Designing for Digital Health
Presented at Web Unleashed 2019 More info at www.fitc.ca/webu Andréa Crofts League Overview Examining our responsibility as creators to design for disconnection. The “restore connection” alert isn’t just for devices– it applies to people too. And it’s more important now than ever before. Digital creators, we need to talk. The rise in mental health as a result of situational stress is a prevailing theme in today’s society, and some of the products we’re building are the root cause. But we have the power to change this. As creators of digital products, how might we enable our users to be more present in their lives? How might we invest in features like Instagram’s activity timer, despite the fact that they’re fundamentally counterintuitive to the usage metrics most behemoth tech companies are driving towards? We have a responsibility as creators of digital products to enable others to disconnect …and re-connect with themselves, physically and mentally. This intersection is an emerging category Andrea likes to call digital health, and it’s something we can create together. Objective To share actionable strategies, principles and considerations for designing with digital health top of mind. Andrea will get into some #realtalk about how we can collectively create more balance and presence for the humans using our products. Target Audience Designers and digital creators of all kinds – especially those building digital products at scale! Level Open to audience members of any skill level (this is a more high-level talk) Five Things Audience Members Will Learn Tips and best-in-class examples of designing for digital health Design guidelines and principles for designing with digital health in mind Evidence-based practices to ground your future design decisions Strategies for re-framing the success metrics of digital products Design ethics resources
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Designing for Digital Health
- 4. Health BenefitsLifestyle A “Venn Diagram Salad” Bio
- 5. Health Inclusion A11YEthicsBenefitsLifestyle A “Venn Diagram Salad” Bio
- 6. Health Inclusion A11YEthicsBenefitsLifestyle Diversity CommunityInclusion A “Venn Diagram Salad” Bio
- 8. 01 02 03 04 05 TODAY’S AGENDA AState of Affairs WhatisDigital Health? Best-in-ClassExamples Note-worthy Principles Re-framing Success Metrics
- 9. @ANDREACROFTS • DESIGNING for DIGITAL HEALTH AStateofAffairs PART ONE
- 12. OurDemocracy
- 13. OurDataPrivacy
- 14. OurUnity
- 17. Guides how designers work with clients, colleagues, and the end users of products, how they conduct the design process, how they determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing. – ENCYCLOPEDIA.COM
- 19. @ANDREACROFTS • DESIGNING for DIGITAL HEALTH Whatis DigitalHealth? PART TWO
- 20. Digital Health =
- 21. Digital Health =
- 22. Ergonomics Appropriate workstations that facilitate healthy work habits and posture Physical Vision Repeat exposure to screens Posture Prolonged effects of over-working on or in front of technology
- 23. Mental Health Maintaining healthy relationships with technology Psychological Spiritual Health Finding intentional disconnection Social Health Curbing technology addictions
- 24. Culture Otherwise known as social norms, this is what is considered as normal in a society Data Security Having agency over your personal data (consent) Personal Privacy Security of personal information Social
- 27. Recommended Videos Late 2013 Auto-Play Series and Titles Late 2016 Auto-Play in News Feed Late 2014 TheGenesis ofAutoplayVideo A TIMELINE
- 28. “It’stime to stop theracetothebottom ofthebrainstem.” - TRISTAN HARRIS Former Design Ethicist at Google, now Founder of the Centre for Humane Technology
- 34. It’s time for ahardre-start. How might we restore connection? Some best-in-class apps are showing us the way.
- 35. @ANDREACROFTS • DESIGNING for DIGITAL HEALTH Best-in-ClassExamples PART THREE
- 36. Insights and Coaching Apple’s Screen Time Insights Android’s Time Spent Insights
- 38. Google Pixel Device Pixel 3 and Pixel 2 FliptoShhh
- 39. Apple’s Downtime Bedtime and downtime modes Distraction- FreeMode Apple’s iOS 12 Lock screen weather widget
- 42. @ANDREACROFTS • DESIGNING for DIGITAL HEALTH DesignPrinciples PART FOUR
- 43. Am I maximizing happiness for the greatest number of people? Am I treating people as an ends or as a means? What would happen if everyone did what I’m trying to do? Would I be happy for this to be published in tomorrow’s papers? A lens through which to create. Design Ethics Questions to ask yourself as you’re designing:
- 44. Enableusers toenterflow without distractions PRINCIPLE Fabulous Minutes To get back on task after an interruption Daily Habit Tracker 23
- 45. Incorporatingthe threedimensions ofdigitalhealth + Headspace Integration? Calculating minutes meditated PRINCIPLE
- 46. Usehabit- formingloops forgood. Health Apps As a preferential category PRINCIPLE Fabulous Gratitude
- 47. Useloading statesas remindersto disengage PRINCIPLE Metal Gear Solid 4 “Isn’t it time for a break? It’s now after 1am. For your health, take a break! What time is better than now to do a few stretches and move around a little?”
- 48. Morecollaboration betweencreators andwellness practitioners PRINCIPLE Mood Notes Thinking Traps Pause Mindful Movements Mood Notes Pause
- 49. @ANDREACROFTS • DESIGNING for DIGITAL HEALTH Re-framingSuccessMetrics PART FIVE
- 50. DAUDaily Active Users MAUMonthly Active Users ARRAnnual Recurring Revenue NPSNet Promoter Score CSATCustomer Satisfaction SLAService-Level Agreement
- 52. It’s time to reclaimand re-frameourmetrics.
- 53. DAU + Daily Active Users MAU Monthly Active Users Impact Metrics
- 55. MAU + Monthly Active Users NPS Net Promoter Score HGC Health Goal Completion # of…Miles ran per month Glasses of water drank
- 57. Whatifwe measuredsuccessnotbythe amountofmoneywemake,butbythe amountofhumanenergyweunlock- theamountofhumanpotentialwe enable?Ifthatwouldbe ourmetric, our worldwouldbeadifferentplace. - Jacqueline Novogratz CEO of Acumen
- 58. Let’sconsider the ethicsof ourwork,and betruly user-centered inourapproach.
- 59. THINGS WE CAN DO: Designforthethreedimensionsof digitalhealth:physical, mental and social Definewhat design ethics meanstous, andlive by thatinourworkeveryday. Usepatternsthatdesignfordisconnection Optforimpactmetricsoverengagement metricstoevolvewhat success means Recap
- 61. Thankyou, FITC! @andreacrofts acrofts@league.com andreacrofts.com/digital-health @ANDREACROFTS • DESIGNING for DIGITAL HEALTH
- 63. Top6 FavouriteAppsforDigitalHealth Headspace High-quality guided meditation sessions. Sessions range from 1 minute to 20+ minutes. SHORTLIST Classpass GO Bite-sized classes from reputable instructors. Helps me sweat once a day. Lifesum A diet plan, food diary, macro calculator, calorie counter & healthy recipes, all in one. 1 2 3 Fabulous Habit-forming app created by the Center for Advanced Hindsight at Duke University. Muse Meditation Headband Headband that provides real-time feedback on brain activity during guided meditations. 4 5 MoodNotes Mood journal for documenting and unpacking thoughts using CBT. 6
- 64. @ANDREACROFTS • DESIGNING for DIGITAL HEALTH Q+A@andreacrofts acrofts@league.com league.com/careers