This document describes a design firm called (ELEVEN) that takes a user-centered approach. It discusses the firm's philosophy of deeply understanding users through research to create products that meet needs and desires. The document outlines (ELEVEN)'s process from research and ideation to refinement. It also introduces some of the partners and their backgrounds.

1. PRODUCT
CATEGORIES

2. WE ARE INDUSTRIAL DESIGNERS, ENGINEERS, ARTISTS,
Our passion is design marked by beauty that goes much deeper than aesthetics.
Innovation that isn’t just new but better on every level. We are driven to create
MUSICIANS, ANALYTICAL THINKERS, RESEARCHERS,
WE ARE
products that are empathetic, exude purpose and delight the inner soul.
DREAMERS, DOERS, ADVOCATES, INVENTORS, BUSINESS
We believe...
(ELEVEN) that when you know the user, you know what needs to be done. That a wealth
STRATEGISTS, CHEERLEADERS, TECHNOLOGISTS,
of practical knowledge and keen instincts is a potent combination. That we can
improve the world we live in. That the most successful products are born of robust,
PSYCHOLOGISTS, PHILOSOPHERS, ENTREPRENEURS,
collaborative business relationships.
We believe that (ELEVEN) can help you create products that will engage
ENVIRONMENTALISTS, RISK TAKERS AND BELIEVERS.
consumers for years to come.

3. TO TAKE THE TIME TO CLEARLY SEE AND
HEAR REAL USERS. TO CREATE PRODUCTS
THAT SPEAK HONESTLY TO THEIR NEEDS
AND DESIRES. THIS IS WHAT ( ) DOES
BETTER THAN ANYONE.
Our methodology When you hire (ELEVEN),
is directly rooted in you’ll get the whole
what we are—small. company, not just a
And that’s simply team. You’ll have full
another expression access to all of our
of our user-centered people and capabilities.
design philosophy.
At (ELEVEN) we You’ll collaborate
customize the way we directly with all of our
work to be responsive partners. And when
to each client’s needs. working globally, rather
than being limited to
the fixed assets of a far-
flung branch office, we’ll
partner with the best
and most appropriate
resources in each region.

4. RESEARCH.
Research is a part of design. Human factors and user
analysis is the starting point and anchor for excellence.
When social scientists talk through design, the products
dazzle. The entire team at (ELEVEN) works to understand
users as people: developing compassion and empathy for
their needs and habits.
?
WE OBSERVE THE PRACTICAL ASPECTS OF A TASK AND UNCOVER EMOTIONS AND
ASPIRATIONS. THIS IS WHERE OUR FEATURE AND DESIGN LANGUAGE ROADMAP COMES
FROM. IT ACTS AS A GUIDE FOR THE PRODUCT TO ENRICH LIVES AND FORGE A DEEP
CONNECTION BETWEEN YOU AND YOUR USER. WE KNOW THAT SUCCESS STARTS WITH
MARKET OPPORTUNITIES. WE TAKE BUSINESS ANALYSIS SERIOUSLY TO MAKE SURE OUR
CLIENTS CAN COMPETE.
ASK BIG QUESTIONS.

5. turn it up
IDEATION.
Invention happens when we set our people free to
imagine. With the very best in research, experience,
ideation and realization, it’s the sparks that set us apart
(and keep us alight). We keep things loose, creative and
chaotic longer so that the brightest sparks have a chance
to catch fire.
THE NEEDS OF YOUR BUSINESS AND CONSUMERS COME FIRST. WITH OUR FEATURE AND
DESIGN LANGUAGE ROADMAP AS GUIDE, (ELEVEN) EXPLORES PRODUCT IDEAS THAT ARE
!
PURPOSEFUL, EASY TO USE, AND INTELLIGENT.

6. REFINEMENT.
Once we bring a product into the physical world, design
sketches become 3D layout drawings, dimensional mock-
ups and full size working prototypes. We do not end our
questioning and ideation. It goes on as we render and
refine individual features.
.
WE EXPLORE MATERIALS AND PRODUCTIONS COMPATIBILITIES AND THEN RE-EXPLORE
THEM. WE EXPLORE THE POSSIBILITIES OF NEW TECHNOLOGIES. WE ARE RELENTLESSLY
DRIVEN BY THE GOAL TO CREATE A USER-CENTERED PRODUCT THAT DELIVERS MEANINGFUL
EXPERIENCES, AND EARNS YOU A CUSTOMER FOR LIFE.

