Design can be summarized as the process of imagining and planning changes to existing situations or systems to create preferred future states. This involves envisioning possibilities, making decisions with uncertainty, and predicting effects while accounting for human needs and environmental impacts. Design aims to satisfy people through innovative and purposeful solutions.
Hi, this (very short) deck is mainly meant to help with my Design Studies lessons to undergraduate students at NABA, Media Design and Multimedia Arts School, Milan. These slides are supposed to come with a live commentary for the class, so sorry if you wish to have more explicit context and liaisons. Please see referred sources to this purpose.
Hi, this (very short) deck is mainly meant to help with my Design Studies lessons to undergraduate students at NABA, Media Design and Multimedia Arts School, Milan. These slides are supposed to come with a live commentary for the class, so sorry if you wish to have more explicit context and liaisons. Please see referred sources to this purpose.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
You may find thousands of different interpretations of "Design Principles" online... but this is purely my understanding of it. Browse through it and leave a comment if you like it or have something to say about it.
* This presentation has been compiled from references available from the Internet. This is meant purely for educational purposes and the presenter does not claim to hold any ownership whatsoever; of the content (textual or graphical) included in this presentation. The ownership and copyrights of the following content belong to the respective brands /agencies / artists showcased in this presentation.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end
Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields
N.B: The presentation is compiled from articles and presentations of experts, researchers, professors working in the same field for educational purpose.
The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles. For more visit our website https://www.admecindia.co.in/.
Basic design & visual arts (Elements of design)Ar.Shakti Nanda
Lecture and presentation on Elements of Design for students of architecture, fine art and photography. semester - I (2015), Sri Sri University, Odisha. 7+1 Elements of design explained (Point, Line, Shapes, Space, Form, Texture, Value, Colour) in details with examples for better understanding. Content compiled from books and internet.
This presentation reflects on the mood board and inspiration board which is the foundation of designing process.
Presented by The students of BA Degree in Jewellery Design & Manufacturing Techniques batch 13.
This Basic design Presentation serves the purpose of initiating creativity and there by appreciation of visual language.
Basic design studios help to unlock students creativity and enhance spatial perception.
You may find thousands of different interpretations of "Design Principles" online... but this is purely my understanding of it. Browse through it and leave a comment if you like it or have something to say about it.
* This presentation has been compiled from references available from the Internet. This is meant purely for educational purposes and the presenter does not claim to hold any ownership whatsoever; of the content (textual or graphical) included in this presentation. The ownership and copyrights of the following content belong to the respective brands /agencies / artists showcased in this presentation.
Design is what links creativity and innovation. It shapes ideas to become practical and attractive propositions for users, clients or customers. Design may be described as creativity deployed to a specific end
Design is the creation of a plan or convention for the construction of an object or a system. It may be an architectural blueprints, engineering drawings, business processes, circuit diagrams or sewing patterns. Design has different connotations in different fields
N.B: The presentation is compiled from articles and presentations of experts, researchers, professors working in the same field for educational purpose.
The presentation will give you a good understanding about the significance, meaning and the types of designing elements and principles. For more visit our website https://www.admecindia.co.in/.
Basic design & visual arts (Elements of design)Ar.Shakti Nanda
Lecture and presentation on Elements of Design for students of architecture, fine art and photography. semester - I (2015), Sri Sri University, Odisha. 7+1 Elements of design explained (Point, Line, Shapes, Space, Form, Texture, Value, Colour) in details with examples for better understanding. Content compiled from books and internet.
This presentation reflects on the mood board and inspiration board which is the foundation of designing process.
Presented by The students of BA Degree in Jewellery Design & Manufacturing Techniques batch 13.
Staging systems to feel round the corners of Transition DesignJabe Bloom
The challenges our societies face, such as climate change, require radical innovation (Proactionary Principle [Fuller]). But the complexity of our societies also demand that we be more attentive to the consequences of those innovations (Precautionary Principle). The challenges we face are, after all, the result of previously unanticipated consequences. It is by definition not possible to anticipate ‘black swans,’ but we should perhaps expect more than to cultivate an anti-fragility that merely awaits shocks [Talib]. How then to develop rich senses of the consequences of innovations designed to respond to phenomena like climate change?
