This document provides an overview of how to use LinkedIn effectively for business and professional purposes. It discusses setting up a professional profile, growing your network by connecting with others, using groups to engage with your industry, monitoring your brand presence, and leveraging your network for sales and business development. The key takeaways are to develop an optimized profile, expand your network through personalized outreach, engage in groups relevant to your interests, monitor your digital presence, and leverage connections to find new opportunities.
Get LinkedIn Savvy For GMCC Ambassadors 2-16Lisa Landry
Savvy Workshop is pleased to present How to Be LinkedIn Savvy. If networking seems like ‘work’ to you, I’d like to share some tips that will help make your networking efforts more effective and more fruitful.
You are an expert in your field, but do you know how to effectively promote yourself and sell your services? Whether you are an attorney, accountant, architect, or other professional, LinkedIn is a powerful tool you can use to create relationships, build your client base and reach the influencers who support your practice.
Get Savvy With LinkedIn For Keene Sentinel 7-16-2015Lisa Landry
Savvy Workshop is pleased to present Get Savvy with LinkedIn at Keene Sentinel. We know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
I hope this program provides you with some great tips on how you can use LinkedIn to grow your business potential.
Get Savvy With LinkedIn For American Heart Association 7-15-2015Lisa Landry
Savvy Workshop is pleased to present Get Savvy with LinkedIn for the American Heart Association. We know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
Get Savvy With LinkedIn For Thirwood Place June 22, 2015Lisa Landry
You’re great at what you do, but do you know how to effectively use LinkedIn to stay in touch with guests and develop relationships that will keep our properties top of mind? LinkedIn is a powerful tool you can use to create long-standing relationships with our guests, build your properties client base and create awareness of the Davenport Companies brand. LinkedIn is the world’s largest professional networking site, with over 300,000,000 members worldwide. Learn how to leverage the power of LinkedIn to keep guests engaged with our brands by creating a more personal experience, which leads to repeat business and positive guest referrals.
Get Savvy With LinkedIn For Clark Mortenson 1-18-2016Lisa Landry
Welcome!
Savvy Workshop is pleased to present LinkedIn for Professionals as we know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
Speaking of networking, what a great opportunity this event provides for us to get to know each other a little better and to learn about all the businesses you represent.
Get LinkedIn Savvy For GMCC Ambassadors 2-16Lisa Landry
Savvy Workshop is pleased to present How to Be LinkedIn Savvy. If networking seems like ‘work’ to you, I’d like to share some tips that will help make your networking efforts more effective and more fruitful.
You are an expert in your field, but do you know how to effectively promote yourself and sell your services? Whether you are an attorney, accountant, architect, or other professional, LinkedIn is a powerful tool you can use to create relationships, build your client base and reach the influencers who support your practice.
Get Savvy With LinkedIn For Keene Sentinel 7-16-2015Lisa Landry
Savvy Workshop is pleased to present Get Savvy with LinkedIn at Keene Sentinel. We know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
I hope this program provides you with some great tips on how you can use LinkedIn to grow your business potential.
Get Savvy With LinkedIn For American Heart Association 7-15-2015Lisa Landry
Savvy Workshop is pleased to present Get Savvy with LinkedIn for the American Heart Association. We know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
Get Savvy With LinkedIn For Thirwood Place June 22, 2015Lisa Landry
You’re great at what you do, but do you know how to effectively use LinkedIn to stay in touch with guests and develop relationships that will keep our properties top of mind? LinkedIn is a powerful tool you can use to create long-standing relationships with our guests, build your properties client base and create awareness of the Davenport Companies brand. LinkedIn is the world’s largest professional networking site, with over 300,000,000 members worldwide. Learn how to leverage the power of LinkedIn to keep guests engaged with our brands by creating a more personal experience, which leads to repeat business and positive guest referrals.
Get Savvy With LinkedIn For Clark Mortenson 1-18-2016Lisa Landry
Welcome!
