Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
ย
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
ย
This Webinar presentation deck focuses on best practices to help you and your inside sales team organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
ย
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
ย
This Webinar presentation deck focuses on best practices to help you and your inside sales team organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
Sales automation - How to work less and sell more... and be more human while ...Salesflare
ย
The robots are coming.
Embrace them. Automate. And be more human again.
---
As presented at the Sales Summit 2017 by Salesflare Co-Founder Jeroen Corthout
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
ย
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
How to get Personal with Marketing AutomationGetResponse
ย
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Email Deliverability Tips from the ExpertsGetResponse
ย
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
ย
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...GetResponse
ย
"Stranger Danger! How you should (and shouldn't) treat new leads" presentation by Michael Leszczynski, Content Marketing Manager at GetResponse. Delivered at DMEXCO 2015 i Koeln, Germany.
Welcome to Budget Berlin, a short and easy-to-read guide on one of the best, busiest and brightest capital cities in Europe. This book will help you save money when visiting the tourist staples and economise in the alternative areas of this quirky city. Budget Berlin is a young, hip guide to the city, written by and for a young people who know whereโs unmissable. Start with our โArts and Cultureโ section if youโre interested in museums and galleries, โTours, Streets and Monumentsโ is for the culture vultures, โOutdoorsโ if youโre the nature type. Donโt miss out on our โEntertainmentโ section if youโre interested in nightlife, music or partying, โFood and Drinkโ if youโre a mammal who needs nourishment and โshoppingโ for those who canโt resist a bargain.
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
Sales automation - How to work less and sell more... and be more human while ...Salesflare
ย
The robots are coming.
Embrace them. Automate. And be more human again.
---
As presented at the Sales Summit 2017 by Salesflare Co-Founder Jeroen Corthout
The Key to Sales Success - Effective Follow-upPaul Kirch, PRC
ย
Paul Kirch, CEO of Actus Sales Intelligence, and host and founder of BOSS Academy Radio, shares follow-up strategies that work to drive more sales and provide more success to the sales person or any other professional leveraging them. This is a slide presentation of the Webinar hosted by the Southwest Marketing Research Assocation (SWMRA.org). To watch the replay, visit: https://youtu.be/y5rReL-DSfk.
How to get Personal with Marketing AutomationGetResponse
ย
Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
Email Deliverability Tips from the ExpertsGetResponse
ย
Email Deliverability as presented by GetResponse Compliance and Deliverability Team. Learn about the do's and don'ts of email deliverability. Find out how to manage subscribers' expectations and your email list to maintain high sender reputation and good relations with your audience.
Big Wins from the Inbox: Email Strategies to Get More ConversionsEllie Mirman
ย
#ConvRoadTrip presentation - In this session, Ellie will dive into the depths of email marketing and share tips on how to get greater results from your campaigns. Discover what factors to test, what metrics to measure, and even what emails to send to reach your email marketing goals. Ellie will go beyond open rates and talk about segmentation, alternatives to email newsletters, and strategies to fill the top of the funnel and nurture your leads at the same time.
DMEXCO Presentation - Stranger Danger! How you should (and shouldn't) treat n...GetResponse
ย
"Stranger Danger! How you should (and shouldn't) treat new leads" presentation by Michael Leszczynski, Content Marketing Manager at GetResponse. Delivered at DMEXCO 2015 i Koeln, Germany.
Welcome to Budget Berlin, a short and easy-to-read guide on one of the best, busiest and brightest capital cities in Europe. This book will help you save money when visiting the tourist staples and economise in the alternative areas of this quirky city. Budget Berlin is a young, hip guide to the city, written by and for a young people who know whereโs unmissable. Start with our โArts and Cultureโ section if youโre interested in museums and galleries, โTours, Streets and Monumentsโ is for the culture vultures, โOutdoorsโ if youโre the nature type. Donโt miss out on our โEntertainmentโ section if youโre interested in nightlife, music or partying, โFood and Drinkโ if youโre a mammal who needs nourishment and โshoppingโ for those who canโt resist a bargain.
