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DESIGN SPRINTS
Creating a space for collaboration and innovation
Dan Levy / morespaceforlight.com.au / @morespace4light
• Explain the key components
for a successful Design
Sprint.
• Advise when to or not to
conduct a Design Sprint.
• Introduce the Design Sprint.
Brainstorming
Ideation
Session
Innovation
Workshop
Hackathon
Lots of other
fancy titles!
DESIGN
SPRINT
PRODUCTION CYCLE
PRODUCTION CYCLE
Idea
PRODUCTION CYCLE
Build
PRODUCTION CYCLE
Launch
PRODUCTION CYCLE
Measure
PRODUCTION CYCLE
Optimise
THE REALITY!
NEW SHINY IDEA
5-DAY DESIGN SPRINT
Days 1-3 Day 4
Day 5
VENN MAJESTY
Design Sprint
Business
objectives
Customer
needs
THE DESIGN SPRINT
“We want to make the design process
easier for our clients. From concept
design through to council approval.”
FOX ARCHITECTURE
THE DESIGN SPRINT
M
T W T F
Map
Sketch Decide Prototype Test
Understand the
problem space.
• What is the long
term goal?
• Talk to SMEs.
• Refer to blockers 

to inspire Sprint
Questions.
• Identify the key
personas.
Feasible
Viable
Desirable
Understand the
problem space.
• What is the long
term goal?
• Talk to SMEs.
• Refer to blockers 

to inspire Sprint
Questions.
• Identify the key
personas.
Understand the
problem space.
• What is the long
term goal?
• Talk to SMEs.
• Refer to blockers

to inspire Sprint
Questions.
• Identify the key
personas.
Understand the
problem space.
• What is the long
term goal?
• Talk to SMEs.
• Refer to blockers 

to inspire Sprint
Questions.
• Identify the key
personas.
Understand the
problem space.
• What is the long
term goal?
• Talk to SMEs.
• Refer to blockers 

to inspire Sprint
Questions.
• Identify the key
personas.
JOURNEY MAP
Pick a target
THE DESIGN SPRINT
M
T
W T F
Map
Sketch
Decide Prototype Test
Start the design
process.
• Lightning Demos.
• 4-Stage Sketch
Process.
Start the design
process.
• Lightning Demos.
• 4-Stage Sketch
Process.
Start the design
process.
• Lightning Demos.
• 4-Stage Sketch
Process.
(time for an exercise)
THE DESIGN SPRINT
M T
W
T F
Map Sketch
Decide
Prototype Test
Decision Day!
• Review and
decide.
• Storyboard your
prototype.
Decision Day!
• Review and
decide.
• Storyboard your
prototype.
Decision Day!
• Make a decision.
• Storyboard your
prototype.
THE DESIGN SPRINT
M T W
T
F
Map Sketch Decide
Prototype
Test
You can prototype 

anything!
• Interactive.
• Paper-based.
• A service.
• A physical space.
• An object.
THE DESIGN SPRINT
M T W T
F
Map Sketch Decide Prototype
Test
5 is the magic

number!
• User testing.
• Consolidate
learnings.
• Conduct a Retro
and commit to

next steps.
• Beers!
5 is the magic

number!
• User testing.
• Consolidate
learnings.
• Conduct a Retro
and commit to

next steps.
• Beers!
5 is the magic

number!
• User testing.
• Consolidate
learnings.
• Conduct a Retro
and commit to

next steps.
• Beers!
5 is the magic

number!
• User testing.
• Consolidate
learnings.
• Conduct a Retro
and commit to

next steps.
• Beers!
IT’S EMOTIONAL
M T W T F
Map Sketch Decide Prototype Test
TANGIBLE OUTCOMES
• First-hand customer
Knowledge.
• Alignment from your
business units.
• An artefact - a product/
service prototype.
II
The key components of a
successful Design Sprint.
NUMBER 1
Identify the challenge to
pick a problem worth
solving.
“Our goal is to ___ in order
to ___ for ___”
LONG-TERM GOAL
SPRINT QUESTIONS
Blockers
Threats
Challenges
Sprint questions
+
+
=
NUMBER 2
Assemble the right team.
HOW MIGHT WE
Your team will have a great
understanding of what you
are trying to achieve and
the constraints.
SKETCHING
Everyone will buy-in to the
creative process and want
to influence the final
outcome.
For the naysayers - Trust the process!
NUMBER 3
Identify your target
customer(s).
PERSONAS
“When ___ I want to ___
so I can ___”
Situation Motivation
Expected outcome
TESTING
Refer to your personas to
select your testing
subjects.
TO SPRINT, OR NOT TO?
To initially define
your offering.
Create a
shared vision.
Used to
unstick

your product
process.
You already have an
idea of the solution.
No plan to support
outcomes.
You haven’t
got buy-in
from decision
makers.
TAKEAWAYS
• Design Sprints enable you to tackle a big
problem and test new ideas.
• They are a great method for getting team
alignment and clarity of vision.
• Prepare in advance to ensure a successful
Design Sprint.
• Save time at the end for a Retro and to
discuss next steps.
Trust the process!
Ask yourself -
What is at stake
by not doing a
Design Sprint?
Dan Levy / morespaceforlight.com.au / @morespace4light

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Design Sprints: Creating a Space for Collaboration and Innovation