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設計理論
與技法 王思如
2021.12.17
設計概念與情境
2
課程規劃
設計
思維
造型元素與設計法則
用戶體驗設計
(智慧生活)
設計的
本質
9/24
平面構成
10/1
傳達設計
10/22
傳達設計
測試
10/29
造型語言
11/12
生活經驗
收集
12/3
洞察
與命題
12/10
概念原型
12/24
原型測試
1/7
概念調整
與提案
1/14
設計概念
與情境
12/17
隱喻設計
11/19
色彩構成
10/8
(個人) (小組)
遊戲設計
11/26
立體構成
11/5
視覺美感
10/15
3
主題報告
當代大師
設計大師 報告日期 報告同學
原研哉 10/1 Winny
盐田千春 10/8 謝芝嫻
草間彌生 10/15 李修竹
Jonathan Hoefler (Netflix) 10/22 陳柔羽
Ian Spalter (Netflix) 10/29 黃永約
Ludwig Mies van der Rohe 11/5 蘇玉君
Georg Jensen 11/12 李亦婷
Philippe Starck 11/12 鄭宇劭
深澤直人 11/19 朱亭宇
Cas Holman (Netflix) 11/26 陳丹
Tim Brown (TED) 12/3 伍欣湉
Timothy Prestero (TED) 12/10 石乃耘
Tony Fadell (TED) 12/17 蔡旻潔
Paul Bennett (TED) 12/24 林家煒
Don Norman (TED) 1/7 陳妙佳
一人挑選一位當代大師
進行報告分享:
3~5頁的簡報:
- 生平背景
- 經典作品、著作、專案
- 設計風格、理念思維
報告者準備5分鐘的PPT上台說明
報告前一天中午12:00前上傳至
雲端硬碟/B_當代大師主題報告
(檔名格式:自選主題_報告者姓名)
4
課堂
筆記與心得
第1週 第2週 第3週 第4週 第5週
- Team 1 Team 2 Team 3 Team 4
第6週 第7週 第8週 第9週 第10週
Team 1 Team 2 Team 3 Team 4 Team 1
第11週 第12週 第13週 第14週 第15週
Team 2 Team 3 Team 4 Team 1 Team 2
第16週 - - - -
Team 3 - - - -
每堂課輪流製作心得筆記
A4 word至少一頁
隔天17:00前放上
雲端硬碟/A_課堂筆記與心得
(檔名格式:Week 1_Name)
遲交者視同沒交
5
分組
Team 1 Team 2 Team 3 Team 4
導演 石乃耘 李修竹 陳柔羽 謝芝嫻
研究員 陳妙佳 陳丹 鄭宇劭 蔡旻潔
設計師 黃永約 蘇玉君 林家煒 朱亭宇
看護員 李亦婷 伍欣湉
Tony Fadell
當代
大師
7
遊戲設計
評圖
練習主題:
有智慧科技加值的
時間體驗設計
用戶體驗
設計
9
設計思考雙鑽結構
機會
研究
破 立
解構符號 建造符號
解方
洞察 創意 原型
探索 定義 發展 產出
10
人物誌
Persona
幫助設計師
可以設身處地的
以使用者的角度
思考設計
11
12
13
14
15
主軸命題
Design Framework
16
17
18
19
20
創新
矩陣
Inno-Matrix
透過兩個軸度的啟發聯想,展開
創新思考的創新力場,讓創意可
以因為聯想的維度,可以更快發
散。
21
方法特質
• 連結前期研究成果進行
創新發展
• 多元啟發引導創意展開
• 流程設計在工具上
創新矩陣
1.接觸點
2
洞
察
啟
發
點
創新力場
3.接觸點
X
洞察啟發點
概念收斂、整合
22
執行方式
1. 起:盤點發想6個「顧客體驗
接觸點」,用便利貼寫在起軸
2. 承:挑選3項「用戶價值」,
寫在承軸
3. 轉:透過『起』與『承』的啟
發,發想:『小組主題』的創
新點子,15-20 ideas
4. 合:導演引導成員逐一說明
idea後,每人票選
3票 創新有特色
3票 對用戶有價值
從全部的點子裡挑選最高票的
3個點子,複製到『合』
創新矩陣
APP 書桌 手錶 腳踏車 床上 社團
idea
ide
a
ide
a