In this chapter I have mentioned about some points about the health and the society - some scenarios, establishing the centres where will be able to give most of the health care instead of writing reference letter frequently (even in villages - and it is possible with model village and model nation concept), scenarios on the competition between the disease and the treatment and who is going to win for whom, necessity to setting up and maintaining the things and manpower to handle the emergencies, a new nomenclature system for the various brand medicines available in the market to remember them easily and to decrease the mistakes in dispensing and administration of drugs, a new concept in the hospital facility (Village Panchayath Hospital) in contrast to the present 'Primary health center', better hospital networking all across the nation and the world to access all the health activities from the time of birth of the person, at any time, at any place, to make the people to have positive health with longevity, youthfulness, energetic and happiness.
Barbara Juhasz, Carlsberg Group. Presented at Crowdsourcing Week Summit Geneva. For more information or to join the next event: http://crowdsourcingweek.com/
Sekrety szybkiego pisania skutecznych e-maili,ktรณre nigdy nie miaลy byฤ ujawnione
Teraz Kaลผdy Moลผe W Podobny Sposรณb Sprzedawaฤ, Cokolwiek Zechce
Aby pomรณc Ci zdecydowaฤ, czy ta ksiฤ ลผka jest dla Ciebie, przedstawiฤ listฤ kilku sekretรณw, ktรณre w niej ujawniam:
Jak zdobyฤ zaufanie swoich subskrybentรณw, by traktowali Ciฤ jak sympatycznego znajomego, a nie natrฤtnego akwizytora, ktรณry tylko szuka okazji, by wyciฤ gnฤ ฤ od nich pieniฤ dze?
Jak wykorzystaฤ 4 proste techniki sprzedaลผy za pomocฤ e-maili, ktรณre nie zraลผajฤ klientรณw, a wrฤcz zachฤcajฤ ich do otwierania kolejnych wiadomoลci od Ciebie?
Jak wykorzystaฤ najwaลผniejszy element kaลผdego e-maila, by byล on zawsze otwierany bez wzglฤdu na jego treลฤ? (Nie, nie jest to tytuล wiadomoลci.)
Jak unikaฤ 3 podstawowych bลฤdรณw, przez ktรณre Twรณj e-mail od razu lฤ duje w koszu, a Ty jesteล traktowany jak spamer?
Slides used by Marianne Heaslip, URBED, at the Big Local โImproving housingโ study visit, organised as part of the Local Trust programme of networking and learning events for Big Local residents. The visit took place from Monday 24 to Tuesday 25 February 2014 and our hosts for the visit were the Leigh West Big Local area.
URBED is a Community Interest Company with a particular focus on urban development and heritage. They have worked with a range of communities that have decided to develop a neighbourhood plan, and in fact wrote the Locality โNeighbourhood Plans Roadmap Guideโ (http://planning.communityknowledgehub.org.uk/resource/neighbourhood-plans-roadmap-guide)
URBED is an employee-owned co-operative. The staff is a mix of planners, architects, an economist and a sustainability expert. Marianne is herself an architect. Using two community-led projects in Liverpool, Marianne talked about the tools and approaches that can use to influence development. In one of the projects Marianne was working with the community as a designer. In the other she was a local resident, who happened also to be a designer.
Find out more about Local Trust and this and other networking and learning events at http://www.localtrust.org.uk/ and about URBED at http://www.urbed.coop/
7 Email Marketing Tests to Run Today (And Tomorrow)Matt Byrd
ย
Marketers have been preaching the importance of A/B testing for years. The ease of getting instant data from tests to boost campaign performance is a main perk of working in digital marketing. Unfortunately, we don't all always practice what we preach. Deadlines and last-minute edits sometimes get in the way, and testing can fall by the wayside just to "get the email out the door." But it doesn't have to be that way! These slides cover:
The importance of A/B testing in any email program
Tips for implementing testing into your workflow
7 ideas for tests you can run on your next campaigns
The Ultimate Guide to EMAIL MARKETING STRATEGY.pdfjerryarceneaux
ย
Technology has a significant impact on consumersโ expectations, and those expectations impact how subscribers engage with your email marketing. Brands need to continually demonstrate that they know their customer, which can make it a challenge to stay on top of the evolving context of marketing. An email strategy can make all the difference between building a relationship with your customers and sinking without trace.
