This is part of my personal branding/portfolio project. 4th week. Jan 2022.

1. PERSONAL BRAND EXPLORATION
Joshua A. Mila
n
Project & Portfolio I: Week
1
January 6, 2022

2. My name is Joshua A. Milan. I’m an independent
recording producer, singer/songwriter. I grew up
in Brooklyn, NY in the 70’s when the music
industry was mainly about talented singers and
songwriters.
Since then, the focal point of the industry has
changed drastically, however, I’m a believer that
talent has a major place in the industry. In 2010,
I started a record label that focuses on talented
artist rather than marketability. We’ve enjoyed a
successful 11 years of doing business. With 3
Grammy nominations under my belt, I’m looking
to grow the company with the assistance of a
major label.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Artistic Directo
r
• Marketing Manager/Brand Manager
• Chief Executiv
e
Royalty/Guy Next Door - As with Royalty Archetypes would have it, I
like to present my business and myself in a way that is impressive. I feel
that success is an energy. That energy will show itself through my
professionalism. It demands respect from clients.
Royalty and guy next door brand archetypes, to me, feel like polar
opposites. However, my approach to clients and co-workers is very
family oriented, and team based. I like the idea of working with my team
as I lead. Guy next door brand archetype include people that are
approachable, and friendly. Someone you feel you can trust. Those
characteristics are very important to me because my company’s success
depends on my relationships with the staff. They need to know that they
can trust and depend on me to properly oversee the progress of the
company so they can in turn be inspired to perform better. Staff
commitment is the direct result of quality leadership.
Brand Manager for Record Label/Music Industry
Picture Relevant
to Your Industry
Goes Here

4. Major Record Label CEO’s
TARGET AUDIENCE
Sylvia Rhone
Outreach Plan
:
• I will certainly prepare my portfolio with hard facts about my
successes in the industry. I want her to see that my experience
supersedes many in this industry with 30+ active years in the
industry
.
• In the music industry, unfortunately, a lot of it is about who you
know. I’ve been around long enough to procure relationships
with industry leaders that know Sylvia Rhone personally. I’d
use my relationships to get in contact with her personally.
• I’d give her 30 days to get in contact with me, and then I’d
send a follow up email.
PROFILE
PICTURE
CEO at Epic Records
John Janick
Outreach Plan
:
• I’d prepare all of my visual presentations to point
towards what I want from him
.
• I would rely on my sources in California to assist me in
getting a lunch date with Mr. Janick.
• I think 30 days is an appropriate time to allow him to
respond.
PROFILE
PICTURE
CEO at Interscope Records
Rob Stringer
Outreach Plan
:
• For Mr. Stringer I’d do my video presentations quick
and to the point of what I can offer and what I expect
from the company
.
• I’m always one to try to engage with people personally,
I don’t know anyone that knows Mr. Stringer, but I’d
much rather try to land a meeting with him through a
mutual associate.
• After initial contact, I’d give him 30 days to respond.
PROFILE
PICTURE
CEO at Sony Music

5. GOALS
Short Term
:
• Upgrade my website with enhanced graphic designs
.
‣ This would be a matter of discussing content with my partner,
and deciding what company or graphic design artist we’d use to
design our page. Content would take most of the time. We’d
start with content we own.
KPI: Upgraded website in 30 days
.
Mid Term
:
• At my label, we’ve produced 4 releases last year. All of which have
charted number 1 in sales. We want to double that number this year. We
have a budget to work with this year which will allow us to get a lot more
done and quicker. The idea is to build our catalogue with as many
charting songs as possible. My goal is to double the releases for this
year. We have an advantage that we didn’t have last year. And we have
the songs. That’s put’s us way ahead of schedule.
‣ KPI: I’d like to produce 40 charting releases by 2027
.
Long Term:
• I run a record label with a partner. We’ve enjoyed 11 successful years of
developing artist and songs that feature soulful dance music. Our goal is
to become a subsidiary label for a major label. We would then run our
label under the umbrella of a major label such as Universal Music Group.
The long term goal is to sell the company and work as co- presidents for
the label
.
‣ KPI: Established our label as a subsidiary label for a major label
by the end of 2030.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Music Producer
SOFT
HARD
Novice / Adept / Expert
Record Label Managing Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Decision Making Novice / Adept / Expert
Enterprise Resource Planning Software
SOFT
HARD
Novice / Adept / Expert
Data Base management System Software Novice / Adept / Expert
Leadership Novice / Adept / Expert
Creativity Novice / Adept / Expert

