SlideShare a Scribd company logo
Hello!
CONFIDENTIAL
Head of Design
ReferralCandy
Aditi Kulkarni
(It’s not AI!)
Designing for automated
conversations
CONFIDENTIAL
CONFIDENTIAL
Donut shop Cafe Salon
Why automated conversations?
It all started with an experiment
Ver 1 Ver 2
🤓
SPAMBODYSHOP
LOYALTY
PROGRAM
REDMART
DELIVERY
APPLE
DELIVERY
Formats are limiting, but lets work with what we have
So here’s what we learned
Don’t make it look like a human
Samantha CandyBar Assistant
🤓
Trust is fragile in an automated
conversation
Be honest, transparent that it’s 

just a bot and it’s limited
Design basics are the same,
tools are different
REFERRALCANDYDESIGN
!24
Iterative Product Design
Design
Test
Build
Test
Iterate
Update
Iterate
Iterate
User Feedback 

& Insights
CandyBot
App Page
2.4K people like this
Yay! You just got stamps!
Chat with me and view your
loyalty card from:
http://cnd.bar/123456
See you again soon,
Jetpacks Store
Unsub by clicking here:
https://jetpacks/unsub
Get Started
Rewards! Stamps! Let me handle your
loyalty cards - just use me and be
rewarded
!
CandyBot
App Page
2.4K people like this
Not much
Wanna hang out?
Get Started
12500 PM
Active
CandyBotHome
100%12500 PM
Active
CandyBotHome
100%12500 PM
Not much
Wanna hang out?
12500 PM
Let'sYouI
returnspace123
MNBVCXZ
LKJHGFDSA
POIUYTREWQ
Aa
Active
CandyBotHome
100%12500 PM
So how was your recent
visit at Acme Store?
So how was your recent
visit at Acme Store?
!
Fabulous
!
Fabulous
So how was your recent
visit at Acme Store?
Awesome Aditi! Do have
any other feedback?
!
Fabulous
"
Meh
"
Meh
#
Bad
#
Bad
View Loyalty Card
Send a message...
View Loyalty Card
Send a message...
Yes, I do! No, show me my rewards
CandyBot Hello Feedback prompt (FTE) Anything else (FTE)
Write your MVP script
Thanks for your feedback Aditi!
Great chatting with you
!
THANK YOU
So how was your recent
visit to Acme Store?
SAY HELLO
I’m sorry! I’m still learning
and I don’t know what that
means
!
What would you like to do?
View Loyalty Card
Share Feedback
CONFUSED BOT FEEDBACK RESPONSE
Awesome Aditi! Do you have
any other feedback?
Yes, I have feedback
Not now, thanks
Uh oh! Do you want to tell
me more about it?
Yes, I have feedback
Not now, thanks
I’m really sorry Aditi!
Do you want to tell me more
about it?
Yes, I have feedback
Not now, thanks
Thanks for your feedback,
Aditi
I have more feedback
Cancel my feedback
Story Elements
Design basics are the same
but the tools are different
Write your MVP script and
test it a lot
Become a really good writer, OR
Get a really good writer
🤓
🤓
🤓
It’s ok to say sorry
It’s ok to say I don’t know
🤓
🤓
🤓
It’s not AI
It doesn’t have to be AI!
Don’t make it look like a
human
Trust is fragile in an automated
conversation
Design Basics are the same
Write your MVP script and test
it as much as possible
Get a really really good writer
It’s ok to say sorry and 

I don’t know
It’s not AI! It doesn’t 

have to be AI!
@uxartist
www.aditikulkarni.com
Questions!

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