Sephora aims to be the most versatile beauty brand for women ages 16-60+ through edgy makeup and skincare products. To connect with customers, Sephora will use their iPhone app, social media platforms, and team up with fashion magazines. Their goal is to make other brands like MAC and Ulta obsolete by offering a more extensive selection. Sephora will measure success through Google AdWords clicks and allocate over $3.6 million to their digital marketing budget including pay-per-click ads, a digital agency fee, mobile optimization, and magazine ads.

1. Elizabeth O’Malley

2. TARGET AUDIENCE
Women
Ages 16-60+
Trend Conscious
Disposable Income

3. BIG IDEA
The most versatile brand
on the market
From dark and drab to
light and fresh
Edgy Makeup and
Radiant Skin Care

4. CONTECTING WITH CUSTOMERS
iPhone Application
#sephorasleek
Beauty Insider Program
Twitter
Facebook

5. TEAMING UP
Magazine Reviews
Harpers Bazaar
Lucky
InStyle
Vogue
iPhone Ads
“What we’re into this
month…” Cosmopolitan
January 2014

6. COMPETITION
MAC
ULTA
Goal of Campaign-To
make other brands
obsolete
Sephora offers a more
extensive list of brands

7. MEASURING SUCCESS
Google AdWords
7.31K Clicks/Day
$6,355/Day

8. BUDGET
Pay-Per Click: $2,287,800.00
Digital Agency Fee:
$960,000.00
Pay-Per Click
Magazine Ad
Fee, 10%
Digital Agency Fee
Mobile Optimization Fee:
$10,000.00
Magazine Ad Fee:
$360,000.00
Mobile App Ad:
Mobile Optimization
Fee
Digital Agency
Fee, 27%
Pay-Per Click, 63%
Magazine Ad Fee
Mobile App Ad
$228.00
Contest Winners:
$10,400.00
Total Budget:
$3,628,428.00
Contest Winners

9. BE THE BEST YOU
Let Sephora make you the
freshest, most beautiful
you, that you can be.