Here are the key points about brand consistency:
- The brand identity (mission, promise, personality) should be clearly defined and consistently communicated internally and externally.
- Visual elements like logo, colors and graphics should be used uniformly across all marketing materials, websites, stores, etc.
- The customer experience should consistently reflect the brand promise at every touchpoint.
- Hiring and training ensures all employees understand and embody the brand for a consistent customer experience.
- Leadership must model and live the brand values for the organization to truly internalize and consistently demonstrate the brand.
So in summary - consistent definition, communication, customer experience, visuals and culture are all important to maintain a coherent brand identity.
Have you ever stopped to consider why some brands have cult following while others competing in the same segment have none? Why are Starbucks and Krispy Kreme brands gaining such strong consumer preference while others competing in the same category foster very little consumer loyalty? Do you ever wonder why such brands such as Tide and Tetley dominate their respective categories, year over year, irrespective of the competitive environment? It is important now more than ever to develop an integrated brand strategy, i.e., a clear brand identity that is consistent across all consumer touch-points.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Expert Strategy ™ Series Virtual Seminar Presentation
1 hour 30 minutes, Presentation + Q&A. Wednesday, May 16th, 10 am PDT.
* Create “Magic Moments” in your own mobile and tablet app.
* Learn the new Cross Channel UX Design framework.
* Take advantage of all sensors and capabilities of the mobile platform
http://www.designcaffeine.com/virtual-seminars/designing-magic-mobile-moments/
In which we look at the mysteries of moving from boxes and arrows to a real actual interface. It starts with sketching, goes through basic models of interaction on a screen, and finishes with wireframes.
Have you ever stopped to consider why some brands have cult following while others competing in the same segment have none? Why are Starbucks and Krispy Kreme brands gaining such strong consumer preference while others competing in the same category foster very little consumer loyalty? Do you ever wonder why such brands such as Tide and Tetley dominate their respective categories, year over year, irrespective of the competitive environment? It is important now more than ever to develop an integrated brand strategy, i.e., a clear brand identity that is consistent across all consumer touch-points.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
This is the summary of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.), chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity) by Keller, K. L. (2008, Prentice Hall.)
I designed this powerpoint for an HTM631 class (Strategic Marketing in Hospitality and Tourism) in spring 2009.
Expert Strategy ™ Series Virtual Seminar Presentation
1 hour 30 minutes, Presentation + Q&A. Wednesday, May 16th, 10 am PDT.
* Create “Magic Moments” in your own mobile and tablet app.
* Learn the new Cross Channel UX Design framework.
* Take advantage of all sensors and capabilities of the mobile platform
http://www.designcaffeine.com/virtual-seminars/designing-magic-mobile-moments/
In which we look at the mysteries of moving from boxes and arrows to a real actual interface. It starts with sketching, goes through basic models of interaction on a screen, and finishes with wireframes.
This is a talk given to my class on User Experience by Jen Ruffner, a Product Manager on the art of optimization.
It is critical for modern designers, product managers and start-up folks ot understand how to think about designing and executing tests.
This is a lecture I gave to my User Experience class at General Assembly on Interaction Design. It covers a brief history, and the various approaches that are being used.
I borrowed from other sources to a degree, which I have cited extensively.
A series of talks I gave sponsored by the Yahoo! Developer Network, in London and Berlin, reviewing the history of UX design patterns and delving into the social design patterns project, isolating 5 principles, 96 patterns, and 5 anti-patterns
How to understand how design and business fit together (and don't). Understanding how a market changes everything about how you design.
From my General Assembly User Experience Class Series
Designing Structure Part II: Information ArchtectureChristina Wodtke
Part two on Designing Structure for my General Assembly class on User Experience is about Information Architecture. We cover why classification is important, types of classification and trends in IA.
Here is the complete report of how to make brand and how to make strong brands in the market .
Hit like if you love this report
and if you are in search of presentation about same topic then you can take it from my collection.
Comunication & Storytelling for Product Managers (and anyone else)Christina Wodtke
Half-Day Interactive Workshop
“Get ready to actively participate in your transformation from product manager to product leader”
A product manager rarely has any authority beyond what they can talk people into, thus we need to become really strong communicators. In this half-day interactive workshop, we’ll look at the three kinds of communication: managing up, team communications, and the very important roadshow for getting other groups onboard with your vision. We will use the power of story for formal communication and a combination of techniques from NVC (Harvard’s negotiation project) and the GSB’s “touchy feely” class to make sure your message gets through, and that we are listening effectively.