ide
a
ide
a
待辦
呢喃枕
ide
a
ide
a
ide
a
ide
a
ide
a
激勵報
時不卡
關
ide
a
延長最
後一刻
緊急事
件桌墊
ide
a
緊急事
件桌墊
待辦
呢喃枕
延長最
後一刻
主題:我們該如何讓慣性拖延的大學生,從容完成每件事
洪
流
裡
的
巨
石
計
劃
趕
不
上
變
化
心
有
未
逮
時
間
空
氣
水
23
概念
收斂
Concept Sheet
組內將創新矩陣
合的3個高票的概念
挑選或整合成一個概念
進行詳細的描述
24
概念收斂
將原本抽象的、一念之間的、
模糊的概念
透過有結構的、有細節的描述
將概念進行第一步的具體化
點出創新概念精神的標題
用一句話簡述,概念的樣貌、流程、
關鍵價值。
(接觸點 x 啟發點)
1. 特點一
2. 特點二
3. 特點三
用圖像表現
概念中的關鍵
接觸點
25
概念收斂
從高票的三個點子,挑選或整
合成一個概念,用概念表單詳
述概念內容
請研究員彙整概念成文字;請
設計師用圖像表達概念草圖
待辦呢喃枕
與待辦事件APP連線的枕頭,躺上去就會開始將三大重
要待辦事件碎碎唸給你聽
(床上 x 計劃趕不上變化)
1. 搭配待辦事件管理APP
2. 壓力感測啟動碎碎念
3. 每天睡前的回顧
示範
26
概念發表
每人票選4個最喜歡的概念
各組參考票選,挑選小組的設計提案
27
應用情境分鏡
四格劇本,透過劇本分鏡描述概念的使用情境
描述產品服務
在應用情境中
如何開始使用
描述產品服務
在應用情境中
如何使用
描述產品服務
在使用時的體
驗
描述使用該產
品服務產生的
價值
點出創新概念精神的標題
28
應用情境分鏡
四格劇本,透過劇本分鏡描述概念的使用情境
林同學透過代
辦事項管理
APP建立項目
並排序重要性
與截止時間。
任務完成,林
同學就隨手確
認完成。
晚上林同學躺
上枕頭,枕頭
就開始呢喃:
回顧今日完成
的事項與尚未
完成的重要事
項。
每日睡前的回
顧,讓林同學
覺得日子過得
很踏實。
直播小組舞台
請研究員彙整概念成文字
請設計師用圖像表達概念草圖
• 課堂筆記心得
• 當代大師:Paul Bennett
作業
30
課堂
筆記與心得
第1週 第2週 第3週 第4週 第5週
- Team 1 Team 2 Team 3 Team 4
第6週 第7週 第8週 第9週 第10週
Team 1 Team 2 Team 3 Team 4 Team 1
第11週 第12週 第13週 第14週 第15週
Team 2 Team 3 Team 4 Team 1 Team 2
第16週 - - - -
Team 3 - - - -
每堂課輪流製作心得筆記
A4 word至少一頁
隔天17:00前放上
雲端硬碟/A_課堂筆記與心得
(檔名格式:Week 1_Name)
遲交者視同沒交
31
主題報告
當代大師
設計大師 報告日期 報告同學
原研哉 10/1 Winny
盐田千春 10/8 謝芝嫻
草間彌生 10/15 李修竹
Jonathan Hoefler (Netflix) 10/22 陳柔羽
Ian Spalter (Netflix) 10/29 黃永約
Ludwig Mies van der Rohe 11/5 蘇玉君
Georg Jensen 11/12 李亦婷
Philippe Starck 11/12 鄭宇劭
深澤直人 11/19 朱亭宇
Cas Holman (Netflix) 11/26 陳丹
Tim Brown (TED) 12/3 伍欣湉
Timothy Prestero (TED) 12/10 石乃耘
Tony Fadell (TED) 12/17 蔡旻潔
Paul Bennett (TED) 12/24 林家煒
Don Norman (TED) 1/7 陳妙佳
一人挑選一位當代大師
進行報告分享:
3~5頁的簡報:
- 生平背景
- 經典作品、著作、專案
- 設計風格、理念思維
報告者準備5分鐘的PPT上台說明
報告前一天中午12:00前上傳至
雲端硬碟/B_當代大師主題報告
(檔名格式:自選主題_報告者姓名)
課程
預告
概念原型
臺灣科技大學.2021
王思如
設計理論
與技法

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