Crowdfunding: Financing Your Small BusinessPatch of Land
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Crowdfunding: Financing Your Small Business was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
In this interactive workshop, learn practical strategies for using Crowdfunding to finance your small business. We’ll review examples of companies that have successfully implemented campaigns as well as brainstorm ways for participants to use Crowdfunding as a financing resource. This workshop will benefit small businesses selling products and/or services, as well as non-profits.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Don't launch your Kickstarter or Indiegogo crowdfunding campaign before completing these 10 essential steps.
This crowdfunding campaign launch checklist is also available as LinkedIn pulse post and downloadable PDF: https://www.linkedin.com/pulse/crowdfunding-checklist-dont-launch-before-completing-10-josef-holm
How to Plan for and Execute a Successful Crowdfunding CampaignJulia Campbell
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My presentation on crowdfunding basics, including the do's and dont's of setting up a campaign, characteristics of a great campaign, and how to create a plan of action to achieve success and reach your goals.
Gain a better understanding of what crowdfunding is
Introduce you to the 9 stages of crowdfunding.
Understand the difference between Rewards, equity, and debt based crowdfunding.
Motivate you to use crowdfunding to achieve your organizations goals.
Understand how nonprofits use crowdfunding to their advantage.
Crowdfunding: Financing Your Small BusinessPatch of Land
Â
Crowdfunding: Financing Your Small Business was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
In this interactive workshop, learn practical strategies for using Crowdfunding to finance your small business. We’ll review examples of companies that have successfully implemented campaigns as well as brainstorm ways for participants to use Crowdfunding as a financing resource. This workshop will benefit small businesses selling products and/or services, as well as non-profits.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Don't launch your Kickstarter or Indiegogo crowdfunding campaign before completing these 10 essential steps.
This crowdfunding campaign launch checklist is also available as LinkedIn pulse post and downloadable PDF: https://www.linkedin.com/pulse/crowdfunding-checklist-dont-launch-before-completing-10-josef-holm
How to Plan for and Execute a Successful Crowdfunding CampaignJulia Campbell
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My presentation on crowdfunding basics, including the do's and dont's of setting up a campaign, characteristics of a great campaign, and how to create a plan of action to achieve success and reach your goals.
Gain a better understanding of what crowdfunding is
Introduce you to the 9 stages of crowdfunding.
Understand the difference between Rewards, equity, and debt based crowdfunding.
Motivate you to use crowdfunding to achieve your organizations goals.
Understand how nonprofits use crowdfunding to their advantage.
Social Media and Promoting your Crowdfunding CampaignPatch of Land
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Social Media and Promoting your Crowdfunding Campaign was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
Learn practical strategies for leveraging your existing customers and social media presence to magnify the impact and reach of a Crowdfunding campaign. We’ll review:
• How to engage your target market on social media
• Where to find the most influential social media prospects
• How to convert them into your own brand ambassadors
• Practical strategies and tools for driving traffic to your Crowdfunding campaign.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
Crowdfunding Fintech | Presentation at Rise Cape TownKevin Allen
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Kevin Allen, Founding director of the African Crowdfunding Association will take you through some basics of crowdfunding with a focus on Fintech startups using case studies of success stories at both Rewards and Equity Crowdfunding. If you are a company that is looking to raise funds through crowdfunding or want to learn more about crowdfunding come along and ask questions.
How To Create Content That Will Generate Mentions And PRPointvoucher
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Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
Social Media and Promoting your Crowdfunding CampaignPatch of Land
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Social Media and Promoting your Crowdfunding Campaign was a presentation given by Manolis Sfinarolakis, the Founder of Reality Crowd TV Media Corporation, at the University of Hartford.
Learn practical strategies for leveraging your existing customers and social media presence to magnify the impact and reach of a Crowdfunding campaign. We’ll review:
• How to engage your target market on social media
• Where to find the most influential social media prospects
• How to convert them into your own brand ambassadors
• Practical strategies and tools for driving traffic to your Crowdfunding campaign.
Instructor: Manolis Sfinarolakis, Reality Crowd TV Media Corporation
Speaker Steve Croth of Better The World Inc. recounts his experiences in running a successful social venture. Get the firsthand story about the experience of starting up an innovative company.
Part of the MaRS CIBC Presents Entrepreneurship 101 lecture series:
http//www.marsdd.com/ent101
Creative Brief for Fundamentals of Creative Development. Longer and more thorough then some briefs should be, but intended to get students to think about purpose, objectives and desired outcome of advertising or digital initiatives.
A unique or creative idea for an advertisement or campaign that attracts consumers’ attention, gets a reaction, and sets the advertisers product or service apart form the competition.