We call this capacity ‘seeing around corners,’ since the aim is not merely to build a system model that can predict an end state, but instead to sense what is possible and likely once at the position of that end-state. An analogy would be the ability to forsee texting-while-driving whilst designing the user experience of a cell phone.
Theoretically, the point would be that designers have privileged access to niche temporarily materialized potential futures, as such they need to be equipped to not only make effective decisions about quality of life, but also be aware of the moral and ethical consequences of instantiating these futures in the wider world.
As an aside, we are interested in ‘feeling around corners’ in reaction to an increasing tendency in commercial systems design to give up on larger-scale forethought and instead trust in Lean Emergence. We wish to preserve the Situatedness that comes from these ways of working (that is a corrective to temptations to ‘See like a State’ Planning), but nevertheless see the need for more forceful directedness, especially when negotiating societal challenges requiring strong, voluntary actions.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Systemic Design Principles & Methods (Royal College of Art)Peter Jones
For a guest lecture for Qian Sun and the RCA Service Design program, April 29, 2015, Talk based on the 10 shared design principles for complex social systems, related to the 2014 paper: https://ocad.academia.edu/PeterJones and http://designdialogues.com/publications/
Multimodal Semiotics and Collaborative Design in Virtual Worlds (PhD Presenta...agursimsek
Multimodal Semiotics and Collaborative Design: A Social Semiotic Approach to the Co-production of Virtual Places and Artifacts in Second Life
by
Remzi Ateş Gürşimşek
Public defense of research for the degree of Doctor of Philosophy
Department of Communication, Business and Information Technologies
Roskilde University, Denmark 2012
Design of Financial Services and Products
Depends on
Flat Earth Policy - See: Friedman
The World is Flat
Terra Firma Economics.com and
Terra Policy - Pool Re - Swiss Re - Admin Re - Banking on Accord
Similar to Design Theory - Lecture 01: What is design? (20)
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Book Formatting: Quality Control Checks for Designers
Design Theory - Lecture 01: What is design?
1. Design Theory
Lecture 01: What is design?
Communication &
Multimedia Design
Bas Leurs (b.l.f.leurs@hr.nl)
February 10, 2014
2. Is design cognition a black box?
Input Output
Also see Jones (1970) on black and glass boxes
3. Design theory tries
to describe or explain
design activity
What is design?
And why do we actually design?
How do designers think and act?
This lecture
This lecture
4. industrial design
environmental design
architecture
software design
interface design
typographic design
graphic design
product design
educational design
engineering design
interaction design
user experience design
experience design
webdesign
editorial design
service design
game design
interior design
database design
emotional design
information design
Categories of Design
sound design
social design
strategic design
communication design
6. Jot down three keywords
that you think should be
found in the definition of
design
7. Design is to design a design to produce a design
John Heskett (2005)
a general concept
an action
a plan or
intention the outcome/
result
noun verb noun noun
8. Design is a profession that is concerned with the
creation of products, systems, communications and
services that satisfy human needs, improve people’s
lives and do all of this with respect for the welfare of
the natural environment.
profession?
Charles Owen (2004)
9. Koskinen, Zimmerman, Binder, Redstrom & Wensveen (2011)
Designers are people who
are paid to produce visions of
better futures and make those
things happen.
11. Harold Nelson & Erik Stolterman (2002)
ability?
"Design is the ability to imagine
that-which-does-not-yet-exist, to make it
appear in concrete form as a new,
purposeful addition to the real world."
The Design Way: Intentional Change in an Unpredictable World
12. Design is about making decisions,
often in the face of uncertainty
Joseph Zinter (2012)
Asimow, 1962
Decision making in the face of
uncertainty, with high penalties for error
13. Bryan Lawson & Kees Dorst (2009)
Designers typically produce novel
unexpected solutions, tolerate uncertainty,
work with incomplete information, apply
imagination and constructive forethought
to practical problems and use drawings
and other modelling media as means of
problem solving
14. Herbert Simon (1969)
"Everyone designs who devises
courses of action aimed at
changing existing situations
into preferred ones."
