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Demystifying Millennials
What Motivation Research Can Tell us about Bridging the Generation Gap
Tricia Naddaff, President, MRG
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Lucy Sullivan
Head of Marketing, MRG
A Brief Introduction
Tricia Naddaff
President, MRG
Management Research Group is a global leader in designing assessments that foster a deep
self-awareness and impact people in profound and meaningful ways with solutions for Leadership,
Personal Development, Sales and Service.
MRG conducts extensive research on effective leadership behavior, leveraging a database of more
than 1.2 million assessment participants.
A generation is
“…a group of individuals, born during the same period of time,
having the same approximate age,and assumed to share similar
ideas,problems,attitudes,interests, and values.”
Which Generation are you?
• Silents: 1925-1945
• Baby Boomers: 1946-1964
• Gen X: 1965-1980
• Gen Y (Millennials): 1981-1999
• Gen Z: 2000-2015
“The young people of today think of nothing but themselves.
They have no reverence for parents or old age.
They are impatient.
They talk as if they alone knew everything and what passes
for wisdom with us is foolishness with them.”
~ Socrates
470-390 BC
Kids!
I don't know what's wrong with these kids
today!
Kids!
Who can understand anything they say?
Kids!
They are disobedient, disrespectful oafs!
Noisy, crazy, sloppy, lazy, loafers!
While we're on the subject:
Kids!
You can talk and talk till your face is blue!
Kids!
But they still just do what they want to do!
Why can't they be like we were,
Perfect in every way?
What's the matter with kids today?
© 1960 Charles Strouse and Lee Adams
Source:
Every Every Every Generation
Has Been the Me Me Me Generation
Elspeth Reeve | The Atlantic | May 9, 2013
LIFE
May 17, 1968
Source:
Every Every Every Generation
Has Been the Me Me Me Generation
Elspeth Reeve | The Atlantic | May 9, 2013
NEW YORK
August 23, 1976
Source:
Every Every Every Generation
Has Been the Me Me Me Generation
Elspeth Reeve | The Atlantic | May 9, 2013
NEWSWEEK
December 30, 1985
“There they are, those
preening narcissists
who have to document
every banal moment
with their cutting-edge
communications
technology.”
Source:
Every Every Every Generation
Has Been the Me Me Me Generation
Elspeth Reeve | The Atlantic | May 9, 2013
TIME
July 16, 1990
“They have trouble making
decisions. They would rather
hike in the Himalayas than
climb a corporate ladder… They
crave entertainment, but their
attention span is as short as one
zap of a TV dial… They postpone
marriage because they dread
divorce.”
Source:
Every Every Every Generation
Has Been the Me Me Me Generation
Elspeth Reeve | The Atlantic | May 9, 2013
TIME
May 20, 2013
[Footer text to come] Page No 13
5 Generations
at Work
Silents 1925-1945
Baby Boomers 1946-1964
Gen X 1965-1980
Gen Y (Millennials) 1981-1999
Gen Z 2000-2015
What influenced you as a teenager?
What were the
hairstyles and
fashions?
What was happening
in the world?
What were your
parents’ expectations?
How did your
upbringing affect your
identification with
your generation?
Baby Boomers
born 1946-1964
What’s it like to be a Boomer?
Most mothers at home full time
Cold War, Cuban missile crisis
Vietnam, Watergate, Peace Movement
Civil Rights
Women’s Rights
Space Travel
Assassinations of JFK, RFK, MLK
A time of dramatic social change
Work Ethic Characteristics
Baby Boomers
Work IS life
Ambitious
Wait to be noticed and rewarded
Question authority
Loyal
Key relationships at work
Political Correctness
Redefining “retirement”
Generation X
born 1965-1980
What’s it like to be a Gen X-er?
More TV channels
Dual household income, latchkey kids, divorce
Collapse of communism
Spread of AIDS
Energy crises
Long term employment is less certain
Wary of institutions but hesitant to challenge them
Work/life balance is important
Work Ethic Characteristics
Generation X
Free agents
Side step "the rules”
Self reliance
Work is a contract
Work smarter
Emphasize “life” in work/life balance
Outcome oriented
Less formal
Pragmatic
Gen Y (Millennials)
born 1981-1999
What’s it like to be a Millennial?
Fastest growing workforce
Very tech savvy, highly connected, global citizens
Rise in Social Media
Busy scheduled lives
9/11
Great Recession
Increase in school violence
Socially and environmentally conscious
Expect to be highly successful
Work Ethic Characteristics
Millennials
• Energetic
• Goal oriented
• “What’s next?”
• High expectations
• Want inclusion
• Entitled and impatient
• Want managers they admire
• Seek jobs that match their values and
encourage teamwork
• Want constant feedback
• Looking for life/work balance
[Footer text to come] Page No 24
Generational
Differences in
Approaches to
Leadership
Page No 25
What drives differences?
Is it generation or is it age?
