The document provides instructions for Event 4 (Prototype) of the Design Sprint process. It states that realistic prototypes or "facades" should be created using the storyboard from Event 3 (Decide) to guide development. The main purpose of the prototypes is to facilitate customer interviews and gain insights on customer behavior. An interview script should be prepared to interview customers for feedback during Event 5 (Validate).

1. Prototype
PROTOTYPE
4
Use the prepared storyboard, which is a key output
from Event 3 (Decide), to guide prepara<on of realis4c
prototype(s) or “facades.”
It’s important to note that the main purpose of the
realis<c prototypes or facades is to serve as a tool that
facilitates customer interviews and the gaining of
insights on customer behavior (habits) while trying to
answer the Design Sprint Ques<on.
Make sure you prepare an Interview Script and
rehearse for the interview of customers for Event 5.
Visual Templates for:
Understand
Problem
Diverge
Solu<on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida<on
1
2
34
5
Build
Measure
Learn

3. Pain/Delight (-/+): ….....
Design Sprint (DS) Loop
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Diverge
Decide Prototype
Validate
1
2
34
5
Big Goal/Job To Get Done (JTGD): ...................................................

4. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu<on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida<on
1
2
34
5
Design Sprint (DS) Loop
Rapidly Test Big Ideas and Achieve Big Goals
Big Goal/Job To Get Done (JTGD): ...................................................

5. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
DESIGN SPRINT (DS) LOOP
Understand
Problem
Diverge
Solu<on
Decide
Hypotheses
Prototype
Prototype
Validate
Valida<on
1
2
34
5
Build
Measure
Learn
Design Sprint (DS) Loop
Rapidly Test Big Ideas and Achieve Big Goals
Big Goal/Job To Get Done (JTGD): ...................................................

6. Prototype
PROTOTYPE
4

7. Pain/Delight (-/+): ….....
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

8. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

9. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

10. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Big Goal/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
q Desirability:
q Feasibility:
q Viability:
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

11. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
Event 4 – Prototype
Product/
Prototype
1
Product/
Prototype
2
Product/
Prototype
3
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

12. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Product/
Prototype
1
Product/
Prototype
2
Product/
Prototype
3
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

13. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Product/
Prototype
1
Product/
Prototype
2
Product/
Prototype
3
Big Goal/Job To Get Done (JTGD): ...................................................
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

14. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Product/
Prototype
1
Product/
Prototype
2
Product/
Prototype
3
Team
Member
…..............
Team
Member
…..............
Team
Member
…..............
Big Goal/Job To Get Done (JTGD): ...................................................
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

15. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
WHEN
Time
q Internal Customer/Cri4c:
q Office:
q Day 4 (Thursday)
q 10am – 5pm
q Decider:
q Interview Script:
q Build:
q Run Trials:
q Realis4c Prototypes:
q Interview Script:
Event 4 – Prototype Checklist
q Realis4c Prototypes (Customer
Experience/Value):
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Big Goal/Job To Get Done (JTGD): ...................................................

16. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials
WHEN
Time
q Internal Customer/Cri4c:
q Office:
q Day 4 (Thursday)
q 10am – 5pm
q Decider:
q Interview Script:
q Build:
q Run Trials:
Event 4 – Prototype Checklist
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
q Realis4c Prototypes (Customer
Experience/Value):
q Realis4c Prototypes:
q Interview Script:
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

17. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials
WHEN
Time
Event 4 – Prototype
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

18. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials
WHEN
Time
Event 4 – Prototype
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

19. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials
WHEN
Time
Event 4 – Prototype
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

20. Pain/Delight (-/+): ….....
ORGANIC Trade-off Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Big Goal/Job To Get Done (JTGD): ...................................................
ORGANIC Trade-off Map
SYSTEM:
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM:

21. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
SYSTEM Trade-off Map
SYSTEM:
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM
DELIGHT (+)
SYSTEM:
SYSTEM Trade-off Map

22. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
SYSTEM Trade-off Map
SYSTEM: PRODUCT
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM:
CUSTOMER
DELIGHT (+)
SYSTEM: CUSTOMER
CUSTOMER Trade-off Map

23. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM:
PRODUCT
PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
PRODUCT Trade-off Map
SYSTEM: PRODUCT
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM:
CUSTOMER
DELIGHT (+)
SYSTEM: CUSTOMER
CUSTOMER Trade-off Map

24. Pain/Delight (-/+): ….....
SYSTEM Trade-off Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM:
PRODUCT
PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
PRODUCT Trade-off Map
SYSTEM: PRODUCT
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM
DELIGHT (+)
SYSTEM: CUSTOMER

25. VALUE ENGINE MAP
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing

26. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Ver[cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

27. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Horizontal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

28. HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....
HMW

29. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

30. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Act 2
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

31. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
3x3 Storyboard: Act 3
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

32. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
To Do
(Future)
Doing
(Present)
Done
(Past)
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

33. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
Storyboard of Customer Journey: Interview Notes (Organic)
Rapidly Test Big Ideas and Achieve Big Goals

34. A: ACQUISITION
A: ACTIVATION
R: RETENTION
R: REVENUE
R: REFERRAL
E: ENGAGEMENT
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
---
CUSTOMER EXPERIENCE
JOURNEY
Storyboard of Customer Journey: Interview Notes (Structured)
Rapidly Test Big Ideas and Achieve Big Goals

35. Case Study 1
Savioke

36. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

37. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

38. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 4 – Prototype
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials

39. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

40. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

41. TARGETED CUSTOMER (Archetype)
q Hotel Guest
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User Tes4ng (PUT) Map
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

42. TARGETED CUSTOMER (Archetype)
q Hotel Guest: Trade-offs (-/+)
Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
REALISTIC PROTOTYPE(S)
q Relay Robot: Trade-offs (-/+)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Product User Tes4ng (PUT) Map
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

43. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Customer Habit Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Hotel
guest
wants …
small
item
Hotel
guest
receives
small
item
Guest
calls
Recept-
ionist
Recept-
ionist
puts
item in
Robot
Robot
takes
item to
guest
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

44. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Compe[-
tor 1
Compe[-
tor 2
Compe[-
tor 3
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Compe+tors’ Map
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables

45. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu<ons
Idea/
Ques4on
Sketch
(Mock up)
Moment of
Delivery
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

46. HMW
HMW
HMW
HMW
HMW
HMW
HMW
HMW
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
HMW
Savioke’s How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals

47. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s How Might We (HMW)-Storyboard: Ver[cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

48. Pain/Delight (-/+): ….....
CUSTOMER Trade-off Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM:
PRODUCT
PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
PRODUCT Trade-off Map
SYSTEM: PRODUCT
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM:
CUSTOMER
DELIGHT (+)
SYSTEM: CUSTOMER

49. Savioke’s VALUE ENGINE MAP: Selec<on of Best Conceptual Solu<on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

50. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Event 4 – Prototype
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

51. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s Storyboard of Customer Journey: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

52. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s Storyboard of Customer Journey: Act 2
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

53. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Savioke’s Storyboard of Customer Journey: Act 3
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

54. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
hotel guests would react to
a robot with personality
LONG-TERM GOAL
(VISION/STRATEGY)
Provide bener customer
experience:
Bring robot helpers into
the everyday lives of
humans in … restaurants,
hospitals, elder care
facili[es, ... DESIGN SPRINT (DS)
QUESTION
How will hotel guests react
to a robot with
personality?
Event 4 – Prototype
Savioke’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals

55. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
Savioke’s Storyboard of Customer Journey: Interview Notes (Organic)
Rapidly Test Big Ideas and Achieve Big Goals