Most cited definition of design
19. P R E L U D E
CHANGE
IS
DIFFERENCE
•
CHANGE OF DIFFERENCE
IS
PROCESS
•
CHANGE OF PROCESS
IS
EVOLUTION
•
CHANGE OF EVOLUTION
IS
DESIGN
Fig. I-5 Hierarchy of Change
llenge to cultures, or societies, on how to deal with change at these multipl
Harold Nelson & Erik Stolterman (2002/2012)
Design = Change
21. “...but now, more than thirty years
later, and in a changed world, I am
no longer happy with man-made nor
with things...”
John Christopher Jones (2002)
http://www.softopia.demon.co.uk/2.2/digital_diary_02.07.14.html
Design is to initiate change in man-made things
22. thoughts and actions
intended to change
thoughts and actions
John Christopher Jones (2002)
http://www.softopia.demon.co.uk/2.2/digital_diary_02.07.14.html
Awesome... or not?
cognitive (thinking)
acting, doing
Designer
“User”
23. thoughts and actions
intended to change
thoughts and actions
John Christopher Jones (2002)
http://www.softopia.demon.co.uk/2.2/digital_diary_02.07.14.html
24. Design is the core of purposeful and creative action of
the active building or relations between man and his
world
Jantsch (1975)
In most people’s vocabularies, design means veneer.
It’s interior decorating. It’s the fabric of the curtains
and sofa. But to me, nothing could be further from the
meaning of design. Design is the fundamental soul of
a man-made creation that ends up expressing itself in
successive outer layers of the product or service.
Jobs (n.d.)
Design is to initiate change in man-made things
Jones (1970)
thoughts and actionsintended to change
thoughts and actionsJones (2002)
Designers are people who are paid to produce visions
of better futures and make those things happen.
Koskinen, Zimmerman, Binder, Redstrom & Wensveen (2011)Designers typically produce novel unexpected
solutions, tolerate uncertainty, work with incomplete
information, apply imagination and constructive
forethought to practical problems and use drawings
ans other modelling media as means of problem
solving'
Lawson & Dorst (2009)
Design is the translation of information in the form of
requirements, constraints, and experience into
potential solutions which are considered by the
designer to meet required performancecharacteristics.
Luckman (1984)
The entire activity from the stage of realization of a
need to change to translating the image of the future
system into reality is termed design.Mathur (1978)
Design is the solution to the sum of the needs of a
particular set of circumstancesMatchett (1968)
No longer associated with objects and appearances,
design is increasingly understood in a much wider
sense as the human capacity to plan and produce
desired outcomes.Mau (2007)
A designer is a planner with an aesthetic sense
Munari (1966)
Design is the investigation of contemplated and
present systems to formulate, through the ideal
systems concept, the most effective systems
Nadler (1981)
Design generates, organizes, and evaluates a large
number of alternatives; keeping focused on the best
possible or most ideal solution, rather than on
collecting and analyzing data about he problem.
Nadler & Hibino (1990)
Design is the ability to imagine that-which-does-not-yet-
exist, to make it appear in concrete form as a new,
purposeful addition to the real world.Nelson & Stolterman (2002)
Design is a profession that is concerned with the
creation of products, systems, communications and
services that satisfy human needs, improve people’s
lives and do all of this with respect for the welfare of
the natural environment.Owen (2004)
The imaginative jump from present facts tofuture possibilies
Page (1966)
Design is integral to all life and human activity
Papenek (1972)
Design is a conscious and intuitive effort to impose
meaningful order.... Design is both the underlying
matrix of order and the tool that creates it.
Papenek (1983)
Design is the method of putting form and content
together. Design, just as art, has multiple definitions;
there is no single definition. Design can be art. Design
can be aesthetics. Design is so simple, that’s why it is
so complicated.
