Presented at FITC Toronto 2019 More info at www.fitc.ca/toronto Alan Williams Imaginary Forces Overview During dailies as an intern at Imaginary Forces, Alan’s director, Karin Fong, would follow her animation feedback with one of the scariest and empowering questions of his career, “what do you think?” Over the last eight years, Alan’s transition from technician to creative director came from a dramatic shift in how he approached and answered that question. By examining larger conceptual principles to practical application in commercial and tv/film design, such as HBO’s Vinyl and Netflix’s Anne with an E, he will share hard-learned lessons that can empower you, whether in Photoshop, behind a camera, or pitching to clients, in developing and selling your creative voice. Target Audience Visual communicators eager to become more evocative storytellers Five Things Audience Members Will Learn ‘Method branding’ in a selfie culture O.C.D. (observe, collect, dissect) & the imagination The resuscitating power of rearrangement Pertinence vs pipeline: the crippling cage of routine Less pitching, more poetry