Personal Brand Exploration

1. Personal Brand
Exploration
Allen Powell
Project and Portfolio I: Business and Marketing
March 22, 2020

2. Identity
I, Allen D. Powell Jr., a United States Army Veteran, License
Master Barber, Music Business major, and nightclub promoter.
The past few years I’ve been trying to identify myself and I came
up with I’m entrepreneur, helping to build individuals in the music
industry. I want to assist up in coming artist with contracts and
money managing techniques. My ultimate goal is to bridge the
record labels and nightclub scene but in a more positive way
than what it’s portrayed now. With me being outgoing and a
people person, this will also help me network within the industry.

3. -Business Manager of Artists, Performers, and Athletes
-Management Analyst
-Barber
I approach my work differently than others because theirs no rules to
bridging nightclubs, barbering, and the music industry. It’s basically who
discover the best talent first. Hero and Royalty were the top two archetype
for me. Courage, loyalty, and commitment would be the attributes needed
to create and sustain an environment for the brand.
Profession

4. Target Audience
• All personnel need to know of me (Owners, Investors,
Managers, Employees, General Public, and local Politicians)
• All races, Martial status doesn’t matter, All genders, 16
years old and above, known Nationwide, and High school to
Graduate school students
• My audience will be interested in the music industry and
ways to get in the industry. Open Mic and Artist showcases
is ways to find talent of all categories.

5. Career Goals
• 1-5 years after Graduating Full Sail, I planned to
have a management position at hottest nightclub/
lounge in the city of Atlanta.
• 6-10 years after Graduating Full Sail, I plan to have
an Artist Development position for a major record
label.
• 11-15 years after Graduating Full Sail, I plan to own
a nightclub/lounge or be Vice President of a major
label.
• I will grow my net worth and social media following
by 13-15% monthly

6. Skill Analysis
•Collecting information needed for tasks
(91%)
•Planning (85%)
•Negotiating contracts and fees (78%)
•Word, Excel, Powerpoint, Keynote, and
Microsoft Office (70%)

7. Promise
This brand was built to assist and
manage artists. Whether, it’s helping
them understand their contracts or
investment opportunities. Grooming
and polishing artist with high potential.

8. Credentials
• U.S. Army Veteran (Was responsible for 2.5 million dollars
worth of equipment.
• Associate Degree in General Studies (American Military
University)
• License Master Barber in the State of Georgia since 2016
• Certificate in Audio Production (Full Sail University 2019)
• Planned and operated more than 200 events

9. Competition
-London Holmes BKA “London On Da Track”-
1) Industry Experience 2015-present
2) Attended Full Sail University
3) He’s worked with Lil Wayne, Jeezy, 50 Cent, Gucci Mane, French Montana, and
Jeremih just to name a few.
4) He’s proficient in Logic Pro
5) His online presence is on point and he’s the only person that comes up under that
name

10. Competition
-Alex Gidewon-
1) The Primer Promoter of the Nightlife 15 plus years
2) No College education, Started out as a Valet parking service company
3) He started a small business, now he owns most of the main industry
clubs in Atlanta
4) He’s built an empire and he’s known nationwide for having some of the
best parties
5) He has a average present on social media but he’s know by all the
entertainers

11. Brand Position
When you think of my brand you think of team work,
accomplishing goals, and social empowerment. I
won’t everyone to want to work with or for my
brand. I would like my competition to see my brand
as friendly and professional competition.

12. Networking and Marketing
• Super Bowl January 31, 2021 Tampa Bay, Florida (I feel this
is a way to network and build on a large scale.) I will share
my digital portfolio to land a seasonal Job with the NFL
• SXSW 2021 Austin, Texas June 30- July 17, 2021. This is the
ultimate festival, it covers film, music, and media.
Networking at events like this is a way to get my brand out
on a larger scale as well.
• Roc Nation Brunch 2021, Is usually Grammy weekend and
tickets can be purchase. This event house all A list
entertainers. This is a good way for me to introduce myself
to the industry

13. Professional Development
• The first improvement I would say is getting my brand build
and come up with a marketing strategy.
• Learning to negotiate contracts and deals
• Develop industry contacts
• Confer with personnel concerned to ensure successful
functioning of newly implemented systems or procedures
• I need about a year to develop these improvements
• I will seek a Nightclub owner or club manager to mentor me

14. Elevator Pitch
Most NightClub owners and record labels are trying to figure
out ways to keep their number consistent. This is where my
brand comes in at. We find talent with a following and link
them with the clubs for shows meaning profit and the record
labels for new artist to discover. But, when I bring the artist
to the table, I’m going to have all their paperwork needed
ready to go.

15. References
https://www.onetonline.org/link/summary/13-1111.00
https://www.onetonline.org/find/quick?s=Artist+management
https://www.linkedin.com/in/allen-powell-55796826/
https://rocnation.com/news/
https://www.sxsw.com/schedule/