Hello My name is Raquella Baruwa. I am a student at Full Sail University studying Music Business.

1. PERSONAL BRAND EXPLORATION
Raquella Robinson “Baruwa”
Project & Portfolio I: Week 1
September 3, 2022

2. My name is Raquella Baruwa, and I am pursuing
my Bachelor's degree in Music Business at Full
Sail University. I am one of the Admissions
supervisors for a National Home Infusion
company. In my current position, I have been
able to master my technical skills, such as Time
management, Organization, excellent
Communication, Critical thinking, and Public
Relations. Now that I am pursuing my passion
for becoming an Artist Manager, I will take the
skills I Have acquired over the last seven years
and become one of the top female artist
managers.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artist Manager
• Tour Manager
• Executive Producer
LOVER BRAND ARCHETYPE - My
goal to use my brand is to provide a
intimate experience. Build
relationships with my artists and
help them achieve their dreams and
desires musically.
Management for Entertainment/ Music
Picture Relevant
to Your Industry
Goes Here

4. African Music Artists
TARGET AUDIENCE
ASAKE Mr Money
Outreach Plan:
• I plan on researching more about if he needs a
manager.
• Will send a message to her via Social Media.
• Will send him a follow up message in one week.
PROFILE
PICTURE
[Nigerian Singer] at [YBNL]
Ceeza Milli
Outreach Plan:
• Will draw up a business proposal explaining how I can
bring value to his career.
• Will send him a text message
• Will follow up with him in 2 days time.
PROFILE
PICTURE
[Nigerian Artist]
Terri Outreach Plan:
• I will ask him if he is still happy with his management
and What I can bring to the table.
• By Texting him or sending a message on social media
• Will follow up in 2 days time.
PROFILE
PICTURE [Nigerian Singer] at [Starboy]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Get a job at a record label to build connections.
Mid Term: (2026)
• Working with my first artist solely and establishing a
big presence in the music industry overseas first.
Long Term: (2028)
• Own my Talent / music Agency that will house artists,
music producers and videographers from Africa.
Establishing a big fan base for my client overseas
and in the States.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing skills
SOFT
HARD
Adept /
Managing master schedules Adept /
Extremely Organized Expert
Flexible Novice
3-4 Years experience
SOFT
HARD
Expert
Bachelors Degree Expert
Multitasking Expert
Supervisor projects and submit in
timely manner
Expert

7. I help Artists do what they love by believing
in them and their music.
PROMISE

8. CREDENTIALS
Work Experience:
• Coram Home infusion, 2017-2022
Admission Supervisor
• Option Care, 2022, Intake Supervisor
Education:
• Music Management, B.S., Full Sail University (2024)
Awards:
• National Honors Society 2022
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Marguerite Jones
Industry Experience:
As a previous journalist and producer of
digital content. Previous work includes
assisting interviews with Governor Andrew
Cuomo, Teyana Taylor, Wiz Khalifa, Lil
Kim, and Omar Epps.
Education:
The City College of New York
Leadership Experience:
• Leading productive One on One Meetings
Skills and Proficiencies:
• Journalism
• Digital Media
• Highly Proficient writer
Raquella Baruwa
Overall Online Presence:
• 84 connections on LinkedIn, Banner is not customized
and no professional headshot. Her profile is very
detailed., Her LinkedIn does have a customized URL.
• Grade:75
HEADSHOT
Industry Experience:
• Assisting a artist on Tour
• Managing 2 upcoming Artists
Education:
• B.S in Music Management- Full Sail University 2024
Leadership Experience:
• Supervisor for 7 years
• Lead Patient coordinator for 1 year
Skills and Proficiencies:
• Excellent Organization skills
• Multitasking
• Critical Thinking
Overall Online Presence:
• Poor social media Present. Need professional
headshots