7. I inspire happiness in listeners by producing
the songs they feel and wanna dance to.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
:
• Producer/Artist, President of Honeycomb
Music(2010 - present).
• Artist Management (2010 - present).
• Marketing Planner (2010 - present)
.
• Concert/Event Coordinator for International
Honeycomb Music events (2010 - present).
Education:
• Music Business, B.S., Full Sail University (2023)
Awards:
• 3 Grammy Nomination
s
• Chosen Few Picnic Lifetime Achievement
Awar
d
• LifeBeat Award

9. COMPETITION
Louie Vega
Industry Experience
:
• 37 years experience as an entertainer/D
J
• President of Vega Records (2004 -
present).
Leadership Experience
:
• Louie Vega has taken his company to the forefront of dance
music with consistent hits since 2004
.
• As a leader, Louie runs a multimillion dollar label with a small
staf
f
Skills and Pro
fi
ciencies
:
• Professional DJ since 1985. Louie is endorsed by the leading
DJ Brand in the industry. Pioneer DJ.
• Grammy Award Winning Produce
r
• President of Vega Records since 2006
Joshua Milan
Overall Online Presence
:
Louie has 188K Instagram Followers, 75,2K Facebook followers,
22.9K Twitch Followers, 27,3K Mixcloud followers.
Louie has images and banners on all sites that look very
professional. He’s very active on his social pages.
Louie’s LinkedIn page doesn’t seem to be active but has
endorsements.
I’d give Louie’s overall online presence a superior grade.
Industry Experience
:
• 37 years as a professional recording artist/
produce
r
• President of Honeycomb Music (2010 - present
)
• 10 years event coordinator for events worldwide
Leadership Experience
:
• I’ve taken the company from having little to no recognition in the
industry, to over 16 releases that have achieved the number 1 position
for top selling record in the last 10 years
.
• I’ve managed the careers of mostly all artist that have been signed to
the label. All of which are working artist currently.
Skills and Pro
fi
ciencies
:
• Professional DJ for the last 10 years. I was endorsed by Denon
DJ.
• Recording Engineer
• Studio Production Manage
r
• Pro
fi
cient in Pro-Tools recording software
Overall Online Presence
:
I have 17.1K Instagram Followers, 10K Facebook followers, 5K
MixLR(Internet Radio) followers, 12 Million listeners on Mi-Soul
Radio
Banners and images on all sites look professional. Very upbeat,
and creative social presence. Lots of interaction with followers. I
have an active Linkedin account.
I’d give my overall online presence an average grade.
Education
:
No college experience
Education
:
Fullsail University student graduating with a
Bachelors degree in Music Business October
2023.

10. COMPETITION
Simon Dunmore
Noteworthy Experience
:
• 20 years of running one of the most successful independent
labels in dance music.
• Over 500 releases on his label.
Industry Experience
:
• CEO of Defected Records since 199
9
•
Skills and Pro
fi
ciencies
:
• Professional DJ with residencies in Ibiza, Croatia, and Londo
n
• Manages the catalogues of over 20 sub labels under his label.
Overall Online Presence
:
Simon Dunmore has 112K Instagram followers, 3.5 Million
Facebook followers, 27.8K Twitch Followers
Simon has professional looking images throughout his pages
and associated sites. Very low social presence on his socials.
Simon’s company, Defected records, has a very strong looking
Linkedin page with over 14K followers.
I’d give Simon’s overall online presence a superior grade
Joshua Milan
Industry Experience
:
• 37 years as a professional recording artist/
produce
r
• President of Honeycomb Music (2010 -
present
)
• 10 years event coordinator for events
worldwide
Leadership Experience
:
• I’ve taken the company from having little to no recognition in
the industry, to over 16 releases that have achieved the
number 1 position for top selling record in the last 10 years
.
• I’ve managed the careers of mostly all artist that have been
signed to the label. All of which are working artist currently.
Skills and Pro
fi
ciencies
:
• Professional DJ for the last 10 years. I was endorsed by Denon
DJ.
• Recording Engineer
• Studio Production Manage
r
• Pro
fi
cient in Pro-Tools recording software
Overall Online Presence
:
I have 17.1K Instagram Followers, 10K Facebook followers, 5K
MixLR(Internet Radio) followers, 12 Million listeners on Mi-Soul Radio
Banners and images on all sites look professional. Very upbeat, and creative
social presence. Lots of interaction with followers. I have an active Linkedin
account.
I’d give my overall online presence an average grade.
Education
:
Fullsail University student graduating with a
Bachelors degree in Music Business October
2023.
Education
:
No formal education I could
fi
nd after High
School

11. BRAND POSITION
For major labels who have subsidiary labels, I
provide an independent soulful dance label that
has produced a string of chart climbing hits since
its inception in 2010. I attribute that success to my
30+ years connection to the genre and activity in
the scene.
CHART WHISPERER.