Crowdfunding Fintech | Presentation at Rise Cape TownKevin Allen
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Kevin Allen, Founding director of the African Crowdfunding Association will take you through some basics of crowdfunding with a focus on Fintech startups using case studies of success stories at both Rewards and Equity Crowdfunding. If you are a company that is looking to raise funds through crowdfunding or want to learn more about crowdfunding come along and ask questions.
How To Create Content That Will Generate Mentions And PRPointvoucher
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Advertising 2015 is about quality! Content that makes sense and creates value to people. This presentations takes you through the overall steps of creating great content that people will share and talk about. And if you're really good at it you might even get a lot of PR.
This presentation is about exploring social media as a process for driving BtoB lead generation But first a word of caution: Leads depend as much on the messages as they do on the media. Maybe more. So this will be a story about managing both media and messages within our Marcom Engine process. A presentation by Keith Bates
Social media Vs your website - which is more important?Xpand Marketing
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Social media usage has grown by nearly 100% in the last 5 years.
It's fair to say it's here to stay and it's a pretty damn powerful tool when it comes to building your brand.
So, what does the future hold for social media? Is it going to become more important than your website?
During this event, we covered:
👉 Our future predictions of how social media will change as a marketing tactic
👉 Why social media is crucial for business growth in 2021
👉 Each B2B social media platform and how it can be used
👉 How to future proof your digital marketing strategy
👉 Some useful tools we recommend to use for your social media
If you run your own business or are in charge of marketing the business you work for, this one's for you.
John Simpson, Founder and CEO of One North Interactive, shares his insights on the challenges of modern B2B marketing, how things are changing and what we as marketers can do to keep up.
From the 2014 Experience Lab: Reimagine Marketing. To watch a video of the presentation, visit http://bit.ly/1ySQHBP.
Social media marketing introduction slidesLivia Oldland
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Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Want to ensure your PR is effective? Check out The Most Important PR Checklist for Success in 2019. This includes 10 must-do tactics from brand journalism to influencer and word of mouth marketing to storytelling. And what you need to do and keep in mind.
This white paper examines the emerging field of conversational marketing, as social media becomes part of the relationship marketing conversation.
Beginning with a definition of conversational marketing, this white paper looks at how our traditional marketing approaches should be modified to include the new possibilities that social media creates for marketers. Along the way it goes into depth on the importance of viewing social media not as a channel, but as an integrated part of our marketing campaigns and on-going programs.
Wake Up Your Brand: Talking Finger & Michael Desroches PresentationBrand Inspiration
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Co-hosts Bill DeRosa of Talking Finger, Social Media Marketing Agency and Michael Desroches of Brand Inspiration present an engaging talk and workshop -- sharing some of their favorite tips for breaking through the noise to invigorate your brand.
In this seminar, you will learn:
• How to leverage social media to build brand awareness and advocacy
• How to develop a consistent brand narrative between traditional “static” marketing programs and interactive social media channels
• How to react to your customers’ voice within online media channels
Web-based media has demonstrated itself to be an important channel for advertisers to reach and change over clients. Eminent for a light-footed methodology, online media advertising requires channel directors to stay up with the latest the most recent web-based media patterns in specialized and social improvements to ensure they are taking advantage of the multitude of chances accessible.
As friendly stages present new provisions and change their calculations, online media drifts moreover go through an advancement. Take Instagram Stories, for instance.
Source: https://insightbloq.com/
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
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In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
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In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
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Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview​
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
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Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
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A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
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Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
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Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. “THE TWO CULTURES” - C.P. SNOW
Scientists vs. Artists
“...of a problem which had been on my mind for
some time. It was a problem I could not avoid just
because of the circumstances of my life. The only
credentials I had to ruminate on the subject all came
through those circumstances... Anyone with similar
experience would have seen much the same things
and I think made very much the same comments
about them.”
3. MY CIRCUMSTANCES
I’m an ad agency guy...
At a digital agency...
Who used to work at Internet startups...
After I went to art school...
4. I BEGAN TO NOTICE...
I was the only agency guy at a technology event
I didn’t see marketing talent in startups
I heard arguments about the merits of advertising
and branding
5. I BEGAN TO NOTICE...
I didn’t see startup folks at marketing events
I heard programmers not interested in agency careers
I saw good ideas die in agencies from lack of understanding
6. MADISON AVE VS. SILICON VALLEY
Brand builders and Business builders
Greater brand demands on Silicon Valley
Greater technology demands on Madison Ave
See themselves as distinct, but the lines are blurring
7. WHAT’S TODAY ABOUT?
A simple premise...
