The document profiles Ty'Juan Warren, who is pursuing a Bachelor's degree in Entertainment Business. It outlines his background growing up loving music, current education and career goals in artist management. It also provides an analysis of his personal brand and professional credentials compared to competitors in the entertainment industry.

1. PERSONAL BRAND EXPLORATION
Ty’Juan Warren
Project & Portfolio 1: Week 3
March 24, 2020

2. IDENTITY
Ty’Juan Warren was born in Richmond, California. His Father went in the Army to
create a better life for his family. Growing up in a household of six, two sisters, a
brother, and his mother and father. Ty’Juan loved music at a young age and instead
of getting into trouble, he and his friends felt music was therapeutic and a way to
let out their problems for a moment. At Full Sail University, Ty’Juan is pursuing a
Bachelor of Science in Entertainment Business and is expected to graduate in the
fall of 2020. He is a mentor for the youth in his community, giving opportunity for
them to learn how to audio engineer and try to pursue their dreams in Hip Hop
music.

3. PROFESSION
Potential Job Titles:
A&R (Hip Hop/R&B)
Event Coordinator
Music Management (Hip Hop/ R&B
Magician Archetype- Mentoring
young hip hop artist by training them
with the art of production. Show
them how to promote theirselves thru
shows, advertising, all media
platforms, to spread their brand
around the world.

4. Target Audience:
Recruiting and Hiring Managers for Warner Music Group, Creative,
Talent Partner
Demographics:
60% Female, 25-35 years old, Predominantly White, Single,
College Educated, Located in Los Angeles Ca.
PSYCHOGRAPHICS:
Loves to travel to different countries. Volunteer for charity
events. Writes blogs and conducting interviews on Podcast.
They love artwork and doing art projects, going to movies,
and live performances.
IDEAL AUDIENCE MEMBERS:
Michiko Shepherd, SVP Human Resources
Vanessa Pfeiffer, Manager Talent Developer
Julianna Jackson, Creative Brand Manager

5. • Short Term Goals. (After Graduation, 2020)
Land an entry-level position in artist management with Warner Bros Entertainment
Connect with Warner Bros Entertainment by applying for an temp to perm position by applying for
music coordinator Linked-in by April 25, 2020
• Mid Term: (2025)
Bring more talented artist to expand the notoriety to the company.
Expand more fans each year by 35% in different countries by December 31, 2015
Long Term: (2040)
Develop a Hall of Fame for all retired Warner Bros members.
Take care of our pioneers artist and make sure they will always have a career with Warner Bros
Entertainment by December 31, 2040.
Goals

7. PROMISE
I help professional business entertainment organization
increase skilled artist inspiring to tell the world their
story to teach awareness and change the world.

8. CREDENTIALS
Work Experience:
• 2 years service in Intel Corporation as a lead in the Data Center.
Education:
Entertainment Business B.S, Full Sail University (Exp 2020)
A+ Certification Clover Park Technical College (Exp 2008)

9. Competition
Tabitha Seeber
Industry Experience:
~20 years guest experience with talent booking,
marketing, promotions, ticket sales and production
coordination.
Education: Full Sail University Degree Name Master
of Science - MS Field Of Study Entertainment 2020.
Full Sail University Degree Name Bachelor of
Science - BS Field Of Study Music Business 2018
~Skills and Proficiencies:
~Music 55 endorsements
~Entertainment 48 endorsements
~Radio 46 endorsements
Overall Online Presence:
Banner image customized, managed artist
website, achieved over 500 thousand website
views, 500 plus connections
9

10. Ty’Juan Warren
Industry Experience:
6 Years managing artist
Education:
~Entertainment Business B.S, Full Sail
University(Exp 2020)
~A+ Certification Clover Park Technical
College(2008)
Leadership Experience: ~ 2 years service in
Intel Corporation as a lead in Data Center.
Skills and Proficiencies
Music 0 endorsements
Entertainment 0 endorsements
Radio 0 endorsements
Overall Online presence Online:
Banner image not customized, managed
artist website, achieved 3 website views, 3
plus connections
Aline Mayne
Industry Experience:
Artist/Songwriter/Composer
Education
Academy of Television Arts & Sciences
Leadership Experience:
Skills and Proficiencies
Music 99+ endorsements
Song writer 99+ endorsements
Singing 99+ endorsements
Overall Online Presence:
Banner image customized, achieved 500+
connections, 15,060 followers, 2
recommendations
COMPETITION

11. BrandPosition
Making Artist to leaders by showing their talent within
themselves by their art. By bringing the artist true talent out
to show the world to lead by example.

12. NetworkingandMarketing
Industry Events and Organizations
Access To Business Capitol, May 30th, 9:30 AM - 2:00 PM/ 6360 Canoga Ave, Woodland Hills, CA
B2B Marketing Expo US, Sep 16-17, Los Angeles Convention Center
Dolby Vision Mastering, October 13, 801 S Main St, Burbank, Ca
Digital Marketing
Primary Content: est. podcast called 24k. Promote real solid underground artist that is known but not
on a broader scale, due to their lack of promoters and networking. Host and syndicate thru Spotify.
Primary Tools. Instagram, Snapchat and Tiktok. Promote official videos from artist through my
instagram and Facebook with links to youtube to watch the full videos.
Website: Full Sail digital Portfolio site, my 24k podcast to show authentic artist, and my facebook to go
to the links for my podcast episodes.

13. Professional Development
Formal education
Complete Entertainment Business B.S, by expected graduation 2020
Technical Skills:
WordPress 5 Essential Training ~Lynda February 2020
Promotional Marketing~ Roddy Mullin November 2019
Essentials of Inventory Management ` Max Muller December 2019
Soft Skills
Learn how to write a successful Business Plan
Urban Chamber Of Commerce: Las Vegas, NV February 1, 2020, 10:00am PST
Using Data to Drive Business Growth Hosted by Score
Wednesday, February 26, 2020
Mentor
Seeking a mentor that has been in the Entertainment business for 20 years. Im the type of learner that can just observe. I love to travel and I am a hard working soul.
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14. TY’JUANWARREN
“Most rap artist I see all dress, have the same style, and rap
similar. I want to bring back individuality and new artist with
different styles. I know where exactly to find these artist
that’s 24k authentic, that the world would love to hear. I plan
on introducing rap artist to the world that can bring back
individuality, and has something meaningful to say.”

15. References:
1. Summary Report for: 27-2099.00 - Entertainers and
Performers, Sports and Related Workers, All Other. (n.d.).
Retrieved January 26, 2020, from https://www.onetonline.org/
link/summary/27-2099.00