Savvy Workshop is pleased to present LinkedIn for Professionals as we know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
Speaking of networking, what a great opportunity this event provides for us to get to know each other a little better and to learn about all the businesses you represent.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.
Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Asistir al espectáculo de la destrucción deliberada de empleo público en pos de ordenar las cuentas fiscales es otra muestra de cómo las sociedades estamos sumergidas en la inverosímil cultural del capital, que todavía parece enseñarnos que el sol orbita alrededor de la tierra.
Sin embargo, los responsables de los despidos creen que están reparando una injusticia. Así lo experimentan y lo exhiben. Y no hay que ser negado en esto: gran parte de la población vive con aprobación, y hasta con algún placer vengativo, esta situación.
AUTOCONVOCATORIA DEL CONGRESO: SE PUEDE Y SE DEBEIADERE
La decisión del oficialismo de mantener paralizado el Congreso durante el receso de verano es un tema de actualidad, pero de disímil tratamiento en la doctrina constitucional. Quizás será el momento de darle encuadre a una interpretación constitucional acorde a nuestra realidad contemporánea. Como vengo sosteniendo el tema que hemos de tratar es otro de los aspectos que imponen elaborar definitivamente la doctrina constitucional para un proyecto nacional, popular y democrático acorde al país de los argentinos en este siglo XXI; y por cierto, promover los juristas que la sostengan. Es el principio para dar solución al problema.
Quality, Compliance, and Safety Audits are often manual, disconnected, and inefficient. Mobile audit applications may hold the key to an optimized process that drives consistency and saves time.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
How to use LinkedIn - Build a Personal Brand and Company Brand using LinkedIn.
Presented By Ralph Meyer at the "Where there Tea, there's hope" event on Thursday the 15th - https://www.eventbrite.co.uk/e/where-theres-tea-theres-hope-registration-63373420607
LinkedIn is one the greatest tools available for professionals today. This webinar focused on how to maximize LinkedIn so that you move it from being a static resume repository to a career management tool – whether seeking advancement inside an organization or outside through a new job. This slide share illustrates some key features so you know more about how to successfully use LinkedIn.
Asistir al espectáculo de la destrucción deliberada de empleo público en pos de ordenar las cuentas fiscales es otra muestra de cómo las sociedades estamos sumergidas en la inverosímil cultural del capital, que todavía parece enseñarnos que el sol orbita alrededor de la tierra.
Sin embargo, los responsables de los despidos creen que están reparando una injusticia. Así lo experimentan y lo exhiben. Y no hay que ser negado en esto: gran parte de la población vive con aprobación, y hasta con algún placer vengativo, esta situación.
AUTOCONVOCATORIA DEL CONGRESO: SE PUEDE Y SE DEBEIADERE
La decisión del oficialismo de mantener paralizado el Congreso durante el receso de verano es un tema de actualidad, pero de disímil tratamiento en la doctrina constitucional. Quizás será el momento de darle encuadre a una interpretación constitucional acorde a nuestra realidad contemporánea. Como vengo sosteniendo el tema que hemos de tratar es otro de los aspectos que imponen elaborar definitivamente la doctrina constitucional para un proyecto nacional, popular y democrático acorde al país de los argentinos en este siglo XXI; y por cierto, promover los juristas que la sostengan. Es el principio para dar solución al problema.
Quality, Compliance, and Safety Audits are often manual, disconnected, and inefficient. Mobile audit applications may hold the key to an optimized process that drives consistency and saves time.
The John Havlicek Celebrity Fishing Tournament is an annual charity event that benefits the Genesis Foundation for Children, a non-profit dedicated to children born with genetic diseases. The fundraiser is hosted by John and Chris Havlicek along with the Genesis Foundation's board of directors. The event is held over a long weekend in Martha's Vineyard and includes fishing and golf tournaments, a live auction and a comedy show.
Curso: Redes y comunicaciones II: 01 Cloud computing.
Dictado en la Universidad Tecnológica del Perú, Lima - Perú, ciclos 2011-3 (octubre/2011) y 2012-1 (abril/2012).
