How to Stop Wasting Time—Jake Knapp at Amplify

1. How to Stop Wasting Time @jakek

2. 2000

4. Encarta Encyclopedia

6. Idea

7. Idea Sept Oct Nov Build

8. Idea Sept Oct Nov Dec Jan Feb Build

9. Idea Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Build

10. Idea Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Launch Build

11. Wikipedia

12. Interest in Encarta 2004 2016 Source: Google Trends 100 75 50 25

15. 2005

16. Idea Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec There must be a better way.

17. 2007

19. Gmail

20. Idea Launch ?

21. Idea Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Launch Build

22. 20%

23. “Google Meeting”

24. 2007

25. 2008

26. 2009

27. Idea Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

28. Stockholm in January 2009

30. FM T W T

31. FM T W T

34. 2011

35. 2017

37. Idea Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr

38. Idea Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr Prototype

39. Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr

40. Designing products.

41. Designing time.

42. Remember…

45. Call w/ east coast Stand-up Project Alpha market research Doug 1:1 Project Alpha market research, part 2 Project Frobazz kickoff Project Boom check-in Call w/ west coast Call w/ west coast Quarterly All-Hands Bob 1:1 Stand-up Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Quarterly All-Hands

46. Call w/ east coast Stand-up Project Alpha market research Bob 1:1 Cindy 1:1 Doug 1:1 Edith 1:1 Stand-up Project Alpha brainstorm Project Alpha market research, part 2 Project Frobazz kickoff Debrief Project Boom check-in Call w/ west coast Call w/ west coastCall w/ west coast Client breakfast Quarterly All-Hands Stand-up Call w/ west coast Stand-up Check-in Check-in Bob 1:1 Bob 1:1 again, because why not Stand-upStand-upSpec reviewStand-up Project Boom check-in Debrief Check-in Check-in Check-inCheck-in Team lunch Lunch w/ Dave Lunch w/ Kelly Working lunch Cup of noodles if you’re lucky Alice 1:1 Check-in Catch up Triple check Re-check Check-in Quarterly All-Hands Quarterly All-Hands Call w/ west coast Check-in Spec review Check-in Stand-up Hold Check-in Check-in Sit down

50. Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr

51. FM T W T

52. Perfect workweek? Confidence Commitment Momentum Hard & Fun

53. 2010

54. 20%

55. “Design Sprint”

56. 2010

57. 2010

58. 2010

59. 2011

60. 2012

61. Google Ventures

62. Startups

63. Data Idea

64. Build Launch Data Idea

65. Launch Data Idea B… u… i… l… d

66. B… u… i… l… d Lau Data Idea

67. Idea Data

68. 2012

69. 2012

70. 2013

71. 2014

72. 2015

73. 2016

74. The Design Sprint

75. FM T W T ! CEO Engineer Sales Marketing Design

76. ! FM T W T CEO Engineer Sales Marketing Design

77. FM T W T

78. FM T W T Defaults

79. FM T W T Defaults

80. FM T W T Checklist

81. FM T W T

82. FM T W T Checklists 1 p.m. ❏ Lunch break. Eat together if you can (it’s fun). Remind your team to choose a light lunch to maintain energy in the afternoon. There are snacks if you get hungry later. 2 p.m. ❏ Ask the Experts. Interview experts on your sprint team and guests from the outside. Aim for fifteen to thirty minutes each. Ask about the vision, customer research, how things work, and previous ef- forts. Pretend you’re a reporter. Update long-term goal, questions, and map as you go. (p. 71)❏ Explain How Might We notes. Distribute whiteboard markers and sticky notes.Reframe problems as opportunities.Start with the let- ters “HMW”on the top left corner. Write one idea per sticky note. Make a stack as you go. (p. 73) 4-ish ❏ Organize How Might We notes. Stick all the How Might We notes onto a wall in any order. Move similar ideas next to one another. Label themes as they emerge. Don’t perfect it. Stop after about ten minutes. (p. 79)❏ Vote on How Might We notes. Each person has two votes, can vote on his or her own notes, or even the same n winners onto y Checklists MONDAY Note: Schedules are approximate. Don’t worry if you run behind. Remem- ber to take breaks every sixty to ninety minutes (or around 11:30 a.m. and 3:30 p.m. each day). 10 a.m. ❏ Write this checklist on a whiteboard. When you’re done, check off this first item. See how easy that was? Keep checking off items throughout the day.❏ Introductions. If some people don’t know one another, do a round of introductions. Point out the Facilitator and the Decider and describe their roles.❏ Explain the sprint. Introduce the five-day sprint process (you can use the slide deck on thesprintbook.com). Run through this checklist and briefly describe each activity.10:15-ish ❏ Set a long-term goal. Get optimistic. Ask: Why are we doing this project? Where do we want to be in six months, a year, or even five years from now? Write the long-term goal on a whitebo ❏ List sprint questions. Get pessim Turn these fea

