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DESIGN SPRINT
van Poldermodel naar Dotmocracy
Renske Verweijen, Sabine Croes & Jochem Reinders Folmer
We make human centered design happen
MAKING
PEOPLE
WANT
THINGS
traditional marketing
& advertising
MAKING
THINGS
PEOPLE
WANT
designing services
& products
Sabine
Croes
Renske
Verweijen
Jochem
Reinders
Folmer
Van
poldermodel
naar
dotmocracy
Mindset
Hoe je de
wereld ziet
en beleeft
Toolset
De methode die je
gebruikt om tot een
resultaat te komen
Skillset
Jouw
expertise
Mindset
Effectiever
innoveren
Toolset
Design Sprint
methode &
technieken
Skillset
Insights, design,
marketing,
sales etc.
Probleemoplosser
Beleving
Onderscheid
Graphic
Industrial
Interaction
System
boetes hele albums te weinig opties niet transparant slechte service
Sneller, beter, effectiever, efficiënter…
…maar ook grootser, verder, unieker.
Onze rol:
Design sprints
Een Design Sprint is:
…a human centered …process …to solve a real problem
Design sprint
mindset
‘You have to fail fast if you want to succeed sooner.’
David Kelley
‘It’s better to create something that others criticize,
than create nothing and criticize others.’
Ricky Gervais
CVP CANVAS
This version by Perspective www.perspective-research.nl
connecting companies to customers
Insight: this is what the consumer really wants
Benefit: this is what we have to offer the consumer
Reason-to-believe: this is why the consumer believes the offer
fulfils his/her need
Design sprint
proces
Versie 1.0
Google ventures
Jake Knapp
Boek: Sprint
2016
Versie 1.0
Google ventures
Jake Knapp
Boek: Sprint
2016
Resistant to
change
Confused
Overwhelmed
Excited
Out of the
comfort zone
Exhausted
Vunerable Team player Relieved
InspiredPressuredDecisive
Argumentative Proud A-HA
UNDERSTAND SKETCH & DECIDE PROTOTYPE TEST
Resistant to
change
Confused
Overwhelmed
Excited
Out of the
comfort zone
Exhausted
Vulnerable Team player Relieved
InspiredPressuredDecisive
Argumentative Proud A-HA
UNDERSTAND SKETCH & DECIDE PROTOTYPE TEST
2018 2019
Versie 3.0Versie 2.0
Design
Sprint 3.0
Understand
•  Lightning talks
•  Long-term-goal
•  Map-the-map
•  Ask the experts
•  HMWs
•  Pick a target
Sketch & decide
•  Lightning demos
•  4-step solution
•  Sticky decision
•  Storyboard
Prototype
•  Plan roles &
pick tools
•  Build
•  Test run
Test
•  Customer
interviews
•  Lean
•  Plan next steps
Day 1 Day 2 Day 3 Day 4
Problem framing
•  Define challenge
•  Stakeholder buy-in
•  Pick the team
•  Understand user
Design
Sprint à la Perspective3.0
Problem framing
•  Define challenge
•  Stakeholder buy-in
•  Pick the team
•  Understand user
Understand
•  Lightning talks
•  Long-term-goal
•  Map-the-map
•  Ask the experts
•  HMWs
•  Pick a target
Sketch & decide
•  Lightning demos
•  4-step solution
•  Sticky decision
•  Storyboard
Prototype
•  Plan roles &
pick tools
•  Build
•  Test run
Test
•  Customer
interviews
•  Lean
•  Plan next steps
Day 1 Day 2 Day 3 Day 4
Build empathy
EMPATHY CANVAS
Pains
www.perspective-research.nl
connecting companies to customers
Situation as is
Rituals
Gains
Situation to be
Barriers
Job-to-be-done
Target group
‘The process is flexible… the principles aren’t.’
Jake Knapp
Veel praten, weinig luisteren	
Veel discussie, weinig beslissingen	
Een aantal mensen die altijd het woord hebben	
Mensen met goede ideeën die stil blijven	
1 manager waar iedereen naar kijkt	
Heel veel output
•  Brainwriten
•  Dotten
•  Decider
•  Tijdsdruk
•  No device rule
•  Kill your darlings
F*ck
brainstormen,
start
brainwriten
Dotvoting
Foto decider
Decider
rules
‘Getting started > being right.’
AJ&SMART
MIE 2019
Bedrijfsuitje
Decision
Booster Jam
Thank you!
INSIGHTS • DESIGN • ACADEMY
www.perspective-research.nl

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