Conversion Optimization and Lead MagnetsBrant Bell
ย
Measure, analyze, test and optimize your website to convert at a higher rate thanks to a focused sales funnel complete with attractive lead magnets.
Conversion optimization isn't an option in today's online world. Awareness is great, but what do you do after you get a visitor to your site? The answer can define whether your site successful turns visitors into customers or whether they turn to your competition.
Learn to step back from your website to get a better perspective of what you need to do in order to achieve the results you deserve.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
Presentation power hour 14 how to drive customers to your website TheoRuby
ย
โHow do I get customers to visit my website?โ is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
The Tech's In The Mail - DIRECT MAIL + Marketing automation = triggered marke...Dennis Kelly
ย
Presentation at NEDMA's Annual Conference
Marketing Automation is exploding
Direct Mail is better at generating leads on a timely basis
PURLs can link Direct Mail & Marketing Automation, bringing the best of both worlds together on campaigns
10 Tips For Effective Sales and Marketing AlignmentMarketo
ย
Check out the slides from a webinar from Marketo on simple ways to increase your sales and marketing alignment - for better conversions, ROI and revenue!
For small, community-based service businesses it is often hard to know what business development approaches are best.
Which activities and programs produce the best bang for your buck - word of mouth, direct advertising, e-mail and online marketing, participation in community events, or street-based โguerilla marketing?โ
This webinar addresses best practices in the industry and offers practical advice on choosing the right and most cost effective strategy for your venture.
Joining the conversation are three experts with extensive experience in business development.
They discussed the latest and most cost effective strategies for winning over small business and nonprofit customers.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
ย
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends youโre likely to see in your inbox in the next several monthsโin addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
Buildings Don't Write Checks: A Predictable Pipeline ApproachHeinz Marketing Inc
ย
This is a sample of how we teach (vs pitch) in prospect pitch meetings. To read the full contact, search "Heinz Marketing how not to pitch at pitch meetings" in Google.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
ย
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
ย
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
ย
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
"๐ฉ๐ฌ๐ฎ๐ผ๐ต ๐พ๐ฐ๐ป๐ฏ ๐ป๐ฑ ๐ฐ๐บ ๐ฏ๐จ๐ณ๐ญ ๐ซ๐ถ๐ต๐ฌ"
๐๐ ๐๐จ๐ฆ๐ฌ (๐๐ ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
๐๐ ๐๐จ๐ฆ๐ฌ provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
โญ ๐ ๐๐๐ญ๐ฎ๐ซ๐๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ๐ฌ:
โข 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
โข SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
โขFreenBecky 1st Fan Meeting in Vietnam
โขCHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
โข WOW K-Music Festival 2023
โข Winner [CROSS] Tour in HCM
โข Super Show 9 in HCM with Super Junior
โข HCMC - Gyeongsangbuk-do Culture and Tourism Festival
โข Korean Vietnam Partnership - Fair with LG
โข Korean President visits Samsung Electronics R&D Center
โข Vietnam Food Expo with Lotte Wellfood
"๐๐ฏ๐๐ซ๐ฒ ๐๐ฏ๐๐ง๐ญ ๐ข๐ฌ ๐ ๐ฌ๐ญ๐จ๐ซ๐ฒ, ๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ. ๐๐ ๐๐ฅ๐ฐ๐๐ฒ๐ฌ ๐๐๐ฅ๐ข๐๐ฏ๐ ๐ญ๐ก๐๐ญ ๐ฌ๐ก๐จ๐ซ๐ญ๐ฅ๐ฒ ๐ฒ๐จ๐ฎ ๐ฐ๐ข๐ฅ๐ฅ ๐๐ ๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐จ๐ฎ๐ซ ๐ฌ๐ญ๐จ๐ซ๐ข๐๐ฌ."