A Global Study
LEA Behaviors
CREATING A
VISION
Conservative
Innovative
Technical
Self
Strategic
StrategicFOLLOWING
THROUGH
Control
Feedback
ACHIEVING
RESULTS
Management Focus
Dominant
Production
TEAM PLAYING
Cooperation
Consensual
Authority
Empathy
DEVELOPING
FOLLOWERSHIP
Persuasive
Outgoing
Excitement
Restraint
IMPLEMENTING
Tactical
Structuring
Communication
Delegation
Non-matched groups – Gen X and Gen Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
persuasive
outgoing
structuring
delegation
feedback
production
cooperation
consensual
empathy
25
50
75
GenX&GenY
Non-MatchedGroups
GenX&GenY(ages25-35)
MatchedGroups
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
X
Y
persuasive
outgoing
structuring
delegation
feedback
production
cooperation
consensual
empathy
25
50
75
Age Differences within the Same Generation – Gen X
Page No 31
Questions & Comments
[Footer text to come] Page No 32
Generational
Differences in
Motivation
5,386 leaders
Controlling for gender & management level
IDI Dimensions – Measuring Motivation
AFFILIATING
Giving
Receiving
Belonging
Expressing
ATTRACTING
Gaining Stature
Entertaining
CHALLENGING
Maneuvering
Winning
Controlling
PERCEIVING
Creating
Interpreting
MAINTAINING
Stability
Independence
Irreproachability
MASTERING
Excelling
Enduring
Structuring
Motivation Patterns by Generation
Understanding
generational
differences is helpful.
But to avoid
stereotyping…
it’s important to
understand the
individual’s
motivational energy
patterns
Understanding a
multi-generational
team through the
lens of motivation
Millennials: the Bottom Line
Much of what you observe is related to personal and
professional maturity.
See and understand the uniqueness of each
individual… remembering the brain’s preference for
stereotyping.
Six Tips for Helping Millennials Thrive
√ Ask them questions to draw out deeper insights
√ Give them opportunities to be in the spotlight
√ Challenge them with stretch goals
√ Help them feel connected to the organization and to their teams
√ Coach them on persuasive skills
√ Provide good training on Delegation and Feedback
More on Bridging Generational Gaps
MRG.com
Page No 40
Questions & Comments
Upcoming Events with MRG
Certifications
Presentations
MRG Summit
Thursday, June 20 | Portland, Maine
Master Class: LEA 360™
Wednesday, June 19 | Portland, Maine
Master Class: IDI
Friday, June 21 | Portland, Maine
LEA 360™
Online
Starts July 9
LEA 360™ Full Suite
In Portland, Maine
Starts August 19
LEA 360™
Online
Starts September 10
MEECO
San Diego, CA
October 15-18, 2019
IDI
Online
Starts June 11
IDI
In Portland, Maine
August 21
IDI
Online
Starts September 5
Events
[Footer text to come] Page No 42
Thank you.
Stay in touch.
research@mrg.com

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Demystifying Millennials: What Motivation Research Can Tell us about Bridging the Generation Gap

  • 1. Demystifying Millennials What Motivation Research Can Tell us about Bridging the Generation Gap Tricia Naddaff, President, MRG
  • 2. Type a question here. Click the red arrow to expand the Control Panel. Host Lucy Sullivan Head of Marketing, MRG
  • 3. A Brief Introduction Tricia Naddaff President, MRG Management Research Group is a global leader in designing assessments that foster a deep self-awareness and impact people in profound and meaningful ways with solutions for Leadership, Personal Development, Sales and Service. MRG conducts extensive research on effective leadership behavior, leveraging a database of more than 1.2 million assessment participants.
  • 4. A generation is “…a group of individuals, born during the same period of time, having the same approximate age,and assumed to share similar ideas,problems,attitudes,interests, and values.”
  • 5. Which Generation are you? • Silents: 1925-1945 • Baby Boomers: 1946-1964 • Gen X: 1965-1980 • Gen Y (Millennials): 1981-1999 • Gen Z: 2000-2015
  • 6. “The young people of today think of nothing but themselves. They have no reverence for parents or old age. They are impatient. They talk as if they alone knew everything and what passes for wisdom with us is foolishness with them.” ~ Socrates 470-390 BC
  • 7. Kids! I don't know what's wrong with these kids today! Kids! Who can understand anything they say? Kids! They are disobedient, disrespectful oafs! Noisy, crazy, sloppy, lazy, loafers! While we're on the subject: Kids! You can talk and talk till your face is blue! Kids! But they still just do what they want to do! Why can't they be like we were, Perfect in every way? What's the matter with kids today? © 1960 Charles Strouse and Lee Adams
  • 8. Source: Every Every Every Generation Has Been the Me Me Me Generation Elspeth Reeve | The Atlantic | May 9, 2013 LIFE May 17, 1968
  • 9. Source: Every Every Every Generation Has Been the Me Me Me Generation Elspeth Reeve | The Atlantic | May 9, 2013 NEW YORK August 23, 1976
  • 10. Source: Every Every Every Generation Has Been the Me Me Me Generation Elspeth Reeve | The Atlantic | May 9, 2013 NEWSWEEK December 30, 1985 “There they are, those preening narcissists who have to document every banal moment with their cutting-edge communications technology.”