خلال هذه الفترة الممتدة عبر أربع سنوات يُمكن بسهولة رصد خطين متوازنين، تمثل الأول في تشجيع رأس المال المحلي والأجنبي للإقدام على المشروعات الاستثمارية، وتمثل الثاني في تأسيس مؤسسات اقتصادية للإشراف على هذا الإستثمار
تمتد هذه الفترة لنحو ألف عام تبدأ من انتهاء حكم الفرس وتنتهي عند دخول العرب مصر، وتُعرف بالعهد الهيلينستي. وتضم هذه الفترة ثلاثة عهود : الأول عهد الإمبراطورية البطلمية ويمتد لنحو ثلاثمائة عام منذ دخول الإسكندر الأكبر عام 332 ق.م وحتى انهيار تلك الإمبراطورية علي يد الإمبراطور اوغسطوس الذي دخل مصر عام 30 ق.م ليلحقها بالإمبراطورية الرومانية، ولتدخل مصر العهد الروماني الذي امتد لنحو ستمائة وسبعون عام. وبعد انقسام الإمبراطورية الرومانية الموحدة عام 330 ميلادية إلي إمبراطوريتين شرقية وغربية كانت مصر من نصيب الإمبراطورية الشرقية التي عُرفت بالإمبراطورية البيزنطية ولتدخل مصر عهداً جديداً يُعرف بالعهد البيزنطي الذي امتد هو أيضاً لنحو 310 سنوات حتى دخول العرب عام 641م.
يُعَد القرن التاسع عشر بحق عصر التحولات الكبرى في التاريخ الاقتصادي المصري حيث شهد أسلوبين للإدارة الاقتصادية. استند الأسلوب الأول إلى التدخل المباشر للدولة في الحياة الاقتصادية بغرض تعبئة الفائض الاقتصادي وتوجيهه إلى المشروعات المستهدفة مستخدماً في ذلك أسلوب الاحتكار الاقتصادي للدولة بكل معانيه، وقد انتهى ذلك النظام على يد الدول الكبرى، ولكن بعد أن أرسى قواعد أساسية للنهضة المصرية. أما الأسلوب الثاني فجاء نقيضاً لأسلوب الاحتكار ويطلق عليه أحياناً أسلوب الحرية الاقتصادية، حيث تركت الحرية فيه للمواطنين في اختيار أنشطتهم الاقتصادية. وقد حرم النظام الجديد خزانة الدولة من العديد من الموارد المالية مما دفعها للاستدانة من الخارج والغرق في مشكلة الديون الكبرى التي أدت في النهاية احتلال البلاد.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
LinkedIn is a social network that was designed and built specifically for doing business. Learning how to leverage this important tool to grow your business is a must in the age of digital marketing.
How to build your professional network with LinkedIn? By: @AhmedBasyouneyAhmed Basyouney
How to build your professional network with LinkedIn?
It's hard question a lot of people asking, on that presentation you can know basics about LinkedIn and how can use LinkedIn for you and have great results.
Check How to build your professional network with LinkedIn? and send me your feedback.
You Find me on:
- http://eg.linkedin.com/in/ahmedbasyouney
- https://twitter.com/Ahmedbasyouney
- http://instagram.com/ahmedbasyouney
- https://www.facebook.com/ahmed.basyouney.1
Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.
Most people want to know:
WHY should I use LinkedIn?
Someone invited me to LinkedIn. I made a profile, have a few connections and now I wonder WHY am I on this website?
How can I benefit from LinkedIn without spending too much time?
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
Social Media Strategies For Your Business SBA 8-30-16Lisa Landry
Welcome! Savvy Workshop is pleased to present Social Media Strategies For Your Business as we know that social media has proven to be a valuable tool for many of our clients who want to make there networking, marketing, PR and sales efforts more effective.
Marketing Your NonProfit for Growth_11_13_15Lisa Landry
As leaders in the NonProfit Sector, keeping your marketing lively is vital to your organization’s survival. We’ll discuss the top five or six things you need to do – and can do right away - to grow your nonprofit, from networking beyond your comfort zone to lead generation with social media and content marketing.
