Project and Portfolio Week 1

1. Personal Brand
Exploration
Ron Faison
PROJECT AND PORTFOLIO I: PERSONAL
BRANDING
MUSIC BUSINESS
JANUARY, 14TH 2024

2. Career
Category:
Seeking
Promotional
Opportunities
THE LIVE SHOW/Touring Specialist
 Short Term Career Goal, 2025: To grow
in experience so that I can be hired in a
mid-senior position at Live Nation upon
graduation in October of 2025. (I.E.
Production manager)
 Immediate 2024: Apply to work at live
nation in an associate position. I plan to
be hired by June of 2024 or sooner! (I.E.
Backstage Manager)
 Long Term Goal: To Branch off and start
my own boutique company to compete
with companies like Live Nation within
the next 10 years. (I.E. Company CEO)
Promotion: With over twenty years in the
music business, upgrading my network with
the larger music companies will expand my
territory which will enhance and diverse my
experience to work within the industry.

3. Expansion of Profession
 Production Coordinator: The current experience within
this area of my career my focus is growing to work with
larger companies such a Live Nation which will bring me
into bigger venues or with mega artist.
 Artist Management Coordinator: Working within this area
I will work closely with the artist that are signed to such
large companies such as RocNation. My goal will be
getting the artist developed, signed and on large tours.
 Artist Support Associate: In this area, I will work as a
liaison between the A&R department and the emerging
artists, to help take their careers to the next level.

4. Target
Audience
2) I relate to the R&B, Hip Hop, Jazz and Gospel audience the most because, as a
musician I’ve toured with artists from those Genres.
3) I have clients in those Genres because I’ve worked within those Genres for over 20
years. Recently I worked with some Country music recording artists and have gained
relationships in that Genre as well.
4) I’m most knowledgeable about these Genres because I’ve worked in them for over 20
years.
5)I’m find Jazz, Country, and Funk the most fascinating, because I’ve worked in those
Genres the least. I enjoy the challenge of learning new things.

5. Competition
Kevin Penceal (Stage 63)
 Work Experience
14 Years of touring production experience
25 Years of musician experience.
 Education
High School and Some Trade School
 Skills and Proficiencies
Skilled in Backline Tech, Stage management, Digital Consoles,
Production Management
 Noteworthy Experience
Tours with Charlie Wilson, New Edition, Fred Hammond, Coi Leray
 Overall Online Presence
Personal Instagram @_Iambam63- 3,265 Followers
Stage 63 Instagram @Stage63productions- 1,673 Followers
Ron Faison (The Faison Group)
 Work Experience
20 years of touring experience
27 years of musician experience.
 Education
Graduate of The Institute Of Audio Research
Currently Enrolled at Full Sail University (B.S. In Music Business)
 Skills and Proficiencies
Skilled in Stage Management, Production Management
Proficient in artist relations, Band Contracting, Musical Director
 Noteworthy Experience
Toured with Fetty Wap, Case, Kid Capri
Music Director For Love And Hip Hop Wedding (Yandy & Mendecees).
Music Director for Revolt Summit’s wrap show on Revolt TV.
 Overall Online Presence
Personal Instagram @RonFaison- 17,737 Followers
The Faison Group Instagram @TheFaisonGroup-768

6. Identity
Core Values
1. Relationships
2. Resilience
3. Thankfulness
4. Fun
5. Peace
Golden Circle
Why:
So All involved will be able to leave deals
equally happy and no single entity feels that
they have been mishandled.
How:
Finding a way for all entities to be happy.
(Artists, Labels, Touring Companies)
What:
Working to change the way the touring
industry works!
Vision:
To level the playing field amongst Artists, Labels, and
Touring Companies.
Passion:
Producing Concerts
Guiding Principle:
Do your best to do great business and and move with
integrity!
Super Power:
Keeping peace in situations that otherwise would be
tensed and hostile.

7. Promise and Position
Promise
I promise to add value to any team that I am apart of, by
working hard to be an asset, and encourage the greatness in
everyone on my team!
Position
The BUSINESS OF FUN!

8. Networking
Industry Events
Grammy Weekend 2024
February 1st-4th
Los Angeles California
Objective: To meet other
industry professionals in efforts to
broaden my network of contacts
and eventually expand my work
opportunities.
Revolt World 2024
September N/a
Atlanta Georgia
Objective: To build relationships with artists
and artists managers. To also learn from other
industry professionals at their panels. To find
out what’s new in the industry in efforts to
remain current with marketing and technology.
Elevator Pitch
Hey Does your company need someone to help with touring logistics? Last year I worked
with 50 Cent’s band for his Final Lap Tour. It was one of the most successful Hip Hop
Tours of the Year!
Mentorship
Seeking mentorship from a person that has produced concerts for at least 20 years. I prefer a
person that has worked in NYC or LA.

9. Digital Marketing
Online ID Calc. Scores
• Volume: Above Average
• Relevance: High
• Purity: Low
• Diversity: High
• Validation: Average
Brand Archetype
• The Guy Next door.
Description: Building trust by creating authentic
connections and making others feel understood and
included.
Digital Marketing Strategy to Improve Online ID
Calculator Scores While Exuding Brand Archetype
• Focus Variables: Volume, Purity, Validation
• Type of Content: Reels more often. Content using music. Content that involves me speaking.
• Primary Tools for Distribution: Instagram and Facebook. I will also update linked in and work
on my personal website.

10. References
Work at Ln. Live Nation Entertainment. (2023, June 15). https://www.livenationentertainment.com/careers/
Girl/guy next door brand archetype: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. (2023, May 23). https://www.kayeputnam.com/brand-archetype-everyman/
Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more
clients than you can handle even if you hate marketing and selling. O’Reilly Online Learning.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
360reach Personal Branding Survey Companies. Careerblast.TV. (2023, May 12). https://careerblast.tv/360reach-
personal-branding-survey-companies/
Glassdoor job search | you deserve a job that loves you back. (n.d.). https://www.glassdoor.com/index.htm