10. COMPETITION
Molly McLachlan
Noteworthy Experience:
• Head of A&R
• Director of operations
Raquella Baruwa
HEADSHOT HEADSHOT
Industry Experience:
• 10k Projects- EVP Global Marketing,
and Head of International department.
Education:
• BA at Northeastern University
Skills and Proficiencies:
• Social Media
• People Skills
• Microsoft Office
Overall Online Presence:
• 500 connections, banner not customized,
professionalism headshot, profile is very detailed and
she is endorsed by many influential people. Very active
on other social media and she has a customized
LinkedIn URL.
• Grade: 95
Industry Experience:
• Assisting a artist on Tour
• Working with 2 upcoming artists
Education:
• B.S in Music Management- Full Sail University 2024
Leadership Experience:
• Supervisor for 7 years
• Lead Patient coordinator for 1 year
Skills and Proficiencies:
• Excellent Organization skills
• Multitasking
• Critical Thinking
Overall Online Presence:
• Poor social media Present. Need professional
headshots

11. BRAND POSITION
For Nigerian Artists who want to be successful in
the music industry, I provide an intimate
experience ,because I WILL CREATE A PLAN SPECIALLY FOR
THAT ARTIST AND GIVING HIM OR HER MY SOLE ATTENTION 24/7.
“RBM”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Temple of Art and Music
‣ 9/12/2022 | London
• The Music Imbizo
‣ 10/5-10 | Durban south Africa
• The Africa DJ Expo
‣ 3/17-20 | Ghana Accra
Digital Marketing
• Primary Content: Showcase how my lover brand online but
also showcase my Beats that I create. Shows my artist and
potential artist that I bring many things to the table.
• Primary Tools: Will utilize Twitter and Instagram the most
• Website: My website will also house my beats. With a
Romantic feel

13. PROFESSIONAL DEVELOPMENT
Mentor
• A female executive already in the music industry. She
has to know how hard it is for a woman to break out into
the music industry.
Formal Education
• Graduate with my B.S in Music management - Full Sail
2024 and go back for my Master degree
Technical Skills
• Beat maker, December 2020
• Connections within the music industry September 2021
• Financial Literacy, June 2020
Soft Skills
• Multitasking, February 2012
• Organization, February 2012
• Relentless Drive, February 2012

14. Raquella Baruwa
You know in the music industry African artists had a hard time getting in the
door. Well, what I do is break down the door and make them listen. In fact,
Afrobeats is one of the fastest growing genre globally and my family is
paved the way for many artists to breakout in Nigeria.

15. REFERENCES
Trapp, M. (2021, March 18). 15 women music executives address
how the industry can achieve gender equality. REVOLT.
Retrieved September 4, 2022, from
https://www.revolt.tv/article/2021-03-18/57578/15-women-
music-executives-address-how-the-industry-can-achieve-
gender-equality
Log in or sign up. LinkedIn. (n.d.). Retrieved September
4, 2022, from https://www.linkedin.com/
Influential women in the music industry. KTSW 89.9. (2021, March 8).
Retrieved September 4, 2022, from
https://ktswblog.net/2021/03/08/influential-women-in-the-music-industry/
Ceeza Milli taps mr Dutch, Sneakbo on Chop Life. The Guardian Nigeria News
- Nigeria and World News. (2022, May 28). Retrieved September 4,
2022, from https://guardian.ng/saturday-magazine/ceeza-milli-taps-mr-
dutch-sneakbo-on-chop-life/
Bartee, R. (2022, April 24). Listen to Nigerian artist Terri's latest EP 'in transit'.
GRUNGECAKE. Retrieved September 4, 2022, from
https://grungecake.com/terri-in-transit/articles/88234
11 African Music Conferences & showcases you need to know about. (n.d.).
Retrieved September 4, 2022, from https://www.lighthouse-
music.earth/blog_posts/11-african-music-conferences-showcases-you-
need-to-know-about#music-imbizo
821 jobs in worldwide (3 new). 821 Jobs in Worldwide (3 new). (n.d.). Retrieved
September 4, 2022, from
https://www.linkedin.com/jobs/search/?currentJobId=3135109303&f_C=
654502%2C4781%2C3039&f_WT=1%2C2%2C3&geoId=92000000&loc
ation=Worldwide&refresh=true
27-2012.00 - producers and directors. O*NET OnLine. (n.d.). Retrieved
September 4, 2022, from https://www.onetonline.org/link/summary/27-
2012.00