Marketing Outside the Box_Veterans Business Connection 11-4-15Lisa Landry
As a seasoned business owner, keeping your marketing lively is vital to your business growth. Today we’ll discuss the top five or six things you need to do – and can do right away - to grow your business, from networking beyond your comfort zone to lead generation with social media and content marketing.
As a Human Resources Professional, LinkedIn is a powerful tool that you can leverage to find, qualify and recruit the best candidates for your organization. LinkedIn is the world’s largest professional network with 300,000,000 members. This presentation will provide an overview of how LinkedIn is used, the many tools and features available and tips on how to use them efficiently. We will also educate HR Professionals about some of the tricky situations that can occur when using LinkedIn and we’ll inform you about best practices to comply with current laws. JP, an experienced employment lawyer, will walk through some complicated legal scenarios raised by using LinkedIn and how best to draft and implement effective social media policies.
Get Savvy On LinkedIn | For HR ProfessionalsLisa Landry
As a Human Resources Professional, LinkedIn is a powerful tool that you can leverage to find, qualify and recruit the best candidates for your organization. LinkedIn is the world’s largest professional network with 260,000,000 members. This presentation will provide an overview of how LinkedIn is used, the many tools and features available and tips on how to use them efficiently. We will also educate HR Professionals about some of the tricky situations that can occur when using LinkedIn and we’ll inform you about best practices to comply with current laws. JP, an experienced employment lawyer, will walk through some complicated legal scenarios raised by using LinkedIn and how best to draft and implement effective social media policies.
How to Use One-to-One Digital Technologies to Execute Relevant Marketing Camp...Lisa Landry
How do personalized variable data technologies increase response rates over static direct marketing efforts? Often, the process is as much about art as it is science. We’ll discuss the relevant variables that influence the success of a one-to-one marketing campaign. These variables include the relevance of message, the offer, the timing, the size of the campaign, the list (house vs. outside) and the quality of the creative. Response rates vary greatly by campaign objective. This slide share discusses the five major objectives: Direct Order, Lead Generation, Lead Nurture/Follow Up, New Customer Experience, and Loyalty. We’ll review how utilizing PURLs and QR codes can support your efforts, helping to qualify and quantify results, especially when coordinated with a cross-channel, multi-media effort that includes email marketing and other mass media assets. Real life case studies have been provided to support you in implementing your own successful campaign.
Lisa Landry, Founder and Creative Director, Savvy Workshop
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
8. Six Reasons I use LinkedIn
1. Develop a professional brand and identity
2. Expand your network – keep in contact as people change companies
3. Interact with other professionals
4. Use a business intelligence tool
5. Obtain targeted news delivered daily by LinkedIn
6. Stay on top of industry trends by following and participating in groups
20. On LinkedIn, the basic type of connection is a contact you know
personally and who you trust on a professional level.
You create connections by sending and accepting invitations.
Once you've "connected" to them on LinkedIn, you can
communicate with them directly and see their entire profile. You
also have an extended network of connections made up of
people who your connections know.
What is a Connection?
26. The LinkedIn User Agreement states that they have the right to
restrict, suspend, or close your account if warranted.
The most common reason for a restriction is sending too many
invitations to people you don't know.
• A restriction is automatically triggered if too many invitations
are:
– Declined with the I don't know response.
– Flagged as Spam.
Fair Warning
27. Tips to prevent restrictions:
• Invite only people that you personally know.
• Invite only those you'd recommend to others.
• Personalize your invitation message. Explain how you know
them or why you want to connect.
• Add a current, professional, head-shot photo to your profile
so people recognize you.
• Use an InMail or Introduction if you don't know someone's
email address.
Making Safe Connections
33. For a business, it's the opportunity to:
• Tell your company's story
• Highlight your products and services
• Engage with followers
• Share career opportunities
• Drive word of mouth at scale
LinkedIn Company Pages
34. For millions of professionals, a Company Page is a place
to:
• Explore companies of interest
• Get the latest company updates and industry news
• Research products & services
• Learn about job opportunities
LinkedIn Company Pages
35. Using LinkedIn Groups is a great way for organizations
to keep in touch with their members about current
events and to discuss issues of common interest.