Memorandum Of Association Constitution of Company.pptseri bangash
ย
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
ย
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
ย
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your companyโs legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, weโll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
ย
Discover the innovative and creative projects that highlight my journey throughย Full Sail University. Below, youโll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
ย
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
ย
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
50+ email marketing hacks & best practices to double your response rates
1. #INBOUND1
4
25 Email Marketing Hacks
& Best Practices to Double
Your Response Rates
Matt Heinz
President, Heinz Marketing
2. Housekeeping
1 Copies of this deck
2 Free Extras!
โ Secrets to Successful Email Marketing
โ Secrets to Successful Content Marketing
โ The Modern Marketerโs Field Guide
3 Email me (matt@heinzmarketing.com) or bring me a
business card with what you want
3. Email Hacks & Best Practices
1 Planning
2 Process
3 Optimization
4 Measurement
5 Integration
5. #INBOUND14
Planning Best Practices
1 Campaigns vs programs vs โsendsโ
2 Know the objective (email is the drill, what is the hole??)
3 What is the customer point of view?
4 What stage of the buyerโs journey are you addressing?
5 What is the customer context (i.e. how and when will the email be received?)
6 How will email integrate with other channels or outreach efforts?
7 Is email really the best channel to drive response?
8 List management (!)
7. #INBOUND14
Process Best Practices
1 Have a documented production checklist
2 Have a documented quality assurance process
3 Use Litmus to test multiple delivery formats, clients & channels
4 Optimize for HTML, pain text and image-free viewing
5 Require at least three subject line options in your creative brief
6 Require a creative brief (!)
7 Coordination with sales efforts
8 Sales enablement packages to support follow-up
9. #INBOUND14
Optimization Best Practices
1 Test days of the week
2 The โfromโ line โ people vs. buildings vs. โdo-not-replyโ
3 Resend to unread prospects
4 What are you doing with transactional emails?
โ Format, calls to action, etc.
5 Video embeds (one:many and one:one)
6 Mobile optimization
7 Triggered responses (based on lead scoring or predictive analytics)
8 โYouโ vs โIโ messaging
10. #INBOUND14
Subject Line Best Practices
1 Test (no subject)
2 The pros & cons of โRE:โ and โFW:โ subject lines
3 Tease, Personalize, Prioritize, Numbers
4 35-50 characters max to optimize for opens, 70+ characters to optimize for clicks
11. #INBOUND14
Transactional Email Best Practices
1 Does marketing โownโ the email?
2 What else does the recipient need to know?
3 WHEN should they get the email?
4 Transaction vs. Experience
5 Out-of-Office Emails
12. #INBOUND14
Other variables to drive response
1 Intro/teaser headers
2 Clarity of call to action
3 Contact information in the salutation
4 PS content
5 PPS content
14. #INBOUND14
Measurement Best Practices
1 Which metrics really matter?
2 Leading vs lagging indicators
3 Integrated systems tracking post-click conversion
4 Long-tail tracking impact (in isolation & across campaigns)
5 Donโt take inactives too seriously
17. #INBOUND14
Other apps worth checking outโฆ
โข MailCharts โ What your competitors are sendingโฆ
โข TimeTrade โ Let prospects schedule meetings with you immediatelyโฆ
โข unroll.me โ Unsubscribe from all of your spam at onceโฆ
โข Signals โ See exactly whoโs engaging with your email in real-timeโฆ
18. Reminder!
1 Copies of this deck
2 Free Extras!
โ Secrets to Successful Email Marketing
โ Secrets to Successful Content Marketing
โ The Modern Marketerโs Field Guide
3 Email me (matt@heinzmarketing.com) or bring me a
business card with what you want