This special half-day training workshop, with product author and lecturer, Christina Wodtke, is specifically designed for product managers who are looking to really level up their communications skills and who want to use story-telling to effectively communicate with others.
The problem with unexpected consequences is that they are unexpected. The time of "move fast and break things" is over, as we have broken everything from hearts to democracy.
It's time for designers, along with their partners - engineers and business - to embrace a new long term approach to bringing change into the world, that focuses less on disruption and more on evolution. In this talk, Christina will explore various approaches to designing more robust and compassionate change.
Given at Lean Startup 2017.
Using Lean to Create High-Velocity Teams (Until 2:00pm)
Great products come from great teams, yet very few companies try their hand at at team design. Too often we rip job descriptions off the web, throw people together without preamble, then simmer in passive-aggressive discontent until someone eventually fires the person we’ve all been rolling our eyes at. Or worse, we avoid firing him until everyone good quits. Can Lean show us a better way to get things done?
Christina Wodtke teaches Lean Entrepreneurship at the university level and coaches executives how to create high-performing organizations. From this intersection she has helped a new kind of team emerge: the Lean Team.
What is the Lean Team?
-Hypothesizes about how we do our work, not just what work we’ll do.
-Holds no ao assumptions about the best way to get things done.
-Is constantly iterating.
-Commits to peer-to-peer accountability and coaching.
-Embraces diversity in experience and culture.
-Engages in formal reflection to increase learning velocity.
The best teams don’t just use Lean Startup methods to create breakthrough products. They use the learning cycle to reduce interpersonal conflict, communicate effectively, and get more done. In this breakout session, we’ll look at the best practices that high velocity, high-learning teams use, and how you can bring them back to your company.
#enterprise #startup #leanteams
This was given as a 1.5 hour lecture to the MDES students at CCA, removing the opening game play and the later exercise. It's better at 2-3 one hour lectures, plus game play.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
http://creativecommons.org/licenses/by-nc-sa/4.0/
In school we learn to write as a fundamental building block for communication, and drawing is shunted away to “art class.” But scientists like Darwin and Marie Curie, presidents from Jefferson to Obama, and mathematicians, choreographers, and composers all have used sketching to give form to their ideas. Words are abstract and ambiguous, and can lead to miscommunication. We say a picture is worth a thousand words, so why do we discard this critical tool?
Drawing is not just for so-called creatives. Drawing allows you to ideate, communicate, and collaborate with your team. Stop talking around your vision, and get it on the whiteboard where your team can see it! Whether you’re an entrepreneur, an engineer, or a product manager, drawing will make you better at your job. In this workshop, you will go from “can’t draw a straight line” to visually representing complex ideas. First, we’ll demystify the act of sketching. Through a series of activities and exercises, we’ll cover the fundamental building blocks of visual communication. You’ll learn easy ways to draw the most common images, from people to interfaces. Next, we’ll tackle making storyboards, product flows, and interfaces. We’ll finish by working with charts, mental models, and canvases. This is a hands-on workshop, so come with paper, pencils, and pens, and be ready to make your mark.
Given at UXDC
From Starchitects to Design Gurus, the lone designer-hero has been our model for creating impact. But it’s a complete lie. The complex software, smart devices and connected information environments we create require multidisciplinary teams. So we must spend a lot of time getting teamwork right, right?
Sadly, no.
Instead we rip job descriptions off the web, throw people together without preamble, simmer in passive-aggressive discontent until we eventually fire the person we’ve all been rolling our eyes at. Or worse, we avoid firing him until everyone good quits.
It’s time to give teams the same attention and craft we give our products. Christina will share the lessons from top companies in the Silicon Valley for you to take back to your teams. It doesn’t matter if you are a manager or a peer leader, these approaches will make your team thrive. Awesome products come from awesome teams, so it’s time to stop doing business as usual and design a team for impact.