Rand (2001)
A creative activiy, design brings into being something
new and useful that has not existed previously
Reswick (1965)
The designer intends to change a segment of the
universe. His motivation is consequential action, not
understanding or explanation... He designs whatever
purpose he has in his mind devises a schema to
accomplish this Purpose.Rittel (1973)
Everyone designs who devises courses of action aimed
at changing existing situations into preferred ones.
Simon (1969)
Design is a contiunuum of processes, an endless but
moving chain of development, realization, and
evaluation, directed toward purposeful creation
Van der Ryn (1966)
Design consists primarily of six types of activity:
intelligence, analysis, synthesis, choice,communication, and interpretation. Theimplementation of design its concrete phase. The
failure of any one of the six fundamental types will
usually assure failure to implementWarfield (1990)
Design is a new way of resolving basic human
conflicts, critical for securing safe passage to a
desirable human futureWeisbord (1992)
Design is about making decisions, often in the face of
uncertainty.
Zinter (2012)
Design is initiated by using a very broad brush in
sketching the first version. Then details are gradually
added. The process continues until a sufficiently
detailed design is obtained that enables us to carry it
out
Ackoff, 1981
Design is the use of scientific principles, technical
information, and imagination in the definition of a
system to perform specific functions with maximum
economy and efficiency.
Archer (1966)
The act of designing is the prescription or model of the
finished work in advance of its embodiment.
Archer (1984)
Decision making in the face of uncertainty, with high
penalties for error.
Asimow (1962)
A pruposeful activity, design is directed towards the
goals of fulfilling human needs
Asimow (1962)
Design aims to conceive the idea of a desired system
and prepare a description of it
Banathy (1979)
Designing is creating a structure that organizes the
logic in the system.
Beck (2000)
Design establishes and defines solutions to and
pertinent structures for problems not solved before, or
new solutions to problems which have previously been
solved in a different way.
Blumrich (1970)
Design simulates what we want to make before we
make it, as many times as may be necessary to feel
confident in the final result
Booker (1964)
Design is the human power to conceive, plan and re-
alize all of the products that serve human beings in
the accomplishment of their individual or collective
purposes.
Buchanan (2006)
A designer is an emerging synthesis of artist, inventor,
mechanic, objective economist and evolutionary
strategist.
Buckminster Fuller (n.d.)
Design is primarily a thought process and
communication process, tranferring ideas into action
by communication. It is a natural function, expressed
in the many activities we engage in. For the
teleologist, design means the conscious attempt to
create a better world. For the antiteleologist design is
the conscious part of action.
Churchman (1971)
Design is “values made visible”
Chick & Micklethwaite (2011)
Design is what links creativity and innovation. It
shapes ideas to become practical and attractive
propositions for users or customers. Design may be
described as creativity deployed to a specific end.’
Cox (2005)
Design is seen as a process of "variety reduction" with
the very large number of potential solutions reduced
by external constraints and by the designer's own
cognitive structures.
Darke (1984)
Design is an act of love.
Desmet (2011)
Design is more than an agent of change, it is change.
Doorley & Witthoft (2012)
... a plan for arranging elements in such a way as to
best accomplish a particular purpose.
Eames (1989)
Design is a mode of action.
Eames (n.d.)
Design means to map out, to plan, or to arrange the
parts into a whole which satisfies the objectives
involved.
FitzGerald & FitzGerald (1987)
Design is a quintessential cognitive task. The activity of
design involves the mental formulation of future states
of affairs. The products of design activity are external
representations of such possible futures.
Goel & Pirolli (1992).
Design is to design a design to produce a design
Heskett (2005)
Design is the purposeful organization of resources to
accomplish a goal.
Hevner, March, Park & Ram (2004)
Thus, labeling an activity ‘designing’ generally
presupposes the existence of a use plan and a group
of prospective users.
Houkes (2008)
A designer is anyone engaging in an intentional,
purposeful activity with the aim of devising a
description (plan) for a product or artefact.
Hybs & Gero (2006)
Design is a creative activity whose aim is to establish
the multi-faceted qualities of objects, processes,
services and their systems in whole life cycles.
