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![Idea:
Google this: ”What
does [my target]
hate?” to easily find
broad reaching
pains.
#ColdEmailTips
What do my targets hate?](https://image.slidesharecdn.com/howtoemailcxos-tipsfromrealcoldemails-150727193603-lva1-app6891/85/How-to-Email-CXOs-Tips-from-real-cold-emails-19-320.jpg)
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How to Email CXOs: Tips from real cold emails
This document provides tips for sending cold emails to CXOs. It outlines 7 tips: 1) connecting with previous meeting contacts and their connections on LinkedIn, 2) asking prospects for feedback to start a conversation, 3) using influencers on sites like Topsy to find contacts, 4) uncovering technologies used on websites with Datanyze Insider, 5) using flattery in the email subject line, 6) finding prospects' pain points by searching what they hate, and 7) dedicating an account representative. The tips are from real world cold email examples and templates are provided.
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How to Email CXOs: Tips from real cold emails
- 1. #ColdEmailTips How to EmailCXOs Tips from real world cold emails
- 2. Sam Laber Director ofMarketing @SLaber89 Mark Kosoglow VP of Sales @GIDselling #ColdEmailTips
- 3. #ColdEmailTips Methodology • Take examplesfrom real cold emails • Emails directed at variety of different titles • Get down to the “nitty gritty” • Zoom out and provide templates
- 4.
- 5. Idea: Connect with every prospectyou’ve booked a meeting with. #ColdEmailTips www.linkedin.com
- 6. Idea: New VP ofsales? Ask if you can reach out to their connections. #ColdEmailTips www.linkedin.com
- 7. Idea: Someone willing to givea person a recommendation is likely to respond to that person’s name in an email. #ColdEmailTips www.linkedin.com
- 8. #ColdEmailTips The Proof 55% OpenRate 12% CTR 27% Reply Rate Template provided by BraveNewTalent
- 9. Question: How can youopen up a two-way conversation with your prospects? #ColdEmailTips 2. Ask for Feedback
- 10. Tip: Ask for money, getadvice; ask for advice, get money. #ColdEmailTips
- 11. Idea: Point prospects to discussionsthat would interest them, then prove you are a peer where they live. #ColdEmailTips www.reddit.com
- 12.
- 13. Idea: Use Topsy tofind influencers in subject matter areas quickly. #ColdEmailTips www.topsy.com
- 14.
- 15. Tip: Use Datanyze Insider touncover the technologies powering any website. Free Browser Extension
- 16. Tip: Begin with flattery. Prospectswill catch it in the message preview. #ColdEmailTips 5. Flattery
- 17. Idea: Prep your flattery andbe genuine. #ColdEmailTips www.linkedin.com
- 18.
- 19. Idea: Google this: ”What does[my target] hate?” to easily find broad reaching pains. #ColdEmailTips What do my targets hate?
- 20.
- 21. Improvements 1. Flattery 2. Connection 3.Real results, validated 4. Value stated 5. Persistence promised (now deliver!) 6. “YOU” centric #ColdEmailTips
- 22.
Editor's Notes
- #5 When you’re first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if you’re smart about it, you can ramp up quick -you don’t want to make them Wording isn’t that great – lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people you’ve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your boss’s connections: you can export all connections to a csv, then (with your boss’s permission) reach out to the folks that might benefit from your product -alumni connections
- #9 When you’re first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if you’re smart about it, you can ramp up quick -you don’t want to make them Wording isn’t that great – lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people you’ve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your boss’s connections: you can export all connections to a csv, then (with your boss’s permission) reach out to the folks that might benefit from your product -alumni connections
- #10 When asking around the Datanyze exec team for emails that got their attention, I was particularly interested in hearing back from our head of engineering. Strangely enough, he forwarded me this email. It’s pretty long, and includes a massive picture in the middle. Neither of these would really be considered best practices… Here’s the key – rather than asking for 15 minutes of his time, it asks for feedback. Engineers are tinkerers – they’d much rather
- #13 When reaching out to CEOs, FOMO is a pretty solid approach. This is an example of an email my CEO forwarded to me a few minutes after receiving it. The best CEOs are outward looking. They are constantly seeking to stay in touch with the latest greatest industry trends and don’t want their company to be left out when change occurs. In this case, the rep mentions 3 key figures in our industry, who our CEO respects and admires. A couple other things to note: -the email is VERY easy to read. Sentences are broken out into paragraphs -”similar to what you did here” is pretty hard not to click on -the close “How do we make that happen” is pretty interesting when reaching out to a CEO. Rather than ask for 15 mins on the phone or a referral to the right person, it puts the ball in the CEOs court (and CEOs are pretty used to having the ball in their court mind you).
- #15 Great way to impress your prospects with easy to gather intel.
- #17 When you’re first starting out, a great way to book a bunch of opps quickly is to use your connections -fine line between using connections and abusing connections, but if you’re smart about it, you can ramp up quick -you don’t want to make them Wording isn’t that great – lots of dead space and it takes him 3 lines to establish that we have a mutual connection. This could have happened in 1 line. -look for current and old coworkers -connect with people you’ve already gotten a meeting with, then reach out to their connections (if the meeting went well) -your boss’s connections: you can export all connections to a csv, then (with your boss’s permission) reach out to the folks that might benefit from your product -alumni connections