LinkedIn Groups
36. Here are a few types of groups that are currently on
LinkedIn:
– Corporate
– College alumni
– Nonprofit
– Trade organizations
– Conferences
– Industry-specific
LinkedIn Types of Groups
76. • Remember: the written word is forever.
• Don’t be too spammy – Social networks are all about the
conversation. Engage with people, add value, listen, share ideas,
like other peoples comments, and present your marketing – don’t
just present your marketing.
• Don’t be confrontational. Try to resolve problems the same way
you would if you were face to face with the person… on stage… in
front of thousands… and as if it’s being recorded.
• Use the same decorum that you would use in any public event you
attend when representing our brand.
• Support each other’s comments where you agree and share.
LinkedIn Protecting your brand
77. Measure success - Measure quarterly for growth:
• The number of people in network
• Website referral traffic from LinkedIn
• Measure new names to Salesforce with LinkedIn key
code.
• Measure sales leads and closed sales.
LinkedIn ROI
79. Download the FREE eBook and get and maximize and accelerate
your sales efforts on LinkedIn here:
http://reports.sandler.com/franchise-linkedin-book-lct/
LinkedIn The Sandler Way
Opening/Welcome
Welcome!
Savvy Workshop is pleased to present LinkedIn for Business as we know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
Introductions
Speaker Bio
Lisa Landry, Founder, Savvy WorkshopLisa Landry has been in the marketing industry for more than 25 years. As a seasoned marketing professional and business owner, she speaks regularly on topics of branding, content marketing strategy, and using event based marketing and social media to grow business. An early adopter of LinkedIn and other social media channels, she supports her clients (and her own business) in developing and implementing effective social media strategies. Lisa believes that the best customer is an educated customer and enjoys sharing her knowledge about the wonderful world of marketing and promotion with everyone who wants to be more Marketing-Savvy!
603-792-0080
lisa@savvyworkshop.com
https://www.linkedin.com/in/llandry
@savvyworkshop
About Savvy Savvy Workshop develops multi-channel marketing campaigns and education-based marketing events that help clients reach their targets. They are experts at developing brand roadmaps, creative graphic design, crafting compelling messaging and producing impactful marketing collateral. They are experienced in social media strategy and implementation, special event production and tradeshow management. Digital services include the execution of high-impact websites, video content, e-mail marketing and online sales tools. www.savvyworkshop.com
Let’s get LinkedIn Savvy!
Connect with the world's largest audience of active, influential professionals.
You are an expert in your field, but do you know how to effectively promote yourself and sell your services? Whether you are an attorney, accountant, architect, or other professional, LinkedIn is a powerful tool you can use to create relationships, build your client base and reach the influencers who support your practice
Largest B2B network
LinkedIn is a social networking site with >330 Million members
LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.
The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.
Professional audience
Connect with the world's largest audience of active, influential professionals.
About Us
Welcome to LinkedIn, the world's largest professional network with more than 330 million members in over 200 countries and territories around the globe.
Mission
Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.
Company Info
LinkedIn started out in the living room of co-founder Reid Hoffman in 2002, and it officially launched on May 5, 2003. Jeff Weiner is the CEO, and the company's management team is made up of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal, and Electronic Arts. LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions.
Largest B2B network
LinkedIn is a social networking site with >330 Million members
LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.
The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions.
Networking with other professionals
Fostering their professional identity
Keep up with industry news
*Business Intelligence
You can learn a lot from reading other conversations
Wanting to target a certain demographic – find people, build your intelligence – who is still there? Who has left?
If you are targeting a specific market segment you can get involved in groups that specialize in that market and learn their industry and their players.
First impression.
Take a look at your profile. Do you have:
A picture
Are your skills and experience up-to-date? Is it what you want to be selling?
Is there a way for someone to contact you?