7. Jeanette
Craig Cloutier Mellinger
Ben Beck ART DIRECTOR DESIGN RESEARCHER
PARTNER
BOSTON UNIVERSITY,
BS, MFA
STANFORD UNIVERSITY, BA Glen Walter
RHODE ISLAND SCHOOL OF
DESIGN, BID PARTNER
MANAGING MEMBER
Prior to joining (ELEVEN), SYRACUSE UNIVERSITY, BID
Craig was born in Calgary, Jeanette worked with educational
Co-founder of (ELEVEN), raised in Montreal and nonprofits and start-ups for years, Chris Page
Ben is a purist who lives educated in Boston. After a and studied Human Biology and
and breathes design. As BS in Journalism, an MFA in INDUSTRIAL DESIGNER Co-founder and Managing
Psychology at Stanford before SYRACUSE UNIVERSITY, BIID
Creative Director, Ben is actively Graphic Design and a couple that. Through all of this work, she Member of (ELEVEN),
involved in day-to-day project of start-ups, Craig took on has been looking for different Glen is a creative
management always keeping a freelance jobs for Honeywell, ways to have a positive impact on enthusiast, inventor and
watchful eye on quality control. Prestone, India SEZ, Maven the lives of others – be that their
After graduating from entrepreneur. He has been
Networks (now Yahoo!), US Syracuse University with a awarded an array of patents and
health, their access to education,
With over 20 years of professional Genomics, Boston University, Bachelors of Industrial and has amassed numerous design
or, now, even more aspects of
design experience in consulting and the MGH Institute, Interaction design, Chris awards for product development
their everyday lives. Her long-time
and corporate settings, Ben among others. joined (ELEVEN) as a member programs with which he has been
fascination with people, and a
has received numerous design of the design team. directly involved. He has also
real love of creative problem-
awards including IF Design, Good Craig joined the solving, brought her to the world successfully licensed a wide range
Design, ID Magazine, Appliance (ELEVEN) team As a versatile designer, of innovative consumer products.
of design.
Manufacturer and IDSA Design as its first 2D he has been an
Excellence (IDEA). His proven communication expert. integral part of user- Glen has had many articles
Now at (ELEVEN), she’s
design leadership and unique He brought a new centered research, published and is a popular guest
helping expand our
thought process have resulted visual language and a design opportunity lecturer, having presented to the
user-centered research
in over 50 design and utility unique aesthetic. and landscape, and Government of Ireland, Design
efforts, while translating
patents. Ben was featured by Time comprehensive Management Institute, MIT,
these insights into clear
Magazine: Innovators, Time 100: In his spare time he likes to ideation through Harvard, Babson College, Syracuse
strategy on projects big
the next wave. look, listen and wonder. concept refinement. Univ., NYU, IDSA, and others.
and small.

8. Mark Nichols
INDUSTRIAL DESIGNER Dave Harting
DESIGN DIRECTOR PARTNER
CLEVELAND INSTITUTE OF ART,
BFA
Doug Marsden NORTHEASTERN UNIVERSITY, BSME Liz McQuillan
PARTNER Marc Senger Delfino
UNIVERSITY OF LOWELL,
BSME MECHANICAL ENGINEER
INDUSTRIAL DESIGNER CARNEGIE MELLON
As the Design Director for COLLEGE FOR CREATIVE STUDIES,
BFA David is a co-founder at UNIVERSITY, BSME
(ELEVEN), Mark draws from his (ELEVEN) with extensive
15 years of design experience at As a co-founder of (ELEVEN), experience in engineering
IDEO, ZIBA, Design Continuum Doug is an integral team design, and resource and Liz is a 2004 graduate from
among others, to lead (ELEVEN)’s member. He draws on Marc was born in Boston and program management. Carnegie Mellon University
creative team to new successes. 15 years of program went on to study transportation Prior to entering the product with a B.S. in Mechanical
Mark’s optimistic, creative drive management and design at CCS in Detroit. design consulting field in 1989, Engineering and a Minor in Art.
aligns with his client’s initiatives design engineering His passion for rolling David spent eight years in industry Liz, a mechanical engineer,
and their end-user’s unspoken experience creating a sculpture started from developing oceanographic joined the (ELEVEN) team in
needs. Mark has consistently lead diverse range of products an early age, and there’s a bit instrumentation, industrial September of 2008.
teams of product developers in the high technology, of automotive influence in much vibration isolation systems and
towards renowned innovation industrial, and consumer of the work he does. He worked consumer electronics, honing After four years in the
within constrained deadlines markets. with OEM automotive studios to skills ranging from DFM and Automotive Entertainment
by staying nimble, informed help translate their conceptual high volume manufacturing to industry, Liz brings with her
and flexible. His proven track- As principal of his own ideas into production-feasible designing for extremely harsh experience in prototyping,
record has garnered numerous consulting firm before co- applications, after which he environments. The seven years mechanical design, haptics and
international design awards, founding (ELEVEN), Doug’s designed several aftermarket body prior to starting (ELEVEN) were user interface development.
design and utility patents. services were sought after kits and accessories. He then went spent in product design consulting Her passion lies in designing
He has been published in the and respected by Fortune on to design house Sundberg at two major design firms. things that function as
Business Week and Design trade 500 companies and start- Ferar and juvenile product beautifully as they appear
magazines. ups alike. Doug draws the company Goodbaby. Summers you will find David with visually.
energy and enthusiasm his family at their lakeside cottage She firmly believes that
Mark believes his job as required to manage multiple When he is not designing, he in Plymouth enjoying boating, engineering can be art.
a program manager is to projects from the excitement produces videos, collects music barbecuing and the company of
deliver highly successful that comes with working like baseball cards, works on his good friends. After hours in winter, When she’s not nerd-ing up
design that helps his and learning from such a Volkswagen, or tears up and down he splits his passions between the office, Liz enjoys cooking,
client reach their business diverse group of clients and the east coast whenever possible, singing lead in a blues band and traveling, outdoor activities
goals and beyond. colleagues. usually to test his latest car mod. snowboarding. and her pet tomato plants.