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Southport Weekende
r
‣ March 18-20 2022 | UK
The National; Association Of Music Merchants.
June 3-5 2022 | Anaheim Californi
a
The Newport Jazz Festival
.
July 29-31 2022 | Newport Rhode Islan
d
Digital Marketing
• Primary Content: My content will feature working recording artist in the
studio, on stage, and the like. Our label features skilled musicians. Our
content will be mainly to exemplify that hard work equates success. I
intend to use of
fi
ce and staff content to bring awareness to the
company’s work ethic
.
• Primary Tools: I have two Internet radio shows, and one with 12 million
listeners on average. I’m active on 2 of my social pages, while I have a
team to post on group and fan pages.
I will do most of my marketing on my pages and our website at this stage
of my career. When our budget can handle it, we will look into
outsourcing for help with our social presence
.
• Website: My digital portfolio is something I’ll go over with a graphic artist.
I’d need the artist to make my portfolio appear as a visual journey into
where I’ve been and where I’m headed.

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on your career path? What I’d like
in a mentor is someone I can relate to. Someone with similar experiences I’ve had
in the industry.
• What experience and/or lifestyle should they have?
They should have a lifestyle re
fl
ective of mine. They should be Full Time musicians,
committed to the art.They should have established a way of living through their art
form alone.I will have established this relationship by June of 2022.
Formal Education
• Currently attending Fullsail University for a Bachelors
degree in Music Business. Graduation is Oct 2023.
Technical Skills
• I will use a graphic designer to help with making my website come
alive. I need an upgrade by December 202
2
• My online presence is low in my opinion. I need a photo shoot
twice a year. I will schedule a shoot with Mario Romay
Photography Studios in Chicago for April 2022, and August 2022.
This will give me new content to exploit after April
.
Soft Skills
• LinkedIn Learning offers a class in leadership that I will take. I
think I’m pretty good at leading, however, there’s so much I
can learn. I will have taken that class by December of 2022.
• I could certainly use help with critical thinking. LinkedIn offers a
class they’re calling “Value Investment Philosophy and
Practice **** a free master class on critical thinking. That class
I will have taken to just to sharpen myself up in that area. This
class will be completed by December 2022.

14. Joshua A. Milan
You know how it seem’s to be a drop in soulful dance
music around the world? Well, what I’m doing is re-establishing soulful
dance music’s place on charts around the world, one record at a time. In
fact, we’ve charted 4 number 1’s in 2021 alone.
“

15. REFERENCES
Ballay, E. (2021, September 2). Artistic director:
what is the role of an artistic director within a label?
Groover. https://blog.groover.co/en/tips/role-of-
artistic-director/
Brown, N. (2019, March 12). Simon Dunmore: 30
years in the industry. Defected. https://defected.com/
news/post/simon-dunmore-30-years-in-the-music-
industry
Grif
fi
ths, S. (2021. April 6). How record company
Defected defeated the pandemic. Financial Times.
https://www.ft.com/content/
f5b17ed0-01f0-4179-82d0-b50c98f437a7
Heibutzki, R. (n.d). Record label management and
promotion. Chron. https://work.chron.com/
responsibilities-rock-roll-manager-7661.html
Josh Milan Sundays 9-11 PM. (n.d.) Mi-Soul. https://
mi-soul.com/josh-milan/
Louie Vega the master dj producer. (2020,
September 18). Switched On Music. https://
switchedonmusic.com/latest-interviews-1/f/louie-
vega-the-master-dj-produce
r
Manager, brand partnerships. (2022, January 7).
LinkedIn. https://www.linkedin.com/jobs/view/
2867384071/?
eBP=JOB_SEARCH_ORGANIC&refId=z4aqIPP2k3
da3Lcey2ji%2Bw%3D%3D&trackingId=Q8hD9W8w
otlG3FsQ78GzCQ%3D%3D
Music Connection. (2021) Sony chair Rob Stringer
to earn grammy salute to industry icons award.
https://www.musicconnection.com/sony-chair-rob-
stringer-to-earn-grammy-salute-to-industry-icons-
award/
Newman, M. (2019, March 11). Epic Chairman/CEO
Sylvia Rhone honored Soaring City of Hope Spirit of
Life gala. Billboard. https://www.billboard.com/music/
music-news/sylvia-rhone-city-of-hope-spirit-of-
life-8532757/
Putnam, K. (n.d.) The girl/guy next door, aka everyman,