56. A: ACQUISITION
A: ACTIVATION
R: RETENTION
R: REVENUE
R: REFERRAL
E: ENGAGEMENT
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
---
CUSTOMER EXPERIENCE
JOURNEY
Savioke’s Storyboard of Customer Journey: Interview Notes (Structured)
Rapidly Test Big Ideas and Achieve Big Goals

57. Case Study 2
Fla4ron Health

58. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

59. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

60. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

61. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza[on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa<ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soiware)?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

62. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
TARGETED CUSTOMER (Archetype)
q Cancer Pa<ent
REALISTIC PROTOTYPE(S)
q Pa<ent-Therapy Matching
Service
Product User Tes4ng (PUT) Map
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza[on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa<ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soiware)?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

63. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Customer Habit Map
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Pa<ent
wants …
therapy
Pa4ent
starts
therapy
Pa<ent
makes
appoint-
ment to
see
doctor
Doctor/
Coordin.
searches
for
matching
trials
Doctor
discusses
trial with
pa<ent
Pa<ent
enrolls
for
therapy
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza[on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa<ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soiware)?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

64. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Compe[-
tor 1
Compe[-
tor 2
Compe[-
tor 3
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza[on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa<ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soiware)?
Compe+tors’ Map
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

65. Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE
(HMW)
Idea/
Ques4on
Sketch
(Mock up)
HOW? Informa[on
required to screen
pa[ents is hard to
find in their
medical records
q Structure
key
informa-
<on for
screening
pa<ents?
HOW?
Filling in missing
informa[on
requires a lot of
[me and effort
q Streamline
discussion
with
outside
doctors?
HOW?
The number of
pa[ents, trials,
and requirements
is overwhelming
q Make
reviewing
electronic
medical
records
faster?
Challenge/Job To Get Done (JTGD): Reduce complexity & delay in cancer treatement
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza[on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa<ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soiware)?
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

66. HMW
Streamline discussion
with outside doctors?
HMW
Make reviewing
electronic medical
records faster?
HMW
HMW
HMW
HMW
HMW
HMW
Structure key informa-
<on for screening
pa<ents?
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
HMW
Fla4ron Health’s How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals

67. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Fla4ron Health’s How Might We (HMW)-Storyboard: Ver[cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

68. Pain/Delight (-/+): ….....
CUSTOMER Trade-off Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM:
PRODUCT
PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
PRODUCT Trade-off Map
SYSTEM: PRODUCT
Fla4ron Health’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM:
CUSTOMER
DELIGHT (+)
SYSTEM: CUSTOMER

69. Fla4ron Health’s VALUE ENGINE MAP: Selec<on of Best Conceptual Solu<on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

70. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Fla4ron Health’s Storyboard of Customer Journey: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

71. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Fla4ron Health’s Storyboard of Customer Journey: Act 2
Rapidly Test Big Ideas and Achieve Big Goals

72. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Fla4ron Health’s Storyboard of Customer Journey: Act 3
Rapidly Test Big Ideas and Achieve Big Goals

73. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Event 4 – Prototype
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Fla4ron Health’s Design Sprint (DS) Map: Conceptual Solu<on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
BIG CHALLENGE/
CONSTRAINT/RISK
Not sure about how …
a change in workflow of
cancer clinics will affect the
organiza[on
LONG-TERM GOAL
(VISION/STRATEGY)
Get more pa<ents to enroll
in clinical trials
DESIGN SPRINT (DS)
QUESTIONS
q Can we find matches
fast enough?
q Will cancer clinics
change their workflow
to use a new tool
(soiware)?
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

74. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
Fla4ron Health’s Storyboard of Customer Journey: Interview Notes (Organic)
Rapidly Test Big Ideas and Achieve Big Goals

75. A: ACQUISITION
A: ACTIVATION
R: RETENTION
R: REVENUE
R: REFERRAL
E: ENGAGEMENT
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
---
CUSTOMER EXPERIENCE
JOURNEY
Fla4ron Health’s Storyboard of Customer Journey: Interview Notes (Structured)
Rapidly Test Big Ideas and Achieve Big Goals