Teaching Game Design to Teach Interaction DesignChristina Wodtke
All educators seek the magic trinity of attention, comprehension, and retention. For interaction design educators, the struggle to achieve these goals is even greater. Hopeful designers enter the field with lofty aspirations, yet they still need to learn the fundamental principles of design and build the core skills of an interaction designer. While keeping design students engaged is undoubtedly a challenge, there is a medium that allows students to internalize the fundamentals of design by experiencing them.
Games.
Games have become ubiquitous in our culture. They are inherently engaging. Some are good and some are… not. By teaching design students how to design games, educators expose their students to the basics of interaction design in ways that the students can experience themselves. Concepts like affordance, skill building, storytelling, and emotion become real rather than just conceptual. Altering the parameters of their games helps students feel the effect these concepts have on their games.
This method has the potential to improve interaction design education across the board by ensuring that design graduates have internalized the fundamentals by the time they are ready to enter the field. What’s more, any design educator can learn to teach interaction design by teaching their students how to design games. After all, it’s fun!
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
3. a name given to a product or service
A name, term, design, symbol, or any other feature that identifies one seller’s www.cogsci.princeton.edu/cgi-bin/webwn
good or service as distinct from those of other sellers. The legal term for a recognizable kind; "there's a new brand of hero in the movies now"; "what
brand is trademark. A brand may identify one item, a family of items, or make of car is that?"
all items of that seller. www.cogsci.princeton.edu/cgi-bin/webwn
www.scottmcnealy.com/businessplanning/GlossaryProductDevelopment
Terms.htm
A name, number, term, sign, symbol, design What is Brand?
or combination of these elements that an organization uses to identify one or
A unique and identifiable symbol,
association, name or trademark which
serves to differentiate competing products
or services. Both a physical and emotional trigger to create a
more products. relationship between consumers and the product/service.
www.bcbstx.com/glossary/ www.allaboutbranding.com/index.lasso
A name, number, term, sign, symbol, design, or combination of these elements
A design, mark, symbol or other device that distinguishes one line or type of that an organization uses to identify one or more products.
goods from those of a competitor. www.healthadvantage-hmo.com/customer_service/terms.asp
www.powerhomebiz.com/Glossary/glossary-B.htm a trademark or trade name that identifies a product, a distributor, a producer
A name, term, design, symbol, or any other feature that identifies one seller's or a manufacturer.
good or service as distinct from those of other sellers. The legal term for www.abc.net.au/eightdays/glossary/default.htm
brand is trademark. A brand may identify one item ,a family of items, or Product identification by word, name, symbol, design, or a combination of
all items of that seller. these.
www.pdmamn.org/NPD%20Glossary.htm www.fluidcommunications.biz/marketing/marketing_definitions.htm
That combination of name, words, symbols, or design that identifies the product A brand is a mixture of attributes, tangible and intangible, symbolised in a
and its source and distinguishes it from competing products-the trademark, which, if managed properly, creates value and influence.
"Value" has different interpretations: from a marketing or consumer
fundamental differentiating device for all products. (Ch. 5, 6) perspective it is "the promise and delivery of an experience"; from a
highered.mcgraw- business perspective it is "the security of future earnings"; from a legal
hill.com/sites/0072415444/student_view0/glossary.html perspective it is "a separable piece of intellectual property." Brands
a mark or symbol identifying or describing a product and/or manufacturer, that offer customers a means to choose and enable recognition within
is embossed, inlaid or printed. cluttered markets.
www.nahad.org/ihag/section_2.htm www.hidp.org/programmer/glossary.html
A name, term, design, symbol, or any other feature that identifies one seller's
A noun. A proper noun that is attached to an individual, a firm, a product or a good or service as distinct from those of other sellers. The legal term for
service. Any proper noun may be a brand. Any individual or firm is a brand is trademark. A brand may identify one item, a family of items, or
brand. A successful brand offers differentiating values for buyer all items of that seller.
appreciation. www.shapetomorrow.com/resources/b.html
www.jaffeassociates.com/JaffeNews/00BrandGlossary.html A name, term, design, symbol, or any other feature that identifies one seller's
The Clicquot brand, etc., the best brand, etc. That is the merchant's or excise good or service as distinct from those of other sellers. p. 269
mark branded on the article itself, the vessel which contains the article, users.wbs.warwick.ac.uk/dibb_simkin/student/glossary/ch09.html
the wrapper which covers it, the cork of the bottle, etc., to guarantee its A printed symbol of ownership that a company hopes consumers will associate
being genuine, etc. Madame Clicquot, of champagne notoriety, died in with quality.