Startups need a little more marketing chops
Agencies need a little more technology chops
Focus on what’s working
5 lessons from each
Begin the conversation
9. 1. PROVE YOUR CONCEPT
Ad agencies are often too stuck on the “big idea”, and sink
huge advertising budgets into single campaigns
What if you treated campaigns more like how startups create
proof of concepts?
Smaller, more “iterative” campaigns
11. PROCESS ITERATION
Much conversation about how agencies can adopt an
“agile” methodology
Created for software development
How can it be adapted within an agency model?
Client involvement
12. 2. DRIVE EARLY ADOPTION
Agencies are often fast-followers, not early adopters
If you only look at what your customer are currently
comfortable with, you’ll always be behind
Silicon Valley is great at pushing adoption
13. APPLE AND APPS
Downloading applications was a foreign experience
Now, 27% of mobile phone users download apps
Apps downloads surpassing iTunes music downloads
Source: Deloitte, 2009; Asymco, 2010
15. 3. MARKETING WITHOUT MEDIA
Agencies are conditioned to believe media spending is how
you drive traffic
How can you explore more than just media spending?
Silicon Valley looking more to partnerships, word-of-mouth
and PR to drive growth
16. TWITTER AT SXSW
SXSW in 2007 one of the tipping points for Twitter
Partnership with SXSW to have Twitter on screens in the
Austin convention center
Tripled user-base over that weekend
Source: Twitter blog, 2007
17. APPLE AND EDUCATION
In the early 80s, Apple had huge success through partnership
with education
Donating a computer to every public school in California,
prompting additional purchases
18. REVENUE WITHOUT MEDIA
Startups exploring new ways to get revenue through
partnerships as well
Doesn’t have to be expected online “ad” formats
Custom integrations that make sense
19. 4. STRUCTURE FOR INNOVATION
Agencies have a narrow definition of creative teams, that
often doesn’t include technology
Question standard “roles”
Collaboration at every stage
Give a vested interest in success
20. T-SHAPED PEOPLE
“We look for people who are so inquisitive about the
world that they're willing to try to do what you do. We
call them "T-shaped people." They have a principal skill
that describes the vertical leg of the T... But they are so
empathetic that they can branch out into other skills
and do them as well.” - Tim Brown, IDEO
21. HOW CAN THE CROWD HELP?
Crowdsourcing doesn’t mean you have to get rid of the
creative department... or lose control
When might it be appropriate?
22. 5. EXPLORE NEW PRODUCTS
Agencies are service businesses... compensation is based on
hours put in
Many agencies create products to help them service clients
Agencies have ideas beyond marketing
Agencies need to explore new products, just as startups
explore new products as they grow
23. TWITTER FROM ODEO
“We were forced to reinvent ourselves.
Reinventing the company started with a daylong
brainstorming session where we broke up into teams to talk
about our best ideas.” - Dom Sagolla
Are agencies meeting on a regular basis to “reinvent”
themselves? Or explore new products/services?
24. GOOGLE’S PRODUCT MACHINE
Google’s commitment to r&d and lots of product releases and
new iterations... not all are successful
iGoogle
Google Alerts
Google Blog Search
Google Images
And many more...
25. NOT JUST PRODUCTS, BY-PRODUCTS
Jason Fried, Rework
37 Signals and Coudal Partners a nod towards how agencies
might branch out beyond a service business
Zappos Insights is a by-product
26. LESSONS FROM SILICON VALLEY
1. PROVE YOUR CONCEPT
2. DRIVE EARLY ADOPTION
3. MARKETING WITHOUT MEDIA
4. STRUCTURE FOR INNOVATION
5. EXPLORE NEW PRODUCTS
28. 1. MAKE BRANDING TOP PRIORITY
You can build traffic
You can build revenue
But are you building a brand?
Branding should be intentional... not figured out as you go
29. WHAT IS A BRAND?
A brand is not a logo...
A brand is not a tagline...
It’s a promise
It defines what you stand for
It can drive preference, and adds value
It can also begin to create culture
30. THE FACEBOOK BRAND
Brandz - Millward Brown annual study of top brands
Value a combination of earnings and brand perception
Facebook usage is ubiquitous, but how strong is the brand?
31. THE ZAPPOS BRAND
Zappos has a much clearer brand identity, but it’s a much
stronger inward-facing brand
“For us our number one priority as a company is company
culture, and our whole belief is that if we get the culture right
then most of the other stuff like delivering great customer
service or building a long-term enduring brand will just
happen naturally on its own. It's one thing to read about our
culture, and it's another thing for me to talk about it, but
really the best way to get to know what it's like is to come and
take a tour.” - Tony Hsieh, NPR Marketplace
How do customers understand the brand?