Consolidate your profiles if you have more than one.
This is an example of a good profile.
People will be more likely to accept your invitations if you profile is professional
The summary is an important section where you can tell your professional story: goals, objectives, background, interests and aspirations. If you don’t yet have a summary, you may add one:
This is an example of a good profile.
People will be more likely to accept your invitations if you profile is professional
The summary is an important section where you can tell your professional story: goals, objectives, background, interests and aspirations. If you don’t yet have a summary, you may add one:
It credentials you.
Include awards, board services, accreditations, lauguages spoken, etc.
The more skills and endorsements you have, the higher you will come up in searches for people with your experience.
Recommendations are easy to get and easy to give on LinkedIn – and also highly visible to anyone considering you for a project!
Ask for recommendations from past managers, colleagues you’ve collaborated and clients you’ve served.
An activity is any time you post something, share something, comment on something, join a group, connect, update your profile, basically everything you do on LinkedIn shows in your stream and its visible to your connections.
The more people who “like” or comment on it it the higher it appears in the feed.
You’ll make it into peoples’ email inbox.
Engaging within LinkedIn with some regularity is important. Decide how many times you’d like to post, whether it be once a day or once a week or even once every two weeks. Whatever you decide, do it consistently.
The Privacy & Settings or Sign out links can be found when you move your cursor over your profile picture in the top right of your homepage.
The more people you know the further your voice is going to reach.
Recommend using the “More ways to connect” For example if you go to a conference and you get email addresses from people reach out to them via this and connect.
Remind them how you met, tell them why you want to connect.
This is your “contact list” on LinkedIn. Becomes an address book that is accurate.
You can filter this in a number of different ways…
Classic challenge: when a person leaves a company and you lose track of him/her. LinkedIn is a great way to stay in contact with people throughout their career.
Prepare – make connections - You should:
Send an invitation to “connect” to every person in your professional contact list who is on LinkedIn.
Give recommendations. Give Endorsements. Ask for recommendations from people you’ve had successful professional encounters with.
Share marketing collateral. When OW produces a new white paper or case study etc. we “share it” with our networks on Linkedin. You should also. You can do this by simply clicking “share” or “like” beneath the post; thereby sharing it with your connections.
Filter by company,
Look up Retail, Chemicals, Medical Devices, Pharma, etc…. Huge tool for marketing intelligence. Need to have a network. Be generous with your accepting and offering invitations.
Build you network over time. Be timely. If you are at a conference, connect with those people as soon as you get back to the office.
You can purchase a business account that will allow you to send more InMails.
Import your connections into your CRM – most likely more up to date on LinkedIn. Follow them where they go.
I export my connections regularly. I measure how they’ve grown. Remember, its not the quantity of the connections, but the quality of the connections that is most important.
It is easy to remove a connection, should you decide you don’t want to be connected any longer. They will not be notified you disconnected, although they may notice…
You can build your network and stay on top of industry trends is to follow Companies, I follow companies I work for, I follow companies I want to work for, I follow companies that influence deals, I follow companies that are competitors. By following companies, you will be able to find ways to connect with their leaders, decision makers and employees. It will also give you a great news feed that offers a pulse of what is going on (who’s merging, who’s hiring, who’s launching a new product, who’s been promoted, etc). You can follow a company by looking up their name under “Companies” and simply click Follow.
People will look up our company and this is the page they will see.
People who follow our company share a common bond. These people may never visit our website, but this is another way for us to get in front of them as a company.
If you don’t follow it already, please go follow the company.
Invite people to follow the company on LinkedIn – expands our reach
You may want to look at who our followers are and connect with them as a way to expand your network.
You can build your network and stay on top of industry trends is to follow Companies, I follow companies I work for, I follow companies I want to work for, I follow companies that influence deals, I follow companies that are competitors. By following companies, you will be able to find ways to connect with their leaders, decision makers and employees. It will also give you a great news feed that offers a pulse of what is going on (who’s merging, who’s hiring, who’s launching a new product, who’s been promoted, etc). You can follow a company by looking up their name under “Companies” and simply click Follow.
