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Th Art of Doing Things Wrong - UXSEA Summit 2019

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This is the presentation deck from UX Conference session by Ben Kim of Style Theory as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/

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Th Art of Doing Things Wrong - UXSEA Summit 2019

  1. 1. THE ART OF DOING THINGS WRONG BY BEN KIM
  2. 2. HI! I’M BEN Head of Product & UX at Style Theory @benjskim
  3. 3. MANILA HANOI KUALA LUMPUR CEBU DAVAO SEOUL
  4. 4. So, why this topic?
  5. 5. BUILD LEARN MEASUREHow the “Lean” Startup was sold to us
  6. 6. BUILD “NO RESEARCH, JUST BUILD IT” BUILD “FASTER”How startups really behave
  7. 7. 一 IDEO At IDEO, we’ve been practicing human-centered design since our beginning in 1978, and took up the phrase “design thinking” to describe the elements of the practice we found most learnable and teachable—empathy, optimism, iteration, creative confidence, experimentation, and an embrace of ambiguity and failure. “
  8. 8. PerceivedImpact Invested Effort How We Think It Works
  9. 9. The “Wrong” Way PerceivedImpact Invested Effort How We Think It Works
  10. 10. PerceivedImpact Invested Effort How We Think It Works The “Right” Way The “Wrong” Way
  11. 11. RealImpact Invested Effort How It Really Works Your Expectations
  12. 12. RealImpact Invested Effort How It Really Works What Really Happens Your Expectations
  13. 13. RealImpact Invested Effort How It Really Works Valley of Disappointment What Really Happens Your Expectations
  14. 14. START WITH A GOAL IN MIND
  15. 15. Mistake #1: Wanting to control every detail
  16. 16. SHORT-TERM GOAL LONG-TERM GOAL
  17. 17. NEW JOINER
  18. 18. SHORT-TERM GOAL LONG-TERM GOAL Team Mission Improved competencies Changing org culture OKRs Trying new methods Learning a new skill
  19. 19. START WITH A GOAL IN MIND 1. WRITE DOWN both short-term and long-term goals 2. Don’t try to control every detail, instead ask “does this help fulfill my goal?”
  20. 20. ACT! THEN SEEK FEEDBACK
  21. 21. Mistake #2: Thinking your title matters
  22. 22. Mistake #3: Working in silos
  23. 23. Mistake #4: Not accepting feedback
  24. 24. “What do you think went well?” “How could this be improved next time?” “What’s blocking us from making this change?”
  25. 25. ACT! THEN SEEK FEEDBACK 1. Your title doesn’t matter 2. Bring in your collaborators early in the process 3. Actively seek and be very open about feedback
  26. 26. LEARN THE LESSON. ADJUST.
  27. 27. Mistake #5: Not reflecting candidly enough
  28. 28. LEARN THE LESSON. ADJUST 1. Take good notes! 2. Be more self-critical when reflecting candidly 3. Keep track of the changes you want to implement the next time
  29. 29. REPEAT!
  30. 30. Mistake #6: Not getting enough practice
  31. 31. PRACTICE MAKES PERFECT
  32. 32. PRACTICE MAKES PERFECT IMPROVEMENTS
  33. 33. REPEAT! 1. Don’t wait. Create the time to practice with friends/colleagues 2. If you don’t practice, you won’t get better
  34. 34. Concluding Thoughts
  35. 35. /in/benjskim CONTACT benjskim@gmail.com @benjskim
  36. 36. WE’RE HIRING! 1. Sr. Product Managers (SG/ID) 2. Sr. Product Designers (ID) 3. Sr. Market Researcher (SG) 4. UX Researchers (ID) 5. Sr. UX Writers (ID) careers.styletheory.co
  37. 37. bit.ly/2XdDuH1
  38. 38. THANK YOU! And don’t forget to visit www.styletheory.co

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