This music production company aims to create unique music that holds value while having fun and improving well-being. They seek to make different music that blazes its own path rather than copying what came before. The goals are to achieve greatness through innovation and create a new sound. They want to form a three-man rock band that is adaptable, reaches a wide audience, and includes an eclectic taste and active stage personas in their music and image. This upcoming band needs to be the next big sensation, compared to popular bands, have memorable impact beyond just one hit, and be a voice for youth.