PERSONAL BRAND EXPLORATION

1. Allen Powell
Project & Portfolio I: Week 3
January 26, 2020
PERSONAL BRAND
EXPLORATION

2. I, Allen D. Powell Jr., a United States Army
Veteran, License Master Barber, Music Business
major, and nightclub promoter. I’m the person
you contact when you want to experience the
luxury lifestyle and be around the entertainers
and celebrities. My main goal is to assist up in
coming artists who’ve recently signed to a major
lab and to bridge the record labels and nightclub
scene in my way. My networking skills, outgoing
personality, and industry relationships will
separate me from my competition.
IDENTITY

3. PROFESSION
Potential Job Titles:
-Business Manager of Artists, Performers,
and Athletes
-Management Analyst
-Artist Development
I approach my work differently than others
because theirs no rules to bridging
nightclubs, barbering, and the music industry.
It’s basically who discover the best talent
first. Hero and Royalty were the top two
archetype for me. Courage, loyalty, and
commitment would be the attributes needed
to create and sustain an environment for the
brand.
A & R for Major Record Labels and Nightlife Influencer

4. • All personnel need to know of me (Owners,
Investors, Managers, Employees, General Public,
and local Politicians)
• All races, Martial status doesn’t matter, All genders,
16 years old and above, known Nationwide, and
High school to Graduate school students
• My audience will be interested in the music industry
and ways to get in the industry. Open Mic and
Artist showcases is ways to find talent of all
categories.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• I planned to have a management position at hottest
nightclub/lounge in the city of Atlanta, I plan to have
50K followers on Social MEDIA by December 31,
2020.
Mid Term: (2025)
• I plan to have an Artist Development position for a
major record label and by December 31, 2025 I will
be highly recommended when it comes to Artist
Development.
Long Term: (2040)
• I plan to own a nightclub/lounge or be Vice President
of a major label and considered to be a Music Icon.
Career Goals

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Researching Information 91%
Time Management 85%
Negotiating Contracts 70%
Public Speaking 62%
SOFTHARD
Professional Writing 10%
Selecting & Developing the right individual 10%
Delegation 40%
Managing Discipline 60%
SOFTHARD

7. This brand was built to assist and manage
artists. Whether, it’s helping them
understand their contracts or investment
opportunities. Grooming and polishing artist
with high potential.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years service in U.S. Army
• 4 years nightclub promo
• 4 years License Master Barber
Education:
• AA General Studies, American Military
University (2018)
• Audio Production Certificate, Full Sail
University (2019)
• Music Business, B.S., Full Sail University (Exp. 2021)
Awards:
• Army Achievement Medal
• Employee of the Month LIDS

9. COMPETITION
London Holmes
Industry Experience:
• 2015-Present
Education:
• Full Sail University Graduate
Leadership Experience:
worked with Lil Wayne, Jeezy, 50 Cent,
Gucci Mane, French Montana, and Jeremih
just to name a few.
Skills and Proficiencies:
• Logic Pro
• Pro tools
Allen Powell
Overall Online Presence:
• Has over a Million followers on social
media
• He’s the only individual that comes up
when searched
Industry Experience:
• 1 year
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University (Exp. 2021)
• Certificate in Audio Production, Full Still
University (2019)
Leadership Experience:
• U.S. Army, multiple leadership roles
• Lids Area Manager (2006-2010)
Skills and Proficiencies:
• Logic Pro
• Pro Tools
• Time Management
• Marketing
Overall Online Presence:
• Have over 3k social media followers
• Grade: Average, 43 out of 100
“London On Da Track”
BKA

10. COMPETITION
-Alex Gidewon-
Industry Experience:
• The Primer Promoter of the
Nightlife 15 plus years
Education:
• None found
Noteworthy Experience:
• Entrepreneurship - Valet car service nearly 20
years
• Entrepreneurship -Owned several nightclubs in
Atlanta, Georgia
Skills and Proficiencies:
• Networking
• Promotion
• Marketing
-Allen Powell-
Overall Online Presence:
• Alex is known throughout the entertainment
industry
• Alex has major industry relationships
Industry Experience:
• 1 year
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University (Exp. 2021)
• Certificate in Audio Production, Full Still
University (2019)
Leadership Experience:
• U.S. Army, multiple leadership roles
• Lids Area Manager (2006-2010)
Skills and Proficiencies:
• Logic Pro
• Pro Tools
• Time Management
• Marketing
Overall Online Presence:
• Have over 3k social media followers
• Grade: Average, 43 out of 100

11. BRAND POSITION
When you think of my brand you think of
team work, accomplishing goals, and social
empowerment. The goal of the brand is to
build and network with like minded
individuals. I would like my competition to
see my brand as friendly and professional
competition.
Allen “AP” Powell

12. NETWORKING &
MARKETING
• Super Bowl January 31, 2021 Tampa Bay, Florida (I feel this
is a way to network and build on a large scale.) I will share
my digital portfolio to land a seasonal Job with the NFL
• SXSW 2021 Austin, Texas June 30- July 17, 2021. This is the
ultimate festival, it covers film, music, and media.
Networking at events like this is a way to get my brand out
on a larger scale as well.
• Roc Nation Brunch 2021, Is usually Grammy weekend and
tickets can be purchase. This event house all A list
entertainers. This is a good way for me to introduce myself
to the industry

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Seeking Club Owner or Head of A & R for a Major
Record Label with at least 20 years experience, July.
2020
Formal Education
• Complete Music Business B.S. by expected graduation
date in 2021
Technical Skills
• Keynote
• Word
• Powerpoint
• Excel
• WordPress 5 Essential Training
• Learn to negotiate contracts and record deals
Soft Skills
• Marketing
• Develop Industry Contacts
• Planning

14. Allen Powell
Most NightClub owners and record
labels are trying to figure out ways to
keep their number consistent.This is where
my brand comes in at. We find talent with a following
and link them with the clubs for shows meaning profit and the
record labels for new artist to discover. But, when I bring the
artist to the table, I’m going to have all their paperwork needed
ready to go.
“

15. REFERENCES
https://www.onetonline.org/link/
summary/13-1111.00
https://www.onetonline.org/find/
quick?s=Artist+management
https://www.linkedin.com/in/allen-
powell-55796826/
https://rocnation.com/news/
https://www.sxsw.com/schedule/