  • 11. Source: Every Every Every Generation Has Been the Me Me Me Generation Elspeth Reeve | The Atlantic | May 9, 2013 TIME July 16, 1990 “They have trouble making decisions. They would rather hike in the Himalayas than climb a corporate ladder… They crave entertainment, but their attention span is as short as one zap of a TV dial… They postpone marriage because they dread divorce.”
  • 12. Source: Every Every Every Generation Has Been the Me Me Me Generation Elspeth Reeve | The Atlantic | May 9, 2013 TIME May 20, 2013
  • 13. [Footer text to come] Page No 13 5 Generations at Work Silents 1925-1945 Baby Boomers 1946-1964 Gen X 1965-1980 Gen Y (Millennials) 1981-1999 Gen Z 2000-2015
  • 14. What influenced you as a teenager? What were the hairstyles and fashions? What was happening in the world? What were your parents’ expectations? How did your upbringing affect your identification with your generation?
  • 16. What’s it like to be a Boomer? Most mothers at home full time Cold War, Cuban missile crisis Vietnam, Watergate, Peace Movement Civil Rights Women’s Rights Space Travel Assassinations of JFK, RFK, MLK A time of dramatic social change
  • 17. Work Ethic Characteristics Baby Boomers Work IS life Ambitious Wait to be noticed and rewarded Question authority Loyal Key relationships at work Political Correctness Redefining “retirement”
  • 19. What’s it like to be a Gen X-er? More TV channels Dual household income, latchkey kids, divorce Collapse of communism Spread of AIDS Energy crises Long term employment is less certain Wary of institutions but hesitant to challenge them Work/life balance is important
  • 20. Work Ethic Characteristics Generation X Free agents Side step "the rules” Self reliance Work is a contract Work smarter Emphasize “life” in work/life balance Outcome oriented Less formal Pragmatic
  • 22. What’s it like to be a Millennial? Fastest growing workforce Very tech savvy, highly connected, global citizens Rise in Social Media Busy scheduled lives 9/11 Great Recession Increase in school violence Socially and environmentally conscious Expect to be highly successful
  • 23. Work Ethic Characteristics Millennials • Energetic • Goal oriented • “What’s next?” • High expectations • Want inclusion • Entitled and impatient • Want managers they admire • Seek jobs that match their values and encourage teamwork • Want constant feedback • Looking for life/work balance
  • 24. [Footer text to come] Page No 24 Generational Differences in Approaches to Leadership
  • 25. Page No 25 What drives differences? Is it generation or is it age? A Global Study
  • 26. LEA Behaviors CREATING A VISION Conservative Innovative Technical Self Strategic StrategicFOLLOWING THROUGH Control Feedback ACHIEVING RESULTS Management Focus Dominant Production TEAM PLAYING Cooperation Consensual Authority Empathy DEVELOPING FOLLOWERSHIP Persuasive Outgoing Excitement Restraint IMPLEMENTING Tactical Structuring Communication Delegation
  • 27. Non-matched groups – Gen X and Gen Y
  • 30. Age Differences within the Same Generation – Gen X
  • 31. Page No 31 Questions & Comments
  • 32. [Footer text to come] Page No 32 Generational Differences in Motivation 5,386 leaders Controlling for gender & management level
  • 33. IDI Dimensions – Measuring Motivation AFFILIATING Giving Receiving Belonging Expressing ATTRACTING Gaining Stature Entertaining CHALLENGING Maneuvering Winning Controlling PERCEIVING Creating Interpreting MAINTAINING Stability Independence Irreproachability MASTERING Excelling Enduring Structuring
  • 35. Understanding generational differences is helpful. But to avoid stereotyping… it’s important to understand the individual’s motivational energy patterns
  • 37. Millennials: the Bottom Line Much of what you observe is related to personal and professional maturity. See and understand the uniqueness of each individual… remembering the brain’s preference for stereotyping.
  • 38. Six Tips for Helping Millennials Thrive √ Ask them questions to draw out deeper insights √ Give them opportunities to be in the spotlight √ Challenge them with stretch goals √ Help them feel connected to the organization and to their teams √ Coach them on persuasive skills √ Provide good training on Delegation and Feedback
  • 39. More on Bridging Generational Gaps MRG.com
  • 40. Page No 40 Questions & Comments
  • 41. Upcoming Events with MRG Certifications Presentations MRG Summit Thursday, June 20 | Portland, Maine Master Class: LEA 360™ Wednesday, June 19 | Portland, Maine Master Class: IDI Friday, June 21 | Portland, Maine LEA 360™ Online Starts July 9 LEA 360™ Full Suite In Portland, Maine Starts August 19 LEA 360™ Online Starts September 10 MEECO San Diego, CA October 15-18, 2019 IDI Online Starts June 11 IDI In Portland, Maine August 21 IDI Online Starts September 5 Events
  • 42. [Footer text to come] Page No 42 Thank you. Stay in touch. research@mrg.com