1866. He has the brand of villain in his looks. It was once customary to www.jscfcu.org/kidglossary.htm
brand the cheeks of felons with an F. The custom was abolished by law in
1822.
www.bootlegbooks.com/Reference/PhraseAndFable/data/171.html
jargon for those things associated with a product name, such as the image or
concept in customers' minds about what it means to them
www.journalism-school.com/fgloss.htm
Umbrella term applied to everything from a name or logo, to the overall
reputation of an organization or product.
4. “I don’t know who you are.
I don’t know your company.
I don’t know your company’s products.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s reputation.
Now - What was it you wanted to sell me?”
McGraw-Hill Magazine Ad
5. This is a logo
• AKA a “mark”
• Not a brand…
brand is more
6. Brian Collins says…
• A brand is a symbol
that makes a promise
of an experience
• Pirates uses pirate
flags to promise
pillaging.
• Customers recognize
this promise and flee
or surrender.
7. David Aaker says
A mental box with
• Advertisements
• PR
• News articles
• Product
experiences
• Customer
experiences
8. Brand and the User Experience
Creating a good customer
experience is the essence of
good branding
Hugh Dubberly’s Model of Brand
9.
10. What is a brand?
Strawman: A collectively held idea of a
company by its customers in reaction
to the messages the company sends
via advertising, product design and
public relations.
11. What is Brand Identity?
Brand Identity is the unique set of brand
associations that the brand strategist aspires to
create or maintain. These associations represent
what the brand stands for and imply a promise
to customers for the organization members.
12. Aspects of Brand
• BRAND IMAGE
– How the brand is now perceived
• BRAND IDENTITY
– How strategists want the brand to
be perceived
• BRAND POSITION
– The part of the brand identity and
value proposition to be actively
communicated to a target
audience
15. You deserve a break
today
Audience: Adults
Message: Treat
yourself, don’t
Audience: Anyone cook
Message: Every eats here, must
be good
Audience: Teens,
young adults
Audience:
Families Message: We’re
hip
Message:
it’s fun
here
Did these emerge from audience feedback, or
strategy?
18. More than a Product
BRAND
Organizational
Associations Brand Personality
Symbols
PRODUCT
Country of Scope
Origin Attributes
Quality
Uses Brand-customer
Relationships
User Imagery
Emotional
Self-Expressive Benefits
Benfits
19. Brand Identity Planning
Extended
core
Brand As Product Brand as Brand As Brand As
Organization Person Symbol
1. Product Scope
1. Organizational 1. Personality 1. Visual
2. Product
Attributes Imagery and
Attributes 2. Brand-
metaphors
2. Local vs. customer
3. Quality/Value
Global relationship 2. Brand
4. Uses Hreritage
5. Users
6. Country
20. Extended
core
Brand As Product Brand as Brand As Brand As
Organization Person Symbol
1. Search
1. Hardworking, 1. Honest, but 1. Simple
2. Fast,
fun, cult playful. design, basic
comprehensive
html. Logo is
2.Global view 2. Always
3. “The best” not sacred.
there for you.
4. Find anything: 2. “old
research to fun internet’
5. Everyone
6. International
21. YOU
Extended
core
Brand As Product Brand as Brand As Brand As
Organization Person Symbol
1. ____________
1. ___________ 1.__________ 1. __________
2. ____________
2. ___________ 2. __________
3. ____________ ____________
4. ____________ 2.__________
5. ____________
6. ____________
From David Aaker’s Building Strong Brands. On Amazon
28. Brand checklist
1. I can clearly define my mission when asked: Why do I exist?
2. I have a clearly defined promise for my customers.
3. My brand has a personality.
4. I have a tagline that communicates my brand promise in a
memorable way.
5. I have a logo that is simple and works (and I use it everywhere)
6. I have mapped my promise and personality into my customer’s
experience.
7. I have defined new hiring criteria for all new employees.
8. I have implemented training for new and existing employees.
9. I am my brand.