil the ocean’
(or just play it safe)
37. Want
to
build
a
high
fidelity,
market-‐validated
digital
prototype
in
just
4
weeks?
V2V Labs: hyper-productivity in bringing ideas to reality
38. 1. Production innovation is about solving a problem (create access)
and increasing the ease of use (expanding access)
2. Product Innovators are not good at predicting reality – the only
way is to ‘probe’reality with tests and prototyping
3. If you solve a problem for 5 people you can scale it to many, but
you can’t solve a problem without thinking small first
4. Product Innovators need to Learn fast + Learn Early
= Learn cheap
5. Most entrepreneurs try to do too much: reducing distraction and
focusing on what you need to focus on is essential
Takeaways
39. V2V Labs is a group of Agile practitioners withEngineering,
Product Management,Design Thinking, and Marketing
backgrounds, performingan experiment in maximizinghuman
productivityin the early stages of digital innovation
Who we are
46. Contact us if you
Fail to dedicate sufficient
focus towards validating &
releasing a product
Tend to test only a few
product hypotheses
before going ‘all-in’
Need a lean and
mean product
machine!
47. • Do I need to attend full-time for the full 4 weeks?
• What if I don’t have coding skills?
• Can more than one person from my organisation attend?
Frequently asked questions
48. Q&A
Stick around if you’d like to know more!
V2V Labs: hyper-productivity in bringing ideas to reality