The document summarizes information about the Città della Scienza and NEMO science museum. It discusses NEMO's mission to make science engaging for all ages. It provides details on NEMO's business model, stakeholders including visitors and target groups, and the broad package of exhibitions, workshops, demonstrations it offers to inspire learning and exploration. It also outlines NEMO's role in science education, research collaborations, and European outreach to disseminate science and technology knowledge.

1. Città della Scienza
The Connected Experience
3rd & 4th December 2015

2. Michiel Buchel
Director
Science Museum NEMO

4. Mission
NEMO lets people of all ages experience how
fascinating, fun and useful science and technology are

5. Business model
5

6. Cultural entrepreneurship
NCWT foundation as a whole:
gross turnover 13 million euros*, 72% of which from own income
60%
12%
28%
revenues from daily operations
sponsors/subsidies
government subsidy

7. Business sector: almost all activities/projects are realised with the help of
• co-creation, and/or
• sponsoring in kind, and/or
• donations, project subsidies
Cultural entrepreneurship
7

8. Stakeholders

9. General - visitors
numbers of visitors to NEMO are increasing: 588,368 in 2014
0
100.000
200.000
300.000
400.000
500.000
600.000
700.000
2010 2011 2012 2013 2014
various
students
secondary school groups
primary school groups
visitors Museumcard
visitors

10. 81% recreational visitors in NEMO
16% school groups, students, teachers in primary, secondary and further education
General - target groups
10
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors

11. International visitors, almost a quarter of the total number
of visitors.
22%
59%
16%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
22%
9%
3%
visitors from outside NL
visitors from NL
students / pupils
business visitors
General - visitors

12. General – school visits
More than a third of the visitors is 18 years or younger (36%)
Off all school visits, primary school groups account for 40%
27%
9%63%
1%
0 - 12 years
13 - 17 years
18 - 64 years
65 +
40%
42%
18%
prima
secon
stude
27%
9%
0 - 12 years
13 - 17 years
18 - 64 years
65 +
40%
42%
18%
primary school groups
secondary school groups
students

13. General - target groups Education
In 2014 94,138 educational visits
• 40% primary school children
• 42% secondary school children
• 18% students
40%
42%
18%
primary school groups
secondary school groups
students

15. Where we come from…

16. The things we do…

17. General - broad package
NCWT is the parent foundation of:
• Science Center NEMO
• NEMO Learning Center
educational support and expertise centre
• NEMO Communication Center
1) Kennislink.nl
digital dissemination and promotion of knowledge
2) National Science Weekend

18. • NEMO is a national brand
• NEMO is the 5th largest
museum in the Netherlands
• NEMO is known as an
instructive day attraction
• Average visitors hours: 4
hours and 12 minutes
Brand personality
NEMO is seen as:
• Creative
• Active
• Unique
Source: Beerda Continu
bezoekersonderzoek2014, n= 596
Brand awareness

19. Target groups
Many different target groups:
• Children
• Youngsters
• Adults
• Scientific Field
• Teachers
• Schools

20. General - broad package
S&TC: Science &Technology Communication and
S&TE: Science &Technology Education
via:
• exhibitions (6000 m2)
• workshops, demonstrations, science shows
• lectures and special events
• in-depth educational materials and projects
• continuing education / professionalisation of new and existing teachers in
primary, secondary and further education
• scientific research in collaboration with University of Amsterdam
• knowledge development, also in EU context

21. Learning

22. Inspiration
Experiments

23. Inspiration
Lectures

24. Inspiration
Workshops

25. Inspiration
Real research and visitor participation

26. Inspiration – NEMO R&D

27. Inspiration
Special events

28. TubeYour Future
In the video contestTubeYour Future, students can create their own
image of what it is like to work in the world of Science &Technology.

30. Exploring together with a common goal
Visitor experience of adults from
‘I have fun because my children have fun’
to ‘I have fun because I play/explore together with my child’

31. Makerspace in NEMO

32. A real laboratory

33. Learning
Workshops

34. Learning
Continuing education / professionalisation of teachers in
primary, secondary and further education

35. Outreach

36. NEMO and Europe
• largest share in EU Science in Society calls (FP7) of the Dutch S&TC/S&TE public
institutions
• knowledge development
• dissemination to S&TC/S&TE sector in NL and Europe
• for example: Gender (EU), Space education (ESA / NSO)
European collaboration

37. National Science Weekend

38. A new first floor

39. A new first floor and wayfinding

40. An improved NEMO

41. A new roof terrace

43. Questions?

44. Thank you for your attention