9. Aaron Grossman
MECHANICAL ENGINEERING
NORTHEASTERN UNIVERSITY, BSME
Aaron comes to (ELEVEN) after
consulting at various engineering
and design firms around the
greater-Boston area. With him
arrives a varied design background Eric Smallwood
that ranges from tooled leather to
Matt Blunt machined metals, with plenty of
INDUSTRIAL DESIGNER
SYRACUSE UNIVERSITY, BID
molded plastic in between. He is
INDUSTRIAL DESIGNER
MASSACHUSETTS COLLEGE OF ART constantly intrigued by the
AND DESIGN, BFA intersection of user and
product, as well as that A Boston native designer and
of tools and materials. The artist, Eric has assisted local growth
world is full of opportunities to though experiences with product
Matthew has research and design
learn, and technologies to leverage development consultencies,
experience in hygiene products,
in new and exciting ways. companies, and colleges. As
performance equipment, athletic
an adjunct Design Professor he
and lifestyle footwear, medical
When he’s not trying to elegantly continued to teach and develop
products, personal grooming
find delight in your vaccuum Boston’s future innovators.
products and packaging.
cleaner, he endeavors to pay it
He maintains a dynamic forward as a circus geek, and all- Eric’s passion for creative
and enthusiastic approach around ham. Alternately one can thinking, execution, and
find him throughout New England communication enables
to life’s every moment.
on his bicycle or motorcycle him to continuously Interns
taking in the freedom of travel out develop compelling RYAN, ELEANOR AND SOHAYLA
in the air. solutions for success.

12. ( ELECTRONICS )

13. Comrex
Chamberlain
Microsoft
Polycom
Symbol Tech
mimio
EuroPro

14. GN Netcom
RainDance
APC
Polaroid

15. Boston Acoustics
McIntosh
Cambridge Soundworks

16. MASS CONSUMER

17. Caitec
Aspen
Opus Petmate

18. Febreeze Crest Logic LusterLeaf
Mr. Clean P&G Case
SunnyD
Sonex
Secret

19. | HOUSEWARES |

20. Black&Decker
OXO Folgers
P&G
Mr. Coffee

21. SPORTING GOODS !

22. Reebok
Burton
STX Bauer
Nike
Under Armour
Oakley

23. :: FURNITURE ::

24. Sauder
Herman Miller

25. graphic
work

26. We are ( E L E V E N ) .
{
We are industrial designers, engineers, artists, musicians, ELEVEN, LLC
analytical thinkers, researchers, dreamers, doers, 54 CANAL STREET 6TH FLOOR
advocates, inventors, business strategists, cheerleaders, BOSTON, MA 02114
technologists, psychologists, philosophers, entrepreneurs,
Contact Glen Walter:
environmentalists, risk takers and believers.
glen@eleven.net
T. 617.204.1100
www.eleven.net