76. Case Study 3
Blue Bokle Coffee

77. Pain/Delight (-/+): …..... Challenge/Job To Get Done (JTGD): ...................................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

78. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

79. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
OPSE Map
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (Agenda) - Deliverables
Monday Tuesday Wed/day Thursday Friday
10am-
5pm
10am-
5pm
10am-
5pm
10am-
5pm
• Office
• Env.:
Risks/Opp.
*3 Compe-
<tors:
Trade-offs
* Store:
$100 Gif
Vouchers
* Office
* Problem;
Vision/Goal
* Selec4on
Criteria
* Customer
Story Map
* Realis4c
Prototype
Most
Important
Customer;
Experts
Screened/
Recruited
Customers:
(Craigslist)
Internal
Customer/
Cri<c;
Decider
Internal
Customer/
Cri<c;
Decider
* Customer
Journey
(Habit) Map
* HMW …
* Lightning
Demos
* Solu<on
Sketches
* Strongest
Solu<on
* 3x5 Story-
board/Grid
*Prototype
*Interview
Script/Role-
Playing
* Team: <8;
Premortem
* Generate
ideas
* S<cky
Decision
*Build
* Run Trials
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

80. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
OPSE Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

81. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
TARGETED CUSTOMER (Archetype)
q Café Visitor (Coffee Drinker)
REALISTIC PROTOTYPE(S)
q Online Website
Product User Tes4ng (PUT) Map
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

82. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
Customer Habit Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Custom-
er gets/
reads
Press
story
Custom-
er visits
website
Custom-
er com-
pares
coffee
retailers
Custom-
er
chooses/
buys
beans
Custom-
er wants
… cup of
coffee
Custom-
er gets
cup of
coffee
Custom-
er visits
cafe
Custom-
er orders
coffee
Barista
serves
coffee to
customer
Custom-
er pays
for cup
of coffee
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

83. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Compe[-
tor 1
Compe[-
tor 2
Compe[-
tor 3
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Compe+tors’ Map
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Design Sprint (DS) Charter
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

84. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu<ons
Idea/
Ques4on
Sketch
(Mock up)
Make web
experience
q a delight?
q a place
you’d like
to visit?
Make web
experience
like a friendly
barista’s?
Ground the
experience/
story in the
café?
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Sheet
1 of 3
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

85. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Sheet
2 of 3
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu<ons
Idea/
Ques4on
Sketch
(Mock up)
Use imagery
to tell our
story?
Make you
feel like a
“regular” on
the site?
Help people
realize that
they can buy
coffee
online?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

86. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Sheet
3 of 3
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu<ons
Idea/
Ques4on
Sketch
(Mock up)
Communi-
cate values
of Blue Bonle
Coffee?
Recreate
“Serah” on
the web?
Ensure that
no customer,
who loves us
in the store,
is unaware of
website?
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

87. HMW
Make web experience
like a friendly barista’s?
HMW
Ground the experience/
story in the café?
HMW
Use imagery to tell our
story?
HMW
Help people realize that
they can buy coffee
online?
HMW
Communicate values of
Blue Bonle Coffee?
HMW
Ensure that no
customer, who loves us
in the store, is unaware
of website?
HMW
Recreate “Serah” on the
web?
HMW
Make web experience
q a delight?
q a place you’d like to
visit?
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
HMW
Make you feel like a
“regular” on the site?
Blue Bokle Coffee’s How Might We (HMW)-Storyboard: Notes
Rapidly Test Big Ideas and Achieve Big Goals

88. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Blue Bokle Coffee’s How Might We (HMW)-Storyboard: Ver[cal
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