People will look up our company and this is the page they will see.
People who follow our company share a common bond. These people may never visit our website, but this is another way for us to get in front of them as a company.
If you don’t follow it already, please go follow the company.
Invite people to follow the company on LinkedIn – expands our reach
You may want to look at who our followers are and connect with them as a way to expand your network.
Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are. You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.
As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand. You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.
Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)
Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.
You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out. When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…
You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are. You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.
As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand. You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.
Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)
Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.
You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out. When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…
You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are. You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.
As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand. You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.
Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)
Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.
You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out. When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…
You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
Connect. It’s all about the conversation.
Many many more
Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are. You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.
As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand. You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.
Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)
Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.
You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out. When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…
You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
You can see who is talking. Follow the conversation.
Business Intelligence/ interesting way to meet new people.
Make comments and post to extend your voice and make them aware of you.
One great way to expand your voice and expand your network is to start a discussion. Say important things that are relevant to other’s industry.
The more people who “like” or comment on it it the higher it appears in the feed.
You’ll make it into peoples’ email inbox.
You can choose frequency of updates
Post a comment and put in a link to the website (in this example where they can read the course description and register). You can easily “share” the links that we put out there.
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
Sample industry / trade groups
6th degrees of separation. Get introduced to the people you need to know
Can go to the company and look at their recent updates and can see who I am already connect to and can ask for an introduction.
Look up a company, see who you know. If I really want to know someone at this company I can probably get introduced and get them to look at me and my company.
Being connected to people who are high up in HR can be valuable connections in terms of who they know in a company.
The ability to filter for the exact industry, title, region makes LinkedIn the BEST B2B marketing intelligence tool out there. You‘re not fishing with a net, you are fishing with a spear.
You can do a lot with a Free LinkedIn account
The premium accounts give you more visibility into the network, more filtering options, more Introductions and InMails.
LinkedIn offers additional packages, such as Sales Navigator and Recruiter, which is like LinkedIn on steroids.
Precision B2B targeting
By job title and function
By industry and company size
By seniority
Ad formats
Text and image ads
Video ads
Text only ads
A very cost effective and targeted way to get your message out.
Precision B2B targeting
By Location
Precision B2B targeting
By industry and company size
By seniority
Set your own budget
Pay by clicks or impressions
Stop your ads at any time
No long-term contracts
No commitments
Example of campaign specifications
Test, Measure, Re-Test
Test, Measure, Re-Test
Test, Measure, Re-Test
Set your own budget
Pay by clicks or impressions
Stop your ads at any time
No long-term contracts
No commitments
Sponsored Updates
Raise brand awareness, build relationships, and drive quality leads with Sponsored Updates. Extend your reach to the LinkedIn feed across web, mobile, and tablet.
Quick results, for very little investment – and you can cancel a campaign at any time.
Follow influencers to get great content fed right into your newsfeed.
Share content that you like – offering you some good articles that have already been placed on LinkedIn for you
Always share from the source
Follow people you admire, people with good content that resonates with you
Protect your brand.
You can’t manage what you don’t measure.
How can I help you?
LinkedIn the Sandler Way: 25 Secrets that Show Salespeople how to Leverage the World’s Largest Professional Network
Those insights are only the tip of the social selling iceberg in Sandler’s new joint eBook with LinkedIn, “LinkedIn the Sandler Way: 25 Secrets that Show Salespeople how to Leverage the World’s Largest Professional Network.” In this eBook, you’ll discover:
A range of simple success strategies for connecting with prospects on LinkedIn
How to create a profile that attracts clients and how to leverage it to appeal to a target audience
Ways to leverage LinkedIn to boost your visibility and impact with likely buyers
How to use Sales Navigator to build a powerful, self-updating contact list
Download the FREE eBook and get and maximize and accelerate your sales efforts on LinkedIn: http://reports.sandler.com/franchise-linkedin-book-lct/
Follow us on LinkedIn: http://www.linkedin.com/company/savvy-workshop