This is the presentation deck from UX Conference session by Mitushi Jain of VISA as a part of UXSEA Summit 2018 in Singapore. UXSEA Summit 2018 was held from 18th to 20th November, 2018. For more information about UXSEA Society, visit https://uxsea.org/ The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

1. VISADESIGN
Mitushi Jain
Visa Innovation & Design
Designing
for the invisible
U X S E A 2 0 1 8

2. VISADESIGN
THE OTHER
DAY

3. VISADESIGN
I’m Mitushi
Hello!
Visa Innovation & Design

4. VISADESIGN
Content
C H A P T E R 2 .
• Invisibility was once fiction, but it’s now a design principle.
• Why is invisibility now possible?
• How can we design for invisibility?

5. VISADESIGN
Invisibility was
once fiction,
but it’s now a
design principle.
C H A P T E R 1 .

6. VISADESIGN
From fiction to reality
C H A P T E R 1 .

7. VISADESIGN
Getting
Coffee
C H A P T E R 1 .
H i M i t u s h i !
We l c o m e a t c a f é Z a c .
Wo u l d y o u l i ke y o u r
S k i n n y f l a t w h i t e
w i t h b a g e l ?
Yo u r c o f f e e i s re a d y !
Yo u h a v e p a i d $ 5 . 2 0

8. VISADESIGN
Pay for
Parking
C H A P T E R 1 .

9. VISADESIGN
OUR LESISURE TIME
S
OUR CAR
R
We are in
the era of
invisible
design.
Where will we experience them?
OUR HOME
Z
OUR CITIES
Y
OUR SHOPPING
a
OUR BODIES
W
C H A P T E R 1 .

10. VISADESIGN
# D E S I G N P R I N C I P L E
“Don’t make me notice
what I’m doing. Just
make it simple.”
C H A P T E R 1 .

11. VISADESIGN
C H A P T E R 2 .
Why is invisibility
now possible?

12. VISADESIGN
Hardware is changing
A future we can all take advantage of
R E A S O N 1
C H A P T E R 2 .

13. VISADESIGN
Source: DisruptionHub
“If the law stays constant, we should see a massive emerging market open up.”
Moore’sLaw
C H A P T E R 2 .

14. VISADESIGN
Evolution of payment# H a r d w a r e
BARTER COIN PAPER CARD MOBILE
C H A P T E R 2 .

15. VISADESIGN
Pay & Play# P y e o n g C h a n g 2 0 1 8
C H A P T E R 2 .

16. VISADESIGN
Communication is invisible
Making the invisible visible
R E A S O N 2
C H A P T E R 2 .

17. VISADESIGN
Touch, hear,
feel
C H A P T E R 2 .

18. VISADESIGN
Changing human behavior
Experiences are becoming natural and pervasive
R E A S O N 3
C H A P T E R 2 .

19. VISADESIGN
Wallet to
phone
# M o b i l e p a y m e n t s
Behavior is everything.
C H A P T E R 2 .

20. VISADESIGN
C H A P T E R 3 .
How can we
design for
invisibility?
Simple tools and techniques

21. VISADESIGN
PRINCIPLESNORTH STAR MICRO - MOMENTS BLUEPRINT
Composition
C H A P T E R 3 .

22. VISADESIGNwww.dublindesign.com
Have a
North Star
The central reason why your service exists
Vision statement
Today, when [customer segment] want
to [desirable activity/ outcome], they have
to [current solution] . This is
unacceptable, because [shortcomings of
current solutions]. We envision a world
where [shortcomings resolved]. We are
bringing this world about
through [basic technology/ approach] .
Vision evolution
We started by changing the way
that [customer
segment] did[activity/outcome] through [b
asic technology/ approach].
C H A P T E R 3 .

23. VISADESIGNwww.dublindesign.com
Establish your
Principles
The rules of your design
CAPTURE
How will experience capture existing and
new information from user?
LEARN
DECIDE
C H A P T E R 3 .

24. VISADESIGNwww.dublindesign.com
Identify your
Micro-Moments
INTENT
CONTEXT IMMEDIACY
MICRO-
MOMENTS
C H A P T E R 3 .
Source: Google

25. VISADESIGN
Every action is a reaction
C H A P T E R 3 .

26. VISADESIGNwww.dublindesign.com
Create your
Blueprint
Time to connect all micro-moments and map
out the user’s unique journey
C H A P T E R 3 .

27. VISADESIGN
Establish your
Principles
Have a North Star Identify your
Micro-moments
Create your Blueprint
Composition
C H A P T E R 3 .

28. VISADESIGN
Not the end, just the
beginning
We now stand on the verge of the next big change in the user experience — moving
experiences to the background and entirely eliminating the need for that activity.
So let’s design for the invisible.
C H A P T E R 3 .

29. VISADESIGN
“with great power comes
great responsibility”
-Spiderman
C H A P T E R 3 .

30. VISADESIGN
“We are in the era of
invisible design.”
Mitushi Jain
U X S E A 2 0 1 8
C H A P T E R 3 .