Dell -social media strategy
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This document provides details about the "I Love Dell" online contest that Dell is holding to support its rebranding goals. The contest will be promoted on Dell's social media platforms of Facebook, Twitter, and YouTube. Participants can answer contest questions by writing articles on Facebook, tweeting answers with #ILoveDell, or uploading video answers to a dedicated YouTube group. The objective is to leverage Dell's experience with social media campaigns to promote its new consumer-centric image and build brand preference through user engagement and potential customer reach.
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19 how facebook ad bidding works
20 how facebook ads charge
21 how facebook ads work
22 how facebook ads work video
23 how long should a facebook ad be
24 how long should you run a facebook ad
25 how much does a facebook ad cost
26 how much facebook ad cost
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28 how much facebook ads cost in india
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30 how much facebook ads cost philippines
31 how much facebook advert
32 how much facebook advertising
33 how much friends can i add on facebook
34 how much is a facebook ad
35 how much is a facebook ad campaign
36 how much is it to make a facebook ad
37 how much should i spend on a facebook ad
38 how much should i spend on my facebook ad
39 how much would it cost to advertise on facebook
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Dell Social Media Presentation - Tackling Corporate Reputation with Social Me...
Adam Brown, Head of Interactive Marketing, Dell at Social Media Influence
Adam Brown, Head of Interactive Marketing, Dell at Social Media Influence
How Dell is Using Social Media to Deepen Relationships and Build Trust
How Dell is Using Social Media to Deepen Relationships and Build Trust
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Digital strategy
Dell's digital strategy focuses on engaging younger customers aged 15-35 on social media platforms like YouTube. While Dell is active on most major platforms, posting 3-4 times per week, communications could be improved as many posts are unavailable. To better attract customers, Dell should design fashionable product images for social media, share more valuable content, and carefully reply to comments to increase engagement. Dell's main goals are to attract new customers and analyze their digital strategy advantages and disadvantages.
Dell
Dell Reinvents Itself Through Social Media
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2) Dell began training employees to engage with consumers on social media and hired social media professionals.
3) Dell launched a social media marketing campaign in 2006 to interact with consumers, improve customer service, and drive positive feedback.
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Marketing your brand on the internet
The document discusses digital media marketing strategies. It covers topics like building brand identity through visual elements and social media, developing an effective brand positioning statement, and implementing digital marketing tactics like website optimization, email marketing, and social media marketing. The presentation provides guidance on crafting compelling content, utilizing different social media platforms, and measuring key performance metrics to track success.
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The document discusses digital media marketing strategies. It covers topics like building brand identity through visual elements and social media, developing an effective brand positioning statement, and using various digital marketing tactics like email marketing, website optimization, and social media marketing. For social media marketing, it provides principles like sharing engaging content in real-time, educating rather than selling directly, using multiple social platforms, and targeting niche audiences.
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Creating Killer Social Media Campaigns
Being a brand or business on social media can be tough. In constant competition with friends and family, how do you capture the attention of consumers? Campaigns are a great way to build awareness, become familiar with your story or products, engage with your brand, and ultimately convert fans into advocates and advocates into sales. Through case studies and demonstrations, learn some of the techniques that you can use to reach your fans through killer campaigns.
Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the past president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine`s Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 7 years of digital media and marketing experience.
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Dell - Marta Obrebska - Online Business Manager, CSMB
Digital marketing innovations that enhance consumer engagement discusses three initiatives by Dell to engage customers: 1) Ideastorm, a website where customers generate and vote on ideas with over 13,500 ideas and 400 implemented, 2) Twitter, where Dell has over 1 million followers and generates $9M in revenue, 3) Dell Swarm, a social shopping experiment where prices decrease based on group commitments, currently piloted in Singapore. The document advocates for social media being integrated across business functions and outlines frameworks for evaluating online conversations and responding to blogs.
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留信网认证的作用:
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Dell -social media strategy
- 1. ADV 892 Denise (Lingzi) Xia
- 2. Founded in 1984 Austin,Texas, US Product Portfolio Began using social media in 2006
- 3. Challenges: Moderate Brand Preference Remaining stagnant consumer PC business It’s Current Goal---Rebranding the most loved brand a more consumer-centric company *Have already launched ads campaign
- 4. Plan Holding online contest “I Love Dell” Objective: leverage Dell’s previous successful use of social media for its rebranding goal Promote its new image while building brand preference by holding the contest. The engagement of its online fans can further help Dell to promote its new image to potential customers.
- 6. For Dell •Contest Description •Announcement of the Contest •Sharing itsYouTubeVisual Description of the Contest •Sharing participants’ articles or links for the contest ForTarget Audiences •Answering the contest questions by writing short articles on Facebook •Promoting their own articles on Facebook to earn as much “like” as they can. •Promoting their video on Facebook if the questions are answered via vide-form
- 7. For Dell •Announcement of the Contest (with links back to the descriptions of the contest both on Facebook home page and itsYouTube) •Retweeting Participants’Tweet-form answer for the Contest ForTarget Audiences •Providing their answer within 140 characters with #ILoveDell •Promoting their other form of answer viaTwitter with #IloveDell if the questions are answered on Facebook or Youtube.
- 8. For Dell •Creating a group onYouTube that allows participants to upload their video-form answer •Visual Description of the Contest ForTarget Audiences • Giving the answer by shooting a video no longer than 1 minutes and 30 seconds, and uploading it onto the Contest YouTube group
- 9. DELL