32. WHAT’S YOUR BRAND?
What promise are you making?
Are you meeting or breaking that promise?
In every touchpoint?
Is it part of your culture?
33. 2. ADVERTISING WORKS
It works as a way to build your audience
When done correctly, it can return a measurable, positive ROI
Many startups rely too much on word-of-mouth
34. ZAPPOS
“I'd rather spend money on things that improve the customer
experience than on marketing.” - Tony Hsieh
But less reliance on advertising and marketing doesn’t mean
NO reliance on advertising and marketing
35. WHY ADVERTISING?
Advertising is a catalyst for word-of-mouth
Some of the most successful “viral” campaigns had significant
advertising budgets behind them
“Viral” is what happens after you get exposed
36. YES, EVEN OFFLINE ADVERTISING
Sometimes offline advertising might work best
10% advertising spent online, but 21% still spent on
newspapers, almost 11% still spent on magazines
In some cases, online isn’t always cheapest
Source: eMarketer, 2010
37. REVENUE GENERATOR
Advertising is also a revenue generator
Shift in the business models being used by startups?
Two biggest mobile ad networks bought by Silicon Valley
firms, and companies slated to increase mobile ad spending
dramatically over next several years
Charge for your app, or get ad revenue? Or both?
38. 3. BUILD RESEARCH INTO YOUR DNA
Beta isn’t the only way to test
Test BEFORE beta
Agencies take consumer research seriously
Focus groups, brand tracking studies and more...
39. FIND SIMPLE WAYS TO DO RESEARCH
Small investments in research can have huge returns before
you spend on advertising
Market sizing
Segmentation studies
Price-resistance testing
40. A FEW TOOLS TO HELP
Online surveys: E-Rewards.com
Category research: Compete.com
Usability testing: Usertesting.com
Social Media Monitoring: ScoutLabs.com
41. 4. GET PITHY
Agencies are experts in communication
Masters of the “pithy”
Sometimes it’s not what you say, but how you say it
42. FACEBOOK’S COMMUNICATION ISSUES
Facebook Beacon, 2007 - shut down
Brought back as Facebook Connect in 2008
Facebook Open Graph - Instant Personalization
43. MOST RECENTLY... FACEBOOK PLACES
**ACTION IMMEDIATELY** - Facebook launched
Facebook Places yesterday. Anyone can find out where
you are when you are logged in. gives the actual addressÂ
& map location of where you are as you use Facebook.
Make sure your kids know. TO UNDO: go to"Account",
"Account Settings", ... See More."Notifications",...then
scroll down to "Places" and uncheck the 2 boxes. Make
sure to SAVE changes and re-post this!
“There is a false rumor that Facebook shares your location
without your knowledge or consent. You control your
information on Facebook. With Facebook Places, you choose
when to share your location by checking in or allowing friends
to check you in. Your location is never given to anyone
automatically.” - Facebook
44. 5. MARKETING LEADERSHIP
Most startup partnerships rely on technology and business
talent, but marketing should be core leadership
Agencies created a new role... account planner
Bridge between business and creative
Consumer insights and research
Make advertising more relevant
45. THE METHOD STORY
Method founded by an account planner, Eric Ryan
Saw a need in the marketplace
Began with brand building in mind and made a promise in
the marketplace
Creative as important as the product
Different approach to working with agencies
46. WHO IS THE MARKETING LEADER?
Many startups only consider advertising sales as the
marketing leadership within the business
“He said that in the early days Facebook made a point of
hiring programmers even for jobs that would not ordinarily
consist of programming, like HR and marketing.” - Paul
Graham, What Happened to Yahoo
Who is the CMO of the startup?
If it’s you, should it be?
47. LESSONS FROM SILICON VALLEY
1. PROVE YOUR CONCEPT
2. DRIVE EARLY ADOPTION
3. MARKETING WITHOUT MEDIA
4. STRUCTURE FOR INNOVATION
5. EXPLORE NEW PRODUCTS
LESSONS FROM MADISON AVE
1. MAKE BRANDING TOP PRIORITY
2. ADVERTISING WORKS
3. BUILD RESEARCH INTO YOUR DNA
4. GET PITHY
5. MARKETING LEADERSHIP
50. CONVERSATION
What other lessons are there for agencies or startups?
Who else is doing it right?
More feedback at LinkedIn Group:
http://linkd.in/madisonvalley
jkeehler@clickhere.com
http://www.blog.clickhere.com
http://www.randomculture.com
@randomculture