Demo: "Neuromarketing"

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iMedia Connection

Marketing Business Technology

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@twittername
Neuromarketing Goes Mainstream with Facial Coding
Presented By:
Nick Langeveld
President & CEO, Affectiva
@Affectiva

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@twittername
Current MR methods to gather emotions
rely on consumers UNDERSTANDING and
DESCRIBING their feelings
Gather consumers’ emotions

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@twittername
How Successful is this Method?

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Consumers respond INTUITIVELY to your products and brands
not explicitly.
not consciously.

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@twittername
The Father of Advertising Sums it Up!
-David Ogilvy
“Consumers
don’t THINK
how they feel,
SAY what they
think, or DO
what they say.”

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Emotion is the key driver of consumer behavior
More than 50%
of EVERY buying
decision is driven
by emotion!

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@twittername
How can brands
gather & measure
valuable emotion insights?
The question remains…

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@twittername
Real-time | Unfiltered & Unbiased | Scientifically validated | Universal
Affdex Automated Facial Coding

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@twittername
How Affdex Works

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@twittername
How Affdex Works
Discrete Measures of Emotions
Continuous Measures of Emotions
VALENCE EXPRESSIVENESS

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@twittername
Today’s Real World Applications

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@twittername
Building the largest facial coding normative database
# of media units tested
USA: 1084 China: 723
Australia: 175
Brazil: 208
UK: 514
India: 844
Indonesia: 339
1.2M
Facial
Videos
6K
Ads
Tested
300
Global
Brands
Emotion
Data Points
1B+ 62+
Countries
Tested

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@twittername
Evolution of Facial Coding to the “Emotion Layer
Consumers
Online Video
Smart TVs
Gaming
TV Wearables
Mobile
Social Media

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@twittername
Neuromarketing Goes Mainstream with Facial Coding
Affdex
Facial Coding
Nick Langeveld
President & CEO, Affectiva
Thank you!
Affectiva.com
@Affectiva

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Demo: "Neuromarketing"

1. title “title” Text here Text here Text here @twittername Neuromarketing Goes Mainstream with Facial Coding Presented By: Nick Langeveld President & CEO, Affectiva @Affectiva

2. title “title” Text here Text here Text here @twittername Current MR methods to gather emotions rely on consumers UNDERSTANDING and DESCRIBING their feelings Gather consumers’ emotions

3. title “title” Text here Text here Text here @twittername How Successful is this Method?

4. title “title” Text here Text here Text here @twittername Consumers respond INTUITIVELY to your products and brands not explicitly. not consciously.

5. title “title” Text here Text here Text here @twittername The Father of Advertising Sums it Up! -David Ogilvy “Consumers don’t THINK how they feel, SAY what they think, or DO what they say.”

6. title “title” Text here Text here Text here @twittername Emotion is the key driver of consumer behavior More than 50% of EVERY buying decision is driven by emotion!

7. title “title” Text here Text here Text here @twittername How can brands gather & measure valuable emotion insights? The question remains…

8. title “title” Text here Text here Text here @twittername Real-time | Unfiltered & Unbiased | Scientifically validated | Universal Affdex Automated Facial Coding

9. title “title” Text here Text here Text here @twittername How Affdex Works

10. title “title” Text here Text here Text here @twittername How Affdex Works Discrete Measures of Emotions Continuous Measures of Emotions VALENCE EXPRESSIVENESS

11. title “title” Text here Text here Text here @twittername Today’s Real World Applications

12. title “title” Text here Text here Text here @twittername Building the largest facial coding normative database # of media units tested USA: 1084 China: 723 Australia: 175 Brazil: 208 UK: 514 India: 844 Indonesia: 339 1.2M Facial Videos 6K Ads Tested 300 Global Brands Emotion Data Points 1B+ 62+ Countries Tested

13. title “title” Text here Text here Text here @twittername Evolution of Facial Coding to the “Emotion Layer Consumers Online Video Smart TVs Gaming TV Wearables Mobile Social Media

14. title “title” Text here Text here Text here @twittername Neuromarketing Goes Mainstream with Facial Coding Affdex Facial Coding Nick Langeveld President & CEO, Affectiva Thank you! Affectiva.com @Affectiva

Demo: "Neuromarketing"

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Demo: "Neuromarketing"