This document discusses the importance of branding for designers in the modern connected world. It notes that with information spreading quickly online, consumers are faced with an overload of options. To stand out and be chosen, designers need to package themselves in a unique and different way through strong branding. This is called "Brand-U", which is how others see, think of, and assume about the designer. The document emphasizes that building a brand takes continuity and commitment over time. It provides questions to help designers understand their passion, specialization, uniqueness, and value to develop their brand identity and shares that brands should be lived, visualized, and shared.

1. Lohjinawi Designworks

2. The world is CONNECTED
Thank’s to the internet

3. Information spreading fast
Information spreads in real time without limitation

4. That causes overload information situation
And Makes a Lot Of Confused
Consumers

5. Let’s understand consumers
Consumers need to see you to choose you
Unfortunately your not the one that consumer see

6. If the yellow dots is you
Let’s make some simple analogies to understand what
happens in consumers’ eyes ( mind)

7. So you just seem like this in the consumers’
eyes
And all of them competing to be the chosen one by the consumer

8. If you are the RED dots
But there are also the RED dots

9. You will be seen like this in Consumers’ Eyes
Then you have bigger chance to be seen and
chosen by consumers
And of course you will be more memorable

10. because you are
DIFFERENT
& UNIQUE

11. The RED dots Example

12. The RED dots Example

13. The RED dots Example

14. Pack yourself into something
unique and different to WIN
the Competition
You have to make your self visible and memorable to the consumers

15. IS Called
BRAND-U

16. Brand-U is
How others (including your consumers)
see, think, or assume about you

17. If you don’t do it,
others will
And
You have to make sure that they see you like you want it to
And When others do it for yourself
it can be good or bad

18. So let’s build a brand For
yourself specially as designer of course

19. Brand is a story about your self
So it’s important to
understand that you
can’t build your brand
in a short time.
It needs continuity &
commitment.

20. • What’s your passion?
• Are you Specializing or
Multitasking ?
• What make you different
from others ?
• What is your Unique Value ?

21. Communicating your brand
Live,
Visualize,
Share

22. Act Or live the brand
Don’t pretend, just be u

24. Visualizing your brand
We, designer, live and talk in visual words, so visualizing our
BRAND is a must.

25. Visualizing identity creative process

27. SHARE your brand
We, designer, live and talk in visual words, so visualizing our
BRAND is a must.

28. Visualizing identity sharing process
Brand sharing process

30. Live,
Visualize,
Share