89. Pain/Delight (-/+): ….....
CUSTOMER Trade-off Map
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
SYSTEM:
PRODUCT
PAIN (-)
DELIGHT (+)
Big Goal/Job To Get Done (JTGD): ...................................................
PRODUCT Trade-off Map
SYSTEM: PRODUCT
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
PAIN (-) SYSTEM:
CUSTOMER
DELIGHT (+)
SYSTEM: CUSTOMER

90. Blue Bokle Coffee’s VALUE ENGINE MAP: Selec<on of Best Conceptual Solu<on (Sketch)
Rapidly Test Big Ideas and Achieve Big Goals
HIGH DIFFERENTIATION
Strategy
(Business Model)
BLUE OCEAN
Strategy
(Business Model)
RED OCEAN
Strategy
(Business Model)
LOW PAIN
Strategy
(Business Model)
STUCK-IN-MIDDLE
Strategy
(Business Model)
PAIN (-)
Low High
DELIGHT (+)
Low
High
1
10
10
Customer (Segment): …................................................................................................................
Challenge/Job To Get Done (JTGD): ............................................................................................
Tool (Product/Service): ...............................................................................................................
Pain (-): ..................................................... Delight/Pleasure (+): ...........................................
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Event 3 – Decide

91. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 4 – Prototype
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

92. Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Problem-HMW Sketch for Prototype
ITEM PROBLEM
(Pain;
Constraint;
Trade-off)
HOW MIGHT WE (HMW)
Solu<ons
Idea/
Ques4on
Sketch
(Mock up)
“The Mind
Reader”
Website
Organize
online store
the same
way a barista
might talk
with a
customer
Webpages
q Welcome
to Blue
Boele
q How do
you
prepare
your
coffee?
q How to
select
coffee
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map: Conceptual Solu<ons (Sketches)
Rapidly Test Big Ideas and Achieve Big Goals
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

93. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ...................................................
Blue Bokle Coffee’s Storyboard of Customer Journey: Act 1
Rapidly Test Big Ideas and Achieve Big Goals
Pain/Delight (-/+): ….....

94. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Blue Bokle Coffee’s Storyboard of Customer Journey: Act 2
Rapidly Test Big Ideas and Achieve Big Goals

95. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
Blue Bokle Coffee’s Storyboard of Customer Journey: Act 3
Rapidly Test Big Ideas and Achieve Big Goals

96. Pain/Delight (-/+): ….....
WHERE
Space
WHAT
Product
WHO
Customer
HOW
Provider
WHY
Profit
(Value)
SYSTEM: Design Sprint Roadmap (5 Days) - Deliverables
Challenge/Job To Get Done (JTGD): ...................................................
WHEN
Time
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
To Do
(Future)
Doing
(Present)
Done
(Past)
Event 4 – Prototype
BIG CHALLENGE/
CONSTRAINT/RISK
LONG-TERM GOAL
(VISION/STRATEGY)
DESIGN SPRINT (DS)
QUESTION
Blue Bokle Coffee’s Design Sprint (DS) Map
Rapidly Test Big Ideas and Achieve Big Goals
Problem
Solu4on
Hypotheses
Prototype
Valida<on
1 2 3 4 5
Understand Diverge Decide Prototype Validate

97. World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
Blue Bokle Coffee’s Storyboard of Customer Journey: Interview Notes (Organic)
Rapidly Test Big Ideas and Achieve Big Goals

98. A: ACQUISITION
q Sign Up Page
A: ACTIVATION
q Customer Experience
Page
R: RETENTION
R: REVENUE
R: REFERRAL
E: ENGAGEMENT
q Marke<ng Page
World-class Coaching on Design Sprint (DS) Map & Master of Business Model Engineering (MBME). Design Map Strategist
Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing
Challenge/Job To Get Done (JTGD): ................................................... Pain/Delight (-/+): ….....
INTERVIEWEE:
---
CUSTOMER EXPERIENCE
JOURNEY
Blue Bokle Coffee’s Storyboard of Customer Journey: Interview Notes (Structured)
Rapidly Test Big Ideas and Achieve Big Goals