This document outlines a 7-stage system to grow sales like dating relationships. The stages are: 1) Getting noticed and leads, 2) Breaking the ice to set appointments, 3) Making a great first impression at initial consultations, 4) Managing expectations and adjusting to ups and downs, 5) Helping current clients feel comfortable, 6) Engaging past clients and databases for continued value, and 7) Generating referrals and word-of-mouth by giving customers something to talk about. The system teaches how to smoothly progress leads through each stage of the relationship to ultimately get your business talked about.

1. Why Sales Is Like Dating A Proven + Research Based 7-Stage System To Move You From Introduction To Getting Talked About

2. Sales Dating 7 Stage Cycle At First Glance: Getting Leads Growing The Family: Referrals + WoM Breaking The Ice: Setting Appointments First Date: Initial Consultation TRUST Keeping The Spark: An Engaged Database New Relationship: Current Client Going Steady: Community Shift

3. At First GlanceGetting Leads It Begins With Getting Noticed Anonymity is the greatest barrier to business success. Put another way – if no one notices you, if you don’t get that first glance and know what to do with it, then you are already sunk in the water. We’ll help you get noticed and show you proven strategies for when a lead does look your way. Get noticed and make it comfortable for your leads to get to know you more.

4. Breaking The IceSetting Appointments Approachability is King In business, and in dating, people often make the same mistake – jumping ahead before the other person is ready. Before you can go straight to talking about the deal or your services you need to make sure your potential client is comfortable. You need to break the ice. Getting a lead doesn’t mean anything if they won’t take the next step. So take some small steps so they will set an appointment to continue the conversation.

5. First DateInitial Consultation Making Them Feel Good This is your big chance to make a great ‘first impression’. Your lead has given you enough trust to ‘meet up with you’…now, how are you going to meet and exceed their expectations? Experience shows that the most successful businesses have a system for educating their potential clients about what they do and how they can help them. They address their concerns, tell a story about what will happen, and plant seeds for future value. This starts and sets the tone of the relationship. Don’t leave it up to chance.

6. Expectations + Adjusting Beginning a new relationship always has its ups and downs, and it’s no different in business. We’ll show you the ‘emotional rollercoaster’ that all of your clients will go through, and how to best handle each turn and drop. As the professional, it is your job to be one step ahead of the game so that your client always feels safe and that you’re in control. No one wants to work with someone who wings it. People can sense unstructured service. Keep the relationship strong all the way through. New RelationshipCurrent Client

7. Helping Them Be Comfortable Once the deal or service is done many business owners shake hands, thank their customers, and tell them to contact them if they need anything. But few actually do anything after that to show they mean it…and they miss a HUGE opportunity. After people have received valuable service from you they are in a prime limited time frame to really talk about you, and how you helped them. Be smart with our systems to help your customers and clients join an engaged community of past clients. Make the shift fun and easy so you can have a lifetime relationship. Going SteadyCommunity Shift

8. What A Nice Surprise! What is the lifetime value of a client to you? Do you know? Have you calculated what that would mean to your business in future revenue? And once you have, how does that affect the way you think about your client base? Engaging your past clients and database is one of the surest, and most fun ways to grow your business. Keep the spark alive by providing continual value long after what they expect. A relationship without genuine engagement and consistency of connection is a dead one. Our systems will show you how. Keeping The SparkAn Engaged Database

9. Getting Talked About Getting people to come back to use your services again is only part of it. A great business, like a good relationship, gets introduced to friends, family, and people their customer knows and cares about. From the first glance to keeping the spark alive, smart businesses and professionals know how to plant referral seeds and create word of mouth opportunities. In short, give your customers something to talk about and make it easy for them to do so. Imagine working with people who have only heard good things about you. Nice, isn’t it? Growing The FamilyReferrals + WoM

10. Let’s Get Started Simply Contact Lifestyle Design To Enhance + Grow Your Business With Our 7-Stage System Today. www.lifestyleinsd.com/contact