Therefore, design is the central factor of innovative
humanisation of technologies and the crucial factor of
cultural and economic exchange.
ICSID (n.d.)
A Digest: Definitions of Design
By Bas Leurs – February 6, 2014
Zie N@tschool!
26. “One of the difficulties in understanding
design, is its multifaceted nature. There
is no single way of looking at design
that captures the 'essence' without
missing some other salient aspect.”
Bryan Lawson & Kees Dorst (2009), also see Buchanan (1992, 2001, p. 27)
As you might have noticed... design is quite an ambiguous notion
27. Design as...
• A mixture of creativity and analyses
• Problem solving
• Evolution
• The creation of solutions to problems
• Integrating into a coherent whole
• A fundamental human activity
• Etc...
Bryan Lawson & Kees Dorst (2009)
28. let’s try to grasp the very
essence of design... actually the
problem designers are facing in
their everyday practice
32. What makes design
so complicated
according to Jones?
In Design Methods (1970)
“The fundamental problem is
that designers are obliged to
use current information to
predict a future state that will
not come about unless their
predictions are correct.”
“The designer must be able to
predict the ultimate effects of
their proposed design as well
as specifying the actions that
are needed to bring these
effects about.”
47
34. short term
effects
mid term
effects
long term
effects
However, effects are not easy to predict...
We cannot know what the unintended consequences of
a design will be, and we cannot know, ahead of time,
the full, systemic effects of a design implementation.
Nelson & Stolterman (2002)
See Jones (1970)
35. “If we can design our way into
difficulty, we can design our way out.”
John Thackara (2005)
Designers are optimists
39. Nigel Cross (2011)
"Everyone can – and does – design. We all design
when we plan for something new to happen, whether
that might be a new version of a recipe, a new
arrangement of the living room furniture, or a new lay
tour of a personal web page. […] So design thinking is
something inherent within human cognition; it is a key
part of what makes us human.” (p. 3)
IKEA!!!
“Design ability is possessed by everyone”
Nigel Cross (1990)
42. Innovative use of the BJURSTA dining table
to hold two toddlers. And the best thing is,
when adults need to eat, the holes can be
covered.
http://www.ikeahackers.net/2011/01/best-hack-of-2010-your-vote-needed.html
43. "Everyone designs who
devises courses of action
aimed at changing existing
situations into preferred
ones."
Herbert Simon (1969)
44. What is the difference
between an amateur
designer and a
professional designer?
45. Laten we eens kijken naar de
ontwerpen van Ed Baars. Ed is een
ontwerper/uitvinder en ontwikkelt
“hulpmiddel apparaten”...
49. “aan douw hagelslag spaan” “broodjes snijplank snel en veilig”
“broodtrommel met klok” “keuken kitchen accu boor drill mixer eten food make”
Mijn favorieten
50. “We must design, because we are not perfect.”
Harold Nelson & Erik Stolterman (2002/2012)
“On a more abstract level, we are drawn to design because we may
feel a lack of wholeness—we do not find the world in a condition that
is satisfying or fulfilling for us. And, ultimately, we are motivated to
design because it is an accessible means to enlightenment, to bring
order, and to give meaning to our lives.”
“Like Hephaistos, we have to design because we want to survive, but
humans also seem to have a will for continuous improvement and
development.”
Why do we design?
51. "Designers are change
agents in society. Their goal
is to improve the human
condition, in all its aspects,
through physical change."
John Gero (1990)
57. “Design, as a unique way of thinking and acting,
does not have a long, well-developed scholarly
history. Other intellectual traditions, such as
science and art, have enjoyed thousands of
years of considered thought...”
Harold Nelson & Erik Stolterman (2002)
Design Methodology
Movement started in 1960’s.
Since Henry Ford introduced
the Model T (1908), designers
helped manufacturers to
produce more products for
less.
61. “The natural sciences
are concerned with
how things are.”
“Design is concerned with how
things ought to be, with devising
artifices to attain goals.”
Herbert Simon (1969)
Science vs Design