This document outlines the principles and processes of UX design, particularly in startup environments, focusing on data-driven design and collaborative methods. It emphasizes the role of various UX positions, the importance of empathy and communication, and suggests strategies for effective user experience improvement. Additionally, it provides resources and tips for individuals aspiring to enter the UX field, including joining communities, practicing skills, and gathering feedback.

1. Data-driven
Design
Jan 5, 2019 - Universitas Amikom Yogyakarta
UX DESIGN IN STARTUP INDUSTRIES

2. Halo halo halo!
Rayi aka @mumolabs is here.
Pripun kabar e?

3. Customer Facing Product
Improvement & Conversion
Product Designer @Sale Stock | 2015 - now

4. Agenda
● Role UX Designer
● UX Process in Startup
● Life at Startup
● Case Study
● Tips how to start it

5. Ketika anak
Technology
melihat user
menggunakan
product yang
dibuat selama
beberapa bulan :)
http://thehipperelement.com/post/934042865
80/how-it-people-see-users-using-their-app-f
or-the

6. Ketika Stakeholder
mendesain sebuah
solusi
https://medium.com/@shainmcalindon/how-th
at-ux-vs-design-analogy-is-wrong-9dc168831b
a5

8. https://www.interaction-design.org/literature/topics/ux-design
User experience (UX) design is the
process of creating products that provide
meaningful and relevant experiences to
users.

9. Jesse James Garrett: “The Elements of User Experience”

11. Role in UX Industries
● UX Researcher
● UX / Interaction
Designer
● UI Designer
● UX Copywriter
● Graphic Designer
● UX Engineer
● Product Designer

12. UX Process
Building digital products
need good communication,
empathy, strategy and
listening all stakeholder.

13. Classic Process
Lock every step

14. http://www.swipecubes.com/all/softwaredevelopment.html

15. Lean UX by Jeff
Gothelf in 2013
More agile

16. Lean UX within an Agile environment, by Dave Landis

17. Design Sprint by GV
Rapidly define and test a low-fidelity
prototypes

18. https://medium.com/i-want-to-be-a-product-manager-when-i-grow-up/the-design-sprint-92f61b18fb72

19. Lightning Decision Jam — Solve
Problems Without Discussion (1 Hour)
https://medium.muz.li/a-super-simple-exercise-for-solving-almost-any-product-design-challenge-f9e6c0019d7d
3 Days Design Sprint

20. Trus pakai yang
mana donk?

21. https://medium.com/@geertwlclaes/when-which-design-thinking-lean-design-sprint-agile-a4614fa778b9

22. “Use insights (data)
from your specific
audience to tailor the
user experience.”
- Data-driven Design
https://www.invisionapp.com/inside-design/data-driven-design/

23. Improvement
Process
Data-driven mindset
● User Story from Persona/User
based
● Problem State
● Propose New Interaction Flow
● Design Solution with detail info
(Usability Test Result, etc)
● Data Tracking (North Star
Metric)
● Design Validation (AB test /
UT)
● Improvement Again and Again,
never end design

24. Life at Startup
Agile mindset, fast learner,
nice adaptation, help others,
problem solving and have
fun (remote)!

25. Go quickly go alone,
Go far go together

26. Tools : Sketchapp, Zeplin, Quip, Invision,
Slack, Sticky Notes, Pen

27. Case Study

28. AB Test: Category Widget on Homepage
VS VS
Bucket_2Bucket_1Control

29. Temporary Result (Still ongoing)
Tabs on Control

30. Cart Page (+- 1 Month)
VSVS
Bucket_3Bucket_2Bucket_1

31. Summary
Meanwhile, the basket
size is increasing by
~2%. Probably, it's the
impact of higher CTR
to buy more (increased
by ~12% )

32. New person, wanna join UX field…
👌

33. ATM+ = Amati Tiru
Modifikasi +
Feedback
As UI Designer you can start with this!
As UX Researcher start with small
research!
Stay update on dribbble.com,
Behance.net
Gather feedback from mentor or
UX/Design Community

34. Follow people /
hastags
Instagram have a lot of interesting
tags.
https://www.instagram.com/interactio
n_design_foundation/
Twitter have a lot of great people talk
about UX and UI stuff

35. Keep updating your
self ; Reading,
Hearing Podcast
Always be curious person :)
Medium.com a lot of great articles
about design, technology, business

36. Building story as
portfolio
Writing skill is here! As UX designer
should create and tell the story
https://medium.muz.li/ui-ux-case-stud
y-designing-a-better-cinema-experienc
e-29abc7cfb94f
https://blog.prototypr.io/a-ux-ui-case-s
tudy-designing-a-text-to-speech-app-fr
om-the-ground-up-1fc95bd04a2b

37. Try be volunteer /
team work
Learn a lot from the process

38. Join Community
and Meetup with
new friends
UXiD Jogja
UXiD Indonesia
UniteUX
Indux (Malang)
etc

39. Practice
makes
perfect!
UI Challenge, Case Study, Small
Research

40. anchor.fm/sinaubareng
Podcast hosted by mumolabs

41. Matur Nuwun 😊🙏
@mumolabsc.2019-RayiChristianWicaksono