83. FM T W T

84. FM T W T Map

85. Default: Everything at once Sprint: One key moment

86. Map

87. Target

88. FM T W T Sketch

89. Default: Group brainstorm

90. … Idea Idea Idea Sales pitch Idea Sales pitch Idea IdeaIdea Idea Idea Idea Idea Idea Idea Idea

91. IdeaSolution

92. Solution

93. Solution Idea Idea Idea

94. Default: Group brainstorm Sprint: Work alone, together

95. IdeaIdeaIdea Idea

96. ……… …Idea Idea Idea Idea Solution Solution SolutionSolution

97. ……… …Idea Idea Idea Idea Solution Solution SolutionSolution

98. ……… …Idea Idea Idea Idea Solution Solution SolutionSolution Solution Solution Solution Solution

99. Solution Solution Solution Solution

101. Detailed solutions

102. 10+ competing solutions

103. FM T W T Decide

104. Default: Endless discussion Sprint: Fast & decisive

105. Structured decision

106. ` Structured decision

107. The Decider Decides

108. FM T W T type Proto-

109. Default: Build MVP Sprint: Fake it

111. Fake website

112. Fake app

113. Fake marketing

114. Fake packaging

115. Fake sales deck

116. Script Fake service

117. Prepared by !117 Fake snack bar

118. FM T W T Test!

119. Default: Wait for perfect data Sprint: Quick & dirty data now

120. 1:1 interviews 5x

121. Team watches + takes notes

122. 1 2 3 4 5 Repeat + perfect

123. 1 2 3 4 5 Repeat + perfect

124. SPRINT

125. SPRINT

126. LAUNCH SPRINT BUILD

127. LAUNCH SPRINT BUILD Quit wasting time on ideas that suck.

128. LAUNCH SPRINT BUILD Quit wasting time on arguments.

129. LAUNCH SPRINT BUILD Quit wasting time on politics.

130. LAUNCH SPRINT BUILD Quit wasting time on meetings.

131. LAUNCH SPRINT BUILD Quit wasting time on playing it safe.

132. 150+ design sprints

133. 150+ design sprints

135. Hotel delivery robot

138. How should the robot behave?

139. ≠

140. No personality.

141. FM T W T

142. FM T W T Map

144. Design CEO CMO CTO Engineer

147. FM T W T Sketch

149. FM T W T Decide

150. Face 3 risky ideas Games Dance

151. FM T W T type Proto-

152. 8 hour prototype

153. Sound effects

154. Face

156. Robot choreography

157. FM T W T Test!

158. Test with hotel guests

159. Braden, Michael

160. Aloft Hotel Cupertino, CA

161. 7:00 am

169. 9:00 am

179. Meanwhile…

186. 5x

187. Games? Face? Dance?

188. Games Face? Dance?

189. Games Face Dance?

190. Games Face Dance

194. 100,000+ deliveries

195. Default: Play it safe Sprint: Take big risks

196. Default: One bet Sprint: Parallel universes

197. 2016

199. Google Google Ventures Airbnb Facebook Stanford LSE LEGO Lufthansa Home Depot Prudential Wall Street JournalUber Slack 23andMe Governments Non-profits IDEO McKinsey AJ&Smart

201. !

203. 2018

204. Perfect workweek?

205. Perfect day?

209. !

210. Someday…

211. Someday… ! ! !

212. Someday… ! ! ! BUSY!

213. Someday… ! ! BUSY!

222. Someday… BUSY! ! ! !

223. Someday… BUSY! ! ! !

224. Someday… BREAK! ! ! !

225. ! ! ! ! ! ! ! ! ! Someday… BREAK! ! ! !

226. ! ! ! ! ! ! ! ! ! Someday… BREAK! ! ! !

227. ! ! ! ! ! ! ! ! ! ! ! ! Someday… BREAK!BUSY!

228. ! ! ! ! ! ! ! ! ! ! ! ! Someday… BUSY! BREAK!

229. ! ! ! ! ! ! ! ! ! ! ! ! Someday… BUSY! BREAK!BUSY!

230. ! ! ! ! ! ! ! ! ! ! ! ! ! ! Someday… BUSY!BREAK!

231. ! ! ! ! ! ! ! ! ! ! ! ! Someday… BREAK!BUSY!

232. Someday…Someday… ! ! ! ! ! ! ! ! ! ! ! ! BREAK!BUSY!

233. Someday…Someday… BRESY!

235. Willpower

236. Self-control

237. Discipline

238. Win the game

239. Win the game

240. Defaults

241. Defaults

242. Change the game

246. Someday…

247. Today…

248. Today…

249. Today!

250. ! ! ! ! ! ! ! ! ! Today!

251. ! ! ! ! ! ! ! ! !! ! ! Today!

252. ! ! ! ! ! ! ! ! !! ! ! Today!

253. Today!

254. Today!

255. Today!

256. Today!

257. Today!

258. Today!

259. Today! Energize Highlight Laser Mode Today!

260. jakeknapp.com/amplify Bonus pack $250 off masterclass

261. Time. jakeknapp.com/amplify

262. Thank you! jakeknapp.com/amplify

How to Stop Wasting Time—Jake Knapp at Amplify

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