The document describes Product School, an online learning platform that offers courses in product management, coding, data analytics, digital marketing, UX design, product leadership, and corporate training. It provides an overview of their course offerings and how they help professionals gain skills in their respective fields. The speaker for the event is then introduced as Jenny Herald, CPO of Gtmhub, who will be discussing aligning feature delivery with OKRs.

1. www.productschool.com
Aligning Feature Delivery with OKRs by
Gtmhub CPO

2. Join 35,000+Product
Managers on
Free Resources
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opportunities
Job Portal
prdct.school/PSJobPortalprdct.school/events-slack

3. C O U R S E S
Product
Management
Learn the skills you need to land a
Product Manager job

4. C O U R S E S
Coding
for Managers
Build a website and gain the
technical knowledge to lead software
engineers

5. C O U R S E S
Data Analytics
for Managers
Learn the skills to understand web
analytics, SQL and machine learning
concepts

6. C O U R S E S
Learn how to acquire more users and
convert them into clients
Digital Marketing
for Managers

7. C O U R S E S
UX Design
for Managers
Gain a deeper understanding of your users
and deliver an exceptional end-to-end
experience

8. C O U R S E S
For experienced Product Managers looking
to gain strategic skills needed for top
leadership roles
Product
Leadership

9. C O U R S E S
Corporate
Training
Level up your team’s Product
Management skills

10. Jenny Herald
T O N I G H T ’ S S P E A K E R

11. Aligning Feature Delivery
with OKRs
👩🏻💻 Jenny Herald, CPO @ Gtmhub

12. Mission command combines
centralized intent with
decentralized execution

13. This philosophy is guided by the principles of
● Building cohesive teams through mutual trust
● Creating shared understanding
● Providing a clear intent from leadership
● Exercising disciplined initiative
● Using mission orders—directives that emphasize the results to be attained,
not how they are to achieve them
● Accepting prudent risk
Source: https://fas.org/irp/doddir/army/adrp6_0.pdf

14. GIST Planning by Itamar Gilad
● 🎯 Goals
● 💡 Ideas
● 🏻 Step projects
● ☑️ Tasks

15. 🎯 Goal setting via OKRs

16. Describe the company strategy in terms of outcomes
● Where do we want to be?
● By when?
● How will we know we succeeded?

17. 🏻🏻♀️ Why are we doing
this?

18. A goal should give the
answer.

19. 🏻🏻♀️ How do I define my Objective(s)?
● Start with the problems to be solved
● Have conversations with your users and customers
● Do your research
● Look at your data
● Summarize these problems with qualitative and quantitative facts

20. 🏻 Then what?
Look at your findings. These can help form your KRs.
● 80% of the customers we interviewed said [this criticism]
● 39% try [whatever it is] once and never again
● 42% drop off after [whatever it is]
● 8% of our customers who leave us go to [this alternative]
● 19% of our customers use our mobile app

21. Reference your
company goals.

22. 💡 Ideas

23. Describe ways to possibly achieve your goals
● Create an idea bank
● Get ideas from your users and customers
○ Intercom conversations
○ Jira Service Desk
○ E-mails
○ Customer calls
○ Sales calls
● Include ideas from your team
● Prioritize ideas using evidence

24. f(x) = (OKR * 5) + (Impact * 3) +
(Urgency * 3) + (Risk Factor * 4) +
(Innovation *2) - (Effort* 3)
Source: https://blog.dnsimple.com/2017/02/aligning-business-goals-with-projects/

25. 🏻 What does all that mean?
● OKR - indicates if the idea supports or does not support our goal
● Impact - indicates the potential impact on profitability
● Urgency - defines time sensitivity
● Risk factor - indicates the risk factor if this is NOT implemented
● Innovation - indicates innovation level which is a positive influence on long
term growth
● Effort - a combination of time it would take to implement as well as the
number of people from the team that need to be involved

26. 🏻 Step Projects

27. 🏻🏻 Make decisions with your team
● Projects can be added to the list as members of the team come up with them
● When they're added, they should be written up in a project proposal
● If a project cannot be described well yet, then it may not make sense to add it
to the project list

28. 📏 Consider your best practices
● Break up big projects into smaller ones
● Be clear on the jobs to be done
● Be clear on what is out-of-scope
● Find a cadence that works
○ 1 step project per team per month
○ mockup → prototype → MVP → test → beta → release
● Measure and learn
● Ideas that work should get more investment whilst ideas that don’t should be
dropped

29. ☑️ Tasks

30. 🏃🏻♀️ Sprint
● 1 - 2 weeks in duration
● Work through the backlog
● Have a clear definition of done
● Do your standups
● Conduct a sprint review
● Hold retrospectives

31. ❓
@twojing

32. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design, Product Leadership courses and Corporate
Training